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Agent skill

Jams Contribution Framing

by brycewang-stanford in brycewang-stanford/Awesome-Journal-Skills

A skill your agent uses when stating the contribution of a Journal of the Academy of Marketing Science (JAMS) manuscript — discharging JAMS's dual mandate of a theoretical AND a managerial…

MITAuto-check passedData & Analytics

Install Jams Contribution Framing

skills CLI
$ npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jams-contribution-framing -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install brycewang-stanford/Awesome-Journal-Skills jams-contribution-framing --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/brycewang-stanford/Awesome-Journal-Skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/Journal-of-the-Academy-of-Marketing-Science-Skills/skills/jams-contribution-framing .claude/skills/jams-contribution-framing && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
jams-contribution-framing
GitHub stars
1.2k
Token cost
~1.5k tokens
SKILL.md length
713 words
Files
1
Skills in repo
2,387
Repo updated
First seen
Licence
MIT

At a glance

A skill your agent uses when stating the contribution of a Journal of the Academy of Marketing Science (JAMS) manuscript — discharging JAMS's dual mandate of a theoretical AND a managerial…

  • Works in 2 steps: Theoretical contribution. A new,… → Managerial contribution. A concrete way…
  • It does not run the analysis (jams-data-analysis)
  • SKILL.md covers When to trigger, JAMS's contribution bar has…, Make each contribution concrete and Defend against "incremental", plus 5 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Jams Contribution Framing is an agent skill from brycewang-stanford/Awesome-Journal-Skills. Use when stating the contribution of a Journal of the Academy of Marketing Science (JAMS) manuscript — discharging JAMS's dual mandate of a theoretical AND a managerial contribution and defending against "incremental." Frames the contribution; it does not run the analysis (jams-data-analysis) or polish the prose (jams-writing-style).

Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Data & Analytics, covering Brand voice and tone and Data analysis. The repository describes itself as: Journal-specific Claude Code/Codex skill packs covering mainstream journals — AER, QJE, Nature, Cell, 管理世界, 经济研究 & 200+ more — your fast track to getting published. ｜ 覆盖主流期刊的… The licence is MIT.

When your agent uses it

  • It does not run the analysis (jams-data-analysis)
  • Polish the prose (jams-writing-style)

Example prompts

  • “incremental.”
  • “/jams-contribution-framing”

Workflow steps

2 steps, taken from the first numbered list in SKILL.md.

  1. Theoretical contribution. A new, consequential understanding of a marketing relationship — a mechanism, a contingency/boundary condition…
  2. Managerial contribution. A concrete way a marketer, sales leader, channel partner, or policy maker can act differently. At JAMS this is…

What it can do on your machine

Read from SKILL.md and the folder at commit 932eb23. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Jams Contribution Framing loads about 1.5k tokens when it runs. Until then it costs about 90 tokens; SKILL.md has 713 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~90
When it runs · the whole SKILL.md, loaded when a task matches
~1.5k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from brycewang-stanford/Awesome-Journal-Skills at commit 932eb23, republished under its MIT licence (© brycewang-stanford). 713 words, ~1,507 tokens.

Download SKILL.mdSave it as .claude/skills/jams-contribution-framing/SKILL.md (or your agent's skills folder).
name
jams-contribution-framing
description
Use when stating the contribution of a Journal of the Academy of Marketing Science (JAMS) manuscript — discharging JAMS's dual mandate of a theoretical AND a managerial contribution and defending against "incremental." Frames the contribution; it does not run the analysis (jams-data-analysis) or polish the prose (jams-writing-style).

Contribution Framing, Dual Mandate (jams-contribution-framing)

When to trigger

  • Results exist but the "so what" — especially the managerial one — is thin
  • A reviewer or editor calls the contribution "incremental" or a "new-context replication"
  • The discussion lists implications generically with no decision a manager would change
  • You need to draft the explicit contribution sentences for the intro and discussion

JAMS's contribution bar has two parts — both required

JAMS exists to advance the science and practice of marketing. That dual purpose is structural, not rhetorical: a JAMS contribution statement must do two things at once, and the paper is incomplete if either is missing.

