Agent skill

Hum Rhetoric

by asgard-ai-platform in asgard-ai-platform/skills

Apply classical rhetoric — Ethos, Pathos, Logos — to analyze persuasive communication and craft effective arguments.

MITAuto-check passedMedia & Creative

Install Hum Rhetoric

skills CLI
$ npx skills add asgard-ai-platform/skills --skill hum-rhetoric -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install asgard-ai-platform/skills hum-rhetoric --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/hum-rhetoric .claude/skills/hum-rhetoric && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
hum-rhetoric
GitHub stars
242
Token cost
~1.4k tokens
SKILL.md length
496 words
Files
3 (incl. references)
Skills in repo
207
Repo updated
First seen
Licence
MIT

At a glance

Apply classical rhetoric — Ethos, Pathos, Logos — to analyze persuasive communication and craft effective arguments.

  • Works in 5 steps: Identify the rhetorical situation:… → Map the appeals: Where does the text use… → Identify devices: Which rhetorical… → …
  • The user needs to make a speech more persuasive
  • SKILL.md covers Overview, Framework, Output Format and Examples, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Hum Rhetoric is an agent skill from asgard-ai-platform/skills. Apply classical rhetoric — Ethos, Pathos, Logos — to analyze persuasive communication and craft effective arguments. Use this skill when the user needs to make a speech more persuasive, analyze why a piece of communication is effective, write a compelling proposal, or evaluate rhetorical strategies — even if they say 'make this more convincing', 'why is this speech so powerful', or 'how do I persuade the board'.

Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 4 other files, including reference files (for example `examples/sample_scenario.md` and `references/speech-structures.md`).

It sits in Media & Creative, covering Logo and visual identity. The repository describes itself as: 301 open-source coding agent skills across 22 domains — methodology, judgment & gotchas packaged as Claude Agent Skills for the Asgard AI Platform. The licence is MIT.

When your agent uses it

  • The user needs to make a speech more persuasive
  • Analyze why a piece of communication is effective
  • Write a compelling proposal
  • Evaluate rhetorical strategies — even if they say make this more convincing

Example prompts

  • “make this more convincing”
  • “why is this speech so powerful”
  • “how do I persuade the board”
  • “/hum-rhetoric”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Identify the rhetorical situation: Speaker, audience, purpose, context
  2. Map the appeals: Where does the text use Ethos, Pathos, Logos?
  3. Identify devices: Which rhetorical techniques amplify the message?
  4. Assess effectiveness: Does the appeal balance match the audience? Are the appeals authentic?
  5. Note weaknesses: Where is the rhetoric thin, manipulative, or mismatched?

What it can do on your machine

Read from SKILL.md and the folder at commit 4e7f4f8. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Hum Rhetoric loads about 1.4k tokens when it runs, and up to ~4.5k if it reads all its reference files. Until then it costs about 107 tokens; SKILL.md has 496 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~107
When it runs · the whole SKILL.md, loaded when a task matches
~1.4k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~4.5k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from asgard-ai-platform/skills at commit 4e7f4f8, republished under its MIT licence (© asgard-ai-platform). 496 words, ~1,371 tokens.

Download SKILL.mdSave it as .claude/skills/hum-rhetoric/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.
name
hum-rhetoric
description
Apply classical rhetoric — Ethos, Pathos, Logos — to analyze persuasive communication and craft effective arguments. Use this skill when the user needs to make a speech more persuasive, analyze why a piece of communication is effective, write a compelling proposal, or evaluate rhetorical strategies — even if they say 'make this more convincing', 'why is this speech so powerful', or 'how do I persuade the board'.
metadata.category
WP-19 文學院/人文
metadata.tags
humanities, rhetoric, persuasion, communication

Rhetoric: The Art of Persuasion

Overview

Aristotle identified three modes of persuasion: Ethos (credibility), Pathos (emotion), and Logos (logic). Effective persuasion uses all three in proportion appropriate to the audience and context.

