Agent skill

Marketing Ideas

by borghei in borghei/Claude-Skills

Library of 139+ proven marketing strategies organized by category, stage, budget, and timeline across content, SEO, paid, social, email, and growth.

MITAuto-check passedAgent Workflows

Install Marketing Ideas

skills CLI
$ npx skills add borghei/Claude-Skills --skill marketing-ideas -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install borghei/Claude-Skills marketing-ideas --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/marketing/marketing-ideas .claude/skills/marketing-ideas && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
marketing-ideas
GitHub stars
891
Token cost
~1.4k tokens
SKILL.md length
621 words
Files
7 (incl. scripts, references)
Skills in repo
354
Repo updated
First seen
Licence
MIT

At a glance

Library of 139+ proven marketing strategies organized by category, stage, budget, and timeline across content, SEO, paid, social, email, and growth.

  • Works in 5 steps: Define your stage (pre-launch, early,… → Define your budget (free, low, medium,… → Define your goal (leads, authority,… → …
  • Brainstorming marketing ideas
  • SKILL.md covers Core Capabilities, When to Use, Quick Start and References, plus 4 more sections
  • Runs Python scripts from its folder; calls python

What it does

Marketing Ideas is an agent skill from borghei/Claude-Skills. Library of 139+ proven marketing strategies organized by category, stage, budget, and timeline across content, SEO, paid, social, email, and growth. Use when brainstorming marketing ideas, planning growth strategies, or ideating campaigns.

Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 8 other files, including scripts and reference files (for example `references/idea-catalog.md`, `references/ideation-and-trends.md` and `references/playbook-and-troubleshooting.md`).

It sits in Agent Workflows, covering Go-to-market strategy and Brainstorming. The repository describes itself as: 385 AI skills, 77 expert agents, and 900 stdlib Python tools for every team: engineering, PM, marketing, C-level, compliance, business ops, research, and a LinkedIn toolkit… The licence is MIT.

When your agent uses it

  • Brainstorming marketing ideas
  • Planning growth strategies
  • Ideating campaigns

Example prompts

  • “/marketing-ideas”

Requirements

  • Python 3

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Define your stage (pre-launch, early, growth, scale)
  2. Define your budget (free, low, medium, high)
  3. Define your goal (leads, authority, retention, awareness)
  4. Use the filtering tables in references/idea-catalog.md to find 3-5 matching ideas
  5. For each idea: review implementation steps, expected timeline, and resource requirements

What it can do on your machine

Read from SKILL.md and the folder at commit 4a698e8. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Ships 3 files in scripts/ (Python), which the agent can run.

    Shell commands in SKILL.md call:

    • python

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Marketing Ideas loads about 1.4k tokens when it runs, and up to ~6.7k if it reads all its reference files. Until then it costs about 64 tokens; SKILL.md has 621 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~64
When it runs · the whole SKILL.md, loaded when a task matches
~1.4k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~6.7k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.

SKILL.md

The full file from borghei/Claude-Skills at commit 4a698e8, republished under its MIT licence (© borghei). 621 words, ~1,387 tokens.

Download SKILL.mdSave it as .claude/skills/marketing-ideas/SKILL.md (or your agent's skills folder). This skill also uses 6 other files; get the full folder from GitHub.
name
marketing-ideas
description
Library of 139+ proven marketing strategies organized by category, stage, budget, and timeline across content, SEO, paid, social, email, and growth. Use when brainstorming marketing ideas, planning growth strategies, or ideating campaigns.
license
MIT
metadata.version
1.1.0
metadata.author
borghei
metadata.category
marketing
metadata.domain
strategy
metadata.updated
2026-06-15

Marketing Ideas

139+ proven marketing strategies with implementation guidance matched to stage, budget, and goals. This file is a lean map — browse the full tactic catalog and frameworks in the references below.

