Agent skill

Jppm Theory Development

by brycewang-stanford in brycewang-stanford/Awesome-Journal-Skills

A skill your agent uses when building the conceptual backbone of a Journal of Public Policy & Marketing (JPP&M) manuscript — theorizing why a policy lever changes marketplace behavior, for whom, and…

MITAuto-check passed

Install Jppm Theory Development

skills CLI
$ npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jppm-theory-development -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install brycewang-stanford/Awesome-Journal-Skills jppm-theory-development --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/brycewang-stanford/Awesome-Journal-Skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/Journal-of-Public-Policy-and-Marketing-Skills/skills/jppm-theory-development .claude/skills/jppm-theory-development && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
jppm-theory-development
GitHub stars
1.2k
Token cost
~1.4k tokens
SKILL.md length
657 words
Files
1
Skills in repo
2,387
Repo updated
First seen
Licence
MIT

At a glance

A skill your agent uses when building the conceptual backbone of a Journal of Public Policy & Marketing (JPP&M) manuscript — theorizing why a policy lever changes marketplace behavior, for whom, and…

  • Works in 3 steps: Consumer side — attention,… → Firm side — strategic response:… → Regulator side — instrument choice and…
  • With what unintended effects
  • SKILL.md covers When to trigger, What "theory" means at JPP&M, Theorize all three sides of… and From mechanism to…, plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Jppm Theory Development is an agent skill from brycewang-stanford/Awesome-Journal-Skills. Use when building the conceptual backbone of a Journal of Public Policy & Marketing (JPP&M) manuscript — theorizing why a policy lever changes marketplace behavior, for whom, and with what unintended effects. Builds the theory of the lever; it does not design the studies (jppm-methods).

Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

The repository describes itself as: Journal-specific Claude Code/Codex skill packs covering mainstream journals — AER, QJE, Nature, Cell, 管理世界, 经济研究 & 200+ more — your fast track to getting published. | 覆盖主流期刊的… The licence is MIT.

When your agent uses it

  • With what unintended effects

Example prompts

  • “/jppm-theory-development”

Workflow steps

3 steps, taken from the first numbered list in SKILL.md.

  1. Consumer side — attention, comprehension, trust, reactance. Why would a warning change behavior rather than be ignored, discounted, or…
  2. Firm side — strategic response: reformulation, repositioning, disclosure obfuscation, shifting marketing spend to unregulated channels. A…
  3. Regulator side — instrument choice and enforcement capacity: mandated format versus safe harbor, ex ante rule versus ex post case-by-case…

What it can do on your machine

Read from SKILL.md and the folder at commit 932eb23. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Jppm Theory Development loads about 1.4k tokens when it runs. Until then it costs about 78 tokens; SKILL.md has 657 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~78
When it runs · the whole SKILL.md, loaded when a task matches
~1.4k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from brycewang-stanford/Awesome-Journal-Skills at commit 932eb23, republished under its MIT licence (© brycewang-stanford). 657 words, ~1,433 tokens.

Download SKILL.mdSave it as .claude/skills/jppm-theory-development/SKILL.md (or your agent's skills folder).
name
jppm-theory-development
description
Use when building the conceptual backbone of a Journal of Public Policy & Marketing (JPP&M) manuscript — theorizing why a policy lever changes marketplace behavior, for whom, and with what unintended effects. Builds the theory of the lever; it does not design the studies (jppm-methods).

Theory Development (jppm-theory-development)

When to trigger

  • The paper predicts "the policy will work" without an account of why or through what
  • Hypotheses ignore how firms, platforms, or intermediaries will respond to the rule
  • Reviewers could ask "why would this effect differ for vulnerable consumers?" and you have no answer
  • Unintended consequences (boomerang, substitution, information overload) are plausible but untheorized
  • You have a mechanism story from consumer psychology but no bridge to a policy instrument

What "theory" means at JPP&M

JPP&M does not demand a novel psychological process the way JCP does, and it is not a theory-only outlet like AMR. Its bar is a theory of the policy lever: a disciplined account of how a specific instrument — a mandated disclosure, a marketing restriction, a default, a tax, an enforcement action — propagates through the marketplace to change welfare-relevant outcomes. Good JPP&M theorizing is usually middle-range: it borrows constructs from consumer research, economics of information, or regulatory-focus and protection-motivation traditions, and assembles them around the instrument. The payoff is predictions a policy analyst could not have written down: who responds, who doesn't, what the instrument's format does, and where behavior leaks around the rule.

Theorize all three sides of the exchange

A regulation touches consumers, firms, and the regulator itself. The strongest JPP&M frameworks make at least two of the three explicit:

  1. Consumer side — attention, comprehension, trust, reactance. Why would a warning change behavior rather than be ignored, discounted, or trigger boomerang effects (a risk long documented in the warning-label literature, e.g., Stewart and Martin 1994, JPP&M)?
  2. Firm side — strategic response: reformulation, repositioning, disclosure obfuscation, shifting marketing spend to unregulated channels. A rule that "works" in the lab can be neutralized in the market.
  3. Regulator side — instrument choice and enforcement capacity: mandated format versus safe harbor, ex ante rule versus ex post case-by-case enforcement.

