Monetizing Innovation
wondelai/skills
Design products and pricing around validated willingness to pay, from Ramanujam & Tacke's "Monetizing Innovation".
Tactical PM PRD for pricing experiments and pricing-page launches.
Install Pricing Prd
$ npx skills add borghei/Claude-Skills --skill pricing-prd -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install borghei/Claude-Skills pricing-prd --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/project-management/execution/pricing-prd .claude/skills/pricing-prd && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "pricing-prd" agent skill from https://github.com/borghei/Claude-Skills/tree/main/project-management/execution/pricing-prd into .claude/skills/pricing-prd/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pricing-prd", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/borghei/Claude-Skills/tree/main/project-management/execution/pricing-prdType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add borghei/Claude-Skills --skill pricing-prd -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install borghei/Claude-Skills pricing-prd --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/project-management/execution/pricing-prd .agents/skills/pricing-prd && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "pricing-prd" agent skill from https://github.com/borghei/Claude-Skills/tree/main/project-management/execution/pricing-prd into .agents/skills/pricing-prd/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pricing-prd", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add borghei/Claude-Skills --skill pricing-prd -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install borghei/Claude-Skills pricing-prd --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/project-management/execution/pricing-prd .cursor/skills/pricing-prd && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "pricing-prd" agent skill from https://github.com/borghei/Claude-Skills/tree/main/project-management/execution/pricing-prd into .cursor/skills/pricing-prd/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pricing-prd", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/borghei/Claude-Skills.git --path project-management/execution/pricing-prd--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add borghei/Claude-Skills --skill pricing-prd -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install borghei/Claude-Skills pricing-prd --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/project-management/execution/pricing-prd .gemini/skills/pricing-prd && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "pricing-prd" agent skill from https://github.com/borghei/Claude-Skills/tree/main/project-management/execution/pricing-prd into .gemini/skills/pricing-prd/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pricing-prd", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install borghei/Claude-Skills pricing-prdInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add borghei/Claude-Skills --skill pricing-prd -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/project-management/execution/pricing-prd .github/skills/pricing-prd && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "pricing-prd" agent skill from https://github.com/borghei/Claude-Skills/tree/main/project-management/execution/pricing-prd into .github/skills/pricing-prd/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pricing-prd", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add borghei/Claude-Skills --skill pricing-prd -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install borghei/Claude-Skills pricing-prd --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/project-management/execution/pricing-prd .opencode/skills/pricing-prd && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "pricing-prd" agent skill from https://github.com/borghei/Claude-Skills/tree/main/project-management/execution/pricing-prd into .opencode/skills/pricing-prd/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pricing-prd", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
pricing-prd- GitHub stars
- 874
- Token cost
- ~2.1k tokens
- SKILL.md length
- 923 words
- Files
- 10 (incl. references, assets)
- Skills in repo
- 364
- Repo updated
- First seen
- Licence
- MIT
At a glance
Tactical PM PRD for pricing experiments and pricing-page launches.
- Tasks that involve PRD writing
- SKILL.md covers Overview, Core Capabilities, When to Use and Clarify First, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Tasks that involve Pricing strategy
What it does
Pricing Prd is an agent skill from borghei/Claude-Skills. Tactical PM PRD for pricing experiments and pricing-page launches. Pairs with business-growth/pricing-strategy. Covers packaging, willingness-to-pay, grandfathering, A/B design, rollback, regional pricing, and UX.
Its SKILL.md is about 2.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 12 other files, including reference files and assets (for example `assets/grandfathering_communication_template.md`, `assets/pricing_experiment_design.md` and `assets/pricing_page_checklist.md`).
It sits in Product & Project Management, covering PRD writing, Pricing strategy and Landing pages. The repository describes itself as: 385 AI skills, 77 expert agents, and 900 stdlib Python tools for every team: engineering, PM, marketing, C-level, compliance, business ops, research, and a LinkedIn toolkit… The licence is MIT.
