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Agent skill

Viral Hooks

by Blotato-Inc in Blotato-Inc/blotato-skills

A curated library of 100 proven viral hook frameworks across 13 categories (Receipts, Contrarian, Negative Frame, Stolen Lessons, Curiosity Gap, and more).

No licenceAuto-check passedWriting & Content

Install Viral Hooks

skills CLI
$ npx skills add Blotato-Inc/blotato-skills --skill viral-hooks -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install Blotato-Inc/blotato-skills viral-hooks --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/Blotato-Inc/blotato-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/blotato/skills/viral-hooks .claude/skills/viral-hooks && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
viral-hooks
GitHub stars
183
Token cost
~3.2k tokens
SKILL.md length
1,959 words
Files
1
Skills in repo
8
Repo updated
First seen
Licence
None found

At a glance

A curated library of 100 proven viral hook frameworks across 13 categories (Receipts, Contrarian, Negative Frame, Stolen Lessons, Curiosity Gap, and more).

  • Works in 12 steps: Get the topic and the angle → Pick a category → Fill in 3 variations → …
  • Give me a hook for X
  • SKILL.md covers When to Activate, Workflow, The 100 Hook Library and Hook-Writing Rules, plus 1 more section
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Viral Hooks is an agent skill from Blotato-Inc/blotato-skills. A curated library of 100 proven viral hook frameworks across 13 categories (Receipts, Contrarian, Negative Frame, Stolen Lessons, Curiosity Gap, and more). Picks the strongest hook pattern for a given topic and platform, fills it in, generates 3 variations, and runs the first-3-words test. Triggers on "give me a hook for X," "write hook options," "my intro is boring," or any request for an opening line. Auto-invoked by post-writer and repurpose to open every draft with a tested hook instead of a generic AI intro.

Its SKILL.md is about 3.2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Social media posts and Content repurposing. The repository describes itself as: Free Blotato Claude skills — plugin marketplace. Install: /plugin marketplace add Blotato-Inc/blotato-skills.

When your agent uses it

  • Give me a hook for X
  • Write hook options
  • My intro is boring
  • Any request for an opening line

Example prompts

  • “give me a hook for X,”
  • “write hook options,”
  • “my intro is boring,”
  • “/viral-hooks”

Requirements

  • Pre-approved tools (allowed-tools): Read, Write, Edit, Glob, AskUserQuestion

Workflow steps

12 steps, taken from the step headings in SKILL.md.

  1. Get the topic and the angle
  2. Pick a category
  3. Fill in 3 variations
  4. Run the first-3-words test
  5. Return the best one
  6. The Receipt (proof, numbers, results) — highest ceiling
  7. Contrarian / Myth-Buster — highest ceiling, polarizing
  8. Negative Frame / Mistake Callout
  9. Stolen Lessons / Steal This
  10. Curiosity Gap / Open Loop
  11. Listicle / Number Hook
  12. Secret / Insider

What it can do on your machine

Read from SKILL.md and the folder at commit 5d6f76f. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves these tools, so the agent can use them without asking each time:

    • Read
    • Write
    • Edit
    • Glob
    • AskUserQuestion

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Viral Hooks loads about 3.2k tokens when it runs. Until then it costs about 133 tokens; SKILL.md has 1,959 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~133
When it runs · the whole SKILL.md, loaded when a task matches
~3.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 1,959 words (~3,168 tokens).

“The hook is the first 5 seconds of any post or video. It decides whether the reader stops or scrolls. If you can hold 50% retention through the first 6 seconds of a short-form video, it has a real shot…”

— opening of SKILL.md by Blotato-Inc
name
viral-hooks
allowed-tools
Read, Write, Edit, Glob, AskUserQuestion
argument-hint
[topic] [platform]

Read the full SKILL.md on GitHub

Files

Just SKILL.md in blotato/skills/viral-hooks of Blotato-Inc/blotato-skills.

Open the folder on GitHubat commit 5d6f76f

Compare with similar skills

Viral Hooks next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Viral Hooks compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Viral Hooks this skillBlotato-Inc/blotato-skills183—~3.2kAutomated safety check: PassNone
Socialcoreyhaines31/marketingskills54k4 repos~4.5kAutomated safety check: PassMIT
Social Contentfreekmurze/dotfiles1k23 repos~2.1kAutomated safety check: PassNone
Changelog Social RecapFlorianBruniaux/claude-code-ultimate-guide6.1k—~1.8kAutomated safety check: NotesCC-BY-SA-4.0
Content Repurposeririnabuht12-oss/marketing-skills4.1k—~2kAutomated safety check: PassNone
Content RepurposingScrapeCreators/social-media-research-skills3.4k—~564Automated safety check: NotesMIT

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Categories

Questions about Viral Hooks

What does Viral Hooks do?

A curated library of 100 proven viral hook frameworks across 13 categories (Receipts, Contrarian, Negative Frame, Stolen Lessons, Curiosity Gap, and more). Viral Hooks is an agent skill from Blotato-Inc/blotato-skills. A curated library of 100 proven viral hook frameworks across 13 categories (Receipts, Contrarian, Negative Frame, Stolen Lessons, Curiosity Gap, and more).

When should I use Viral Hooks?

Viral Hooks fits situations like: give me a hook for X; write hook options; my intro is boring; any request for an opening line.

How do I install Viral Hooks in Claude Code?

Run `npx skills add Blotato-Inc/blotato-skills --skill viral-hooks -a claude-code`. Or copy the skill folder (blotato/skills/viral-hooks in Blotato-Inc/blotato-skills) into .claude/skills/viral-hooks in your project. Claude Code loads it when a task matches its description.

How do I install Viral Hooks in Codex?

Run `npx skills add Blotato-Inc/blotato-skills --skill viral-hooks -a codex`. Or copy the skill folder (blotato/skills/viral-hooks in Blotato-Inc/blotato-skills) into .agents/skills/viral-hooks in your project. Codex loads it when a task matches its description.

Can I use Viral Hooks in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add Blotato-Inc/blotato-skills --skill viral-hooks -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/viral-hooks, .gemini/skills/viral-hooks, .github/skills/viral-hooks and .opencode/skills/viral-hooks in your project.

What does Viral Hooks need to run?

SKILL.md names no scripts, command-line tools or credentials: Viral Hooks is instructions for the agent only. Its frontmatter pre-approves these tools: Read, Write, Edit, Glob, AskUserQuestion.

Does Viral Hooks access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Viral Hooks safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Viral Hooks use?

No licence was found for Viral Hooks or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Viral Hooks use?

About 3.2k tokens (SKILL.md is roughly 13k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Viral Hooks?

Skills that share tags, products or a category with Viral Hooks: Social (coreyhaines31/marketingskills, 54k stars), Social Content (freekmurze/dotfiles, 1k stars), Changelog Social Recap (FlorianBruniaux/claude-code-ultimate-guide, 6.1k stars) and Content Repurposer (irinabuht12-oss/marketing-skills, 4.1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Viral Hooks?

Blotato-Inc (a GitHub organization) maintains it in Blotato-Inc/blotato-skills, which has 183 GitHub stars. The repository holds 8 skills in this directory. The repository was last updated on August 18, 2026.

Source: Blotato-Inc/blotato-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.