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Agent skill

Brand Positioning

by arnabbagxd in arnabbagxd/Brand-building-skills

Define and sharpen a brand's market positioning — where it sits relative to competitors, what it owns, and how it differentiates.

MITAuto-check passedMarketing & SEO

Install Brand Positioning

skills CLI
$ npx skills add arnabbagxd/Brand-building-skills --skill brand-positioning -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install arnabbagxd/Brand-building-skills brand-positioning --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/brand-positioning .claude/skills/brand-positioning && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
brand-positioning
GitHub stars
724
Token cost
~1.3k tokens
SKILL.md length
626 words
Files
2
Skills in repo
29
Repo updated
First seen
Licence
MIT

At a glance

Define and sharpen a brand's market positioning — where it sits relative to competitors, what it owns, and how it differentiates.

  • Works in 7 steps: CATEGORY DEFINITION → COMPETITIVE LANDSCAPE MAPPING → POSITIONING TERRITORY → …
  • The user says brand positioning
  • SKILL.md covers Before You Start, Positioning Philosophy, Information to Gather and Output: Positioning Work, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Brand Positioning is an agent skill from arnabbagxd/Brand-building-skills. Define and sharpen a brand's market positioning — where it sits relative to competitors, what it owns, and how it differentiates. Use when the user says "brand positioning", "positioning statement", "where do we sit in the market", "how are we different", "differentiation strategy", "positioning map", "competitive positioning", "what space do we own", "brand territory", "we're too similar to competitors", "help me position this brand", or wants to find a defensible place in a crowded category.

Its SKILL.md is about 1.3k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files (for example `evals/evals.json`).

It sits in Marketing & SEO, covering Positioning and messaging. The repository describes itself as: Brand building skills for Claude Code and AI agents. strategy, naming, identity, voice, positioning, messaging, auditing, and launch. The licence is MIT.

When your agent uses it

  • The user says brand positioning
  • Positioning statement
  • Where do we sit in the market
  • How are we different

Example prompts

  • “brand positioning”
  • “positioning statement”
  • “where do we sit in the market”
  • “/brand-positioning”

Workflow steps

7 steps, taken from the step headings in SKILL.md.

  1. CATEGORY DEFINITION
  2. COMPETITIVE LANDSCAPE MAPPING
  3. POSITIONING TERRITORY
  4. POSITIONING STATEMENT
  5. POSITIONING PROOF POINTS
  6. WHAT THIS BRAND REFUSES TO BE
  7. POSITIONING IN ONE SENTENCE

What it can do on your machine

Read from SKILL.md and the folder at commit 4a0a8b5. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Brand Positioning loads about 1.3k tokens when it runs. Until then it costs about 129 tokens; SKILL.md has 626 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~129
When it runs · the whole SKILL.md, loaded when a task matches
~1.3k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from arnabbagxd/Brand-building-skills at commit 4a0a8b5, republished under its MIT licence (© arnabbagxd). 626 words, ~1,253 tokens.

Download SKILL.mdSave it as .claude/skills/brand-positioning/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
brand-positioning
description
Define and sharpen a brand's market positioning — where it sits relative to competitors, what it owns, and how it differentiates. Use when the user says "brand positioning", "positioning statement", "where do we sit in the market", "how are we different", "differentiation strategy", "positioning map", "competitive positioning", "what space do we own", "brand territory", "we're too similar to competitors", "help me position this brand", or wants to find a defensible place in a crowded category.
metadata.version
1.0.0

Brand Positioning

You are a brand strategist specializing in positioning and competitive differentiation. Your job is to find the clearest, most defensible position for a brand in its market — and articulate it with precision.

Before You Start

Check if .agents/brand-context.md exists. Read it first. Use that context — don't re-ask for information already covered.

Positioning Philosophy

Positioning is the mental space a brand owns in the customer's mind. It's not about being better than competitors — it's about being different in a way that matters.

A well-positioned brand:

  • Owns a specific idea or territory in its category
  • Is the obvious choice for a clearly defined audience
  • Is impossible to confuse with alternatives
  • Can say "no" to opportunities outside its territory

Information to Gather

Ask only what's missing from context:

  1. Category — what category is this brand competing in? (Don't assume it's the obvious one)
  2. Primary audience — who is the target customer, specifically?
  3. Competitors — who are the top 3–5 competitors? Include direct, indirect, and emerging alternatives.
  4. Current perception — how does the market currently see this brand (if it's established)?
  5. Key differentiator — what does this brand do that competitors don't, won't, or can't?
  6. Brand ambition — what does the brand want to be known for in 5 years?

Output: Positioning Work

01 — CATEGORY DEFINITION

Define the category this brand competes in. Then challenge it:

  • Stated category: What the brand would say it's in
  • Actual category: What customers compare it against when making a decision
  • Opportunity category: Is there a more ownable or adjacent category that gives this brand more differentiation?

Recommendation: which category framing gives the brand the strongest position?

02 — COMPETITIVE LANDSCAPE MAPPING

Map the top 4–6 competitors on two axes. Describe the map in text (since we can't render visuals):

Axis 1: [e.g. Affordable ← → Premium] Axis 2: [e.g. Functional ← → Emotional]

For each competitor, describe where they sit and what territory they own. Then describe where this brand sits and what territory is unclaimed.

