Marketing Plan
Nexus-JPF/note-companion
When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product.
Integrated go-to-market strategy spanning ICP, motion, channels, messaging, success metrics, and launch plan.
Install Gtm Strategy
$ npx skills add borghei/Claude-Skills --skill gtm-strategy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install borghei/Claude-Skills gtm-strategy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/project-management/gtm/gtm-strategy .claude/skills/gtm-strategy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "gtm-strategy" agent skill from https://github.com/borghei/Claude-Skills/tree/main/project-management/gtm/gtm-strategy into .claude/skills/gtm-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-strategy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/borghei/Claude-Skills/tree/main/project-management/gtm/gtm-strategyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add borghei/Claude-Skills --skill gtm-strategy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install borghei/Claude-Skills gtm-strategy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/project-management/gtm/gtm-strategy .agents/skills/gtm-strategy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "gtm-strategy" agent skill from https://github.com/borghei/Claude-Skills/tree/main/project-management/gtm/gtm-strategy into .agents/skills/gtm-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-strategy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add borghei/Claude-Skills --skill gtm-strategy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install borghei/Claude-Skills gtm-strategy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/project-management/gtm/gtm-strategy .cursor/skills/gtm-strategy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "gtm-strategy" agent skill from https://github.com/borghei/Claude-Skills/tree/main/project-management/gtm/gtm-strategy into .cursor/skills/gtm-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-strategy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/borghei/Claude-Skills.git --path project-management/gtm/gtm-strategy--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add borghei/Claude-Skills --skill gtm-strategy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install borghei/Claude-Skills gtm-strategy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/project-management/gtm/gtm-strategy .gemini/skills/gtm-strategy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "gtm-strategy" agent skill from https://github.com/borghei/Claude-Skills/tree/main/project-management/gtm/gtm-strategy into .gemini/skills/gtm-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-strategy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install borghei/Claude-Skills gtm-strategyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add borghei/Claude-Skills --skill gtm-strategy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/project-management/gtm/gtm-strategy .github/skills/gtm-strategy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "gtm-strategy" agent skill from https://github.com/borghei/Claude-Skills/tree/main/project-management/gtm/gtm-strategy into .github/skills/gtm-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-strategy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add borghei/Claude-Skills --skill gtm-strategy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install borghei/Claude-Skills gtm-strategy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/borghei/Claude-Skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/project-management/gtm/gtm-strategy .opencode/skills/gtm-strategy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "gtm-strategy" agent skill from https://github.com/borghei/Claude-Skills/tree/main/project-management/gtm/gtm-strategy into .opencode/skills/gtm-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-strategy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
gtm-strategy- GitHub stars
- 886
- Token cost
- ~2.1k tokens
- SKILL.md length
- 938 words
- Files
- 6 (incl. scripts, references, assets)
- Skills in repo
- 354
- Repo updated
- First seen
- Licence
- MIT
At a glance
Integrated go-to-market strategy spanning ICP, motion, channels, messaging, success metrics, and launch plan.
- Works in 8 steps: Define ICP precisely → Pick the beachhead → Pick the motion → …
- Launching a new product
- SKILL.md covers When to use this skill, The 7 components, Clarify First and Workflow, plus 5 more sections
- Runs Python scripts from its folder; calls python3
What it does
Gtm Strategy is an agent skill from borghei/Claude-Skills. Integrated go-to-market strategy spanning ICP, motion, channels, messaging, success metrics, and launch plan. Use when launching a new product, entering a new segment, or auditing why an existing GTM isn't working.
Its SKILL.md is about 2.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 8 other files, including scripts, reference files and assets (for example `assets/gtm_strategy_template.md`, `references/gtm-anti-patterns.md` and `references/gtm-components-deep.md`).
It sits in Marketing & SEO, covering Go-to-market strategy. The repository describes itself as: 385 AI skills, 77 expert agents, and 900 stdlib Python tools for every team: engineering, PM, marketing, C-level, compliance, business ops, research, and a LinkedIn toolkit… The licence is MIT.
