Marketing Plan
Nexus-JPF/note-companion
When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product.
Design a product-led growth strategy for your product — classify your PLG motion, define activation and monetization architecture, choose distribution channels, plan the PLG-to-sales bridge, and…
Install Build Plg Strategy
$ npx skills add amplitude/builder-skills --skill build-plg-strategy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install amplitude/builder-skills build-plg-strategy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/amplitude/builder-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/growth-skills/skills/build-plg-strategy .claude/skills/build-plg-strategy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "build-plg-strategy" agent skill from https://github.com/amplitude/builder-skills/tree/main/growth-skills/skills/build-plg-strategy into .claude/skills/build-plg-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "build-plg-strategy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/amplitude/builder-skills/tree/main/growth-skills/skills/build-plg-strategyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add amplitude/builder-skills --skill build-plg-strategy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install amplitude/builder-skills build-plg-strategy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/amplitude/builder-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/growth-skills/skills/build-plg-strategy .agents/skills/build-plg-strategy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "build-plg-strategy" agent skill from https://github.com/amplitude/builder-skills/tree/main/growth-skills/skills/build-plg-strategy into .agents/skills/build-plg-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "build-plg-strategy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add amplitude/builder-skills --skill build-plg-strategy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install amplitude/builder-skills build-plg-strategy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/amplitude/builder-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/growth-skills/skills/build-plg-strategy .cursor/skills/build-plg-strategy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "build-plg-strategy" agent skill from https://github.com/amplitude/builder-skills/tree/main/growth-skills/skills/build-plg-strategy into .cursor/skills/build-plg-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "build-plg-strategy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/amplitude/builder-skills.git --path growth-skills/skills/build-plg-strategy--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add amplitude/builder-skills --skill build-plg-strategy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install amplitude/builder-skills build-plg-strategy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/amplitude/builder-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/growth-skills/skills/build-plg-strategy .gemini/skills/build-plg-strategy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "build-plg-strategy" agent skill from https://github.com/amplitude/builder-skills/tree/main/growth-skills/skills/build-plg-strategy into .gemini/skills/build-plg-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "build-plg-strategy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install amplitude/builder-skills build-plg-strategyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add amplitude/builder-skills --skill build-plg-strategy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/amplitude/builder-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/growth-skills/skills/build-plg-strategy .github/skills/build-plg-strategy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "build-plg-strategy" agent skill from https://github.com/amplitude/builder-skills/tree/main/growth-skills/skills/build-plg-strategy into .github/skills/build-plg-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "build-plg-strategy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add amplitude/builder-skills --skill build-plg-strategy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install amplitude/builder-skills build-plg-strategy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/amplitude/builder-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/growth-skills/skills/build-plg-strategy .opencode/skills/build-plg-strategy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "build-plg-strategy" agent skill from https://github.com/amplitude/builder-skills/tree/main/growth-skills/skills/build-plg-strategy into .opencode/skills/build-plg-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "build-plg-strategy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
build-plg-strategy- GitHub stars
- 159
- Token cost
- ~3.9k tokens
- SKILL.md length
- 2,123 words
- Files
- 1
- Skills in repo
- 61
- Repo updated
- First seen
- Licence
- None found
At a glance
Design a product-led growth strategy for your product — classify your PLG motion, define activation and monetization architecture, choose distribution channels, plan the PLG-to-sales bridge, and…
- Works in 7 steps: Classify Your PLG Motion → Design the Activation Architecture → Design the Monetization Architecture → …
- Overhauling a growth strategy
- SKILL.md covers Domain Context, When to Use, Prompt and Tips, plus 1 more section
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Build Plg Strategy is an agent skill from amplitude/builder-skills. Design a product-led growth strategy for your product — classify your PLG motion, define activation and monetization architecture, choose distribution channels, plan the PLG-to-sales bridge, and build defensibility. Incorporates AI-era shifts in distribution, pricing, and user expectations. Use when building or overhauling a growth strategy.
Its SKILL.md is about 3.9k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Go-to-market strategy. The repository describes itself as: Open-source AI skills for product managers — battle-tested by PMs at Amplitude.
When your agent uses it
- Overhauling a growth strategy
- Tasks that involve Go-to-market strategy
Example prompts
- “/build-plg-strategy”
Workflow steps
7 steps, taken from the step headings in SKILL.md.
