Marketing Psychology
freekmurze/dotfiles
When the user wants to apply psychological principles, mental models, or behavioral science to marketing.
A skill your agent uses when deciding whether a consumer phenomenon belongs at the Journal of Consumer Psychology (JCP) versus a sibling, and which JCP manuscript type fits, before theory and…
Install Jcp Topic Selection
$ npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcp-topic-selection -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install brycewang-stanford/Awesome-Journal-Skills jcp-topic-selection --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/brycewang-stanford/Awesome-Journal-Skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/Journal-of-Consumer-Psychology-Skills/skills/jcp-topic-selection .claude/skills/jcp-topic-selection && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "jcp-topic-selection" agent skill from https://github.com/brycewang-stanford/Awesome-Journal-Skills/tree/main/Journal-of-Consumer-Psychology-Skills/skills/jcp-topic-selection into .claude/skills/jcp-topic-selection/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "jcp-topic-selection", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/brycewang-stanford/Awesome-Journal-Skills/tree/main/Journal-of-Consumer-Psychology-Skills/skills/jcp-topic-selectionType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcp-topic-selection -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install brycewang-stanford/Awesome-Journal-Skills jcp-topic-selection --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/brycewang-stanford/Awesome-Journal-Skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/Journal-of-Consumer-Psychology-Skills/skills/jcp-topic-selection .agents/skills/jcp-topic-selection && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "jcp-topic-selection" agent skill from https://github.com/brycewang-stanford/Awesome-Journal-Skills/tree/main/Journal-of-Consumer-Psychology-Skills/skills/jcp-topic-selection into .agents/skills/jcp-topic-selection/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "jcp-topic-selection", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcp-topic-selection -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install brycewang-stanford/Awesome-Journal-Skills jcp-topic-selection --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/brycewang-stanford/Awesome-Journal-Skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/Journal-of-Consumer-Psychology-Skills/skills/jcp-topic-selection .cursor/skills/jcp-topic-selection && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "jcp-topic-selection" agent skill from https://github.com/brycewang-stanford/Awesome-Journal-Skills/tree/main/Journal-of-Consumer-Psychology-Skills/skills/jcp-topic-selection into .cursor/skills/jcp-topic-selection/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "jcp-topic-selection", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/brycewang-stanford/Awesome-Journal-Skills.git --path Journal-of-Consumer-Psychology-Skills/skills/jcp-topic-selection--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcp-topic-selection -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install brycewang-stanford/Awesome-Journal-Skills jcp-topic-selection --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/brycewang-stanford/Awesome-Journal-Skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/Journal-of-Consumer-Psychology-Skills/skills/jcp-topic-selection .gemini/skills/jcp-topic-selection && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "jcp-topic-selection" agent skill from https://github.com/brycewang-stanford/Awesome-Journal-Skills/tree/main/Journal-of-Consumer-Psychology-Skills/skills/jcp-topic-selection into .gemini/skills/jcp-topic-selection/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "jcp-topic-selection", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install brycewang-stanford/Awesome-Journal-Skills jcp-topic-selectionInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcp-topic-selection -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/brycewang-stanford/Awesome-Journal-Skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/Journal-of-Consumer-Psychology-Skills/skills/jcp-topic-selection .github/skills/jcp-topic-selection && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "jcp-topic-selection" agent skill from https://github.com/brycewang-stanford/Awesome-Journal-Skills/tree/main/Journal-of-Consumer-Psychology-Skills/skills/jcp-topic-selection into .github/skills/jcp-topic-selection/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "jcp-topic-selection", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcp-topic-selection -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install brycewang-stanford/Awesome-Journal-Skills jcp-topic-selection --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/brycewang-stanford/Awesome-Journal-Skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/Journal-of-Consumer-Psychology-Skills/skills/jcp-topic-selection .opencode/skills/jcp-topic-selection && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "jcp-topic-selection" agent skill from https://github.com/brycewang-stanford/Awesome-Journal-Skills/tree/main/Journal-of-Consumer-Psychology-Skills/skills/jcp-topic-selection into .opencode/skills/jcp-topic-selection/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "jcp-topic-selection", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
jcp-topic-selection- GitHub stars
- 1.2k
- Token cost
- ~1.3k tokens
- SKILL.md length
- 601 words
- Files
- 1
- Skills in repo
- 2,387
- Repo updated
- First seen
- Licence
- MIT
At a glance
A skill your agent uses when deciding whether a consumer phenomenon belongs at the Journal of Consumer Psychology (JCP) versus a sibling, and which JCP manuscript type fits, before theory and…
- Deciding whether a consumer phenomenon belongs at the Journal of Consumer Psychology (JCP) versus a sibling
- SKILL.md covers When to trigger, What JCP actually wants, Outlet fit: which sibling, and… and Choosing the manuscript type…, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Which JCP manuscript type fits
What it does
Jcp Topic Selection is an agent skill from brycewang-stanford/Awesome-Journal-Skills. Use when deciding whether a consumer phenomenon belongs at the Journal of Consumer Psychology (JCP) versus a sibling, and which JCP manuscript type fits, before theory and studies are locked. Sets scope and outlet fit; it does not build the mechanism (jcp-theory-development).
