Avoid AI Writing
conorbronsdon/avoid-ai-writing
Audit and rewrite content to remove AI writing patterns ("AI-isms").
Capture or update a small business owner's brand brief — what they sell, who buys, the action they want readers to take, recent stories, and voice.
Install Brand Brief
$ npx skills add Blotato-Inc/blotato-skills --skill brand-brief -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install Blotato-Inc/blotato-skills brand-brief --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/Blotato-Inc/blotato-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/blotato/skills/brand-brief .claude/skills/brand-brief && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "brand-brief" agent skill from https://github.com/Blotato-Inc/blotato-skills/tree/main/blotato/skills/brand-brief into .claude/skills/brand-brief/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-brief", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/Blotato-Inc/blotato-skills/tree/main/blotato/skills/brand-briefType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add Blotato-Inc/blotato-skills --skill brand-brief -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install Blotato-Inc/blotato-skills brand-brief --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Blotato-Inc/blotato-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/blotato/skills/brand-brief .agents/skills/brand-brief && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "brand-brief" agent skill from https://github.com/Blotato-Inc/blotato-skills/tree/main/blotato/skills/brand-brief into .agents/skills/brand-brief/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-brief", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add Blotato-Inc/blotato-skills --skill brand-brief -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install Blotato-Inc/blotato-skills brand-brief --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Blotato-Inc/blotato-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/blotato/skills/brand-brief .cursor/skills/brand-brief && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "brand-brief" agent skill from https://github.com/Blotato-Inc/blotato-skills/tree/main/blotato/skills/brand-brief into .cursor/skills/brand-brief/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-brief", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/Blotato-Inc/blotato-skills.git --path blotato/skills/brand-brief--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add Blotato-Inc/blotato-skills --skill brand-brief -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install Blotato-Inc/blotato-skills brand-brief --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Blotato-Inc/blotato-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/blotato/skills/brand-brief .gemini/skills/brand-brief && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "brand-brief" agent skill from https://github.com/Blotato-Inc/blotato-skills/tree/main/blotato/skills/brand-brief into .gemini/skills/brand-brief/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-brief", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install Blotato-Inc/blotato-skills brand-briefInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add Blotato-Inc/blotato-skills --skill brand-brief -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/Blotato-Inc/blotato-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/blotato/skills/brand-brief .github/skills/brand-brief && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "brand-brief" agent skill from https://github.com/Blotato-Inc/blotato-skills/tree/main/blotato/skills/brand-brief into .github/skills/brand-brief/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-brief", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add Blotato-Inc/blotato-skills --skill brand-brief -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install Blotato-Inc/blotato-skills brand-brief --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Blotato-Inc/blotato-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/blotato/skills/brand-brief .opencode/skills/brand-brief && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "brand-brief" agent skill from https://github.com/Blotato-Inc/blotato-skills/tree/main/blotato/skills/brand-brief into .opencode/skills/brand-brief/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-brief", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
brand-brief- GitHub stars
- 183
- Token cost
- ~1.5k tokens
- SKILL.md length
- 720 words
- Files
- 1
- Skills in repo
- 8
- Repo updated
- First seen
- Licence
- None found
At a glance
Capture or update a small business owner's brand brief — what they sell, who buys, the action they want readers to take, recent stories, and voice.
- Works in 4 steps: Check for existing brief → Ask 6 questions, one at a time → Write the brief to a file → …
- Set up my brand
- SKILL.md covers When to Activate, Workflow, What NOT to Do and Why This File Matters
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Brand Brief is an agent skill from Blotato-Inc/blotato-skills. Capture or update a small business owner's brand brief — what they sell, who buys, the action they want readers to take, recent stories, and voice. Saves to brand-brief.md so other content skills can reference it. Triggers on "set up my brand," "update my business info," "save my brand voice," or when other skills need brand context and the file is missing.
Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Writing & Content, covering Brand voice and tone. The repository describes itself as: Free Blotato Claude skills — plugin marketplace. Install: /plugin marketplace add Blotato-Inc/blotato-skills.
When your agent uses it
- Set up my brand
- Update my business info
- Save my brand voice
- Other skills need brand context and the file is missing
Example prompts
- “set up my brand,”
- “update my business info,”
- “save my brand voice,”
- “/brand-brief”
Requirements
- Pre-approved tools (allowed-tools): Read, Write, Edit, Glob, AskUserQuestion
Workflow steps
4 steps, taken from the step headings in SKILL.md.
