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Agent skill

Prfaq

by borghei in borghei/Claude-Skills

Amazon Working Backwards PR/FAQ generator that forces customer-outcome thinking before any code is written.

MITAuto-check passedSales & Support

Install Prfaq

skills CLI
$ npx skills add borghei/Claude-Skills --skill prfaq -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install borghei/Claude-Skills prfaq --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/project-management/execution/prfaq .claude/skills/prfaq && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
prfaq
GitHub stars
874
Token cost
~1.7k tokens
SKILL.md length
853 words
Files
6 (incl. references, assets)
Skills in repo
364
Repo updated
First seen
Licence
MIT

At a glance

Amazon Working Backwards PR/FAQ generator that forces customer-outcome thinking before any code is written.

  • Works in 4 steps: Complete the one-liner: "We are… → Draft the press release first; do not… → Write the internal FAQ in… → …
  • Tasks that involve Help center and FAQ content
  • SKILL.md covers Overview, Core Capabilities, When to Use and Clarify First, plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Prfaq is an agent skill from borghei/Claude-Skills. Amazon Working Backwards PR/FAQ generator that forces customer-outcome thinking before any code is written. Produces a press release, an internal FAQ, and an external FAQ as a single decision artifact.

Its SKILL.md is about 1.7k tokens, which your agent loads only when the skill is triggered. The skill folder holds 8 other files, including reference files and assets (for example `assets/prfaq_template.md`, `examples/shared-dashboards-prfaq.md` and `references/prfaq-playbook.md`).

It sits in Sales & Support, covering Help center and FAQ content and Copywriting. The repository describes itself as: 385 AI skills, 77 expert agents, and 900 stdlib Python tools for every team: engineering, PM, marketing, C-level, compliance, business ops, research, and a LinkedIn toolkit… The licence is MIT.

When your agent uses it

  • Tasks that involve Help center and FAQ content
  • Tasks that involve Copywriting

Example prompts

  • “/prfaq”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. Complete the one-liner: "We are announcing [product] for [customer] that does [outcome]."
  2. Draft the press release first; do not write any FAQ until it passes the Press Release Test with one outside reader.
  3. Write the internal FAQ in question/answer pairs (PM asks, sponsor/finance/eng answers), then the external FAQ last.
  4. Run the "5 readers" rule, date and save the artifact, then hand off to create-prd/.

What it can do on your machine

Read from SKILL.md and the folder at commit c9a1487. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Prfaq loads about 1.7k tokens when it runs, and up to ~10k if it reads all its reference files. Until then it costs about 52 tokens; SKILL.md has 853 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~52
When it runs · the whole SKILL.md, loaded when a task matches
~1.7k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~10k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from borghei/Claude-Skills at commit c9a1487, republished under its MIT licence (© borghei). 853 words, ~1,732 tokens.

Download SKILL.mdSave it as .claude/skills/prfaq/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.
name
prfaq
description
Amazon Working Backwards PR/FAQ generator that forces customer-outcome thinking before any code is written. Produces a press release, an internal FAQ, and an external FAQ as a single decision artifact.
license
MIT + Commons Clause
metadata.version
1.0.1
metadata.author
borghei
metadata.category
project-management
metadata.domain
pm-execution
metadata.updated
2026-06-15
metadata.tech-stack
working-backwards, pr-faq, amazon-method, narrative-memo

PR/FAQ (Working Backwards) Expert

Overview

The PR/FAQ is Amazon's "working backwards" artifact: before any team is funded to build a product, the PM writes a future-dated press release and an FAQ that anticipates every hard question. The discipline forces clarity on customer, problem, and outcome before a single design decision is made. If the team cannot write a compelling, credible PR/FAQ, the idea is not ready.

Use this skill when you need a high-fidelity narrative artifact for funding review, executive sponsorship, or a "should we even do this?" decision. The output is a single Markdown document with three sections: the press release, an internal FAQ (the questions your CFO, lawyer, and head of engineering will ask), and an external FAQ (the questions customers and press will ask). The PR/FAQ is not a PRD substitute -- it precedes the PRD -- and is not a marketing draft. The "Press Release Test" is the bar: if the press release would not strike a customer as genuinely newsworthy, the idea needs more work.