Its SKILL.md is about 1.3k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Marketing psychology. The repository describes itself as: Journal-specific Claude Code/Codex skill packs covering mainstream journals — AER, QJE, Nature, Cell, 管理世界, 经济研究 & 200+ more — your fast track to getting published. ｜ 覆盖主流期刊的… The licence is MIT.
When your agent uses it
- Deciding whether a consumer phenomenon belongs at the Journal of Consumer Psychology (JCP) versus a sibling
- Which JCP manuscript type fits
- Before theory and studies are locked
Example prompts
- “/jcp-topic-selection”
What it can do on your machine
Read from SKILL.md and the folder at commit 932eb23. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Jcp Topic Selection loads about 1.3k tokens when it runs. Until then it costs about 74 tokens; SKILL.md has 601 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from brycewang-stanford/Awesome-Journal-Skills at commit 932eb23, republished under its MIT licence (© brycewang-stanford). 601 words, ~1,252 tokens.
Download SKILL.mdSave it as
.claude/skills/jcp-topic-selection/SKILL.md (or your agent's skills folder).- name
- jcp-topic-selection
- description
- Use when deciding whether a consumer phenomenon belongs at the Journal of Consumer Psychology (JCP) versus a sibling, and which JCP manuscript type fits, before theory and studies are locked. Sets scope and outlet fit; it does not build the mechanism (jcp-theory-development).
Topic Selection (jcp-topic-selection)
When to trigger
- You have a consumer phenomenon and are unsure it is psychological-process enough for JCP
- The finding feels real but you cannot say what about the mind of the consumer is new
- You are choosing between JCP, JCR, JMR, Marketing Science, or Psychological Science
- The result is small and clean and might be a Research Report rather than a full article
- A coauthor wants to add field data / strategy framing that may push the paper out of JCP's lane
What JCP actually wants
JCP publishes theory-driven research on the psychology of consumers — how people form judgments, make decisions, feel, get motivated, construct identity, and respond to persuasion in consumption contexts. The decisive question at topic-selection is not "is this about consumers?" but "is the contribution a psychological process that operates in a consumption setting?" A topic fits JCP when (a) there is a consumer-relevant outcome, (b) there is a plausible mental mechanism behind it, and (c) the mechanism is testable with controlled (mostly experimental) methods. Topics that fail (a) are general psychology; topics that fail (b) are effect-hunting; topics that fail (c) belong in a modeling or interpretive outlet.
Outlet fit: which sibling, and why not
| If the core contribution is… | Aim at | Why not JCP |
|---|---|---|
| A consumer psychological process, tested experimentally | JCP | — |
| Broad consumer theory incl. interpretive / CCT meaning-making | JCR | JCP has no interpretive tradition; it is experimental-process |
| A marketing-strategy / firm-decision question | Journal of Marketing | JCP is about the consumer's mind, not managerial action |
| A new measure / method / model for marketing data | JMR / Marketing Science | JCP rewards process insight, not methodological tooling |
| A general psychological effect with no consumption stake | Psychological Science / JPSP / JEP | JCP needs a consumer phenomenon and audience |
The JCP–JCR boundary is the one teams get wrong most. Both run behavioral experiments; the tell is that JCR also embraces interpretive/CCT work and frames contributions as advancing broad theory of consumption, while JCP is tightly psychological-mechanism in its center of gravity. If your paper's contribution sentence is "we identify the mental process by which X shapes consumer Y," it is a JCP paper.
Show full SKILL.md (250 more words)Show less
Choosing the manuscript type (检索于 2026-06；以官网为准)
- Research Article — full multi-study package; ≤50 double-spaced pages including abstract, references, tables, and figures.
- Research Report — a tight, important finding; <4,000 words excluding abstract, references, tables, and figures. Use when one mechanism is cleanly demonstrated and a 50-page treatment would pad it.
- Conceptual Review — integrative review building new theory; ≤50 pages.
- Research Dialogue — exchange/commentary format. Pick the type before writing: a Research Report cannot carry four studies and a Research Article should not be one study stretched thin.
