Marketing Psychology
freekmurze/dotfiles
When the user wants to apply psychological principles, mental models, or behavioral science to marketing.
A skill your agent uses when building the psychological theory and hypotheses for a Journal of Consumer Psychology (JCP) manuscript — naming the mechanism (mediator), deriving theory-predicted…
Install Jcp Theory Development
$ npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcp-theory-development -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install brycewang-stanford/Awesome-Journal-Skills jcp-theory-development --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/brycewang-stanford/Awesome-Journal-Skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/Journal-of-Consumer-Psychology-Skills/skills/jcp-theory-development .claude/skills/jcp-theory-development && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "jcp-theory-development" agent skill from https://github.com/brycewang-stanford/Awesome-Journal-Skills/tree/main/Journal-of-Consumer-Psychology-Skills/skills/jcp-theory-development into .claude/skills/jcp-theory-development/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "jcp-theory-development", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/brycewang-stanford/Awesome-Journal-Skills/tree/main/Journal-of-Consumer-Psychology-Skills/skills/jcp-theory-developmentType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcp-theory-development -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install brycewang-stanford/Awesome-Journal-Skills jcp-theory-development --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/brycewang-stanford/Awesome-Journal-Skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/Journal-of-Consumer-Psychology-Skills/skills/jcp-theory-development .agents/skills/jcp-theory-development && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "jcp-theory-development" agent skill from https://github.com/brycewang-stanford/Awesome-Journal-Skills/tree/main/Journal-of-Consumer-Psychology-Skills/skills/jcp-theory-development into .agents/skills/jcp-theory-development/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "jcp-theory-development", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcp-theory-development -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install brycewang-stanford/Awesome-Journal-Skills jcp-theory-development --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/brycewang-stanford/Awesome-Journal-Skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/Journal-of-Consumer-Psychology-Skills/skills/jcp-theory-development .cursor/skills/jcp-theory-development && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "jcp-theory-development" agent skill from https://github.com/brycewang-stanford/Awesome-Journal-Skills/tree/main/Journal-of-Consumer-Psychology-Skills/skills/jcp-theory-development into .cursor/skills/jcp-theory-development/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "jcp-theory-development", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/brycewang-stanford/Awesome-Journal-Skills.git --path Journal-of-Consumer-Psychology-Skills/skills/jcp-theory-development--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcp-theory-development -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install brycewang-stanford/Awesome-Journal-Skills jcp-theory-development --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/brycewang-stanford/Awesome-Journal-Skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/Journal-of-Consumer-Psychology-Skills/skills/jcp-theory-development .gemini/skills/jcp-theory-development && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "jcp-theory-development" agent skill from https://github.com/brycewang-stanford/Awesome-Journal-Skills/tree/main/Journal-of-Consumer-Psychology-Skills/skills/jcp-theory-development into .gemini/skills/jcp-theory-development/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "jcp-theory-development", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install brycewang-stanford/Awesome-Journal-Skills jcp-theory-developmentInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcp-theory-development -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/brycewang-stanford/Awesome-Journal-Skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/Journal-of-Consumer-Psychology-Skills/skills/jcp-theory-development .github/skills/jcp-theory-development && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "jcp-theory-development" agent skill from https://github.com/brycewang-stanford/Awesome-Journal-Skills/tree/main/Journal-of-Consumer-Psychology-Skills/skills/jcp-theory-development into .github/skills/jcp-theory-development/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "jcp-theory-development", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcp-theory-development -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install brycewang-stanford/Awesome-Journal-Skills jcp-theory-development --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/brycewang-stanford/Awesome-Journal-Skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/Journal-of-Consumer-Psychology-Skills/skills/jcp-theory-development .opencode/skills/jcp-theory-development && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "jcp-theory-development" agent skill from https://github.com/brycewang-stanford/Awesome-Journal-Skills/tree/main/Journal-of-Consumer-Psychology-Skills/skills/jcp-theory-development into .opencode/skills/jcp-theory-development/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "jcp-theory-development", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
jcp-theory-development- GitHub stars
- 1.2k
- Token cost
- ~1.2k tokens
- SKILL.md length
- 587 words
- Files
- 1
- Skills in repo
- 2,387
- Repo updated
- First seen
- Licence
- MIT
At a glance
A skill your agent uses when building the psychological theory and hypotheses for a Journal of Consumer Psychology (JCP) manuscript — naming the mechanism (mediator), deriving theory-predicted…
- Building the psychological theory and hypotheses for a Journal of Consumer Psychology (JCP) manuscript — naming the mechanism (mediator)
- SKILL.md covers When to trigger, At JCP the mechanism IS the…, Build the process, not the… and Theory archetypes JCP rewards, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Deriving theory-predicted moderators
What it does
Jcp Theory Development is an agent skill from brycewang-stanford/Awesome-Journal-Skills. Use when building the psychological theory and hypotheses for a Journal of Consumer Psychology (JCP) manuscript — naming the mechanism (mediator), deriving theory-predicted moderators, and ruling out rival processes. Builds the mechanism that IS the contribution; it does not run the studies (jcp-methods).
