Programmatic SEO Playbook
irinabuht12-oss/marketing-skills
Replicate the 7 programmatic SEO plays that took Zapier, Clay, Composio, Gamma, Mintlify, HeyGen and HubSpot to
A skill your agent uses whenever a user wants to test content variants before publishing to find which one will get cited most by AI models — whether they say "which version of this content will…
Install Simulation Backed Publisher
$ npx skills add amplitude/builder-skills --skill simulation-backed-publisher -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install amplitude/builder-skills simulation-backed-publisher --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/amplitude/builder-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/content-marketing-skills/skills/simulation-backed-publisher .claude/skills/simulation-backed-publisher && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "simulation-backed-publisher" agent skill from https://github.com/amplitude/builder-skills/tree/main/content-marketing-skills/skills/simulation-backed-publisher into .claude/skills/simulation-backed-publisher/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "simulation-backed-publisher", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/amplitude/builder-skills/tree/main/content-marketing-skills/skills/simulation-backed-publisherType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add amplitude/builder-skills --skill simulation-backed-publisher -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install amplitude/builder-skills simulation-backed-publisher --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/amplitude/builder-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/content-marketing-skills/skills/simulation-backed-publisher .agents/skills/simulation-backed-publisher && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "simulation-backed-publisher" agent skill from https://github.com/amplitude/builder-skills/tree/main/content-marketing-skills/skills/simulation-backed-publisher into .agents/skills/simulation-backed-publisher/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "simulation-backed-publisher", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add amplitude/builder-skills --skill simulation-backed-publisher -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install amplitude/builder-skills simulation-backed-publisher --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/amplitude/builder-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/content-marketing-skills/skills/simulation-backed-publisher .cursor/skills/simulation-backed-publisher && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "simulation-backed-publisher" agent skill from https://github.com/amplitude/builder-skills/tree/main/content-marketing-skills/skills/simulation-backed-publisher into .cursor/skills/simulation-backed-publisher/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "simulation-backed-publisher", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/amplitude/builder-skills.git --path content-marketing-skills/skills/simulation-backed-publisher--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add amplitude/builder-skills --skill simulation-backed-publisher -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install amplitude/builder-skills simulation-backed-publisher --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/amplitude/builder-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/content-marketing-skills/skills/simulation-backed-publisher .gemini/skills/simulation-backed-publisher && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "simulation-backed-publisher" agent skill from https://github.com/amplitude/builder-skills/tree/main/content-marketing-skills/skills/simulation-backed-publisher into .gemini/skills/simulation-backed-publisher/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "simulation-backed-publisher", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install amplitude/builder-skills simulation-backed-publisherInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add amplitude/builder-skills --skill simulation-backed-publisher -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/amplitude/builder-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/content-marketing-skills/skills/simulation-backed-publisher .github/skills/simulation-backed-publisher && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "simulation-backed-publisher" agent skill from https://github.com/amplitude/builder-skills/tree/main/content-marketing-skills/skills/simulation-backed-publisher into .github/skills/simulation-backed-publisher/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "simulation-backed-publisher", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add amplitude/builder-skills --skill simulation-backed-publisher -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install amplitude/builder-skills simulation-backed-publisher --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/amplitude/builder-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/content-marketing-skills/skills/simulation-backed-publisher .opencode/skills/simulation-backed-publisher && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "simulation-backed-publisher" agent skill from https://github.com/amplitude/builder-skills/tree/main/content-marketing-skills/skills/simulation-backed-publisher into .opencode/skills/simulation-backed-publisher/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "simulation-backed-publisher", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
simulation-backed-publisher- GitHub stars
- 160
- Token cost
- ~3.1k tokens
- SKILL.md length
- 1,629 words
- Files
- 1
- Skills in repo
- 61
- Repo updated
- First seen
- Licence
- None found
At a glance
A skill your agent uses whenever a user wants to test content variants before publishing to find which one will get cited most by AI models — whether they say "which version of this content will…
- Works in 8 steps: CMS Discovery (run once at the start of… → Identify the Opportunity to Simulate → Load the LLM Response Context → …
- Test this article before we publish
- SKILL.md covers Step 0 — CMS Discovery (run…, Step 1 — Identify the…, Step 2 — Load the LLM Response… and Step 3 — Generate 2–3 Variants, plus 5 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Simulation Backed Publisher is an agent skill from amplitude/builder-skills. Use this skill whenever a user wants to test content variants before publishing to find which one will get cited most by AI models — whether they say "which version of this content will perform better", "test this article before we publish", "simulate how AI will respond to this content", "which angle should we use", "generate content variants and pick the winner", "run a simulation before publishing", or any variation where the goal is data-driven content selection rather than gut-feel publishing. This skill…
Its SKILL.md is about 3.1k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering AI search optimization. It works with WordPress, Contentful, HubSpot and Webflow. The repository describes itself as: Open-source AI skills for product managers — battle-tested by PMs at Amplitude.
