Getxapi Connect
LeoYeAI/openclaw-marketing-skills
Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows.
Plan and execute product launches using a tiered framework — from major new products down to small improvements.
Install Launch Strategy
$ npx skills add amplitude/builder-skills --skill launch-strategy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install amplitude/builder-skills launch-strategy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/amplitude/builder-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/launch-skills/skills/launch-strategy .claude/skills/launch-strategy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "launch-strategy" agent skill from https://github.com/amplitude/builder-skills/tree/main/launch-skills/skills/launch-strategy into .claude/skills/launch-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "launch-strategy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/amplitude/builder-skills/tree/main/launch-skills/skills/launch-strategyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add amplitude/builder-skills --skill launch-strategy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install amplitude/builder-skills launch-strategy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/amplitude/builder-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/launch-skills/skills/launch-strategy .agents/skills/launch-strategy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "launch-strategy" agent skill from https://github.com/amplitude/builder-skills/tree/main/launch-skills/skills/launch-strategy into .agents/skills/launch-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "launch-strategy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add amplitude/builder-skills --skill launch-strategy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install amplitude/builder-skills launch-strategy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/amplitude/builder-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/launch-skills/skills/launch-strategy .cursor/skills/launch-strategy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "launch-strategy" agent skill from https://github.com/amplitude/builder-skills/tree/main/launch-skills/skills/launch-strategy into .cursor/skills/launch-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "launch-strategy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/amplitude/builder-skills.git --path launch-skills/skills/launch-strategy--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add amplitude/builder-skills --skill launch-strategy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install amplitude/builder-skills launch-strategy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/amplitude/builder-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/launch-skills/skills/launch-strategy .gemini/skills/launch-strategy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "launch-strategy" agent skill from https://github.com/amplitude/builder-skills/tree/main/launch-skills/skills/launch-strategy into .gemini/skills/launch-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "launch-strategy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install amplitude/builder-skills launch-strategyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add amplitude/builder-skills --skill launch-strategy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/amplitude/builder-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/launch-skills/skills/launch-strategy .github/skills/launch-strategy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "launch-strategy" agent skill from https://github.com/amplitude/builder-skills/tree/main/launch-skills/skills/launch-strategy into .github/skills/launch-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "launch-strategy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add amplitude/builder-skills --skill launch-strategy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install amplitude/builder-skills launch-strategy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/amplitude/builder-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/launch-skills/skills/launch-strategy .opencode/skills/launch-strategy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "launch-strategy" agent skill from https://github.com/amplitude/builder-skills/tree/main/launch-skills/skills/launch-strategy into .opencode/skills/launch-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "launch-strategy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
launch-strategy- GitHub stars
- 159
- Token cost
- ~2.6k tokens
- SKILL.md length
- 1,278 words
- Files
- 1
- Skills in repo
- 61
- Repo updated
- First seen
- Licence
- None found
At a glance
Plan and execute product launches using a tiered framework — from major new products down to small improvements.
- Works in 5 steps: Name — What are you calling this? For… → Audience — Who specifically benefits? Be… → Primary value prop — One sentence. What… → …
- Someone asks to plan a launch
- SKILL.md covers Launch tiers, Messaging framework, Launch checklist system and Launch timeline, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Launch Strategy is an agent skill from amplitude/builder-skills. Plan and execute product launches using a tiered framework — from major new products down to small improvements. Use this skill whenever someone asks to plan a launch, create a launch checklist, define launch tiers, write launch messaging, or coordinate a product release. Also trigger when someone says "we're launching X" or "how should we announce this feature" or "what's our launch plan" — even if they don't use the word "strategy." Covers messaging, naming, launch assets, timelines, and post-launch retros…
Its SKILL.md is about 2.6k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Product launch strategy. The repository describes itself as: Open-source AI skills for product managers — battle-tested by PMs at Amplitude.
When your agent uses it
- Someone asks to plan a launch
- Create a launch checklist
- Define launch tiers
- Write launch messaging
Example prompts
- “re launching X”
- “how should we announce this feature”
- “s our launch plan”
- “/launch-strategy”
Workflow steps
5 steps, taken from the first numbered list in SKILL.md.
- Name — What are you calling this? For features with SEO potential, use search data to choose. Check what people actually search for (e.g…
- Audience — Who specifically benefits? Be precise. "Developers" is too broad. "Backend engineers building real-time voice apps" gives you…
- Primary value prop — One sentence. What can they do now that they couldn't before, or what's dramatically better? This becomes the…
- Secondary value props — 2-3 supporting points. These fill out the blog post, landing page sections, and thread tweets.
