A skill your agent uses when drafting or revising the prose of a Journal of Public Policy & Marketing (JPP&M) manuscript — the policy-problem-led introduction, the 200-word abstract, dual-audience…

MITAuto-check passedWriting & Content

Install Jppm Writing Style

skills CLI
$ npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jppm-writing-style -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install brycewang-stanford/Awesome-Journal-Skills jppm-writing-style --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/brycewang-stanford/Awesome-Journal-Skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/Journal-of-Public-Policy-and-Marketing-Skills/skills/jppm-writing-style .claude/skills/jppm-writing-style && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
jppm-writing-style
GitHub stars
1.2k
Token cost
~1.4k tokens
SKILL.md length
674 words
Files
1
Skills in repo
2,387
Repo updated
First seen
Licence
MIT

At a glance

A skill your agent uses when drafting or revising the prose of a Journal of Public Policy & Marketing (JPP&M) manuscript — the policy-problem-led introduction, the 200-word abstract, dual-audience…

  • Works in 5 steps: The policy problem, concretely. Open… → Why existing knowledge cannot settle it.… → What this paper does. The design and… → …
  • Revising the prose of a Journal of Public Policy & Marketing (JPP&M) manuscript — the policy-problem-led introduction
  • SKILL.md covers When to trigger, Write for the reader who can act, The JPP&M introduction, beat… and The abstract, plus 5 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Jppm Writing Style is an agent skill from brycewang-stanford/Awesome-Journal-Skills. Use when drafting or revising the prose of a Journal of Public Policy & Marketing (JPP&M) manuscript — the policy-problem-led introduction, the 200-word abstract, dual-audience clarity, and the evidence-not-advocacy voice. Polishes the writing; it does not change design, analysis, or framing decisions.

Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Brand voice and tone. The repository describes itself as: Journal-specific Claude Code/Codex skill packs covering mainstream journals — AER, QJE, Nature, Cell, 管理世界, 经济研究 & 200+ more — your fast track to getting published. | 覆盖主流期刊的… The licence is MIT.

When your agent uses it

  • Revising the prose of a Journal of Public Policy & Marketing (JPP&M) manuscript — the policy-problem-led introduction
  • The 200-word abstract
  • Dual-audience clarity
  • The evidence-not-advocacy voice

Example prompts

  • “/jppm-writing-style”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. The policy problem, concretely. Open with the marketplace harm or regulatory decision — the pending rule, the enforcement gap, the…
  2. Why existing knowledge cannot settle it. What the marketing-and-policy literature and the regulatory record establish, and the…
  3. What this paper does. The design and setting in two or three sentences, in words a policy reader follows ("we compare purchases in states…
  4. What was found, with magnitude. The headline estimate in decision units, including the heterogeneity or backfire result if it matters.
  5. Who should do what. One or two sentences previewing the stakeholder actions the findings support — the intro's version of the Policy…

What it can do on your machine

Read from SKILL.md and the folder at commit 932eb23. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Jppm Writing Style loads about 1.4k tokens when it runs. Until then it costs about 81 tokens; SKILL.md has 674 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~81
When it runs · the whole SKILL.md, loaded when a task matches
~1.4k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from brycewang-stanford/Awesome-Journal-Skills at commit 932eb23, republished under its MIT licence (© brycewang-stanford). 674 words, ~1,385 tokens.

Download SKILL.mdSave it as .claude/skills/jppm-writing-style/SKILL.md (or your agent's skills folder).
name
jppm-writing-style
description
Use when drafting or revising the prose of a Journal of Public Policy & Marketing (JPP&M) manuscript — the policy-problem-led introduction, the 200-word abstract, dual-audience clarity, and the evidence-not-advocacy voice. Polishes the writing; it does not change design, analysis, or framing decisions.

Writing Style (jppm-writing-style)

When to trigger

  • The introduction opens with a literature gap instead of the policy problem
  • The abstract never says who should do what differently
  • Method jargon (ATTs, bandwidths, moderated mediation) floods sections a practitioner must read
  • The tone slips from findings into editorializing about what government "must" do
  • Prose is the last bottleneck — estimates, framing, and exhibits are stable

Write for the reader who can act

A JPP&M paper is read by marketing academics, by scholars in law and policy, and — if it succeeds — by people inside agencies and NGOs. The prose contract: the policy problem carries the story, the evidence carries the authority, and any reader should be able to extract the actionable takeaway without decoding the econometrics. That means plain-language topic sentences, technical depth layered underneath rather than in front, and a strict separation between what the data show and what the authors prefer. The manuscript is double-spaced, at most 50 pages including everything, with a 200-word unstructured abstract and at least three keywords (per the AMA journals guidelines; re-check current specifics on ama.org).

The JPP&M introduction, beat by beat

  1. The policy problem, concretely. Open with the marketplace harm or regulatory decision — the pending rule, the enforcement gap, the population being hurt — with a fact and a source, not throat-clearing about "growing interest."
  2. Why existing knowledge cannot settle it. What the marketing-and-policy literature and the regulatory record establish, and the decision-relevant unknown that remains.
  3. What this paper does. The design and setting in two or three sentences, in words a policy reader follows ("we compare purchases in states that adopted the rule to matched states that did not").
  4. What was found, with magnitude. The headline estimate in decision units, including the heterogeneity or backfire result if it matters.
  5. Who should do what. One or two sentences previewing the stakeholder actions the findings support — the intro's version of the Policy Contribution Statement.

The abstract

Two hundred words must state the policy question, the method in one clause, the key finding with direction and rough magnitude, and the implication for named stakeholders. Editors desk-screen from the abstract plus the Policy Contribution Statement; an abstract that ends at "implications are discussed" invites the bolted-on-policy suspicion.

