Agent skill

Content Coach

by Blotato-Inc in Blotato-Inc/blotato-skills

Guides a beginner marketer end-to-end from "I don't know what to post" to a scheduled social post.

No licenceAuto-check passedWriting & Content

Install Content Coach

skills CLI
$ npx skills add Blotato-Inc/blotato-skills --skill content-coach -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install Blotato-Inc/blotato-skills content-coach --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/Blotato-Inc/blotato-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/blotato/skills/content-coach .claude/skills/content-coach && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
content-coach
GitHub stars
183
Token cost
~1.8k tokens
SKILL.md length
1,014 words
Files
1
Skills in repo
8
Repo updated
First seen
Licence
None found

At a glance

Guides a beginner marketer end-to-end from "I don't know what to post" to a scheduled social post.

  • Works in 8 steps: Check for an existing brand brief → Capture business context (silently… → Brainstorm 5 ideas (optimized for… → …
  • Broad asks like help me post something
  • SKILL.md covers When to Activate, Workflow, Tone with the User and What NOT to Do
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Content Coach is an agent skill from Blotato-Inc/blotato-skills. Guides a beginner marketer end-to-end from "I don't know what to post" to a scheduled social post. Auto-runs brand-brief, idea brainstorm, post-writer, and post-grader in one conversation. Triggers on broad asks like "help me post something," "I want to start posting," "write me a post but I don't know what about," or any vague content request.

Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Social media posts and Brainstorming. The repository describes itself as: Free Blotato Claude skills — plugin marketplace. Install: /plugin marketplace add Blotato-Inc/blotato-skills.

When your agent uses it

  • Broad asks like help me post something
  • I want to start posting
  • Write me a post but I dont know what about
  • Any vague content request

Example prompts

  • “t know what to post”
  • “help me post something,”
  • “I want to start posting,”
  • “/content-coach”

Requirements

  • Pre-approved tools (allowed-tools): Read, Write, Edit, Glob, AskUserQuestion, Task

Workflow steps

8 steps, taken from the step headings in SKILL.md.

  1. Check for an existing brand brief
  2. Capture business context (silently invoke brand-brief)
  3. Brainstorm 5 ideas (optimized for virality)
  4. Pick platform
  5. Write the post (invoke post-writer)
  6. Grade and improve (auto-invoke post-grader)
  7. Show the user the final post
  8. Schedule (invoke post-scheduler)

What it can do on your machine

Read from SKILL.md and the folder at commit 5d6f76f. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves these tools, so the agent can use them without asking each time:

    • Read
    • Write
    • Edit
    • Glob
    • AskUserQuestion
    • Task

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Content Coach loads about 1.8k tokens when it runs. Until then it costs about 90 tokens; SKILL.md has 1,014 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~90
When it runs · the whole SKILL.md, loaded when a task matches
~1.8k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 1,014 words (~1,787 tokens).

“You walk a small business owner from blank page to scheduled post in one conversation. They tell you "help me post something" and you handle the rest — context capture, idea generation, writing, quality check, scheduling.”

— opening of SKILL.md by Blotato-Inc
name
content-coach
allowed-tools
Read, Write, Edit, Glob, AskUserQuestion, Task

Read the full SKILL.md on GitHub

Files

Just SKILL.md in blotato/skills/content-coach of Blotato-Inc/blotato-skills.

Open the folder on GitHubat commit 5d6f76f

Compare with similar skills

Content Coach next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Content Coach compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Content Coach this skillBlotato-Inc/blotato-skills183—~1.8kAutomated safety check: PassNone
Brainstorm Linkedintechwolf-ai/ai-first-toolkit132—~554Automated safety check: PassMIT
Brainstorm Opiniontechwolf-ai/ai-first-toolkit132—~354Automated safety check: PassMIT
Content Matrixcharlie947/social-media-skills3.8k—~1.6kAutomated safety check: PassMIT
Cheat Seed Topic ConversationXBuilderLAB/cheat-on-content7.2k—~3.5kAutomated safety check: NotesMIT
Trend To Product MapperMaxKmet/idea-validation-agents478—~1.8kAutomated safety check: PassMIT

Similar skills

  • Brainstorm Linkedin

    techwolf-ai/ai-first-toolkit

    Generate LinkedIn post ideas from external sources (files, URLs, research).

    132 GitHub stars~554 tokensUpdated 11 days ago
    Writing & ContentAuto-check passed
  • Brainstorm Opinion

    techwolf-ai/ai-first-toolkit

    Generate opinion piece ideas from recent LinkedIn posts (last 30 days).

    132 GitHub stars~354 tokensUpdated 11 days ago
    Writing & ContentAuto-check passed
  • Content Matrix

    charlie947/social-media-skills

    Generate 24 to 40 LinkedIn post ideas in a single table by pairing the user's content pillars with 8 proven content formats.

