Social Media Management
manojbajaj95/claude-gtm-plugin
Comprehensive social media management for all platforms (LinkedIn, Twitter/X, Instagram, TikTok, Facebook, Pinterest, YouTube).
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or Facebook, or wants to do social listening and engagement triage.
Install Social
$ npx skills add coreyhaines31/marketingskills --skill social -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install coreyhaines31/marketingskills social --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/coreyhaines31/marketingskills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/social .claude/skills/social && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "social" agent skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/social into .claude/skills/social/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "social", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/coreyhaines31/marketingskills/tree/main/skills/socialType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add coreyhaines31/marketingskills --skill social -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install coreyhaines31/marketingskills social --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/coreyhaines31/marketingskills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/social .agents/skills/social && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "social" agent skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/social into .agents/skills/social/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "social", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add coreyhaines31/marketingskills --skill social -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install coreyhaines31/marketingskills social --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/coreyhaines31/marketingskills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/social .cursor/skills/social && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "social" agent skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/social into .cursor/skills/social/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "social", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/coreyhaines31/marketingskills.git --path skills/social--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add coreyhaines31/marketingskills --skill social -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install coreyhaines31/marketingskills social --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/coreyhaines31/marketingskills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/social .gemini/skills/social && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "social" agent skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/social into .gemini/skills/social/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "social", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install coreyhaines31/marketingskills socialInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add coreyhaines31/marketingskills --skill social -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/coreyhaines31/marketingskills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/social .github/skills/social && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "social" agent skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/social into .github/skills/social/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "social", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add coreyhaines31/marketingskills --skill social -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install coreyhaines31/marketingskills social --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/coreyhaines31/marketingskills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/social .opencode/skills/social && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "social" agent skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/social into .opencode/skills/social/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "social", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
social- GitHub stars
- 54k
- Used in
- 4 other repos
- Token cost
- ~4.5k tokens
- SKILL.md length
- 2,158 words
- Files
- 11 (incl. references)
- Skills in repo
- 21
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or Facebook, or wants to do social listening and engagement triage.
- Works in 4 steps: Goals → Audience → Brand Voice → …
- Wants help creating
- SKILL.md covers Before Creating Content, Platform Quick Reference, Content Pillars Framework and Hook Formulas, plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Social is an agent skill from coreyhaines31/marketingskills. When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or Facebook, or wants to do social listening and engagement triage. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,'…
Its SKILL.md is about 4.5k tokens, which your agent loads only when the skill is triggered. The skill folder holds 12 other files, including reference files (for example `evals/evals.json`, `references/carousel-frameworks.md` and `references/listening-sources-template.md`).
It sits in Writing & Content, covering Social media posts, Video scripts and shorts and Content repurposing. It works with LinkedIn, TikTok, Instagram and X (Twitter). The repository describes itself as: Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering. The licence is MIT.
When your agent uses it
- Wants help creating
- Optimizing social media content for LinkedIn
- Wants to do social listening and engagement triage
- The user mentions LinkedIn post
Example prompts
- “LinkedIn post,”
- “Twitter thread,”
- “social media,”
- “/social”
Workflow steps
4 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 1efedbc. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Social loads about 4.5k tokens when it runs, and up to ~19k if it reads all its reference files. Until then it costs about 257 tokens; SKILL.md has 2,158 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from coreyhaines31/marketingskills at commit 1efedbc, republished under its MIT licence (© coreyhaines31). 2,158 words, ~4,548 tokens.
Download SKILL.mdSave it as
.claude/skills/social/SKILL.md (or your agent's skills folder). This skill also uses 10 other files; get the full folder from GitHub.- name
- social
- description
- When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or Facebook, or wants to do social listening and engagement triage. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' 'create a reel,' 'social listening,' 'brand mentions,' 'competitor monitoring,' 'top posts to comment on,' 'find people asking for,' 'carousel,' 'slide-by-slide,' or 'document post.' Use this for social content, repurposing, scheduling, video scripts, and listening. Posts avoid AI tells like 'it's not X, it's Y' reveals and broetry. For broader content strategy, see content-strategy. For paid ads, see ad-creative. For earned media, see public-relations.
