Agent skill

Video Content Strategist

by borghei in borghei/Claude-Skills

This skill should be used when the user asks to "plan video content", "create a video calendar", "optimize video SEO", "analyze thumbnail performance", "improve video titles", "schedule video…

MITAuto-check passedMedia & Creative

Install Video Content Strategist

skills CLI
$ npx skills add borghei/Claude-Skills --skill video-content-strategist -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install borghei/Claude-Skills video-content-strategist --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/marketing/video-content-strategist .claude/skills/video-content-strategist && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
video-content-strategist
GitHub stars
891
Token cost
~1.3k tokens
SKILL.md length
380 words
Files
5 (incl. scripts, references)
Skills in repo
354
Repo updated
First seen
Licence
MIT

At a glance

This skill should be used when the user asks to "plan video content", "create a video calendar", "optimize video SEO", "analyze thumbnail performance", "improve video titles", "schedule video…

  • Works in 5 steps: Define audience personas and content… → Run video_content_planner.py to generate… → For each planned video, run… → …
  • Asks to plan video content
  • SKILL.md covers Overview, Clarify First, Quick Start and Tools Overview, plus 3 more sections
  • Runs Python scripts from its folder; calls python

What it does

Video Content Strategist is an agent skill from borghei/Claude-Skills. This skill should be used when the user asks to "plan video content", "create a video calendar", "optimize video SEO", "analyze thumbnail performance", "improve video titles", "schedule video production", or "build a YouTube strategy".

Its SKILL.md is about 1.3k tokens, which your agent loads only when the skill is triggered. The skill folder holds 6 other files, including scripts and reference files (for example `references/video-strategy-guide.md`, `scripts/thumbnail_analyzer.py` and `scripts/video_content_planner.py`).

It sits in Media & Creative, covering Video production and Content strategy. It works with YouTube. The repository describes itself as: 385 AI skills, 77 expert agents, and 900 stdlib Python tools for every team: engineering, PM, marketing, C-level, compliance, business ops, research, and a LinkedIn toolkit… The licence is MIT.

When your agent uses it

  • Asks to plan video content
  • Create a video calendar
  • Optimize video SEO
  • Analyze thumbnail performance

Example prompts

  • “plan video content”
  • “create a video calendar”
  • “optimize video SEO”
  • “/video-content-strategist”

Requirements

  • Python 3

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Define audience personas and content pillars in topics JSON
  2. Run video_content_planner.py to generate 4-week calendar
  3. For each planned video, run video_seo_optimizer.py for metadata
  4. After publishing, collect thumbnail data and run thumbnail_analyzer.py
  5. Feed learnings back into next month's planning cycle

What it can do on your machine

Read from SKILL.md and the folder at commit 4a698e8. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Ships 3 files in scripts/ (Python), which the agent can run.

    Shell commands in SKILL.md call:

    • python

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Video Content Strategist loads about 1.3k tokens when it runs, and up to ~2.7k if it reads all its reference files. Until then it costs about 65 tokens; SKILL.md has 380 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~65
When it runs · the whole SKILL.md, loaded when a task matches
~1.3k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~2.7k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.

SKILL.md

The full file from borghei/Claude-Skills at commit 4a698e8, republished under its MIT licence (© borghei). 380 words, ~1,320 tokens.

Download SKILL.mdSave it as .claude/skills/video-content-strategist/SKILL.md (or your agent's skills folder). This skill also uses 4 other files; get the full folder from GitHub.
name
video-content-strategist
description
This skill should be used when the user asks to "plan video content", "create a video calendar", "optimize video SEO", "analyze thumbnail performance", "improve video titles", "schedule video production", or "build a YouTube strategy".
license
MIT + Commons Clause
metadata.version
1.0.0
metadata.author
borghei
metadata.category
marketing
metadata.domain
video
metadata.updated
2026-04-02
metadata.tags
video, youtube, content-calendar, thumbnail, seo, video-strategy

Video Content Strategist Skill

Overview

Production-ready video content strategy toolkit for planning content calendars, analyzing thumbnail effectiveness, and optimizing video metadata for platform SEO. Designed for content creators, marketing teams, and video producers managing consistent video output across YouTube, TikTok, LinkedIn, and other platforms.