Framework

IRON LAW: All Three Appeals, Calibrated to Audience

Logos alone convinces analysts but bores executives. Pathos alone moves
hearts but lacks substance. Ethos alone relies on reputation that may
not exist.

Every persuasive communication must use all three, weighted by audience:
- Technical audience: Lead with Logos, support with Ethos
- Executive audience: Lead with Pathos (vision), support with Logos (data)
- Public audience: Lead with Ethos (trust), amplify with Pathos
The Three Appeals

Ethos (Credibility) — Why should they trust YOU?

  • Expertise, credentials, track record, shared values
  • Established early — if the audience doesn't trust you, nothing else matters
  • Techniques: cite credentials, reference shared experience, acknowledge limitations honestly

Pathos (Emotion) — Why should they CARE?

  • Stories, vivid language, shared values, urgency, aspiration, fear
  • Creates motivation to act — logic alone rarely moves people
  • Techniques: personal anecdotes, concrete examples, sensory language, rhetorical questions

Logos (Logic) — Why should they BELIEVE?

  • Data, evidence, logical reasoning, structure
  • Provides the rational justification for the emotional response
  • Techniques: statistics, case studies, cause-and-effect, comparison, analogy
Rhetorical Devices
DeviceWhat It DoesExample
AnaphoraRepeating the opening phrase"We will fight... We will never surrender... We will..."
TricolonGroup of three"Life, liberty, and the pursuit of happiness"
AntithesisJuxtaposing opposites"Ask not what your country can do for you, ask what you can do for your country"
Rhetorical questionQuestion with an obvious answer"Can we really afford to wait?"
Metaphor/AnalogyComparing abstract to concrete"This project is our moonshot"
ChiasmusReversed parallel structure"We don't stop when we're tired; we stop when we're done"
Analysis Steps (for evaluating rhetoric)
  1. Identify the rhetorical situation: Speaker, audience, purpose, context
  2. Map the appeals: Where does the text use Ethos, Pathos, Logos?
  3. Identify devices: Which rhetorical techniques amplify the message?
  4. Assess effectiveness: Does the appeal balance match the audience? Are the appeals authentic?
  5. Note weaknesses: Where is the rhetoric thin, manipulative, or mismatched?

Output Format

markdown
# Rhetorical Analysis: {Text/Speech}

## Rhetorical Situation
- Speaker: ...
- Audience: ...
- Purpose: ...
- Context: ...

## Appeal Analysis
| Section | Appeal | Technique | Effectiveness |
|---------|--------|-----------|--------------|
| {quote/section} | Ethos/Pathos/Logos | {specific technique} | H/M/L |

## Overall Balance
- Ethos: {strong/weak} — {evidence}
- Pathos: {strong/weak} — {evidence}
- Logos: {strong/weak} — {evidence}

## Verdict
{Overall effectiveness and recommendations for improvement}

Examples

Show full SKILL.md (216 more words)Show less
Correct Application

Scenario: Analyzing a startup pitch

  • Ethos (slide 2): "Our team has 15 years combined experience at Google and Meta" — establishes technical credibility ✓
  • Pathos (slide 1): "Imagine waiting 3 weeks for a doctor's appointment while your child has a fever" — creates urgency through a relatable scenario ✓
  • Logos (slide 5): "TAM of $4.2B growing at 18% CAGR (McKinsey, 2024)" — data-backed market opportunity ✓
  • Balance: Well-calibrated for investor audience (Pathos hook → Ethos team → Logos market)
Incorrect Application
  • A pitch deck with 20 slides of data and no story or emotional hook → All Logos, no Pathos. Investors decide emotionally first, then justify rationally. Violates Iron Law: all three appeals needed.