Core Capabilities

  • Curated idea selection — match 3-5 of 92 cataloged tactics to a team's stage, budget, goal, and timeline
  • Campaign ideation — run structured sessions that generate, score, and brief fresh ideas against constraints
  • Trend analysis — identify emerging trends and evaluate them for relevance, risk, and brand fit before committing
  • Prioritization & briefing — score ideas on impact/effort/alignment and produce execution-ready implementation briefs

When to Use

  • Brainstorming marketing or growth ideas for a specific stage, budget, or goal
  • Planning a growth strategy and needing a curated shortlist instead of a generic dump
  • Running a campaign ideation session that needs structure and scoring
  • Evaluating whether to act on an emerging marketing trend

Quick Start

Get Curated Ideas for Your Situation
  1. Define your stage (pre-launch, early, growth, scale)
  2. Define your budget (free, low, medium, high)
  3. Define your goal (leads, authority, retention, awareness)
  4. Use the filtering tables in references/idea-catalog.md to find 3-5 matching ideas
  5. For each idea: review implementation steps, expected timeline, and resource requirements
Run a Campaign Ideation Session
  1. Define the campaign objective and constraints
  2. Use the Campaign Ideation Framework (references/ideation-and-trends.md) to generate 15-20 raw ideas
  3. Score each idea on effort, impact, and alignment
  4. Select the top 3-5 for execution planning
  5. Build implementation briefs for each selected idea

References

Load the reference that matches the task — keep this file lean and pull detail on demand:

  • references/idea-catalog.md — the full catalog of 92 tactics across 11 categories, plus cross-reference tables by stage, budget, timeline, and goal. Read when selecting which ideas fit a specific situation.
  • references/ideation-and-trends.md — the 4-step Campaign Ideation Framework (constraints, raw ideas, scoring, implementation brief) and the Trend Analysis Methodology (sources and evaluation). Read when running an ideation session or assessing a trend.
  • references/playbook-and-troubleshooting.md — 10 best practices, a troubleshooting table for common failure modes, and success criteria for an idea-selection cycle. Read when refining your process or diagnosing underperformance.

Keywords

marketing ideas, growth ideas, marketing strategies, marketing tactics, campaign ideation, creative brainstorming, trend analysis, growth marketing, content marketing ideas, social media ideas, email marketing ideas, paid advertising ideas, partnership marketing, product-led growth, unconventional marketing, guerrilla marketing, viral marketing, community marketing, developer marketing

Show full SKILL.md (232 more words)Show less

Scripts

ScriptPurposeUsage
scripts/idea_scorer.pyScore and prioritize marketing ideas by impact, effort, and alignmentpython scripts/idea_scorer.py ideas.json --stage growth --budget medium --goal leads
scripts/campaign_brief_generator.pyGenerate structured campaign briefs from parameterspython scripts/campaign_brief_generator.py config.json --demo
scripts/trend_evaluator.pyEvaluate marketing trends for relevance, risk, and actionabilitypython scripts/trend_evaluator.py trends.json --demo

Integration Points

  • Marketing Context — Use as the foundation before brainstorming. Ideas work better when matched to ICP and positioning.
  • Content Strategy — Use when the chosen tactic is content/SEO and a full topic plan is needed.
  • Paid Ads — Use when the chosen tactic involves paid advertising campaigns.
  • Social Content — Use when the chosen idea involves social media execution.
  • Cold Email — Use when the chosen tactic is outbound email outreach.
  • Campaign Analytics — Use to measure the performance of implemented ideas.

Scope & Limitations

In Scope: 139+ marketing ideas organized by category/stage/budget/timeline, campaign ideation frameworks, idea scoring and prioritization, campaign brief generation, trend identification and evaluation, quick win identification, PLG strategy ideas.

Out of Scope: Detailed implementation for each idea (see channel-specific skills), budget allocation optimization (see marketing-analyst skill), execution tracking and analytics (see campaign-analytics skill), content creation (see content-creator skill).