- metadata.version
- 2.3.3
Social Content
You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals.
Whatever the platform, storytelling and connecting with your audience come first. The better the user can share their story, the better their posts will perform — platform tactics and algorithm mechanics amplify a good story; they never replace one. Keep this at the center of every recommendation below.
Before Creating Content
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
1. Goals
- What's the primary objective? (Brand awareness, leads, traffic, community)
- What action do you want people to take?
- Are you building personal brand, company brand, or both?
2. Audience
- Who are you trying to reach?
- What platforms are they most active on?
- What content do they engage with?
3. Brand Voice
- What's your tone? (Professional, casual, witty, authoritative)
- Any topics to avoid?
- Any specific terminology or style guidelines?
4. Resources
- How much time can you dedicate to social?
- Do you have existing content to repurpose?
- Can you create video content?
Platform Quick Reference
| Platform | Best For | Frequency | Key Format |
|---|---|---|---|
| B2B, thought leadership | 3-5x/week | Carousels, stories | |
| Twitter/X | Tech, real-time, community | 3-10x/day | Threads, hot takes |
| Visual brands, lifestyle | 1-2 posts + Stories daily | Reels, carousels | |
| TikTok | Brand awareness, younger audiences | 1-4x/day | Short-form video |
| Communities, local businesses | 1-2x/day | Groups, native video |
For detailed platform strategies: See references/platforms.md
For hashtag limits and character counts: See references/platform-limits.md
For X (Twitter) ranking mechanics — the For You feed signals from xAI's open-sourced algorithm, and the 10 posting rules they imply: See references/x-algorithm.md. Use it whenever the task involves posting on X.
Content Pillars Framework
Build your content around 3-5 pillars that align with your expertise and audience interests.
Example for a SaaS Founder
| Pillar | % of Content | Topics |
|---|---|---|
| Industry insights | 30% | Trends, data, predictions |
| Behind-the-scenes | 25% | Building the company, lessons learned |
| Educational | 25% | How-tos, frameworks, tips |
| Personal | 15% | Stories, values, hot takes |
| Promotional | 5% | Product updates, offers |
Pillar Development Questions
For each pillar, ask:
- What unique perspective do you have?
- What questions does your audience ask?
- What content has performed well before?
- What can you create consistently?
- What aligns with business goals?
Hook Formulas
The first line determines whether anyone reads the rest.
Curiosity Hooks
- "I was wrong about [common belief]."
- "[Outcome] usually comes down to [specific, surprising cause]."
- "[Impressive result] in [surprisingly short time]."
Story Hooks
- "Last week, [unexpected thing] happened."
- "I almost [big mistake/failure]."
- "3 years ago, I [past state]. Today, [current state]."
Value Hooks
- "How to [desirable outcome] (without [common pain]):"
- "[Number] [things] that [outcome]:"
- "Stop [common mistake]. Do this instead:"
Contrarian Hooks
- "Unpopular opinion: [bold statement]"
- "[Common advice] cost us [specific result]."
- "I stopped [common practice] and [positive result]."
For post templates and more hooks: See references/post-templates.md
No AI Tells
Readers scroll past posts that read as generated, and on LinkedIn they say so in the comments. A hook formula is a starting shape. Fill it with a specific fact, number, or story.
Never write these:
- Contrast reveals: "It's not X, it's Y." "Not because X. Because Y." State Y directly, with the reason.
- Negation lists: "No X, no Y, no Z." Say what does happen. One plain absence ("No card required") is fine.
- Trailing pile-ons: a full claim, then a comma and more restating clauses. End the sentence at the claim.
- Self-answered questions and colon reveals: "The result? 3x faster." "The best part: it learns." FAQ questions and a question in the reader's own voice are fine.
- Stock phrases: "Say goodbye to," "X, reimagined," "Unlock the power of," "Take it to the next level," "Here's the thing."
- Em dashes in posts. Use a period or a line break.