When your agent uses it
- Tasks that involve PRD writing
- Tasks that involve Pricing strategy
- Tasks that involve Landing pages
Example prompts
- “/pricing-prd”
What it can do on your machine
Read from SKILL.md and the folder at commit c9a1487. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Pricing Prd loads about 2.1k tokens when it runs, and up to ~16k if it reads all its reference files. Until then it costs about 56 tokens; SKILL.md has 923 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from borghei/Claude-Skills at commit c9a1487, republished under its MIT licence (© borghei). 923 words, ~2,097 tokens.
Download SKILL.mdSave it as
.claude/skills/pricing-prd/SKILL.md (or your agent's skills folder). This skill also uses 9 other files; get the full folder from GitHub.- name
- pricing-prd
- description
- Tactical PM PRD for pricing experiments and pricing-page launches. Pairs with business-growth/pricing-strategy. Covers packaging, willingness-to-pay, grandfathering, A/B design, rollback, regional pricing, and UX.
- license
- MIT + Commons Clause
- metadata.version
- 1.0.1
- metadata.author
- borghei
- metadata.category
- project-management
- metadata.domain
- pm-execution
- metadata.updated
- 2026-06-15
- metadata.tech-stack
- pricing-prd, ab-testing, packaging, van-westendorp, monetizing-innovation
- metadata.tags
- pricing, prd, packaging, ab-test, grandfathering, monetization
Pricing PRD (Tactical)
Overview
A pricing PRD is the tactical artifact that converts a pricing strategy into a shipped change. Where business-growth/pricing-strategy/ decides "we are moving from per-seat to per-usage and adding an enterprise tier", a pricing PRD decides "here is the page, the experiment, the rollout, and the rollback". Most PMs underinvest in this artifact — they treat pricing as a marketing problem until the rollout breaks revenue.
This skill is opinionated about the structure of a pricing PRD (distinct from a feature PRD), the discipline of pricing experiments (small samples + revenue sensitivity == high risk of false-positive readouts), grandfathering and communication (the most-often-skipped sections that cause the most damage), A/B testing pricing without confusing customers or violating consumer-law principles, and rollback criteria written in advance rather than improvised under pressure. The frameworks behind it: Patrick Campbell's "Pricing as a feature", Ramanujam's Monetizing Innovation, Van Westendorp's Price Sensitivity Meter, controlled pricing-experiment discipline, and Stripe's pricing-page patterns.
Core Capabilities
- PRD structure — the 13-section pricing PRD: pricing model, packaging, grandfathering, communication plan, A/B design, rollback, regional pricing, on top of the standard PRD spine.
- Pricing model & packaging decisions — tier / usage / hybrid / per-seat / outcome-based selection with rationale; value carriers, tier boundaries, trial mechanisms.
- Willingness-to-pay research — Van Westendorp, conjoint, and revealed-preference experiments.
- Experiment discipline — hypothesis, primary metric, MDE, sample size, holdout, stop conditions, mix-shift detection.
- Risk management — grandfathering policy, multi-channel communication plan, pre-written rollback thresholds, regional/compliance decisions.
When to Use
- Launching a new pricing model or tier
- Updating prices on existing packages
- Adding usage-based components to a previously flat-fee product
- Reshaping packaging (moving features between tiers, sunsetting a tier, adding entitlements)
- Running a pricing A/B test
- Localizing prices to a new region or currency
- Splitting self-serve and enterprise pricing surfaces
When NOT to use: for the strategic question "should we change pricing at all?" (use business-growth/pricing-strategy/); for the financial-modeling side (use finance/ skills); for SKU/billing implementation (engineering tickets generated from this PRD).
Clarify First
Before generating the pricing PRD, confirm these inputs. If any is unknown or vague, ASK — do not assume:
- Pricing model change — tier / usage / hybrid / per-seat / outcome-based shift (drives the pricing-model + packaging sections)
- Existing customers' fate — the grandfathering policy (drives the most-skipped grandfathering + communication sections that cause the most damage)
- Experiment vs hard launch — A/B test or direct rollout (drives the experiment-design section: hypothesis, MDE, holdout)
- Rollback trigger — the revenue/conversion threshold that aborts the change (drives the pre-written rollback criteria)
Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact.
