Agent skill

Market Analysis Guide

by wentorai in wentorai/research-plugins

Structured frameworks for market sizing, competitive analysis, and strategic ...

MITAuto-check passedProduct & Project Management

Install Market Analysis Guide

skills CLI
$ npx skills add wentorai/research-plugins --skill market-analysis-guide -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install wentorai/research-plugins market-analysis-guide --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/wentorai/research-plugins.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/domains/business/market-analysis-guide .claude/skills/market-analysis-guide && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
market-analysis-guide
GitHub stars
298
Used in
1 other repo
Token cost
~1.1k tokens
SKILL.md length
300 words
Files
1
Skills in repo
405
Repo updated
First seen
Licence
MIT

At a glance

Structured frameworks for market sizing, competitive analysis, and strategic ...

  • Works in 4 steps: Structured interviews with industry… → Survey instruments validated with… → Conjoint analysis for preference and… → …
  • Tasks that involve Market research
  • SKILL.md covers Market Sizing Methodologies, Competitive Analysis Frameworks, Data Collection and Validation and Reporting and Visualization
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Market Analysis Guide is an agent skill from wentorai/research-plugins. Structured frameworks for market sizing, competitive analysis, and strategic ...

Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Product & Project Management, covering Market research, Market sizing and Competitor analysis. The repository describes itself as: 350+ academic research skills, MCP configs, and plugins for Research-Claw and AI agents. The licence is MIT.

When your agent uses it

  • Tasks that involve Market research
  • Tasks that involve Market sizing
  • Tasks that involve Competitor analysis

Example prompts

  • “/market-analysis-guide”

Requirements

  • Python 3

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. Structured interviews with industry experts (N >= 12 for saturation)
  2. Survey instruments validated with Cronbach's alpha >= 0.70
  3. Conjoint analysis for preference and willingness-to-pay estimation
  4. Web scraping of pricing pages, job postings, and product changelogs

What it can do on your machine

Read from SKILL.md and the folder at commit bf44b3c. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are python).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Market Analysis Guide loads about 1.1k tokens when it runs. Until then it costs about 26 tokens; SKILL.md has 300 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~26
When it runs · the whole SKILL.md, loaded when a task matches
~1.1k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from wentorai/research-plugins at commit bf44b3c, republished under its MIT licence (© wentorai). 300 words, ~1,074 tokens.

Download SKILL.mdSave it as .claude/skills/market-analysis-guide/SKILL.md (or your agent's skills folder).
name
market-analysis-guide
description
Structured frameworks for market sizing, competitive analysis, and strategic ...

Market Analysis Guide

A comprehensive skill for conducting rigorous market analysis in academic and applied research contexts. This guide covers quantitative market sizing, competitive landscape mapping, and strategic positioning frameworks grounded in peer-reviewed methodologies.

Market Sizing Methodologies

Market sizing is the foundation of any credible market analysis. There are two primary approaches, and robust research typically employs both for triangulation.

Top-Down Approach (TAM/SAM/SOM)

Start with the total addressable market and narrow systematically:

TAM (Total Addressable Market)
  -> SAM (Serviceable Available Market)
    -> SOM (Serviceable Obtainable Market)

Example calculation:
  TAM = Global higher-education EdTech spend = $340B (2025, HolonIQ)
  SAM = AI-powered research tools segment  = $12B
  SOM = Realistic capture in Year 3        = $120M (1% of SAM)

Bottom-Up Approach

Build estimates from unit economics:

python
# Bottom-up market sizing
users_in_target_segment = 8_000_000  # global PhD + postdoc researchers
adoption_rate = 0.05                  # 5% in first 3 years
avg_revenue_per_user = 180            # USD/year
bottom_up_estimate = users_in_target_segment * adoption_rate * avg_revenue_per_user
# Result: $72,000,000

Always cite the data sources for each assumption. Use government statistics (e.g., NSF, Eurostat), industry reports (Gartner, McKinsey), and published academic datasets.

Competitive Analysis Frameworks

Porter's Five Forces

Apply Porter's framework systematically to map industry structure:

ForceKey QuestionsData Sources
RivalryHow many direct competitors? Market concentration (HHI)?Crunchbase, SEC filings
New EntrantsCapital requirements? Regulatory barriers?Patent databases, regulatory filings
SubstitutesWhat alternatives exist? Switching costs?User surveys, app store data
Buyer PowerCustomer concentration? Price sensitivity?Industry reports, interviews
Supplier PowerInput scarcity? Vendor lock-in?Supply chain databases
SWOT and TOWS Matrix

Go beyond basic SWOT by constructing a TOWS matrix that generates actionable strategies:

              Strengths (S)           Weaknesses (W)
Opportunities  SO strategies           WO strategies
  (O)          (use S to exploit O)    (overcome W via O)
Threats        ST strategies           WT strategies
  (T)          (use S to counter T)    (minimize W, avoid T)