Limitations: This skill provides strategy and ideas, not execution. Each idea requires a channel-specific skill for full implementation. Impact estimates (High/Medium/Low) are directional based on benchmarks; actual results depend on execution quality, market fit, and timing. Trend evaluation is subjective and should be combined with data analysis.

© borghei, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 6 other files (scripts, references) in marketing/marketing-ideas of borghei/Claude-Skills.

  • SKILL.md
  • references/idea-catalog.md
  • references/ideation-and-trends.md
  • references/playbook-and-troubleshooting.md
  • scripts/campaign_brief_generator.py
  • scripts/idea_scorer.py
  • scripts/trend_evaluator.py

Open the folder on GitHubat commit 4a698e8

Compare with similar skills

Marketing Ideas next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Marketing Ideas compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Marketing Ideas this skillborghei/Claude-Skills891—~1.4kAutomated safety check: PassMIT
Marketing IdeasOpenClaudia/openclaudia-skills713—~5.1kAutomated safety check: PassMIT
Suede Marketing PlanJasonColapietro/suede-creator-skills127—~4.8kAutomated safety check: PassMIT
Suede Marketing IdeasJasonColapietro/suede-creator-skills127—~1.9kAutomated safety check: PassMIT
Co MarketingNexus-JPF/note-companion8703 repos~2.5kAutomated safety check: PassMIT
Book Ideationrobertguss/claude-code-toolkit124—~2kAutomated safety check: PassProprietary

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Questions about Marketing Ideas

What does Marketing Ideas do?

Library of 139+ proven marketing strategies organized by category, stage, budget, and timeline across content, SEO, paid, social, email, and growth. Marketing Ideas is an agent skill from borghei/Claude-Skills. Library of 139+ proven marketing strategies organized by category, stage, budget, and timeline across content, SEO, paid, social, email, and growth.

When should I use Marketing Ideas?

Marketing Ideas fits situations like: brainstorming marketing ideas; planning growth strategies; ideating campaigns.

How do I install Marketing Ideas in Claude Code?

Run `npx skills add borghei/Claude-Skills --skill marketing-ideas -a claude-code`. Or copy the skill folder (marketing/marketing-ideas in borghei/Claude-Skills) into .claude/skills/marketing-ideas in your project. Claude Code loads it when a task matches its description.

How do I install Marketing Ideas in Codex?

Run `npx skills add borghei/Claude-Skills --skill marketing-ideas -a codex`. Or copy the skill folder (marketing/marketing-ideas in borghei/Claude-Skills) into .agents/skills/marketing-ideas in your project. Codex loads it when a task matches its description.

Can I use Marketing Ideas in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add borghei/Claude-Skills --skill marketing-ideas -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/marketing-ideas, .gemini/skills/marketing-ideas, .github/skills/marketing-ideas and .opencode/skills/marketing-ideas in your project.

What does Marketing Ideas need to run?

Going by SKILL.md and its folder, Marketing Ideas needs Python for the scripts in its folder and the command-line tools its instructions call (python). Our summary lists: Python 3.

Does Marketing Ideas access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Marketing Ideas safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.

What licence does Marketing Ideas use?

Marketing Ideas is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Marketing Ideas use?

About 1.4k tokens (SKILL.md is roughly 5.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 5.3k tokens, read only when the agent opens those files.

What are the alternatives to Marketing Ideas?

Skills that share tags, products or a category with Marketing Ideas: Marketing Ideas (OpenClaudia/openclaudia-skills, 713 stars), Suede Marketing Plan (JasonColapietro/suede-creator-skills, 127 stars), Suede Marketing Ideas (JasonColapietro/suede-creator-skills, 127 stars) and Co Marketing (Nexus-JPF/note-companion, 870 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Marketing Ideas?

borghei (a GitHub user) maintains it in borghei/Claude-Skills, which has 891 GitHub stars. The repository holds 354 skills in this directory. The repository was last updated on October 7, 2026.

Source: borghei/Claude-Skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.