References
Pull the reference that matches the task; keep this file lean and load detail on demand.
- references/pricing-prd-playbook.md — the full end-to-end playbook: pricing-PRD-vs-feature-PRD table, model decision, willingness-to-pay methods, packaging, grandfathering, communication plan, A/B test design, rollback criteria, regional pricing, UX checklist, anti-patterns, 12-step workflow, tools/assets table, troubleshooting, success criteria, and source frameworks. Read when authoring any pricing PRD.
- references/pricing-experimentation-guide.md — deep guide on pricing A/B tests, mix-shift detection, and readout windows. Read when designing or reading out a pricing experiment.
- references/packaging-frameworks.md — tier vs usage vs hybrid frameworks and Ramanujam-style packaging. Read when deciding what goes in which tier.
- references/red-flags.md — concrete examples of how pricing PRDs go wrong and how to fix them. Read when reviewing a draft for quality.
- assets/pricing_prd_template.md — 13-section pricing PRD template. Use to author the artifact.
- assets/pricing_experiment_design.md — A/B test design worksheet (hypothesis, MDE, holdout). Use when planning a test.
- assets/pricing_page_checklist.md — UX review checklist for the pricing page. Use before shipping the page.
- assets/grandfathering_communication_template.md — customer email for grandfathering communication. Use when drafting the comm plan.
Show full SKILL.md (330 more words)Show less
Scope & Limitations
In Scope: Tactical pricing PRD authoring, willingness-to-pay research summary (Van Westendorp, conjoint), packaging decisions, grandfathering policy, customer/sales/support communication plan, A/B test design, rollback criteria, regional pricing decisions, pricing-page UX checklist, anti-pattern avoidance.
Out of Scope: Strategic pricing question "should we change pricing at all?" (see business-growth/pricing-strategy/). Financial modeling and revenue projection (see finance/). Billing and subscription-management implementation (engineering tickets). Detailed conjoint analysis methodology (specialist tooling). Legal review of pricing terms in regulated jurisdictions (must involve actual legal counsel; this skill is not legal advice).
Important Caveats:
- Pricing changes have asymmetric risk. A bad pricing change can erase a year of growth. The PRD discipline (rollback criteria, holdout, communication plan) is risk management, not bureaucracy.
- A/B testing pricing on identified customers carries consumer-law risk in some jurisdictions. When in doubt, test on anonymous visitors only and consult legal.
- The Van Westendorp method has known limitations — stated preference rather than revealed, feature-blind, segment-aggregated. Use as one input among three, not as the answer.
- Pricing-page UX changes can be confounded with pricing-model changes in A/B tests. Run UX-only experiments separately from model-change experiments to attribute the lift correctly.
Integration Points
| Integration | Direction | What flows |
|---|---|---|
business-growth/pricing-strategy/ | Receives from | Strategic direction (new model, new tier, new segment) becomes the input to the tactical PRD |
create-prd/ | Extends | Pricing PRD uses sections 1-2 of standard PRD plus 11 pricing-specific sections |
feature-flag-strategy/ | Feeds into | Pricing rollout uses feature flags for tier entitlements and rollback |
activation-funnel/ | Bidirectional | Pricing changes affect activation rates; activation funnel measures the impact |
customer-feedback-triage/ | Receives from | Pricing-related feedback clusters surface willingness-to-pay signals and bill-shock issues |
finance/ | Bidirectional | Finance models the revenue projection; pricing PRD constrains the model assumptions |
senior-pm/ | Feeds into | Pricing change becomes a portfolio risk and an executive update item |
prfaq/ | Feeds into | A new pricing model often warrants a PR/FAQ for internal alignment |
eol-communication/ | Pattern overlap | EOL of a pricing tier uses similar grandfathering and communication patterns |
launch-playbook/ | Feeds into | Pricing-page launch follows standard launch playbook for internal/external comm coordination |
© borghei, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 9 other files (references, assets) in project-management/execution/pricing-prd of borghei/Claude-Skills.