Checklist
- The contribution is a psychological process, not just a new effect or a new context
- There is a consumer-relevant outcome AND a plausible mental mechanism AND a way to test it experimentally
- You can say in one sentence why this is JCP and not JCR / JMR / Psych Science
- The manuscript type (Article / Report / Review / Dialogue) matches the size of the contribution
- The phenomenon is theoretically interesting, not only practically useful
- You are not importing strategy or interpretive framing that pulls the paper out of JCP's lane
Anti-patterns
- Context-as-contribution: "we study this effect in a new product category" with no new process
- General-psych smuggling: a cognition/emotion effect with a thin consumer veneer
- Wrong-type sizing: a one-study finding submitted as a 50-page article, or four studies crammed into a Research Report
- Strategy drift: framing the paper around what the firm should do rather than what the consumer's mind does
- Sibling blur: pitching to JCP a paper whose real contribution is interpretive (JCR) or methodological (JMR)
Output format
【Phenomenon】one-line consumer phenomenon
【Process candidate】the mental mechanism that would be the contribution
【Outlet verdict】JCP / reroute to JCR / JM / JMR / Psych Science (+ reason)
【Manuscript type】Research Article / Research Report / Conceptual Review / Research Dialogue
【Why not the closest sibling】one sentence
【Next skill】jcp-theory-development© brycewang-stanford, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in Journal-of-Consumer-Psychology-Skills/skills/jcp-topic-selection of brycewang-stanford/Awesome-Journal-Skills.
Open the folder on GitHubat commit 932eb23
Compare with similar skills
Jcp Topic Selection next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Jcp Topic Selection this skillbrycewang-stanford/Awesome-Journal-Skills | 1.2k | — | ~1.3k | Automated safety check: Pass | MIT | |
| Marketing Psychologyfreekmurze/dotfiles | 1k | 22 repos | ~5.4k | Automated safety check: Pass | None | |
| Cold Email Sequence Generatornicepkg/auto-company | 192 | 3 repos | ~4.9k | Automated safety check: Pass | None | |
| Ugcfal-ai-community/skills | 249 | — | ~1.5k | Automated safety check: Pass | None | |
| Landing Optimizeraaron-he-zhu/aaron-marketing-skills | 2.9k | — | ~3.3k | Automated safety check: Pass | Apache-2.0 | |
| Social Proof Architectsickn33/agentic-awesome-skills | 47k | 2 repos | ~1.4k | Automated safety check: Pass | MIT |
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Categories
Questions about Jcp Topic Selection
What does Jcp Topic Selection do?
A skill your agent uses when deciding whether a consumer phenomenon belongs at the Journal of Consumer Psychology (JCP) versus a sibling, and which JCP manuscript type fits, before theory and…. Jcp Topic Selection is an agent skill from brycewang-stanford/Awesome-Journal-Skills. Use when deciding whether a consumer phenomenon belongs at the Journal of Consumer Psychology (JCP) versus a sibling, and which JCP manuscript type fits, before theory and studies are locked.
When should I use Jcp Topic Selection?
Jcp Topic Selection fits situations like: deciding whether a consumer phenomenon belongs at the Journal of Consumer Psychology (JCP) versus a sibling; which JCP manuscript type fits; before theory and studies are locked.
How do I install Jcp Topic Selection in Claude Code?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcp-topic-selection -a claude-code`. Or copy the skill folder (Journal-of-Consumer-Psychology-Skills/skills/jcp-topic-selection in brycewang-stanford/Awesome-Journal-Skills) into .claude/skills/jcp-topic-selection in your project. Claude Code loads it when a task matches its description.
How do I install Jcp Topic Selection in Codex?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcp-topic-selection -a codex`. Or copy the skill folder (Journal-of-Consumer-Psychology-Skills/skills/jcp-topic-selection in brycewang-stanford/Awesome-Journal-Skills) into .agents/skills/jcp-topic-selection in your project. Codex loads it when a task matches its description.
Can I use Jcp Topic Selection in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcp-topic-selection -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/jcp-topic-selection, .gemini/skills/jcp-topic-selection, .github/skills/jcp-topic-selection and .opencode/skills/jcp-topic-selection in your project.
What does Jcp Topic Selection need to run?
SKILL.md names no scripts, command-line tools or credentials: Jcp Topic Selection is instructions for the agent only.
Does Jcp Topic Selection access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Jcp Topic Selection safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Jcp Topic Selection use?
Jcp Topic Selection is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Jcp Topic Selection use?
About 1.3k tokens (SKILL.md is roughly 5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Jcp Topic Selection?
Skills that share tags, products or a category with Jcp Topic Selection: Marketing Psychology (freekmurze/dotfiles, 1k stars), Cold Email Sequence Generator (nicepkg/auto-company, 192 stars), Ugc (fal-ai-community/skills, 249 stars) and Landing Optimizer (aaron-he-zhu/aaron-marketing-skills, 2.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Jcp Topic Selection?
brycewang-stanford (a GitHub user) maintains it in brycewang-stanford/Awesome-Journal-Skills, which has 1,219 GitHub stars. The repository holds 2,387 skills in this directory. The repository was last updated on September 27, 2026.
Source: brycewang-stanford/Awesome-Journal-Skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.