Social-specific tells:
- Broetry: one short sentence per line, every line, for the whole post. Write paragraphs and break lines where a person would pause.
- Engagement bait: "Agree?" "Thoughts?" "Let that sink in." "Read that again." End on the point, or a real question you want answered.
- Manufactured vulnerability: "I'll be honest, I was terrified..." with no real story behind it.
- Emoji as bullets: 🚀 ✅ 💡 leading every line.
Keep fragments and lists of three to one per post. For the full blacklist, use the copywriting skill's AI-tells reference.
For carousels (Instagram carousels, LinkedIn document posts): See references/carousel-frameworks.md — five slide-by-slide narrative architectures (Value-Stack, Problem-Proof, Hack List, Rant Callout, Demo Walkthrough) with framework selection guidance, per-slide copy slots, platform notes, and a production checklist. Pick the framework before writing slides.
Content Repurposing System
Turn one piece of content into many. The best social content isn't created from scratch — it's extracted from longer-form pillar content and adapted to each platform.
Blog Post → Social Content
| Platform | Format |
|---|---|
| Key insight + link in comments | |
| Carousel of main points | |
| Twitter/X | Thread of key takeaways |
| Carousel with visuals | |
| Reel summarizing the post |
Podcast / Video → Social Content
Extract "content atoms" — self-contained moments from any long-form content that work on their own:
| Atom Type | What to Look For | Best Platform |
|---|---|---|
| Quotable moment | A bold claim, hot take, or memorable line (15-60 sec) | Twitter/X, LinkedIn, TikTok |
| Story arc | A complete mini-story with setup, conflict, resolution (60-90 sec) | Instagram Reels, TikTok, YouTube Shorts |
| Tactical tip | A specific how-to or framework explained clearly (30-60 sec) | LinkedIn, YouTube Shorts |
| Controversial take | A contrarian opinion that sparks debate | Twitter/X, LinkedIn |
| Data/stat callout | A surprising number or research finding | LinkedIn carousel, Twitter/X |
| Behind-the-scenes | Authentic, unpolished moments | Instagram Stories, TikTok |
Podcast repurposing workflow:
- Get transcript — use Whisper, Descript, or your podcast host's transcription
- Mark timestamps — flag the 5-10 best moments while listening or scanning transcript
- Extract clips — pull video/audio clips for each moment (Descript, Opus Clip, or manual)
- Write standalone captions — each clip needs context; don't assume the viewer heard the rest
- Add subtitles — most social video is watched without sound
- Schedule across 1-2 weeks — spread a single episode across multiple posts
Per episode, aim for:
- 3-5 short video clips or audiograms (15-60 sec) for Reels/TikTok/Shorts
- 1-2 LinkedIn text posts from key insights
- 1 Twitter/X thread of takeaways
- 1 carousel summarizing the main framework or list
- 1 newsletter section or blog post from the best segment
Webinar / Live Event → Social Content
| Extract | Format |
|---|---|
| Key slides with commentary | LinkedIn carousel |
| Q&A highlights | Twitter/X thread |
| Speaker quotes | Quote graphics for Instagram/LinkedIn |
| Audience reactions/poll results | Engagement posts |
| Full recording → short clips | Reels, TikTok, Shorts |
Newsletter → Social Content
| Extract | Format |
|---|---|
| Main insight | LinkedIn post |
| Curated links with commentary | Twitter/X thread |
| Data or stat | Quote graphic |
| Hot take or opinion | Twitter/X post, LinkedIn |
Repurposing Workflow
- Create pillar content (blog, video, podcast, webinar, newsletter)
- Extract content atoms (5-10 per piece — quotes, stories, tips, data)
- Adapt to each platform (format, length, and tone)
- Write standalone captions (each post must work without context)
- Schedule across the week (spread distribution, don't dump all at once)
- Update and reshare (evergreen content can repeat every 3-6 months)
Content Calendar Structure
Weekly Planning Template
| Day | Twitter/X | ||
|---|---|---|---|
| Mon | Industry insight | Thread | Carousel |
| Tue | Behind-scenes | Engagement | Story |
| Wed | Educational | Tips tweet | Reel |
| Thu | Story post | Thread | Educational |
| Fri | Hot take | Engagement | Story |
Batching Strategy (2-3 hours weekly)
- Review content pillar topics
- Write 5 LinkedIn posts
- Write 3 Twitter threads + daily tweets
- Create Instagram carousel + Reel ideas
- Schedule everything
- Leave room for real-time engagement
Engagement Strategy
Show full SKILL.md (896 more words)Show less
Daily Engagement Routine (30 min)
- Respond to all comments on your posts (5 min)
- Comment on 5-10 posts from target accounts (15 min)
- Share/repost with added insight (5 min)
- Send 2-3 DMs to new connections (5 min). For LinkedIn as an outbound channel (limits, sequences, connection and message copy), see the cold-email skill's LinkedIn outreach reference
For surfacing which posts to comment on (top-10 daily lists, brand/competitor monitoring, intent-signal triage), see references/listening.md. Includes a scoring rubric and curl recipes for Reddit, Hacker News, and Bluesky.