Clarify First

Before planning, confirm these inputs. If any is unknown or vague, ASK — do not assume:

  • Platform(s) — YouTube, TikTok, LinkedIn, or Instagram — sets optimal video length and SEO approach
  • Deliverable — content calendar, thumbnail analysis, or SEO metadata optimization — selects the tool and workflow
  • Audience & content pillars — who it's for and the pillar mix/ratios — drives calendar topics and formats
  • Posting frequency — videos per week and planning horizon — sets the production schedule

Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact.

Quick Start

bash
# Plan a video content calendar from topics and audience data
python scripts/video_content_planner.py topics.json --weeks 8 --frequency 3

# Analyze thumbnail text and composition patterns
python scripts/thumbnail_analyzer.py thumbnails.csv

# Optimize video titles, descriptions, and tags for SEO
python scripts/video_seo_optimizer.py video_data.json --platform youtube

Tools Overview

ToolPurposeInputOutput
video_content_planner.pyContent calendar generationJSON with topics/audienceWeekly calendar + production schedule
thumbnail_analyzer.pyThumbnail pattern analysisCSV with thumbnail dataOptimization recommendations
video_seo_optimizer.pyVideo metadata SEOJSON with video detailsOptimized titles, descriptions, tags

Workflows

Workflow 1: Monthly Video Strategy
  1. Define audience personas and content pillars in topics JSON
  2. Run video_content_planner.py to generate 4-week calendar
  3. For each planned video, run video_seo_optimizer.py for metadata
  4. After publishing, collect thumbnail data and run thumbnail_analyzer.py
  5. Feed learnings back into next month's planning cycle
Show full SKILL.md (145 more words)Show less
Workflow 2: YouTube Channel Optimization
  1. Export existing video data (titles, descriptions, tags, performance)
  2. Run video_seo_optimizer.py on underperforming videos to identify metadata gaps
  3. Run thumbnail_analyzer.py on top vs bottom performers
  4. Apply optimizations to existing videos and use patterns for new content
Workflow 3: Multi-Platform Video Strategy
  1. Create topics JSON with platform-specific audience data
  2. Run video_content_planner.py with --platforms youtube,tiktok,linkedin
  3. Get platform-adapted content recommendations
  4. Optimize each platform's metadata with video_seo_optimizer.py

Reference Documentation

See references/video-strategy-guide.md for comprehensive frameworks covering:

  • Content pillar strategy
  • Platform-specific best practices
  • Thumbnail design principles
  • Video SEO fundamentals
  • Production workflow optimization

Common Patterns

Pattern: Topics JSON Format
json
{
  "channel": "TechStartupTV",
  "audience": {
    "primary": "SaaS founders, 25-45",
    "interests": ["startup growth", "fundraising", "product development"],
    "pain_points": ["scaling teams", "finding product-market fit", "managing burn rate"]
  },
  "content_pillars": [
    {"name": "Founder Stories", "ratio": 0.3, "format": "interview", "avg_length_min": 25},
    {"name": "Tactical Guides", "ratio": 0.4, "format": "tutorial", "avg_length_min": 12},
    {"name": "Industry Analysis", "ratio": 0.2, "format": "commentary", "avg_length_min": 8},
    {"name": "Behind the Scenes", "ratio": 0.1, "format": "vlog", "avg_length_min": 5}
  ],
  "topics": [
    {"title": "How We Hit $1M ARR", "pillar": "Founder Stories", "priority": "high"},
    {"title": "5 Pricing Strategies That Work", "pillar": "Tactical Guides", "priority": "high"},
    {"title": "AI in SaaS: 2026 Trends", "pillar": "Industry Analysis", "priority": "medium"}
  ]
}
Pattern: Thumbnail CSV Format
csv
video_id,title,views,ctr_pct,has_face,has_text,text_words,colors_dominant,emotion
V001,How to Scale,15000,8.2,yes,yes,3,red-yellow,surprise
V002,Tech Review,8500,4.1,no,yes,5,blue-white,neutral
Platform Video Length Guidelines
PlatformOptimal LengthMax Recommended
YouTube (standard)8-15 min25 min
YouTube Shorts30-60 sec60 sec
TikTok30-90 sec3 min
LinkedIn1-3 min10 min
Instagram Reels15-60 sec90 sec

© borghei, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 4 other files (scripts, references) in marketing/video-content-strategist of borghei/Claude-Skills.