Its SKILL.md is about 1.2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Marketing psychology. The repository describes itself as: Journal-specific Claude Code/Codex skill packs covering mainstream journals — AER, QJE, Nature, Cell, 管理世界, 经济研究 & 200+ more — your fast track to getting published. ｜ 覆盖主流期刊的… The licence is MIT.
When your agent uses it
- Building the psychological theory and hypotheses for a Journal of Consumer Psychology (JCP) manuscript — naming the mechanism (mediator)
- Deriving theory-predicted moderators
- Ruling out rival processes
Example prompts
- “/jcp-theory-development”
What it can do on your machine
Read from SKILL.md and the folder at commit 932eb23. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Jcp Theory Development loads about 1.2k tokens when it runs. Until then it costs about 82 tokens; SKILL.md has 587 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from brycewang-stanford/Awesome-Journal-Skills at commit 932eb23, republished under its MIT licence (© brycewang-stanford). 587 words, ~1,229 tokens.
Download SKILL.mdSave it as
.claude/skills/jcp-theory-development/SKILL.md (or your agent's skills folder).- name
- jcp-theory-development
- description
- Use when building the psychological theory and hypotheses for a Journal of Consumer Psychology (JCP) manuscript — naming the mechanism (mediator), deriving theory-predicted moderators, and ruling out rival processes. Builds the mechanism that IS the contribution; it does not run the studies (jcp-methods).
Theory Development (jcp-theory-development)
When to trigger
- You have a consumer effect but no explanatory psychological process
- Hypotheses read as "A increases B" with no account of why it happens in the mind
- A reviewer wrote "the theory is thin" or "this is an effect in search of a process"
- Your moderators feel like a robustness dump rather than tests of the mechanism
- You cannot name, in one clause, the mediator that produces the effect
At JCP the mechanism IS the contribution
JCP does not reward effects; it rewards explanations of effects. The theory section must specify a psychological process — a shift in inference, construal, attention, affect, motivation, goal activation, identity, or processing fluency — that generates the consumer outcome, and then derive hypotheses that test that process a priori. The standard frame is a causal chain: antecedent → psychological process (mediator) → consumer outcome, with moderators that the process predicts. A paper whose contribution is "X affects Y" will be desk-rejected or sent back; a paper whose contribution is "X affects Y because it changes mental state M, and only when condition C holds" is a JCP paper.
Build the process, not the prediction
- Name the mediator concretely. "Increased motivation" is too vague; "an inflated sense of personal control that lowers perceived risk" is a process. The mediator should be a known or definable psychological construct with established measurement.
- Derive moderation from the mechanism. The most persuasive JCP moderators are ones that switch the process on or off: if the effect runs through M, then blocking M (cognitive load, an alternative goal, a manipulation that satisfies the need M serves) should attenuate or reverse it. That is a theoretical claim, not a sensitivity check.
- State hypotheses a priori; avoid HARKing. Each study should test a distinct link in the chain (effect → mediation → moderation → boundary). Post-hoc explanations dressed as predictions are the rigor-era's cardinal sin and reviewers look for it.
- Pre-empt rival processes. A JCP reviewer will propose a competing mechanism (demand, mood, a confounded construal). Name the leading rivals and design the theory so a study can adjudicate — ideally a moderator that your process predicts but the rival does not.
Show full SKILL.md (230 more words)Show less
Theory archetypes JCP rewards
| Archetype | What the contribution looks like |
|---|---|
| Novel mediator | A familiar effect is shown to run through an unexpected mental process |
| Process adjudication | Two rival mechanisms are pitted against each other; data favor one |
| Moderation-as-theory-test | A theory-predicted moderator turns the effect off, proving the process |
| Boundary / when-not | Specifying conditions under which a "known" effect reverses, via the mechanism |
| New construct | A new consumer-psychological construct, defined, measured, and shown to do work |
Checklist
- The mediator is named as a concrete psychological construct, not a vague "motivation/感觉"
- The causal chain antecedent → process → outcome is explicit
- At least one moderator is derived from the mechanism (switches the process on/off)
- Hypotheses are a priori and map onto a planned study chain
- The leading rival process(es) are named and there is a plan to rule them out
- The theory engages and changes an existing account, not just labels an effect
Anti-patterns
- Effect in search of a process: a robust result with no mechanism — the classic JCP reject
- Mediator-as-restatement: a "mediator" that is just the dependent variable measured earlier
- Moderator dump: boundary conditions with no theoretical rationale tied to the process
- HARKing: presenting post-hoc accounts as a priori hypotheses
- Borrowed-label theory: invoking a construct's name (e.g., "construal level") without using its logic or measuring it
- Single rival blindness: ruling out one alternative while ignoring the one the reviewer will actually raise
Output format
【Effect】antecedent → consumer outcome
【Process (mediator)】the named psychological mechanism = the contribution
【Moderators】theory-predicted, with which switch the process on/off
【Rival processes】named + how a study adjudicates
【Study chain】effect → mediation → moderation → boundary (study-by-study)
【What changes in the literature】advance / deepen / overturn which account
【Next skill】jcp-literature-positioning© brycewang-stanford, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in Journal-of-Consumer-Psychology-Skills/skills/jcp-theory-development of brycewang-stanford/Awesome-Journal-Skills.