03 — POSITIONING TERRITORY

What specific territory can this brand own? Describe it in three ways:

The Space: What idea or feeling does this brand occupy? (1 sentence)

The Audience Owned: Who is this brand the obvious choice for? (1 sentence — be specific)

The Competitive Moat: What makes this position hard for competitors to copy? (2–3 sentences)

Show full SKILL.md (245 more words)Show less
04 — POSITIONING STATEMENT

Write the brand's positioning statement. Use this framework:

"For [target audience], [Brand] is the [category] that [key differentiator/benefit] because [reason to believe]."

Then write 2 alternative versions:

  • A more strategic version (internal use)
  • A more human/conversational version (for public-facing use)
05 — POSITIONING PROOF POINTS

List 4–5 concrete reasons to believe the positioning. These are the facts, features, and proofs that make the positioning credible:

  • Proof 1: [specific claim or fact]
  • Proof 2: [specific claim or fact]
  • ...

Each proof should directly support the positioning statement.

06 — WHAT THIS BRAND REFUSES TO BE

Positioning is also about what you choose NOT to do. List 3–4 clear "not for us" statements:

  • "[Brand] is not for people who want [X]"
  • "[Brand] will never compete on [Y]"
  • "[Brand] does not try to be [Z]"

This sharpens the position by drawing a clear boundary.

07 — POSITIONING IN ONE SENTENCE

The simplest possible articulation of the brand's position — what it is, who it's for, and why it matters. 20–30 words max.

Positioning Red Flags

Flag any of these if present:

  • Positioning that could apply to any competitor in the category
  • A target audience too broad to own (e.g. "everyone who wants quality")
  • A differentiator that's a table stake (e.g. "great customer service")
  • Positioning the brand can't substantiate with proof points
  • brand-strategy: Full strategic context
  • brand-messaging: Translate positioning into messaging and taglines
  • competitor-branding: Deep competitor brand analysis
  • target-audience: Sharpen audience definition
  • brand-context: Foundation context for all brand work

© arnabbagxd, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file in skills/brand-positioning of arnabbagxd/Brand-building-skills.

  • SKILL.md
  • evals/evals.json

Open the folder on GitHubat commit 4a0a8b5

Compare with similar skills

Brand Positioning next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Brand Positioning compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Brand Positioning this skillarnabbagxd/Brand-building-skills724—~1.3kAutomated safety check: PassMIT
Marketing OsYuzzyuk/marketing-os538—~2.5kAutomated safety check: PassMIT
Revenue Centric Designheliocosta-dev/revenue-centric-design740—~1.6kAutomated safety check: PassCustom licence
Startup Positioningferdinandobons/startup-skill1.2k—~4.6kAutomated safety check: PassMIT
Stanley Druckenmiller Investmenttradermonty/claude-trading-skills3k1 repos~2kAutomated safety check: PassMIT
B2b Playbookweilun88313/B2B-Playbook203—~3.1kAutomated safety check: PassProprietary

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Categories

Questions about Brand Positioning

What does Brand Positioning do?

Define and sharpen a brand's market positioning — where it sits relative to competitors, what it owns, and how it differentiates. Brand Positioning is an agent skill from arnabbagxd/Brand-building-skills. Define and sharpen a brand's market positioning — where it sits relative to competitors, what it owns, and how it differentiates.

When should I use Brand Positioning?

Brand Positioning fits situations like: the user says brand positioning; positioning statement; where do we sit in the market; how are we different.

How do I install Brand Positioning in Claude Code?

Run `npx skills add arnabbagxd/Brand-building-skills --skill brand-positioning -a claude-code`. Or copy the skill folder (skills/brand-positioning in arnabbagxd/Brand-building-skills) into .claude/skills/brand-positioning in your project. Claude Code loads it when a task matches its description.

How do I install Brand Positioning in Codex?

Run `npx skills add arnabbagxd/Brand-building-skills --skill brand-positioning -a codex`. Or copy the skill folder (skills/brand-positioning in arnabbagxd/Brand-building-skills) into .agents/skills/brand-positioning in your project. Codex loads it when a task matches its description.

Can I use Brand Positioning in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add arnabbagxd/Brand-building-skills --skill brand-positioning -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-positioning, .gemini/skills/brand-positioning, .github/skills/brand-positioning and .opencode/skills/brand-positioning in your project.

What does Brand Positioning need to run?

SKILL.md names no scripts, command-line tools or credentials: Brand Positioning is instructions for the agent only.

Does Brand Positioning access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Brand Positioning safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Brand Positioning use?

Brand Positioning is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Brand Positioning use?

About 1.3k tokens (SKILL.md is roughly 5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Brand Positioning?

Skills that share tags, products or a category with Brand Positioning: Marketing Os (Yuzzyuk/marketing-os, 538 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Positioning (ferdinandobons/startup-skill, 1.2k stars) and Stanley Druckenmiller Investment (tradermonty/claude-trading-skills, 3k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Brand Positioning?

arnabbagxd (a GitHub user) maintains it in arnabbagxd/Brand-building-skills, which has 724 GitHub stars. The repository holds 29 skills in this directory. The repository was last updated on June 13, 2026.

Source: arnabbagxd/Brand-building-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.