Show full SKILL.md (302 more words)Show less

Voice: evidence, not editorial

  • Verbs match identification: "shows/reduces" for well-identified estimates; "suggests/is consistent with" for correlational or lab-only evidence.
  • No advocacy adverbs: "clearly," "obviously," "alarmingly" signal a brief, not a study.
  • Respect the other side of the ledger: costs to firms, implementation burden, and speech or preemption constraints get honest sentences, not dismissals.
  • Define instruments on first use: not every reader knows what the Green Guides or a consent order is; not every reader knows what an ATT is either. One clause each.
  • Vulnerable populations are people: person-first, non-stigmatizing language; describe constraints, not deficiencies.

Sentence-level craft

  • Lead paragraphs with the claim, follow with the evidence; never make the reader assemble the point from a stack of citations.
  • Keep one term per construct — a "warning," "disclosure," and "label" that are the same thing multiply confusion.
  • Numbers in text carry their units and comparison ("a 2-percentage-point drop from a 14% base"), never naked coefficients.
  • Cut the methods-section prose that repeats the table; cite the exhibit and interpret it instead.

Checklist

  • The intro opens on the policy problem with a sourced fact
  • The decision-relevant unknown is stated before the method
  • Headline results appear in decision units in both intro and abstract
  • Abstract ≤200 words: question, method, finding, stakeholder implication
  • Claim verbs are calibrated to identification strength throughout
  • No advocacy tone; trade-offs acknowledged in the discussion
  • Jargon layered: any section a practitioner needs is readable without training

Anti-patterns

  • Gap-first opening: "despite growing interest, little research…" before any reader knows why to care
  • "Implications are discussed": an abstract that hides the takeaway
  • Brief-speak: prose whose conviction outruns its confidence intervals
  • Jargon front-loading: estimator names in the introduction, harms in the appendix
  • Term drift: the same instrument renamed section by section
  • Deficit framing: writing about vulnerable consumers as problems rather than as people the market underserves

Output format

text
【Intro lead】policy problem + sourced fact in paragraph one? [Y/N]
【Unknown】decision-relevant gap stated pre-method? [Y/N]
【Abstract】≤200 words with question/method/finding/actor? [Y/N]
【Voice audit】verbs calibrated; advocacy adverbs removed? [Y/N]
【Dual-audience pass】practitioner-readable sections confirmed? [Y/N]
【Next skill】jppm-submission

© brycewang-stanford, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in Journal-of-Public-Policy-and-Marketing-Skills/skills/jppm-writing-style of brycewang-stanford/Awesome-Journal-Skills.

Open the folder on GitHubat commit 932eb23

Compare with similar skills

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Khazix WeChat Article WriterKKKKhazix/khazix-skills21k1 repos~2.9kAutomated safety check: PassMIT
Writing Guidelinesvercel-labs/agent-skills32k7 repos~309Automated safety check: PassNone
Unslop AI Writing Cleanuptheclaymethod/unslop518—~1.7kAutomated safety check: PassMIT

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Questions about Jppm Writing Style

What does Jppm Writing Style do?

A skill your agent uses when drafting or revising the prose of a Journal of Public Policy & Marketing (JPP&M) manuscript — the policy-problem-led introduction, the 200-word abstract, dual-audience…. Jppm Writing Style is an agent skill from brycewang-stanford/Awesome-Journal-Skills. Use when drafting or revising the prose of a Journal of Public Policy & Marketing (JPP&M) manuscript — the policy-problem-led introduction, the 200-word abstract, dual-audience clarity, and the evidence-not-advocacy voice.

When should I use Jppm Writing Style?

Jppm Writing Style fits situations like: revising the prose of a Journal of Public Policy & Marketing (JPP&M) manuscript — the policy-problem-led introduction; the 200-word abstract; dual-audience clarity; the evidence-not-advocacy voice.

How do I install Jppm Writing Style in Claude Code?

Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jppm-writing-style -a claude-code`. Or copy the skill folder (Journal-of-Public-Policy-and-Marketing-Skills/skills/jppm-writing-style in brycewang-stanford/Awesome-Journal-Skills) into .claude/skills/jppm-writing-style in your project. Claude Code loads it when a task matches its description.

How do I install Jppm Writing Style in Codex?

Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jppm-writing-style -a codex`. Or copy the skill folder (Journal-of-Public-Policy-and-Marketing-Skills/skills/jppm-writing-style in brycewang-stanford/Awesome-Journal-Skills) into .agents/skills/jppm-writing-style in your project. Codex loads it when a task matches its description.

Can I use Jppm Writing Style in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jppm-writing-style -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/jppm-writing-style, .gemini/skills/jppm-writing-style, .github/skills/jppm-writing-style and .opencode/skills/jppm-writing-style in your project.

What does Jppm Writing Style need to run?

SKILL.md names no scripts, command-line tools or credentials: Jppm Writing Style is instructions for the agent only.

Does Jppm Writing Style access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Jppm Writing Style safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Jppm Writing Style use?

Jppm Writing Style is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Jppm Writing Style use?

About 1.4k tokens (SKILL.md is roughly 5.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Jppm Writing Style?

Skills that share tags, products or a category with Jppm Writing Style: Avoid AI Writing (conorbronsdon/avoid-ai-writing, 4.9k stars), Brand (Ohh-889/skyroc, 795 stars), Khazix WeChat Article Writer (KKKKhazix/khazix-skills, 21k stars) and Writing Guidelines (vercel-labs/agent-skills, 32k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Jppm Writing Style?

brycewang-stanford (a GitHub user) maintains it in brycewang-stanford/Awesome-Journal-Skills, which has 1,231 GitHub stars. The repository holds 2,387 skills in this directory. The repository was last updated on September 27, 2026.

Source: brycewang-stanford/Awesome-Journal-Skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.