- Check for existing brief
- Ask 6 questions, one at a time
- Write the brief to a file
- Confirm
What it can do on your machine
Read from SKILL.md and the folder at commit 5d6f76f. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves these tools, so the agent can use them without asking each time:
ReadWriteEditGlobAskUserQuestion
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Brand Brief loads about 1.5k tokens when it runs. Until then it costs about 93 tokens; SKILL.md has 720 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Without a licence we can't republish the file, so here is its outline and opening line. It has 720 words (~1,456 tokens).
“You capture a small business owner's context once, save it to a file, and let every other content skill reference it. Without this, AI output is generic. With it, every post is specific to their business, audience, and voice.”
- name
- brand-brief
- allowed-tools
- Read, Write, Edit, Glob, AskUserQuestion
Files
Just SKILL.md in blotato/skills/brand-brief of Blotato-Inc/blotato-skills.
Open the folder on GitHubat commit 5d6f76f
Compare with similar skills
Brand Brief next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Brand Brief this skillBlotato-Inc/blotato-skills | 183 | — | ~1.5k | Automated safety check: Pass | None | |
| Avoid AI Writingconorbronsdon/avoid-ai-writing | 4.9k | 3 repos | ~8.1k | Automated safety check: Pass | MIT | |
| BrandOhh-889/skyroc | 795 | 13 repos | ~733 | Automated safety check: Pass | MIT | |
| Khazix WeChat Article WriterKKKKhazix/khazix-skills | 21k | 1 repos | ~2.9k | Automated safety check: Pass | MIT | |
| Writing Guidelinesvercel-labs/agent-skills | 32k | 7 repos | ~309 | Automated safety check: Pass | None | |
| Unslop AI Writing Cleanuptheclaymethod/unslop | 518 | — | ~1.7k | Automated safety check: Pass | MIT |
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Unslop AI Writing Cleanup
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Categories
Questions about Brand Brief
What does Brand Brief do?
Capture or update a small business owner's brand brief — what they sell, who buys, the action they want readers to take, recent stories, and voice. Brand Brief is an agent skill from Blotato-Inc/blotato-skills. Capture or update a small business owner's brand brief — what they sell, who buys, the action they want readers to take, recent stories, and voice.
When should I use Brand Brief?
Brand Brief fits situations like: set up my brand; update my business info; save my brand voice; other skills need brand context and the file is missing.
How do I install Brand Brief in Claude Code?
Run `npx skills add Blotato-Inc/blotato-skills --skill brand-brief -a claude-code`. Or copy the skill folder (blotato/skills/brand-brief in Blotato-Inc/blotato-skills) into .claude/skills/brand-brief in your project. Claude Code loads it when a task matches its description.
How do I install Brand Brief in Codex?
Run `npx skills add Blotato-Inc/blotato-skills --skill brand-brief -a codex`. Or copy the skill folder (blotato/skills/brand-brief in Blotato-Inc/blotato-skills) into .agents/skills/brand-brief in your project. Codex loads it when a task matches its description.
Can I use Brand Brief in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add Blotato-Inc/blotato-skills --skill brand-brief -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-brief, .gemini/skills/brand-brief, .github/skills/brand-brief and .opencode/skills/brand-brief in your project.
What does Brand Brief need to run?
SKILL.md names no scripts, command-line tools or credentials: Brand Brief is instructions for the agent only. Its frontmatter pre-approves these tools: Read, Write, Edit, Glob, AskUserQuestion.
Does Brand Brief access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Brand Brief safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Brand Brief use?
No licence was found for Brand Brief or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.
How many tokens does Brand Brief use?
About 1.5k tokens (SKILL.md is roughly 5.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Brand Brief?
Skills that share tags, products or a category with Brand Brief: Avoid AI Writing (conorbronsdon/avoid-ai-writing, 4.9k stars), Brand (Ohh-889/skyroc, 795 stars), Khazix WeChat Article Writer (KKKKhazix/khazix-skills, 21k stars) and Writing Guidelines (vercel-labs/agent-skills, 32k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Brand Brief?
Blotato-Inc (a GitHub organization) maintains it in Blotato-Inc/blotato-skills, which has 183 GitHub stars. The repository holds 8 skills in this directory. The repository was last updated on August 18, 2026.
Source: Blotato-Inc/blotato-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.