Data Collection and Validation

Primary data collection methods for market analysis research:

  1. Structured interviews with industry experts (N >= 12 for saturation)
  2. Survey instruments validated with Cronbach's alpha >= 0.70
  3. Conjoint analysis for preference and willingness-to-pay estimation
  4. Web scraping of pricing pages, job postings, and product changelogs

Secondary data sources to cross-validate:

  • Statista, IBISWorld, Grand View Research for market reports
  • USPTO/EPO patent filings for technology trajectory analysis
  • PitchBook/Crunchbase for funding and M&A activity

Reporting and Visualization

Present findings using clear, reproducible visualizations:

python
import matplotlib.pyplot as plt
import numpy as np

segments = ['Segment A', 'Segment B', 'Segment C', 'Segment D']
sizes = [45, 28, 18, 9]
colors = ['#3B82F6', '#EF4444', '#10B981', '#F59E0B']

fig, ax = plt.subplots(figsize=(8, 6))
ax.barh(segments, sizes, color=colors)
ax.set_xlabel('Market Share (%)')
ax.set_title('Competitive Landscape by Segment')
plt.tight_layout()
plt.savefig('market_share.png', dpi=300)

Always include confidence intervals or sensitivity ranges for quantitative estimates. A well-structured market analysis report should contain an executive summary, methodology section, findings with visualizations, and a limitations discussion.

© wentorai, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/domains/business/market-analysis-guide of wentorai/research-plugins.

Open the folder on GitHubat commit bf44b3c

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in wentorai/research-plugins, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Market Analysis Guide next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Market Analysis Guide compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Market Analysis Guide this skillwentorai/research-plugins2981 repos~1.1kAutomated safety check: PassMIT
Market Research ReportsK-Dense-AI/claude-scientific-writer2.4k1 repos~3.5kAutomated safety check: PassMIT
Startup Designferdinandobons/startup-skill1.2k—~8.1kAutomated safety check: PassMIT
Market Research Analysismanojbajaj95/claude-gtm-plugin105—~2.6kAutomated safety check: PassMIT
Market Research Reportsforyourhealth111-pixel/Vibe-Skills3.6k—~2.5kAutomated safety check: NotesMIT
Product Competitive AnalysisFokkyp/claude-skills226—~1.2kAutomated safety check: PassNone

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Questions about Market Analysis Guide

What does Market Analysis Guide do?

Structured frameworks for market sizing, competitive analysis, and strategic ... Market Analysis Guide is an agent skill from wentorai/research-plugins. Structured frameworks for market sizing, competitive analysis, and strategic ...

When should I use Market Analysis Guide?

Market Analysis Guide fits situations like: tasks that involve Market research; tasks that involve Market sizing; tasks that involve Competitor analysis.

How do I install Market Analysis Guide in Claude Code?

Run `npx skills add wentorai/research-plugins --skill market-analysis-guide -a claude-code`. Or copy the skill folder (skills/domains/business/market-analysis-guide in wentorai/research-plugins) into .claude/skills/market-analysis-guide in your project. Claude Code loads it when a task matches its description.

How do I install Market Analysis Guide in Codex?

Run `npx skills add wentorai/research-plugins --skill market-analysis-guide -a codex`. Or copy the skill folder (skills/domains/business/market-analysis-guide in wentorai/research-plugins) into .agents/skills/market-analysis-guide in your project. Codex loads it when a task matches its description.

Can I use Market Analysis Guide in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add wentorai/research-plugins --skill market-analysis-guide -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/market-analysis-guide, .gemini/skills/market-analysis-guide, .github/skills/market-analysis-guide and .opencode/skills/market-analysis-guide in your project.

What does Market Analysis Guide need to run?

SKILL.md names no scripts, command-line tools or credentials: Market Analysis Guide is instructions for the agent only. Our summary lists: Python 3.

Does Market Analysis Guide access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Market Analysis Guide safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Market Analysis Guide use?

Market Analysis Guide is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Market Analysis Guide use?

About 1.1k tokens (SKILL.md is roughly 4.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Market Analysis Guide?

Skills that share tags, products or a category with Market Analysis Guide: Market Research Reports (K-Dense-AI/claude-scientific-writer, 2.4k stars), Startup Design (ferdinandobons/startup-skill, 1.2k stars), Market Research Analysis (manojbajaj95/claude-gtm-plugin, 105 stars) and Market Research Reports (foryourhealth111-pixel/Vibe-Skills, 3.6k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Market Analysis Guide?

wentorai (a GitHub user) maintains it in wentorai/research-plugins, which has 298 GitHub stars. The repository holds 405 skills in this directory. The repository was last updated on June 19, 2026.

Source: wentorai/research-plugins on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.