  1. Theoretical contribution. A new, consequential understanding of a marketing relationship — a mechanism, a contingency/boundary condition, a reconciliation of competing frameworks, or a validated construct the field lacked. Not "we confirmed X in setting Y."
  2. Managerial contribution. A concrete way a marketer, sales leader, channel partner, or policy maker can act differently. At JAMS this is expected and weighted, not a courtesy paragraph — it is the journal's historic identity and a frequent point of reviewer pushback.

Write both explicitly in the introduction and revisit both in the discussion. If you can only write one, the paper is not yet a JAMS paper. A theory-only paper drifts toward the modeling/consumer siblings; a managerial-only paper reads as a trade article.

Make each contribution concrete

Theoretical:

  • State what the field could not explain or predict before this paper.
  • Tie it to your mechanism (mediator) and contingencies (moderators), not just a significant main effect.

Managerial:

  • Name the decision and the decision maker.
  • Quantify the stake in managerial units using your effect sizes (sales lift, share, CLV, margin, retention, WTP, brand-equity points, firm value).
  • State the conditions under which the prescription holds — your boundary conditions become managerial guardrails and segmentation rules.
  • Where relevant, extend to policy / societal stakes (consumer welfare, sustainability, well-being).

Defend against "incremental"

Prepare a one-sentence answer to each predictable challenge:

  • "We already knew this." → What is new, surprising, or decision-changing that prior work could not have told us?
  • "You just changed the setting." → What about the mechanism, magnitude, or boundary is genuinely different — not merely the industry/country/platform?
  • "So what for practice?" → Which decision changes, for whom, and how large is the gain in managerial units?
Show full SKILL.md (338 more words)Show less

Diagnose which type of theoretical contribution you have

Naming the type of advance sharpens the claim and tells the reviewer how to judge it:

  • New mechanism — you identify and test the process (mediator) carrying a known effect.
  • New contingency — you bound a known effect, showing when it strengthens, weakens, or reverses (a moderator).
  • Reconciliation — you resolve a contradiction between two literatures or two prior findings.
  • New construct / measure — you conceptualize and validate something the field could not previously measure.
  • New magnitude / fact — you credibly quantify, for the first time, a relationship the field had only assumed.

A JAMS paper usually rests on one of these as its primary claim; trying to claim all five at once dilutes the contribution and invites the "overclaiming" critique.

Write the four contribution sentences

Draft these explicitly and reuse them verbatim in the intro and discussion:

  1. Theoretical: "We contribute to [stream] by showing that [mechanism/contingency], which prior work could not [explain/predict]."
  2. Managerial: "For [decision maker] facing [decision], our results imply [action], worth roughly [magnitude in managerial units] under [condition]."
  3. Boundary/guardrail: "This holds when [moderator]; managers should not apply it when [reversal condition]."
  4. Scope of the claim: "We do not claim [overreach the design cannot support]."

If sentence 1 or 2 will not write, the paper is not yet a JAMS paper; if sentence 4 is hard, the claim is probably overreaching.

Checklist

  • One-sentence theoretical contribution (new, consequential understanding) written
  • One-sentence managerial contribution (decision changed, quantified) written
  • Both appear in the introduction and are revisited in the discussion
  • Managerial stake quantified in real units, with conditions/guardrails
  • "Incremental / new-context" challenge answered explicitly
  • Policy/societal angle addressed where the question warrants
  • Contribution does not rest on methodological novelty alone

Anti-patterns

  • Relevance boilerplate: "managers should pay attention to X" with no decision or magnitude
  • Theory without practice, or practice without new insight — JAMS needs both
  • Contribution = method: leading with the estimator/model instead of the marketing insight
  • New-context framing dressed up as a contribution
  • Over-claiming beyond what the effect sizes and design support

Output format

text
【Theoretical contribution】[one sentence: new, consequential understanding]
【Managerial contribution】[one sentence: decision changed + magnitude in managerial units]
【Both in intro + discussion】yes/no
【Quantified stake】lift / share / CLV / WTP / firm value = [...]; conditions: [...]
【Incremental/new-context defense】[...]
【Policy/societal angle】[...] / NA
【Next skill】jams-tables-figures

© brycewang-stanford, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in Journal-of-the-Academy-of-Marketing-Science-Skills/skills/jams-contribution-framing of brycewang-stanford/Awesome-Journal-Skills.