From mechanism to policy-relevant hypotheses

  • Make the instrument a variable, not a constant. Hypothesize over its design space (icon vs. text warning, opt-in vs. opt-out default, threshold levels), because the design space is what a regulator decides.
  • Derive heterogeneity from welfare, not curiosity. The moderators that matter are the ones that define vulnerable populations — low literacy or numeracy, financial fragility, children, communities targeted by predatory marketing. "The effect is weaker for those the policy most intends to protect" is a first-order JPP&M finding.
  • Predict the unintended consequence. Licensing effects of health halos, substitution to worse products, overload from disclosure proliferation, chilling of beneficial marketing. Theorizing these ex ante converts a limitation into a contribution.
  • State the counterfactual logic in the theory. For evaluations: what would the outcome have been absent the policy, and why does your comparison group approximate it? The identification argument begins as a conceptual claim.
Show full SKILL.md (204 more words)Show less

Framework archetypes JPP&M rewards

ArchetypeContribution shape
Instrument-design theoryWhich format/dose of the intervention works, and why (e.g., evaluative vs. numeric labels)
Vulnerability theoryWhy a marketplace practice or policy differentially harms/protects an identified group
Firm-response theoryHow strategic marketing reactions amplify or undo the regulation
Unintended-consequences theoryThe behavioral pathway by which a well-meant rule backfires
Policy-transfer theoryConditions under which evidence from one domain (tobacco) generalizes to another (sugary drinks)

Checklist

  • The policy instrument is defined precisely (who mandates what, on whom, enforced how)
  • The causal pathway from instrument to welfare outcome is spelled out step by step
  • At least two of the three exchange sides (consumer / firm / regulator) are theorized
  • Heterogeneity hypotheses target policy-relevant (vulnerable) subgroups
  • At least one plausible unintended consequence is theorized, not just conceded
  • For evaluations, the counterfactual logic is stated as a theoretical claim

Anti-patterns

  • Lever-free theory: elegant consumer psychology with no instrument anyone controls
  • Compliance fantasy: assuming firms implement the rule as written, with no strategic response
  • Curiosity moderators: heterogeneity chosen for novelty rather than welfare relevance
  • Advocacy dressed as theory: premises selected to guarantee the preferred policy conclusion
  • Borrowed-framework wallpaper: invoking protection motivation or construal level as labels without deriving anything from them

Output format

text
【Instrument】the lever, precisely (mandate / restriction / default / tax / enforcement)
【Pathway】instrument → marketplace response → welfare outcome, step by step
【Exchange sides】consumer / firm / regulator accounts included
【Heterogeneity】which vulnerable subgroups, and the predicted direction
【Unintended consequence】the theorized backfire or leakage channel
【Next skill】jppm-literature-positioning

© brycewang-stanford, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in Journal-of-Public-Policy-and-Marketing-Skills/skills/jppm-theory-development of brycewang-stanford/Awesome-Journal-Skills.

Open the folder on GitHubat commit 932eb23

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Jppm Theory Development next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Jppm Theory Development compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Jppm Theory Development this skillbrycewang-stanford/Awesome-Journal-Skills1.2k—~1.4kAutomated safety check: PassMIT
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Policy Acknowledgementsickn33/agentic-awesome-skills47k1 repos~3.4kAutomated safety check: PassMIT
Privacy Policythedaviddias/Front-End-Checklist74k—~617Automated safety check: PassMIT
Editorial Policythedaviddias/Front-End-Checklist74k—~763Automated safety check: PassMIT
Policy Draftinganthropics/claude-for-legal9.6k2 repos~1.4kAutomated safety check: PassApache-2.0

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Questions about Jppm Theory Development

What does Jppm Theory Development do?

A skill your agent uses when building the conceptual backbone of a Journal of Public Policy & Marketing (JPP&M) manuscript — theorizing why a policy lever changes marketplace behavior, for whom, and…. Jppm Theory Development is an agent skill from brycewang-stanford/Awesome-Journal-Skills. Use when building the conceptual backbone of a Journal of Public Policy & Marketing (JPP&M) manuscript — theorizing why a policy lever changes marketplace behavior, for whom, and with what unintended effects.

When should I use Jppm Theory Development?

Jppm Theory Development fits situations like: with what unintended effects.

How do I install Jppm Theory Development in Claude Code?

Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jppm-theory-development -a claude-code`. Or copy the skill folder (Journal-of-Public-Policy-and-Marketing-Skills/skills/jppm-theory-development in brycewang-stanford/Awesome-Journal-Skills) into .claude/skills/jppm-theory-development in your project. Claude Code loads it when a task matches its description.

How do I install Jppm Theory Development in Codex?

Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jppm-theory-development -a codex`. Or copy the skill folder (Journal-of-Public-Policy-and-Marketing-Skills/skills/jppm-theory-development in brycewang-stanford/Awesome-Journal-Skills) into .agents/skills/jppm-theory-development in your project. Codex loads it when a task matches its description.

Can I use Jppm Theory Development in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jppm-theory-development -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/jppm-theory-development, .gemini/skills/jppm-theory-development, .github/skills/jppm-theory-development and .opencode/skills/jppm-theory-development in your project.

What does Jppm Theory Development need to run?

SKILL.md names no scripts, command-line tools or credentials: Jppm Theory Development is instructions for the agent only.

Does Jppm Theory Development access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Jppm Theory Development safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Jppm Theory Development use?

Jppm Theory Development is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Jppm Theory Development use?

About 1.4k tokens (SKILL.md is roughly 5.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Jppm Theory Development?

Skills that share tags, products or a category with Jppm Theory Development: Implementing Policy As Code With Open Policy Agent (mukul975/Anthropic-Cybersecurity-Skills, 34k stars), Policy Acknowledgement (sickn33/agentic-awesome-skills, 47k stars), Privacy Policy (thedaviddias/Front-End-Checklist, 74k stars) and Editorial Policy (thedaviddias/Front-End-Checklist, 74k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Jppm Theory Development?

brycewang-stanford (a GitHub user) maintains it in brycewang-stanford/Awesome-Journal-Skills, which has 1,228 GitHub stars. The repository holds 2,387 skills in this directory. The repository was last updated on September 27, 2026.

Source: brycewang-stanford/Awesome-Journal-Skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.