  • SKILL.md
  • references/video-strategy-guide.md
  • scripts/thumbnail_analyzer.py
  • scripts/video_content_planner.py
  • scripts/video_seo_optimizer.py

Open the folder on GitHubat commit 4a698e8

Compare with similar skills

Video Content Strategist next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Video Content Strategist compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Video Content Strategist this skillborghei/Claude-Skills891—~1.3kAutomated safety check: PassMIT
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Paw Mkt Videopawbytes/skill-suites113—~2.1kAutomated safety check: PassMIT
Viral Short Form Ideasvyralcontent/content-skills1341 repos~2.9kAutomated safety check: PassMIT
Podcast Pipelineericosiu/ai-marketing-skills3.6k1 repos~2.6kAutomated safety check: PassMIT
Content Opportunity Briefunifapi-agent/agents589—~2.3kAutomated safety check: PassMIT

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Works with

Questions about Video Content Strategist

What does Video Content Strategist do?

This skill should be used when the user asks to "plan video content", "create a video calendar", "optimize video SEO", "analyze thumbnail performance", "improve video titles", "schedule video…. Video Content Strategist is an agent skill from borghei/Claude-Skills. This skill should be used when the user asks to "plan video content", "create a video calendar", "optimize video SEO", "analyze thumbnail performance", "improve video titles", "schedule video production", or "build a YouTube strategy".

When should I use Video Content Strategist?

Video Content Strategist fits situations like: asks to plan video content; create a video calendar; optimize video SEO; analyze thumbnail performance.

How do I install Video Content Strategist in Claude Code?

Run `npx skills add borghei/Claude-Skills --skill video-content-strategist -a claude-code`. Or copy the skill folder (marketing/video-content-strategist in borghei/Claude-Skills) into .claude/skills/video-content-strategist in your project. Claude Code loads it when a task matches its description.

How do I install Video Content Strategist in Codex?

Run `npx skills add borghei/Claude-Skills --skill video-content-strategist -a codex`. Or copy the skill folder (marketing/video-content-strategist in borghei/Claude-Skills) into .agents/skills/video-content-strategist in your project. Codex loads it when a task matches its description.

Can I use Video Content Strategist in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add borghei/Claude-Skills --skill video-content-strategist -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/video-content-strategist, .gemini/skills/video-content-strategist, .github/skills/video-content-strategist and .opencode/skills/video-content-strategist in your project.

What does Video Content Strategist need to run?

Going by SKILL.md and its folder, Video Content Strategist needs Python for the scripts in its folder and the command-line tools its instructions call (python). Our summary lists: Python 3.

Does Video Content Strategist access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Video Content Strategist safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.

What licence does Video Content Strategist use?

Video Content Strategist is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Video Content Strategist use?

About 1.3k tokens (SKILL.md is roughly 5.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 1.4k tokens, read only when the agent opens those files.

What are the alternatives to Video Content Strategist?

Skills that share tags, products or a category with Video Content Strategist: Video Content Strategist (alirezarezvani/claude-skills, 28k stars), Paw Mkt Video (pawbytes/skill-suites, 113 stars), Viral Short Form Ideas (vyralcontent/content-skills, 134 stars) and Podcast Pipeline (ericosiu/ai-marketing-skills, 3.6k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Video Content Strategist?

borghei (a GitHub user) maintains it in borghei/Claude-Skills, which has 891 GitHub stars. The repository holds 354 skills in this directory. The repository was last updated on October 7, 2026.

Source: borghei/Claude-Skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.