When your agent uses it
- Launching a new product
- Entering a new segment
- Auditing why an existing GTM isnt working
Example prompts
- “/gtm-strategy”
Requirements
- Python 3
Workflow steps
8 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 4a698e8. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Ships 1 file in scripts/ (Python), which the agent can run.
Shell commands in SKILL.md call:
python3
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Gtm Strategy loads about 2.1k tokens when it runs, and up to ~7.3k if it reads all its reference files. Until then it costs about 57 tokens; SKILL.md has 938 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.
SKILL.md
The full file from borghei/Claude-Skills at commit 4a698e8, republished under its MIT licence (© borghei). 938 words, ~2,091 tokens.
Download SKILL.mdSave it as
.claude/skills/gtm-strategy/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.- name
- gtm-strategy
- description
- Integrated go-to-market strategy spanning ICP, motion, channels, messaging, success metrics, and launch plan. Use when launching a new product, entering a new segment, or auditing why an existing GTM isn't working.
- license
- MIT + Commons Clause
- metadata.version
- 1.0.0
- metadata.author
- borghei
- metadata.category
- project-management
- metadata.domain
- go-to-market
- metadata.updated
- 2026-05-27
- metadata.python-tools
- gtm_strategy_validator.py
- metadata.tech-stack
- gtm, go-to-market, motion, launch, beachhead
GTM Strategy
A complete go-to-market strategy is the integrated cross-functional plan: ICP, motion, channels, messaging, success metrics, and launch sequence.
When to use this skill
- New product launch (full product or major feature)
- New segment entry (SMB → ENT; new geography; new vertical)
- GTM refresh (current motion stalling)
- Repositioning after pivot
- Pre-fundraise GTM narrative for investors
- Post-mortem on why a launch didn't take
The 7 components
- ICP (Ideal Customer Profile) — who specifically, why now
- Beachhead segment — first concentrated market
- Motion — PLG / sales-led / hybrid / channel-led
- Channels — how customers find + buy
- Messaging + positioning — what we say
- Success metrics — what we measure
- Launch sequence — what happens in what order
Clarify First
Before building the GTM strategy, confirm these inputs. If any is unknown or vague, ASK — do not assume:
- ACV / price point — determines the motion and channel mix (motion-ACV mismatch, e.g. sales-led on $50/mo, breaks unit economics)
- ICP and beachhead segment — the one concentrated market to win first (drives targeting, channels, and messaging; "everyone" dilutes all seven components)
- Self-serve readiness — can the product activate without a human (PLG vs sales-led/committee buying)
- Launch trigger and timeline — what's launching and when (sets the T-90 → T+90 sequence)
Stop rule: ask only the 2-3 that most change the output. If the user says "just draft it," proceed and list your assumptions at the top of the artifact.
Workflow
Step 1 — Define ICP precisely
- Industry / vertical
- Size band (employees / revenue)
- Geography
- Buyer persona (role, level)
- Tech stack signals
- Job-to-be-done
- Trigger event (why now)
See project-management/gtm/ideal-customer-profile.
Step 2 — Pick the beachhead
Start narrow:
- 1 segment, 1 vertical, 1 geography
- Concentrated enough to develop reference customers
- Reachable via clear channels
- Big enough to learn from but small enough to dominate
Reference: Crossing the Chasm. Don't try to sell to everyone Day 1.
Step 3 — Pick the motion
| Motion | When | Cost structure |
|---|---|---|
| PLG (product-led) | Self-serve product; low ACV ($0-$5K); strong activation | Low CAC; high product investment |
| Sales-led | High ACV ($25K+); complex buying committees | High CAC; sales team needed |
| Marketing-led / inbound | Mid-ACV ($5K-$25K); content-driven | Medium CAC; content + ops team |
| Channel-led | Wide distribution via partners | Medium CAC; partner program needed |
| Community-led | Strong category with passionate users | Long ramp; high ongoing investment |
| Hybrid (PLG + sales) | PLG to capture; sales to expand | Most modern SaaS; complex to coordinate |
Don't try to run all motions Day 1.