Gotchas

  • Ethos is fragile: One dishonest claim destroys all credibility. Never overstate credentials or data.
  • Pathos without Logos is manipulation: Pure emotional appeal without evidence is demagoguery. Always provide logical backing.
  • Know your audience's Ethos threshold: In Taiwan, academic titles and institutional affiliations carry strong Ethos. In Silicon Valley, startup exits and portfolio companies matter more. Calibrate.
  • Written vs spoken: Written rhetoric relies more on Logos (readers can re-read and verify). Spoken rhetoric relies more on Pathos and Ethos (listeners process in real-time).
  • Counter-rhetoric: Understanding rhetoric helps you RESIST manipulation too. When someone appeals purely to emotion with no evidence, recognize it.

References

  • For speech structure templates, see references/speech-structures.md

© asgard-ai-platform, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 2 other files (references) in hum-rhetoric of asgard-ai-platform/skills.

  • SKILL.md
  • examples/sample_scenario.md
  • references/speech-structures.md

Open the folder on GitHubat commit 4e7f4f8

Compare with similar skills

Hum Rhetoric next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Hum Rhetoric compared with similar skills
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Anthropic Brand Stylinganthropics/skills180k30 repos~559Automated safety check: PassApache-2.0
Logo Designkaankiziltug/logo-design-skill2.5k—~4.4kAutomated safety check: PassMIT
Logo Generatorop7418/logo-generator-skill2.2k—~1.8kAutomated safety check: NotesNone
Web Asset Generatoralonw0/web-asset-generator5141 repos~6.6kAutomated safety check: PassMIT

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Questions about Hum Rhetoric

What does Hum Rhetoric do?

Apply classical rhetoric — Ethos, Pathos, Logos — to analyze persuasive communication and craft effective arguments. Hum Rhetoric is an agent skill from asgard-ai-platform/skills. Apply classical rhetoric — Ethos, Pathos, Logos — to analyze persuasive communication and craft effective arguments.

When should I use Hum Rhetoric?

Hum Rhetoric fits situations like: the user needs to make a speech more persuasive; analyze why a piece of communication is effective; write a compelling proposal; evaluate rhetorical strategies — even if they say make this more convincing.

How do I install Hum Rhetoric in Claude Code?

Run `npx skills add asgard-ai-platform/skills --skill hum-rhetoric -a claude-code`. Or copy the skill folder (hum-rhetoric in asgard-ai-platform/skills) into .claude/skills/hum-rhetoric in your project. Claude Code loads it when a task matches its description.

How do I install Hum Rhetoric in Codex?

Run `npx skills add asgard-ai-platform/skills --skill hum-rhetoric -a codex`. Or copy the skill folder (hum-rhetoric in asgard-ai-platform/skills) into .agents/skills/hum-rhetoric in your project. Codex loads it when a task matches its description.

Can I use Hum Rhetoric in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add asgard-ai-platform/skills --skill hum-rhetoric -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/hum-rhetoric, .gemini/skills/hum-rhetoric, .github/skills/hum-rhetoric and .opencode/skills/hum-rhetoric in your project.

What does Hum Rhetoric need to run?

SKILL.md names no scripts, command-line tools or credentials: Hum Rhetoric is instructions for the agent only.

Does Hum Rhetoric access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Hum Rhetoric safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Hum Rhetoric use?

Hum Rhetoric is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Hum Rhetoric use?

About 1.4k tokens (SKILL.md is roughly 5.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3.1k tokens, read only when the agent opens those files.

What are the alternatives to Hum Rhetoric?

Skills that share tags, products or a category with Hum Rhetoric: Brand and Design Toolkit (nextlevelbuilder/ui-ux-pro-max-skill, 134k stars), Anthropic Brand Styling (anthropics/skills, 180k stars), Logo Design (kaankiziltug/logo-design-skill, 2.5k stars) and Logo Generator (op7418/logo-generator-skill, 2.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Hum Rhetoric?

asgard-ai-platform (a GitHub organization) maintains it in asgard-ai-platform/skills, which has 242 GitHub stars. The repository holds 207 skills in this directory. The repository was last updated on June 6, 2026.

Source: asgard-ai-platform/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.