- Classify Your PLG Motion
- Design the Activation Architecture
- Design the Monetization Architecture
- Design the Distribution Architecture
- Design the PLG-to-Sales Bridge
- Design for Defensibility
- Build the Action Plan
What it can do on your machine
Read from SKILL.md and the folder at commit 51838c2. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
amplitude.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Build Plg Strategy loads about 3.9k tokens when it runs. Until then it costs about 91 tokens; SKILL.md has 2,123 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Without a licence we can't republish the file, so here is its outline and opening line. It has 2,123 words (~3,903 tokens).
“Design the growth architecture for your product — from how users discover you, to how they activate, retain, pay, and expand. Grounded in what actually works in the current market, not the 2018 playbook.”
- name
- build-plg-strategy
- suggest_when
- User asks about product-led growth, PLG strategy, "how should we grow", go-to-market strategy, growth architecture, self-serve motion, freemium strategy…
Files
Just SKILL.md in growth-skills/skills/build-plg-strategy of amplitude/builder-skills.
Open the folder on GitHubat commit 51838c2
Compare with similar skills
Build Plg Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Build Plg Strategy this skillamplitude/builder-skills | 159 | — | ~3.9k | Automated safety check: Pass | None | |
| Marketing PlanNexus-JPF/note-companion | 870 | 5 repos | ~5.2k | Automated safety check: Pass | MIT | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| Jaredrhod Marketingjaredrhod/ai-marketing-skills | 282 | — | ~584 | Automated safety check: Pass | CC-BY-SA-4.0 | |
| Traffic Acquisitionvivy-yi/xiaohongshu-skills | 481 | 1 repos | ~4k | Automated safety check: Pass | None |
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Related
Categories
Questions about Build Plg Strategy
What does Build Plg Strategy do?
Design a product-led growth strategy for your product — classify your PLG motion, define activation and monetization architecture, choose distribution channels, plan the PLG-to-sales bridge, and…. Build Plg Strategy is an agent skill from amplitude/builder-skills. Design a product-led growth strategy for your product — classify your PLG motion, define activation and monetization architecture, choose distribution channels, plan the PLG-to-sales bridge, and build defensibility.
When should I use Build Plg Strategy?
Build Plg Strategy fits situations like: overhauling a growth strategy; tasks that involve Go-to-market strategy.
How do I install Build Plg Strategy in Claude Code?
Run `npx skills add amplitude/builder-skills --skill build-plg-strategy -a claude-code`. Or copy the skill folder (growth-skills/skills/build-plg-strategy in amplitude/builder-skills) into .claude/skills/build-plg-strategy in your project. Claude Code loads it when a task matches its description.
How do I install Build Plg Strategy in Codex?
Run `npx skills add amplitude/builder-skills --skill build-plg-strategy -a codex`. Or copy the skill folder (growth-skills/skills/build-plg-strategy in amplitude/builder-skills) into .agents/skills/build-plg-strategy in your project. Codex loads it when a task matches its description.
Can I use Build Plg Strategy in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add amplitude/builder-skills --skill build-plg-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/build-plg-strategy, .gemini/skills/build-plg-strategy, .github/skills/build-plg-strategy and .opencode/skills/build-plg-strategy in your project.
What does Build Plg Strategy need to run?
SKILL.md names no scripts, command-line tools or credentials: Build Plg Strategy is instructions for the agent only.
Does Build Plg Strategy access the network?
SKILL.md names 1 domain. As links in the text: amplitude.com. This is read from the text; nothing was executed.
Is Build Plg Strategy safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Build Plg Strategy use?
No licence was found for Build Plg Strategy or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.
How many tokens does Build Plg Strategy use?
About 3.9k tokens (SKILL.md is roughly 16k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Build Plg Strategy?
Skills that share tags, products or a category with Build Plg Strategy: Marketing Plan (Nexus-JPF/note-companion, 870 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Design (ferdinandobons/startup-skill, 1.2k stars) and Jaredrhod Marketing (jaredrhod/ai-marketing-skills, 282 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Build Plg Strategy?
amplitude (a GitHub organization) maintains it in amplitude/builder-skills, which has 159 GitHub stars. The repository holds 61 skills in this directory. The repository was last updated on July 24, 2026.
Source: amplitude/builder-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.