When your agent uses it
- Test this article before we publish
- Simulate how AI will respond to this content
- Which angle should we use
- Generate content variants and pick the winner
Example prompts
- “which version of this content will perform better”
- “test this article before we publish”
- “simulate how AI will respond to this content”
- “/simulation-backed-publisher”
Workflow steps
8 steps, taken from the step headings in SKILL.md.
- CMS Discovery (run once at the start of every session)
- Identify the Opportunity to Simulate
- Load the LLM Response Context
- Generate 2–3 Variants
- Score Each Variant Against LLM Context
- Simulate Changes Checkpoint
- Build the Winner in Full
- Push to CMS
What it can do on your machine
Read from SKILL.md and the folder at commit 51838c2. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Simulation Backed Publisher loads about 3.1k tokens when it runs. Until then it costs about 251 tokens; SKILL.md has 1,629 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Without a licence we can't republish the file, so here is its outline and opening line. It has 1,629 words (~3,083 tokens).
“You're helping a content team stop guessing. Instead of publishing one piece of content and hoping it gets cited, this skill generates 2–3 distinct variants, scores each one against what AI models are actually saying on this topic, and recommends…”
- name
- simulation-backed-publisher
Files
Just SKILL.md in content-marketing-skills/skills/simulation-backed-publisher of amplitude/builder-skills.
Open the folder on GitHubat commit 51838c2
Compare with similar skills
Simulation Backed Publisher next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Simulation Backed Publisher this skillamplitude/builder-skills | 160 | — | ~3.1k | Automated safety check: Pass | None | |
| Programmatic SEO Playbookirinabuht12-oss/marketing-skills | 4k | — | ~2.4k | Automated safety check: Pass | None | |
| SEO Implementindranilbanerjee/digital-marketing-pro | 859 | 1 repos | ~2k | Automated safety check: Pass | MIT | |
| Cms Migrationpayloadcms/skills | 163 | 1 repos | ~1.3k | Automated safety check: Pass | None | |
| Sanity Migrationsanity-io/agent-toolkit | 188 | — | ~1.4k | Automated safety check: Pass | MIT | |
| Content Management Systemsgithub/awesome-copilot | 40k | 1 repos | ~1.3k | Automated safety check: Pass | MIT |
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Questions about Simulation Backed Publisher
What does Simulation Backed Publisher do?
A skill your agent uses whenever a user wants to test content variants before publishing to find which one will get cited most by AI models — whether they say "which version of this content will…. Simulation Backed Publisher is an agent skill from amplitude/builder-skills. Use this skill whenever a user wants to test content variants before publishing to find which one will get cited most by AI models — whether they say "which version of this content will perform better", "test this article before we publish", "simulate how AI will respond to this content", "which angle should we use", "generate content variants and pick the winner", "run a simulation before publishing", or any variation where the goal is data-driven content selection rather than gut-feel publishing.
When should I use Simulation Backed Publisher?
Simulation Backed Publisher fits situations like: test this article before we publish; simulate how AI will respond to this content; which angle should we use; generate content variants and pick the winner.
How do I install Simulation Backed Publisher in Claude Code?
Run `npx skills add amplitude/builder-skills --skill simulation-backed-publisher -a claude-code`. Or copy the skill folder (content-marketing-skills/skills/simulation-backed-publisher in amplitude/builder-skills) into .claude/skills/simulation-backed-publisher in your project. Claude Code loads it when a task matches its description.
How do I install Simulation Backed Publisher in Codex?
Run `npx skills add amplitude/builder-skills --skill simulation-backed-publisher -a codex`. Or copy the skill folder (content-marketing-skills/skills/simulation-backed-publisher in amplitude/builder-skills) into .agents/skills/simulation-backed-publisher in your project. Codex loads it when a task matches its description.
Can I use Simulation Backed Publisher in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add amplitude/builder-skills --skill simulation-backed-publisher -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/simulation-backed-publisher, .gemini/skills/simulation-backed-publisher, .github/skills/simulation-backed-publisher and .opencode/skills/simulation-backed-publisher in your project.
What does Simulation Backed Publisher need to run?
SKILL.md names no scripts, command-line tools or credentials: Simulation Backed Publisher is instructions for the agent only.
Does Simulation Backed Publisher access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Simulation Backed Publisher safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Simulation Backed Publisher use?
No licence was found for Simulation Backed Publisher or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.
How many tokens does Simulation Backed Publisher use?
About 3.1k tokens (SKILL.md is roughly 12k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Simulation Backed Publisher?
Skills that share tags, products or a category with Simulation Backed Publisher: Programmatic SEO Playbook (irinabuht12-oss/marketing-skills, 4k stars), SEO Implement (indranilbanerjee/digital-marketing-pro, 859 stars), Cms Migration (payloadcms/skills, 163 stars) and Sanity Migration (sanity-io/agent-toolkit, 188 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Simulation Backed Publisher?
amplitude (a GitHub organization) maintains it in amplitude/builder-skills, which has 160 GitHub stars. The repository holds 61 skills in this directory. The repository was last updated on July 24, 2026.
Source: amplitude/builder-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.