- SKILL.md
- assets/grandfathering_communication_template.md
- assets/pricing_experiment_design.md
- assets/pricing_page_checklist.md
- assets/pricing_prd_template.md
- examples/usage-based-tier-pricing-prd.md
- references/packaging-frameworks.md
- references/pricing-experimentation-guide.md
- references/pricing-prd-playbook.md
- references/red-flags.md
Open the folder on GitHubat commit c9a1487
Compare with similar skills
Pricing Prd next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Pricing Prd this skillborghei/Claude-Skills | 874 | — | ~2.1k | Automated safety check: Pass | MIT | |
| Monetizing Innovationwondelai/skills | 2.4k | — | ~5.2k | Automated safety check: Pass | MIT | |
| Prd V03 Features Value Planningmattgierhart/PRD-driven-context-engineering | 179 | — | ~2.1k | Automated safety check: Pass | MIT | |
| Prd V03 Pricing Modelmattgierhart/PRD-driven-context-engineering | 179 | — | ~3k | Automated safety check: Pass | MIT | |
| SaaS Idea ValidatorFerroxLabs/wayland | 608 | — | ~3.2k | Automated safety check: Pass | Apache-2.0 | |
| Competitive Teardownalirezarezvani/claude-skills | 28k | 2 repos | ~2.1k | Automated safety check: Pass | MIT |
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Categories
Questions about Pricing Prd
What does Pricing Prd do?
Tactical PM PRD for pricing experiments and pricing-page launches. Pricing Prd is an agent skill from borghei/Claude-Skills. Tactical PM PRD for pricing experiments and pricing-page launches.
When should I use Pricing Prd?
Pricing Prd fits situations like: tasks that involve PRD writing; tasks that involve Pricing strategy; tasks that involve Landing pages.
How do I install Pricing Prd in Claude Code?
Run `npx skills add borghei/Claude-Skills --skill pricing-prd -a claude-code`. Or copy the skill folder (project-management/execution/pricing-prd in borghei/Claude-Skills) into .claude/skills/pricing-prd in your project. Claude Code loads it when a task matches its description.
How do I install Pricing Prd in Codex?
Run `npx skills add borghei/Claude-Skills --skill pricing-prd -a codex`. Or copy the skill folder (project-management/execution/pricing-prd in borghei/Claude-Skills) into .agents/skills/pricing-prd in your project. Codex loads it when a task matches its description.
Can I use Pricing Prd in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add borghei/Claude-Skills --skill pricing-prd -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/pricing-prd, .gemini/skills/pricing-prd, .github/skills/pricing-prd and .opencode/skills/pricing-prd in your project.
What does Pricing Prd need to run?
SKILL.md names no scripts, command-line tools or credentials: Pricing Prd is instructions for the agent only.
Does Pricing Prd access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Pricing Prd safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Pricing Prd use?
Pricing Prd is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Pricing Prd use?
About 2.1k tokens (SKILL.md is roughly 8.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 14k tokens, read only when the agent opens those files.
What are the alternatives to Pricing Prd?
Skills that share tags, products or a category with Pricing Prd: Monetizing Innovation (wondelai/skills, 2.4k stars), Prd V03 Features Value Planning (mattgierhart/PRD-driven-context-engineering, 179 stars), Prd V03 Pricing Model (mattgierhart/PRD-driven-context-engineering, 179 stars) and SaaS Idea Validator (FerroxLabs/wayland, 608 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Pricing Prd?
borghei (a GitHub user) maintains it in borghei/Claude-Skills, which has 874 GitHub stars. The repository holds 364 skills in this directory. The repository was last updated on October 7, 2026.
Source: borghei/Claude-Skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.