Step 4 — Channels per motion
| Motion | Primary channels |
|---|---|
| PLG | Web direct, SEO, viral, content, app stores |
| Sales-led | Outbound SDR, AE outbound, events, account-based |
| Marketing-led | SEO, paid, content syndication, webinar |
| Channel-led | Partner program, marketplace |
| Community-led | Open source, community events, integrations |
Step 5 — Messaging + positioning
- Positioning: "[Product] is [category] for [target] who [JTBD], unlike [alternative]"
- Hero message: outcome customers want (not feature)
- Differentiation: clear "why us vs them"
- Talk track per segment: different ICPs need different framing
Step 6 — Success metrics
| Motion | KPI focus |
|---|---|
| PLG | Signups, activation, free-to-paid conversion, NRR |
| Sales-led | Pipeline coverage, win rate, ACV, cycle time, NRR |
| Marketing-led | MQL → SQL conversion, CPA, content engagement |
| Channel-led | Partner-sourced revenue, partner activity |
Set targets; track weekly; tune.
Step 7 — Launch sequence
- T-90: ICP locked; positioning v1; channels chosen; team aligned
- T-60: Sales/marketing collateral ready; pilot customers identified
- T-30: Internal training; lighthouse customer commitments
- T-7: Launch comms prepped; press / analyst briefed
- T-0: Launch
- T+30: Iterate based on early signal
- T+90: GTM v2 incorporating learnings
Step 8 — Run gtm_strategy_validator.py
Audit GTM doc for: ICP specificity, motion fit, channel coherence, messaging clarity, metric definition, sequence realism.
python3 project-management/gtm/gtm-strategy/scripts/gtm_strategy_validator.py \
--input gtm.json --format markdownShow full SKILL.md (371 more words)Show less
Decision frameworks
Motion fit by ACV
| ACV | Likely motion |
|---|---|
| < $1K | PLG; consumer-style |
| $1K-$10K | PLG-led; light sales-assist |
| $10K-$50K | Marketing-led + inside sales |
| $50K-$250K | Sales-led with marketing support |
| $250K+ | Enterprise sales-led; long cycle |
Cross these and economics break.
Beachhead vs broad
Going broad Day 1:
- Diluted messaging
- No reference customers
- Sales motion thinly stretched
- No moat in any segment
Beachhead first:
- Win the segment
- Build reference customers
- Develop battle-tested motion
- Then expand adjacent
Geoffrey Moore: cross the chasm one bowling pin at a time.
Channel-product fit
Each channel has product-fit assumptions:
- SEO: long content; SERP-able problem
- Paid: clear high-intent keywords; LTV > 2-3x CAC
- Outbound: defined ICP; AE can articulate value in 30 seconds
- Channel: partners economically incentivized; product fits their offering
- Community: passionate users + room to participate
- Viral: collaboration / sharing built into product
If channel-product fit is off, channel won't deliver regardless of effort.
Common engagements
"Help us launch product X in market Y"
- Confirm ICP precision (or sharpen).
- Pick beachhead segment.
- Choose motion based on ACV + product complexity.
- Map channels to motion.
- Draft positioning + messaging.
- Define success metrics + targets.
- Build T-90 → T+90 launch sequence.
"Our GTM is stalling — what's wrong?"
- Audit each component for clarity + execution.
- Common failures:
- ICP too broad
- Motion mismatch with ACV
- Channels not delivering pipeline
- Messaging not differentiated
- Metrics not tracked
- Identify the breakpoint; fix one at a time.
"Should we move from PLG to sales-led?"
- Look at ACV trend: rising with enterprise = yes
- Look at pipeline: enterprise inquiries unanswered = yes
- Look at unit economics: PLG CAC payback < sales CAC payback?
- Plan hybrid: PLG capture + sales expansion (most common path)
Anti-patterns to avoid
- ICP = "everyone." Diluted strategy.
- Motion mismatched with ACV. Sales motion on $50/mo = unit economics broken.
- Channels listed; not invested. Knowing channels doesn't activate them.
- Generic messaging. "Faster, better, cheaper."
- No success metrics. Can't tune what you can't measure.