Open the folder on GitHubat commit 932eb23

Compare with similar skills

Jams Contribution Framing next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Jams Contribution Framing compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Jams Contribution Framing this skillbrycewang-stanford/Awesome-Journal-Skills1.2k—~1.5kAutomated safety check: PassMIT
Isr Tables Figuresfranklee16/academic-research-skills2231 repos~877Automated safety check: PassNone
Jm Contribution Framingfranklee16/academic-research-skills2231 repos~1kAutomated safety check: PassNone
Mksc Tables Figuresfranklee16/academic-research-skills2231 repos~863Automated safety check: PassNone
Pom Contribution Framingfranklee16/academic-research-skills2231 repos~841Automated safety check: PassNone
Jm Tables Figuresfranklee16/academic-research-skills2231 repos~1.1kAutomated safety check: PassNone

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Categories

Questions about Jams Contribution Framing

What does Jams Contribution Framing do?

A skill your agent uses when stating the contribution of a Journal of the Academy of Marketing Science (JAMS) manuscript — discharging JAMS's dual mandate of a theoretical AND a managerial…. Jams Contribution Framing is an agent skill from brycewang-stanford/Awesome-Journal-Skills." Frames the contribution; it does not run the analysis (jams-data-analysis) or polish the prose (jams-writing-style).

When should I use Jams Contribution Framing?

Jams Contribution Framing fits situations like: it does not run the analysis (jams-data-analysis); polish the prose (jams-writing-style).

How do I install Jams Contribution Framing in Claude Code?

Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jams-contribution-framing -a claude-code`. Or copy the skill folder (Journal-of-the-Academy-of-Marketing-Science-Skills/skills/jams-contribution-framing in brycewang-stanford/Awesome-Journal-Skills) into .claude/skills/jams-contribution-framing in your project. Claude Code loads it when a task matches its description.

How do I install Jams Contribution Framing in Codex?

Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jams-contribution-framing -a codex`. Or copy the skill folder (Journal-of-the-Academy-of-Marketing-Science-Skills/skills/jams-contribution-framing in brycewang-stanford/Awesome-Journal-Skills) into .agents/skills/jams-contribution-framing in your project. Codex loads it when a task matches its description.

Can I use Jams Contribution Framing in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jams-contribution-framing -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/jams-contribution-framing, .gemini/skills/jams-contribution-framing, .github/skills/jams-contribution-framing and .opencode/skills/jams-contribution-framing in your project.

What does Jams Contribution Framing need to run?

SKILL.md names no scripts, command-line tools or credentials: Jams Contribution Framing is instructions for the agent only.

Does Jams Contribution Framing access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Jams Contribution Framing safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Jams Contribution Framing use?

Jams Contribution Framing is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Jams Contribution Framing use?

About 1.5k tokens (SKILL.md is roughly 6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Jams Contribution Framing?

Skills that share tags, products or a category with Jams Contribution Framing: Isr Tables Figures (franklee16/academic-research-skills, 223 stars), Jm Contribution Framing (franklee16/academic-research-skills, 223 stars), Mksc Tables Figures (franklee16/academic-research-skills, 223 stars) and Pom Contribution Framing (franklee16/academic-research-skills, 223 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Jams Contribution Framing?

brycewang-stanford (a GitHub user) maintains it in brycewang-stanford/Awesome-Journal-Skills, which has 1,231 GitHub stars. The repository holds 2,387 skills in this directory. The repository was last updated on September 27, 2026.

Source: brycewang-stanford/Awesome-Journal-Skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.