    3.8k GitHub stars~1.6k tokensUpdated 26 days ago
    Writing & ContentAuto-check passed
  • Cheat Seed Topic Conversation

    XBuilderLAB/cheat-on-content

    Develops one content topic at a time through conversation: you bring a theme or experience, the agent digs for angles and writes a draft, with an optional batch brainstorm mode.

    7.2k GitHub stars~3.5k tokensUpdated 5 days ago
    Writing & ContentAuto-check: notes
  • Trend To Product Mapper

    MaxKmet/idea-validation-agents

    Maps viral social content and trending topics to concrete app opportunities by extracting the underlying problem and validating monetization fit.

    478 GitHub stars~1.8k tokensUpdated 3 mo ago
    Productivity & AutomationAuto-check passed
  • A skill your agent uses when the user says 'content pipeline', 'content automation', 'auto-publish', 'repurpose content', 'multi-platform publishing', or needs end-to-end content workflow from…

    423 GitHub stars~2.5k tokensUpdated 14 days ago
    Writing & ContentAuto-check passed

More from Blotato-Inc/blotato-skills

All 8 skills in this repo
  • Brand Brief

    Blotato-Inc/blotato-skills

    Capture or update a small business owner's brand brief — what they sell, who buys, the action they want readers to take, recent stories, and voice.

    183 GitHub stars~1.5k tokensUpdated 1 mo ago
    Auto-check passed
  • Generate

    Blotato-Inc/blotato-skills

    Generate faceless video content cheaply and consistently. An agent skill from Blotato-Inc/blotato-skills.

    183 GitHub stars~2.3k tokensUpdated 1 mo ago
    Auto-check: notes
  • Post Scheduler

    Blotato-Inc/blotato-skills

    Schedule a finished social post to one or more platforms via the Blotato API.

    183 GitHub stars~2.6k tokensUpdated 1 mo ago
    Auto-check passed
  • Repurpose

    Blotato-Inc/blotato-skills

    Turns one long-form input (blog post, newsletter, YouTube transcript, or script) into 3 platform-native LinkedIn posts, 5 X/Twitter threads, and 2 short-form video scripts for Reels/TikTok.

    183 GitHub stars~1.7k tokensUpdated 1 mo ago
    Auto-check passed
  • Post Grader

    Blotato-Inc/blotato-skills

    Grade a social media post for VIRALITY. An agent skill from Blotato-Inc/blotato-skills.

    183 GitHub stars~1.9k tokensUpdated 1 mo ago
    Auto-check passed
  • Post Writer

    Blotato-Inc/blotato-skills

    Write a complete social media post (hook + body + CTA) from a topic or idea, sized for the target platform.

    183 GitHub stars~2.7k tokensUpdated 1 mo ago
    Auto-check: warnings

Questions about Content Coach

What does Content Coach do?

Guides a beginner marketer end-to-end from "I don't know what to post" to a scheduled social post. Content Coach is an agent skill from Blotato-Inc/blotato-skills. Guides a beginner marketer end-to-end from "I don't know what to post" to a scheduled social post.

When should I use Content Coach?

Content Coach fits situations like: broad asks like help me post something; I want to start posting; write me a post but I dont know what about; any vague content request.

How do I install Content Coach in Claude Code?

Run `npx skills add Blotato-Inc/blotato-skills --skill content-coach -a claude-code`. Or copy the skill folder (blotato/skills/content-coach in Blotato-Inc/blotato-skills) into .claude/skills/content-coach in your project. Claude Code loads it when a task matches its description.

How do I install Content Coach in Codex?

Run `npx skills add Blotato-Inc/blotato-skills --skill content-coach -a codex`. Or copy the skill folder (blotato/skills/content-coach in Blotato-Inc/blotato-skills) into .agents/skills/content-coach in your project. Codex loads it when a task matches its description.

Can I use Content Coach in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add Blotato-Inc/blotato-skills --skill content-coach -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/content-coach, .gemini/skills/content-coach, .github/skills/content-coach and .opencode/skills/content-coach in your project.

What does Content Coach need to run?

SKILL.md names no scripts, command-line tools or credentials: Content Coach is instructions for the agent only. Its frontmatter pre-approves these tools: Read, Write, Edit, Glob, AskUserQuestion, Task.

Does Content Coach access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Content Coach safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Content Coach use?

No licence was found for Content Coach or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Content Coach use?

About 1.8k tokens (SKILL.md is roughly 7.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Content Coach?

Skills that share tags, products or a category with Content Coach: Brainstorm Linkedin (techwolf-ai/ai-first-toolkit, 132 stars), Brainstorm Opinion (techwolf-ai/ai-first-toolkit, 132 stars), Content Matrix (charlie947/social-media-skills, 3.8k stars) and Cheat Seed Topic Conversation (XBuilderLAB/cheat-on-content, 7.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Content Coach?

Blotato-Inc (a GitHub organization) maintains it in Blotato-Inc/blotato-skills, which has 183 GitHub stars. The repository holds 8 skills in this directory. The repository was last updated on August 18, 2026.

Source: Blotato-Inc/blotato-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.