Agent skill

Launch Blog Post

by amplitude in amplitude/builder-skills

Write technical launch blog posts optimized for both traditional SEO and AI engine citation (AEO).

No licenceAuto-check passedWriting & Content

Install Launch Blog Post

skills CLI
$ npx skills add amplitude/builder-skills --skill launch-blog-post -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install amplitude/builder-skills launch-blog-post --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/amplitude/builder-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/launch-skills/skills/launch-blog-post .claude/skills/launch-blog-post && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
launch-blog-post
GitHub stars
159
Token cost
~2.8k tokens
SKILL.md length
1,514 words
Files
1
Skills in repo
61
Repo updated
First seen
Licence
None found

At a glance

Write technical launch blog posts optimized for both traditional SEO and AI engine citation (AEO).

  • Works in 6 steps: Link from everywhere: docs, landing… → Share on social: use launch-tweet skill… → Submit to aggregators: Hacker News,… → …
  • Someone asks to write a launch announcement blog post
  • SKILL.md covers Post types, Writing the post, SEO optimization and AEO: Answer Engine Optimization, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Launch Blog Post is an agent skill from amplitude/builder-skills. Write technical launch blog posts optimized for both traditional SEO and AI engine citation (AEO). Use this skill whenever someone asks to write a launch announcement blog post, a technical blog post for a product release, a changelog-style post, or any written content tied to a product launch that lives on a blog or docs site. Also trigger for "write the blog post for this launch," "draft the announcement," "I need a technical write-up for this feature," or any request to create long-form launch content. Covers…

Its SKILL.md is about 2.8k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Blog and article writing, AI search optimization and Product launch strategy. The repository describes itself as: Open-source AI skills for product managers — battle-tested by PMs at Amplitude.

When your agent uses it

  • Someone asks to write a launch announcement blog post
  • A technical blog post for a product release
  • A changelog-style post
  • Any written content tied to a product launch that lives on a blog

Example prompts

  • “write the blog post for this launch,”
  • “draft the announcement,”
  • “I need a technical write-up for this feature,”
  • “/launch-blog-post”

Workflow steps

6 steps, taken from the first numbered list in SKILL.md.

  1. Link from everywhere: docs, landing page, changelog, related blog posts, README
  2. Share on social: use launch-tweet skill for crafting the social copy
  3. Submit to aggregators: Hacker News, relevant subreddits, dev.to, Hashnode (for technical posts)
  4. Email: include in the launch email or next newsletter
  5. Monitor for questions: comments on the post, HN thread, Reddit — these often reveal gaps in the post you should address with updates
  6. Update after launch week: add a customer story, update benchmarks, fix any issues readers flagged

What it can do on your machine

Read from SKILL.md and the folder at commit 51838c2. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Launch Blog Post loads about 2.8k tokens when it runs. Until then it costs about 160 tokens; SKILL.md has 1,514 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~160
When it runs · the whole SKILL.md, loaded when a task matches
~2.8k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 1,514 words (~2,778 tokens).

“This skill helps write blog posts that announce product launches. A great launch post does three jobs: it tells your audience what you shipped and why it matters, it ranks in search for terms your audience is looking for, and…”

— opening of SKILL.md by amplitude
name
launch-blog-post
suggest_when
User asks to write a launch blog post, draft an announcement post, create a technical write-up, write a changelog entry, "write the blog post for this…

Read the full SKILL.md on GitHub

Files

Just SKILL.md in launch-skills/skills/launch-blog-post of amplitude/builder-skills.

Open the folder on GitHubat commit 51838c2

Compare with similar skills

Launch Blog Post next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Launch Blog Post compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Launch Blog Post this skillamplitude/builder-skills159—~2.8kAutomated safety check: PassNone
AI Content Creatorhuifer/claude-code-seo110—~1.7kAutomated safety check: NotesMIT
Blog AnalyzeAgriciDaniel/claude-blog2.3k1 repos~3.5kAutomated safety check: PassMIT
Blog WriteAgriciDaniel/claude-blog2.3k1 repos~5.6kAutomated safety check: PassMIT
BlogAgriciDaniel/claude-blog2.3k—~6.2kAutomated safety check: PassMIT
Blog BriefAgriciDaniel/claude-blog2.3k—~3.2kAutomated safety check: PassMIT

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Questions about Launch Blog Post

What does Launch Blog Post do?

Write technical launch blog posts optimized for both traditional SEO and AI engine citation (AEO). Launch Blog Post is an agent skill from amplitude/builder-skills. Write technical launch blog posts optimized for both traditional SEO and AI engine citation (AEO).

When should I use Launch Blog Post?

Launch Blog Post fits situations like: someone asks to write a launch announcement blog post; A technical blog post for a product release; A changelog-style post; any written content tied to a product launch that lives on a blog.

How do I install Launch Blog Post in Claude Code?

Run `npx skills add amplitude/builder-skills --skill launch-blog-post -a claude-code`. Or copy the skill folder (launch-skills/skills/launch-blog-post in amplitude/builder-skills) into .claude/skills/launch-blog-post in your project. Claude Code loads it when a task matches its description.

How do I install Launch Blog Post in Codex?

Run `npx skills add amplitude/builder-skills --skill launch-blog-post -a codex`. Or copy the skill folder (launch-skills/skills/launch-blog-post in amplitude/builder-skills) into .agents/skills/launch-blog-post in your project. Codex loads it when a task matches its description.

Can I use Launch Blog Post in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add amplitude/builder-skills --skill launch-blog-post -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/launch-blog-post, .gemini/skills/launch-blog-post, .github/skills/launch-blog-post and .opencode/skills/launch-blog-post in your project.

What does Launch Blog Post need to run?

SKILL.md names no scripts, command-line tools or credentials: Launch Blog Post is instructions for the agent only.

Does Launch Blog Post access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Launch Blog Post safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Launch Blog Post use?

No licence was found for Launch Blog Post or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Launch Blog Post use?

About 2.8k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Launch Blog Post?

Skills that share tags, products or a category with Launch Blog Post: AI Content Creator (huifer/claude-code-seo, 110 stars), Blog Analyze (AgriciDaniel/claude-blog, 2.3k stars), Blog Write (AgriciDaniel/claude-blog, 2.3k stars) and Blog (AgriciDaniel/claude-blog, 2.3k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Launch Blog Post?

amplitude (a GitHub organization) maintains it in amplitude/builder-skills, which has 159 GitHub stars. The repository holds 61 skills in this directory. The repository was last updated on July 24, 2026.

Source: amplitude/builder-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.