Core Capabilities

  • Press release -- the 9-part future-dated release in plain customer language, with the Press Release Test and headline/quote failure modes
  • Internal FAQ -- 10-20 honest Q&A pairs across 9 required categories (demand, business model, strategic fit, competition, feasibility, ops, legal, risk, scope/alternatives)
  • External FAQ -- buyer- and customer-facing questions that double as the first draft of help-center and sales-enablement content
  • Review choreography -- the "5 readers" rule, versioning, and handoff to the PRD

When to Use

  • Funding gate -- A new initiative needs executive approval before spend.
  • Concept stress-test -- An idea is exciting internally but you suspect the customer narrative is weak.
  • Cross-team alignment -- Eng, design, marketing, and exec sponsors need one document they all agree on before kickoff.
  • Portfolio bake-off -- Two or three competing ideas need apples-to-apples comparison; PR/FAQs reveal the strongest customer story.
  • Reframe a stalled project -- A product in flight has lost the customer plot; rewriting the PR/FAQ surfaces what was lost.

When NOT to use: incremental features on an existing product (use wwas/ or job-stories/); a signed-off PRD mid-build; pure technical infrastructure with no end-customer narrative.

Clarify First

Before generating the PR/FAQ, confirm these inputs. If any is unknown or vague, ASK — do not assume:

  • Customer + problem — the "for [customer]" and the pain they feel today (drives the one-liner and press-release lead)
  • What makes it newsworthy — the genuinely-new outcome (drives the headline and the Press Release Test pass/fail)
  • Hardest internal objection — the CFO/eng/legal question you most fear (sets which of the 9 internal-FAQ categories to load)
  • Decision being made — funding gate vs concept stress-test vs reframe (sets the bar and the primary reader)

Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact.

Quick Start

  1. Complete the one-liner: "We are announcing [product] for [customer] that does [outcome]."
  2. Draft the press release first; do not write any FAQ until it passes the Press Release Test with one outside reader.
  3. Write the internal FAQ in question/answer pairs (PM asks, sponsor/finance/eng answers), then the external FAQ last.
  4. Run the "5 readers" rule, date and save the artifact, then hand off to create-prd/.

Use assets/prfaq_template.md as the fill-in scaffold. See references/prfaq-playbook.md for the full structure, FAQ categories, sample questions, workflow, and troubleshooting.

Show full SKILL.md (303 more words)Show less

References

  • references/prfaq-playbook.md — the Working Backwards method, the 9-part press-release structure and test, internal/external FAQ category requirements and sample questions, the authoring workflow, troubleshooting, and success criteria. Read when drafting or reviewing a PR/FAQ.
  • references/working-backwards-guide.md — deep dive on the Amazon method, its origin/intent, and the review choreography that makes it effective. Read for context on why the discipline works.
  • references/red-flags.md — common ways a PR/FAQ goes wrong, with concrete fixes. Read before circulating a draft for review.
  • assets/prfaq_template.md — complete fill-in PR/FAQ template (PR + internal FAQ + external FAQ).

Scope & Limitations

In scope: press-release drafting in the Working Backwards format; internal FAQ across the 9 categories; external buyer/customer FAQ; the Press Release Test protocol; handoff to PRD (create-prd/) and roadmap (outcome-roadmap/).

Out of scope: marketing/ad copy or external launch press (handoff to marketing); detailed PRD authoring (create-prd/); OKR definition (brainstorm-okrs/); backlog drafting (wwas/, job-stories/); pricing strategy or financial modeling (finance/).

Caveats: The PR/FAQ is an internal alignment artifact, not for external publication. The format works best in cultures that tolerate written narrative memos; slide-deck cultures may need to adopt it gradually. A weak PR/FAQ is a feature, not a bug — it surfaces a weak idea; fix the idea, do not inflate the language.

