Agent skill

Marketing Skills

by CraftOS-dev in CraftOS-dev/CraftBot

TL;DR: 23 marketing playbooks (CRO, SEO, copy, analytics, experiments, pricing, launches, ads, social).

MITAuto-check passedMarketing & SEO

Install Marketing Skills

skills CLI
$ npx skills add CraftOS-dev/CraftBot --skill marketing-skills -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install CraftOS-dev/CraftBot marketing-skills --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/CraftOS-dev/CraftBot.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/marketing-skills .claude/skills/marketing-skills && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
marketing-skills
GitHub stars
392
Used in
3 other repos
Token cost
~866 tokens
SKILL.md length
295 words
Files
4
Skills in repo
89
Repo updated
First seen
Licence
MIT

At a glance

TL;DR: 23 marketing playbooks (CRO, SEO, copy, analytics, experiments, pricing, launches, ads, social).

  • Works in 3 steps: Identify the module that matches the… → Read the corresponding… → Apply the framework and deliver…
  • Get checklists + copy/paste deliverables fast
  • SKILL.md covers Summary, How to use, Included modules (what each… and Module router, plus 1 more section
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Marketing Skills is an agent skill from CraftOS-dev/CraftBot. TL;DR: 23 marketing playbooks (CRO, SEO, copy, analytics, experiments, pricing, launches, ads, social). Use to get checklists + copy/paste deliverables fast.

Its SKILL.md is about 870 tokens, which your agent loads only when the skill is triggered. The skill folder holds 4 other files (for example `.clawhub/origin.json` and `_meta.json`).

It sits in Marketing & SEO, covering Conversion rate optimization and Summarization. The repository describes itself as: One agent. Every kind of work. The licence is MIT.

When your agent uses it

  • Get checklists + copy/paste deliverables fast
  • Tasks that involve Conversion rate optimization
  • Tasks that involve Summarization

Example prompts

  • “/marketing-skills”

Workflow steps

3 steps, taken from the first numbered list in SKILL.md.

  1. Identify the module that matches the request.
  2. Read the corresponding references//SKILL.md file.
  3. Apply the framework and deliver practical outputs (drafts + checklists).

What it can do on your machine

Read from SKILL.md and the folder at commit b50970c. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Marketing Skills loads about 866 tokens when it runs. Until then it costs about 44 tokens; SKILL.md has 295 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~44
When it runs · the whole SKILL.md, loaded when a task matches
~866

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from CraftOS-dev/CraftBot at commit b50970c, republished under its MIT licence (© CraftOS-dev). 295 words, ~866 tokens.

Download SKILL.mdSave it as .claude/skills/marketing-skills/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.
name
marketing-skills
description
TL;DR: 23 marketing playbooks (CRO, SEO, copy, analytics, experiments, pricing, launches, ads, social). Use to get checklists + copy/paste deliverables fast.

Marketing Skills

Summary

One installed skill containing 23 marketing modules. Pick the relevant module under references/ to get practical checklists, frameworks, and copy/paste deliverables.

This skill vendors the full content from coreyhaines31/marketingskills under references/ and provides a simple router to load the right module.

How to use

  1. Identify the module that matches the request.
  2. Read the corresponding references/<module>/SKILL.md file.
  3. Apply the framework and deliver practical outputs (drafts + checklists).

Included modules (what each one does)

Each module lives at references/<module>/SKILL.md.

  • ab-test-setup: plan and implement A/B tests
  • analytics-tracking: set up tracking and measurement (GA4/GTM/events)
  • competitor-alternatives: competitor comparison + alternatives / “vs” pages
  • copy-editing: edit and polish existing copy
  • copywriting: write or improve marketing copy (headlines, CTAs, page copy)
  • email-sequence: build email sequences and drip campaigns
  • form-cro: optimize lead capture and contact forms
  • free-tool-strategy: plan engineering-as-marketing free tools (calculators, generators)
  • launch-strategy: product launches and announcements
  • marketing-ideas: idea bank for growth + marketing tactics
  • marketing-psychology: mental models / cognitive biases for better persuasion
  • onboarding-cro: improve activation and onboarding
  • page-cro: conversion optimization for any marketing page
  • paid-ads: create and optimize paid ad campaigns
  • paywall-upgrade-cro: optimize in-app paywalls and upgrade screens
  • popup-cro: create/optimize popups and modals
  • pricing-strategy: pricing, packaging, and monetization
  • programmatic-seo: build SEO pages at scale (templates + data)
  • referral-program: design referral and affiliate programs
  • schema-markup: add structured data and rich snippets
  • seo-audit: audit technical and on-page SEO
  • signup-flow-cro: optimize signup and registration flows
  • social-content: create and schedule social media content

Module router

Pick one of these modules and read the matching file:

  • references/page-cro/SKILL.md
  • references/signup-flow-cro/SKILL.md
  • references/onboarding-cro/SKILL.md
  • references/form-cro/SKILL.md
  • references/popup-cro/SKILL.md
  • references/paywall-upgrade-cro/SKILL.md
  • references/copywriting/SKILL.md
  • references/copy-editing/SKILL.md
  • references/email-sequence/SKILL.md
  • references/social-content/SKILL.md
  • references/analytics-tracking/SKILL.md
  • references/ab-test-setup/SKILL.md
  • references/seo-audit/SKILL.md
  • references/programmatic-seo/SKILL.md
  • references/schema-markup/SKILL.md
  • references/competitor-alternatives/SKILL.md
  • references/pricing-strategy/SKILL.md
  • references/launch-strategy/SKILL.md
  • references/paid-ads/SKILL.md
  • references/referral-program/SKILL.md
  • references/free-tool-strategy/SKILL.md
  • references/marketing-ideas/SKILL.md
  • references/marketing-psychology/SKILL.md

Output rules

  • Prefer 80/20: biggest levers first.
  • Never invent metrics or keyword volumes. If missing, label assumptions.
  • When possible: include copy/paste drafts and an implementation checklist.

© CraftOS-dev, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 3 other files in skills/marketing-skills of CraftOS-dev/CraftBot.

  • SKILL.md
  • .clawhub/origin.json
  • _meta.json
  • references

Open the folder on GitHubat commit b50970c

Used in 3 other repositories

We found 8 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 3 other GitHub owners. This page covers the copy in CraftOS-dev/CraftBot, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Marketing Skills next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Marketing Skills compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Marketing Skills this skillCraftOS-dev/CraftBot3923 repos~866Automated safety check: PassMIT
FLOW SEO FrameworkAgriciDaniel/claude-seo19k2 repos~1.4kAutomated safety check: PassMIT
Paywallscoreyhaines31/marketingskills54k1 repos~1.4kAutomated safety check: PassMIT
Onboarding Crofreekmurze/dotfiles1k16 repos~1.6kAutomated safety check: PassNone
Paywall Upgrade Crofreekmurze/dotfiles1k15 repos~1.4kAutomated safety check: PassNone
Revenue Centric Designheliocosta-dev/revenue-centric-design740—~1.6kAutomated safety check: PassCustom licence

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Categories

Questions about Marketing Skills

What does Marketing Skills do?

TL;DR: 23 marketing playbooks (CRO, SEO, copy, analytics, experiments, pricing, launches, ads, social). Marketing Skills is an agent skill from CraftOS-dev/CraftBot. TL;DR: 23 marketing playbooks (CRO, SEO, copy, analytics, experiments, pricing, launches, ads, social).

When should I use Marketing Skills?

Marketing Skills fits situations like: get checklists + copy/paste deliverables fast; tasks that involve Conversion rate optimization; tasks that involve Summarization.

How do I install Marketing Skills in Claude Code?

Run `npx skills add CraftOS-dev/CraftBot --skill marketing-skills -a claude-code`. Or copy the skill folder (skills/marketing-skills in CraftOS-dev/CraftBot) into .claude/skills/marketing-skills in your project. Claude Code loads it when a task matches its description.

How do I install Marketing Skills in Codex?

Run `npx skills add CraftOS-dev/CraftBot --skill marketing-skills -a codex`. Or copy the skill folder (skills/marketing-skills in CraftOS-dev/CraftBot) into .agents/skills/marketing-skills in your project. Codex loads it when a task matches its description.

Can I use Marketing Skills in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add CraftOS-dev/CraftBot --skill marketing-skills -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/marketing-skills, .gemini/skills/marketing-skills, .github/skills/marketing-skills and .opencode/skills/marketing-skills in your project.

What does Marketing Skills need to run?

SKILL.md names no scripts, command-line tools or credentials: Marketing Skills is instructions for the agent only.

Does Marketing Skills access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Marketing Skills safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Marketing Skills use?

Marketing Skills is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Marketing Skills use?

About 866 tokens (SKILL.md is roughly 3.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Marketing Skills?

Skills that share tags, products or a category with Marketing Skills: FLOW SEO Framework (AgriciDaniel/claude-seo, 19k stars), Paywalls (coreyhaines31/marketingskills, 54k stars), Onboarding Cro (freekmurze/dotfiles, 1k stars) and Paywall Upgrade Cro (freekmurze/dotfiles, 1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Marketing Skills?

CraftOS-dev (a GitHub user) maintains it in CraftOS-dev/CraftBot, which has 392 GitHub stars. The repository holds 89 skills in this directory. The repository was last updated on October 9, 2026.

Source: CraftOS-dev/CraftBot on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.