- Launch sequence = "ship and see." Predictable underperformance.
- All motions at once. Try one; succeed before adding.
References
references/gtm-components-deep.md— ICP, motion, channels, messaging deepreferences/launch-sequence-playbook.md— T-90 → T+90 playbookreferences/gtm-anti-patterns.md— common failures + fixes
Related skills
project-management/gtm/ideal-customer-profile— ICP definitionproject-management/strategy-frameworks/business-model-canvas— model behind GTMmarketing/launch-strategy— marketing execution layerbusiness-growth/customer-success-manager— post-sale GTMc-level-advisor/cro-advisor— sales / revenue strategyc-level-advisor/cmo-advisor— marketing strategy
© borghei, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 5 other files (scripts, references, assets) in project-management/gtm/gtm-strategy of borghei/Claude-Skills.
- SKILL.md
- assets/gtm_strategy_template.md
- references/gtm-anti-patterns.md
- references/gtm-components-deep.md
- references/launch-sequence-playbook.md
- scripts/gtm_strategy_validator.py
Open the folder on GitHubat commit 4a698e8
Compare with similar skills
Gtm Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Gtm Strategy this skillborghei/Claude-Skills | 886 | — | ~2.1k | Automated safety check: Pass | MIT | |
| Marketing PlanNexus-JPF/note-companion | 870 | 5 repos | ~5.2k | Automated safety check: Pass | MIT | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| Jaredrhod Marketingjaredrhod/ai-marketing-skills | 282 | — | ~584 | Automated safety check: Pass | CC-BY-SA-4.0 | |
| Traffic Acquisitionvivy-yi/xiaohongshu-skills | 478 | 1 repos | ~4k | Automated safety check: Pass | None |
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Questions about Gtm Strategy
What does Gtm Strategy do?
Integrated go-to-market strategy spanning ICP, motion, channels, messaging, success metrics, and launch plan. Gtm Strategy is an agent skill from borghei/Claude-Skills. Integrated go-to-market strategy spanning ICP, motion, channels, messaging, success metrics, and launch plan.
When should I use Gtm Strategy?
Gtm Strategy fits situations like: launching a new product; entering a new segment; auditing why an existing GTM isnt working.
How do I install Gtm Strategy in Claude Code?
Run `npx skills add borghei/Claude-Skills --skill gtm-strategy -a claude-code`. Or copy the skill folder (project-management/gtm/gtm-strategy in borghei/Claude-Skills) into .claude/skills/gtm-strategy in your project. Claude Code loads it when a task matches its description.
How do I install Gtm Strategy in Codex?
Run `npx skills add borghei/Claude-Skills --skill gtm-strategy -a codex`. Or copy the skill folder (project-management/gtm/gtm-strategy in borghei/Claude-Skills) into .agents/skills/gtm-strategy in your project. Codex loads it when a task matches its description.
Can I use Gtm Strategy in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add borghei/Claude-Skills --skill gtm-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/gtm-strategy, .gemini/skills/gtm-strategy, .github/skills/gtm-strategy and .opencode/skills/gtm-strategy in your project.
What does Gtm Strategy need to run?
Going by SKILL.md and its folder, Gtm Strategy needs Python for the scripts in its folder and the command-line tools its instructions call (python3). Our summary lists: Python 3.
Does Gtm Strategy access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Gtm Strategy safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.
What licence does Gtm Strategy use?
Gtm Strategy is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Gtm Strategy use?
About 2.1k tokens (SKILL.md is roughly 8.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 5.2k tokens, read only when the agent opens those files.
What are the alternatives to Gtm Strategy?
Skills that share tags, products or a category with Gtm Strategy: Marketing Plan (Nexus-JPF/note-companion, 870 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Design (ferdinandobons/startup-skill, 1.2k stars) and Jaredrhod Marketing (jaredrhod/ai-marketing-skills, 282 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Gtm Strategy?
borghei (a GitHub user) maintains it in borghei/Claude-Skills, which has 886 GitHub stars. The repository holds 354 skills in this directory. The repository was last updated on October 7, 2026.
Source: borghei/Claude-Skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.