Integration Points

IntegrationDirectionDescription
discovery/brainstorm-ideas/Receives fromTop-ranked opportunity solutions become PR/FAQ candidates
discovery/identify-assumptions/Receives fromAssumptions populate internal FAQ "what we do not know yet" answers
discovery/pre-mortem/Receives fromTiger risks populate internal FAQ "failure modes" answers
execution/create-prd/Feeds intoApproved PR/FAQ becomes the prologue and scope anchor for the PRD
execution/brainstorm-okrs/Feeds intoPress release outcomes become OKR candidates
execution/outcome-roadmap/Feeds intoPR/FAQ launch date and v1 scope inform roadmap horizon placement
execution/roadmap-communication/Feeds intoPR/FAQ summary becomes the executive-variant roadmap narrative
marketing/ (skills domain)Hands off toAfter launch approval, marketing teams adapt the PR into actual launch press materials

© borghei, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 5 other files (references, assets) in project-management/execution/prfaq of borghei/Claude-Skills.

  • SKILL.md
  • assets/prfaq_template.md
  • examples/shared-dashboards-prfaq.md
  • references/prfaq-playbook.md
  • references/red-flags.md
  • references/working-backwards-guide.md

Open the folder on GitHubat commit c9a1487

Compare with similar skills

Prfaq next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Prfaq compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Prfaq this skillborghei/Claude-Skills874—~1.7kAutomated safety check: PassMIT
Editing Site ContentComfy-Org/workflow_templates1.3k—~1.8kAutomated safety check: PassMIT
Amazon Working Backwardsamplitude/builder-skills159—~1.4kAutomated safety check: PassNone
Yao Geo Page Blueprintyaojingang/yao-geo-skills864—~789Automated safety check: PassMIT
Pricing Pageboraoztunc/skills3932 repos~1.4kAutomated safety check: PassApache-2.0
Bmad Prfaqaj-geddes/claude-code-bmad-skills487—~2.6kAutomated safety check: PassCustom licence

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Categories

Questions about Prfaq

What does Prfaq do?

Amazon Working Backwards PR/FAQ generator that forces customer-outcome thinking before any code is written. Prfaq is an agent skill from borghei/Claude-Skills. Amazon Working Backwards PR/FAQ generator that forces customer-outcome thinking before any code is written.

When should I use Prfaq?

Prfaq fits situations like: tasks that involve Help center and FAQ content; tasks that involve Copywriting.

How do I install Prfaq in Claude Code?

Run `npx skills add borghei/Claude-Skills --skill prfaq -a claude-code`. Or copy the skill folder (project-management/execution/prfaq in borghei/Claude-Skills) into .claude/skills/prfaq in your project. Claude Code loads it when a task matches its description.

How do I install Prfaq in Codex?

Run `npx skills add borghei/Claude-Skills --skill prfaq -a codex`. Or copy the skill folder (project-management/execution/prfaq in borghei/Claude-Skills) into .agents/skills/prfaq in your project. Codex loads it when a task matches its description.

Can I use Prfaq in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add borghei/Claude-Skills --skill prfaq -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/prfaq, .gemini/skills/prfaq, .github/skills/prfaq and .opencode/skills/prfaq in your project.

What does Prfaq need to run?

SKILL.md names no scripts, command-line tools or credentials: Prfaq is instructions for the agent only.

Does Prfaq access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Prfaq safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Prfaq use?

Prfaq is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Prfaq use?

About 1.7k tokens (SKILL.md is roughly 6.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 8.7k tokens, read only when the agent opens those files.

What are the alternatives to Prfaq?

Skills that share tags, products or a category with Prfaq: Editing Site Content (Comfy-Org/workflow_templates, 1.3k stars), Amazon Working Backwards (amplitude/builder-skills, 159 stars), Yao Geo Page Blueprint (yaojingang/yao-geo-skills, 864 stars) and Pricing Page (boraoztunc/skills, 393 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Prfaq?

borghei (a GitHub user) maintains it in borghei/Claude-Skills, which has 874 GitHub stars. The repository holds 364 skills in this directory. The repository was last updated on October 7, 2026.

Source: borghei/Claude-Skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.