Open the folder on GitHubat commit 932eb23
Compare with similar skills
Jcp Theory Development next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Jcp Theory Development this skillbrycewang-stanford/Awesome-Journal-Skills | 1.2k | — | ~1.2k | Automated safety check: Pass | MIT | |
| Marketing Psychologyfreekmurze/dotfiles | 1k | 22 repos | ~5.4k | Automated safety check: Pass | None | |
| Cold Email Sequence Generatornicepkg/auto-company | 195 | 3 repos | ~4.9k | Automated safety check: Pass | None | |
| Ugcfal-ai-community/skills | 251 | — | ~1.5k | Automated safety check: Pass | None | |
| Landing Optimizeraaron-he-zhu/aaron-marketing-skills | 2.9k | — | ~3.3k | Automated safety check: Pass | Apache-2.0 | |
| Social Proof Architectsickn33/agentic-awesome-skills | 47k | 2 repos | ~1.4k | Automated safety check: Pass | MIT |
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Categories
Questions about Jcp Theory Development
What does Jcp Theory Development do?
A skill your agent uses when building the psychological theory and hypotheses for a Journal of Consumer Psychology (JCP) manuscript — naming the mechanism (mediator), deriving theory-predicted…. Jcp Theory Development is an agent skill from brycewang-stanford/Awesome-Journal-Skills. Use when building the psychological theory and hypotheses for a Journal of Consumer Psychology (JCP) manuscript — naming the mechanism (mediator), deriving theory-predicted moderators, and ruling out rival processes.
When should I use Jcp Theory Development?
Jcp Theory Development fits situations like: building the psychological theory and hypotheses for a Journal of Consumer Psychology (JCP) manuscript — naming the mechanism (mediator); deriving theory-predicted moderators; ruling out rival processes.
How do I install Jcp Theory Development in Claude Code?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcp-theory-development -a claude-code`. Or copy the skill folder (Journal-of-Consumer-Psychology-Skills/skills/jcp-theory-development in brycewang-stanford/Awesome-Journal-Skills) into .claude/skills/jcp-theory-development in your project. Claude Code loads it when a task matches its description.
How do I install Jcp Theory Development in Codex?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcp-theory-development -a codex`. Or copy the skill folder (Journal-of-Consumer-Psychology-Skills/skills/jcp-theory-development in brycewang-stanford/Awesome-Journal-Skills) into .agents/skills/jcp-theory-development in your project. Codex loads it when a task matches its description.
Can I use Jcp Theory Development in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcp-theory-development -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/jcp-theory-development, .gemini/skills/jcp-theory-development, .github/skills/jcp-theory-development and .opencode/skills/jcp-theory-development in your project.
What does Jcp Theory Development need to run?
SKILL.md names no scripts, command-line tools or credentials: Jcp Theory Development is instructions for the agent only.
Does Jcp Theory Development access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Jcp Theory Development safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Jcp Theory Development use?
Jcp Theory Development is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Jcp Theory Development use?
About 1.2k tokens (SKILL.md is roughly 4.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Jcp Theory Development?
Skills that share tags, products or a category with Jcp Theory Development: Marketing Psychology (freekmurze/dotfiles, 1k stars), Cold Email Sequence Generator (nicepkg/auto-company, 195 stars), Ugc (fal-ai-community/skills, 251 stars) and Landing Optimizer (aaron-he-zhu/aaron-marketing-skills, 2.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Jcp Theory Development?
brycewang-stanford (a GitHub user) maintains it in brycewang-stanford/Awesome-Journal-Skills, which has 1,231 GitHub stars. The repository holds 2,387 skills in this directory. The repository was last updated on September 27, 2026.
Source: brycewang-stanford/Awesome-Journal-Skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.