PR Crisis Response

What it does

When your agent uses it

• The user faces negative media coverage
• A viral complaint
• Product safety issues
• Executive misconduct

Example prompts

• “re getting destroyed on social media”
• “draft a response to this article”
• “how do we handle this PR disaster”
• “/pr-crisis-response”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

1. 1Activate crisis team (PR, Legal, CEO, relevant department head)
2. 2Issue holding statement (acknowledge, don't speculate)
3. 3Secure all internal communications (no unauthorized statements)
4. 4Begin fact-gathering

What it can do on your machine

Read from SKILL.md and the folder at commit 4e7f4f8. It shows what the files ask for, not the result of running them.

• Tool permissions

  Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

  From allowed-tools in the SKILL.md frontmatter.

• Runs code

  No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

  From the folder's file list and the shell code blocks in SKILL.md.

• Network

  No URLs in SKILL.md.

  From URLs in SKILL.md, links to its own repository left out.

• Credentials

  Names no API keys, tokens, secrets or passwords.

  From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

PR Crisis Response loads about 1.3k tokens when it runs, and up to ~6.9k if it reads all its reference files. Until then it costs about 125 tokens; SKILL.md has 425 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it

~125

When it runs · the whole SKILL.md, loaded when a task matches

~1.3k

With references · SKILL.md plus every file in references/, read only if the agent opens them

~6.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from asgard-ai-platform/skills at commit 4e7f4f8, republished under its MIT licence (© asgard-ai-platform). 425 words, ~1,303 tokens.

name

pr-crisis-response

description

Manage PR crises using classification, golden hour response, crisis statement templates (3C framework), and reputation recovery planning. Use this skill when the user faces negative media coverage, a viral complaint, product safety issues, executive misconduct, or any situation threatening brand reputation — even if they say 'we're getting destroyed on social media', 'draft a response to this article', 'how do we handle this PR disaster', or 'prepare for potential backlash'.

metadata.category

WP-02 品牌公關

metadata.tags

pr, crisis-management, reputation, communication

IRON LAW: First Response Within 1 Hour

The first hour after a crisis becomes public is the "golden hour."
Silence in this window = others control the narrative. A holding
statement ("We are aware of [issue] and are investigating. We will
provide an update by [time].") is infinitely better than silence.

[CONCERN] We are deeply concerned about [specific situation].
Our thoughts are with [affected parties].

[COMMITMENT] We are taking immediate action:
1. [Specific action 1]
2. [Specific action 2]
3. [Investigation/review underway]

[CONTROL] We have [crisis team/process] in place. We will provide
updates [when and where]. For questions: [contact info].

# Crisis Response: {Situation}

## Classification
- Level: 1 (Noise) / 2 (Issue) / 3 (Crisis)
- Type: Product / Personnel / Operational / External
- Current media coverage: {scope}

## Holding Statement (< 1 hour)
{Draft}

## Full Statement (< 6 hours)
{3C framework draft}

## Talking Points (for CS/Sales)
1. {key message}
2. {key message}
3. {redirect: "For further questions, please contact [PR]"}

## Anticipated Questions & Answers
| Question | Answer |
|----------|--------|
| {likely question} | {prepared answer} |

## Recovery Plan
1. {corrective action + timeline}

© asgard-ai-platform, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 3 other files (references) in pr-crisis-response of asgard-ai-platform/skills.

• SKILL.md
• examples/sample_scenario.md
• references/reputation-recovery.md
• references/social-crisis.md

Open the folder on GitHubat commit 4e7f4f8