- Proof points — Numbers, benchmarks, comparisons, customer quotes. Anything that makes the value props concrete rather than aspirational.
What it can do on your machine
Read from SKILL.md and the folder at commit 51838c2. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Launch Strategy loads about 2.6k tokens when it runs. Until then it costs about 181 tokens; SKILL.md has 1,278 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Without a licence we can't republish the file, so here is its outline and opening line. It has 1,278 words (~2,582 tokens).
“This skill helps plan and execute product launches using a structured, repeatable framework. The core insight: most teams only do big splashy launches. By treating every ship as a potential launch moment — scaled to its significance — you build…”
- name
- launch-strategy
- suggest_when
- User asks to plan a launch, create a launch checklist, define launch tiers, write messaging, coordinate a release, "we're launching X", "how should we…
Files
Just SKILL.md in launch-skills/skills/launch-strategy of amplitude/builder-skills.
Open the folder on GitHubat commit 51838c2
Compare with similar skills
Launch Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Launch Strategy this skillamplitude/builder-skills | 159 | — | ~2.6k | Automated safety check: Pass | None | |
| Getxapi ConnectLeoYeAI/openclaw-marketing-skills | 1k | 1 repos | ~715 | Automated safety check: Pass | Custom licence | |
| Technical Launch Plannerjamesrochabrun/skills | 216 | 1 repos | ~3.8k | Automated safety check: Pass | MIT | |
| Micro SaaS Launchernicepkg/auto-company | 192 | 9 repos | ~1.3k | Automated safety check: Pass | None | |
| ProducthuntReScienceLab/opc-skills | 1.8k | — | ~467 | Automated safety check: Pass | Apache-2.0 | |
| Directory Submissionscoreyhaines31/marketingskills | 54k | 2 repos | ~6.3k | Automated safety check: Pass | MIT |
Similar skills
Technical Launch Planner
jamesrochabrun/skills
Plan and execute technical product launches for developer tools, APIs, and technical products.
Micro SaaS Launcher
nicepkg/auto-company
Expert in launching small, focused SaaS products fast - the indie hacker approach to building profitable software.
Producthunt
ReScienceLab/opc-skills
Search and retrieve content from Product Hunt. An agent skill from ReScienceLab/opc-skills.
Directory Submissions
coreyhaines31/marketingskills
When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery.
Amazon Competitor Monitoring
nexscope-ai/Amazon-Skills
Amazon competitor monitoring and competitive intelligence for sellers.
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Related
Categories
Questions about Launch Strategy
What does Launch Strategy do?
Plan and execute product launches using a tiered framework — from major new products down to small improvements. Launch Strategy is an agent skill from amplitude/builder-skills. Plan and execute product launches using a tiered framework — from major new products down to small improvements.
When should I use Launch Strategy?
Launch Strategy fits situations like: someone asks to plan a launch; create a launch checklist; define launch tiers; write launch messaging.
How do I install Launch Strategy in Claude Code?
Run `npx skills add amplitude/builder-skills --skill launch-strategy -a claude-code`. Or copy the skill folder (launch-skills/skills/launch-strategy in amplitude/builder-skills) into .claude/skills/launch-strategy in your project. Claude Code loads it when a task matches its description.
How do I install Launch Strategy in Codex?
Run `npx skills add amplitude/builder-skills --skill launch-strategy -a codex`. Or copy the skill folder (launch-skills/skills/launch-strategy in amplitude/builder-skills) into .agents/skills/launch-strategy in your project. Codex loads it when a task matches its description.
Can I use Launch Strategy in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add amplitude/builder-skills --skill launch-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/launch-strategy, .gemini/skills/launch-strategy, .github/skills/launch-strategy and .opencode/skills/launch-strategy in your project.
What does Launch Strategy need to run?
SKILL.md names no scripts, command-line tools or credentials: Launch Strategy is instructions for the agent only.
Does Launch Strategy access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Launch Strategy safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Launch Strategy use?
No licence was found for Launch Strategy or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.
How many tokens does Launch Strategy use?
About 2.6k tokens (SKILL.md is roughly 10k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Launch Strategy?
Skills that share tags, products or a category with Launch Strategy: Getxapi Connect (LeoYeAI/openclaw-marketing-skills, 1k stars), Technical Launch Planner (jamesrochabrun/skills, 216 stars), Micro SaaS Launcher (nicepkg/auto-company, 192 stars) and Producthunt (ReScienceLab/opc-skills, 1.8k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Launch Strategy?
amplitude (a GitHub organization) maintains it in amplitude/builder-skills, which has 159 GitHub stars. The repository holds 61 skills in this directory. The repository was last updated on July 24, 2026.
Source: amplitude/builder-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.