Quality Comments
- Add new insight, not just "Great post!"
- Share a related experience
- Ask a thoughtful follow-up question
- Respectfully disagree with nuance
Building Relationships
- Identify 20-50 accounts in your space
- Consistently engage with their content
- Share their content with credit
- Eventually collaborate (podcasts, co-created content)
Analytics & Optimization
Metrics That Matter
Awareness: Impressions, Reach, Follower growth rate
Engagement: Engagement rate, Comments (higher value than likes), Shares/reposts, Saves
Conversion: Link clicks, Profile visits, DMs received, Leads attributed
Weekly Review
- Top 3 performing posts (why did they work?)
- Bottom 3 posts (what can you learn?)
- Follower growth trend
- Engagement rate trend
- Best posting times (from data)
Optimization Actions
If engagement is low:
- Test new hooks
- Post at different times
- Try different formats
- Increase engagement with others
If reach is declining:
- Avoid external links in post body
- Increase posting frequency
- Engage more in comments
- Test video/visual content
Content Ideas by Situation
When You're Starting Out
- Document your journey
- Share what you're learning
- Curate and comment on industry content
- Engage heavily with established accounts
When You're Stuck
- Repurpose old high-performing content
- Ask your audience what they want
- Comment on industry news
- Share a failure or lesson learned
Scheduling Best Practices
When to Schedule vs. Post Live
Schedule: Core content posts, Threads, Carousels, Evergreen content
Post live: Real-time commentary, Responses to news/trends, Engagement with others
Queue Management
- Maintain 1-2 weeks of scheduled content
- Review queue weekly for relevance
- Leave gaps for spontaneous posts
- Adjust timing based on performance data
Publishing From Your Agent
Everything above produces drafts and a calendar — actually getting posts onto accounts still needs a scheduling tool. If the user has one with an MCP server or API, you can execute the plan directly instead of handing them copy-paste work:
- Check what's connected. Ask the user what they schedule with. Many scheduling tools (Typefully, Buffer, Marky, and others) expose drafting and scheduling through an MCP server or an API, so you can create and schedule posts directly. Check the tools registry for guides.
- Create posts as drafts first — the user approves before anything is scheduled. Never auto-publish without an explicit go-ahead.
- Schedule per the calendar you built (spacing and platform rules from this skill still apply), then report back the queue with review links.
- Close the loop. If the tool exposes post-level stats, pull them next session and feed real engagement data back into the "adjust timing based on performance" step instead of guessing.
Reverse Engineering Viral Content
Instead of guessing, analyze what's working for top creators in your niche:
- Find creators — 10-20 accounts with high engagement
- Collect data — 500+ posts for analysis
- Analyze patterns — Hooks, formats, CTAs that work
- Codify playbook — Document repeatable patterns
- Layer your voice — Apply patterns with authenticity
- Convert — Bridge attention to business results
For the complete framework: See references/reverse-engineering.md
Short-Form Video (TikTok, Reels, Shorts)
Short-form video is the highest-reach format on every major platform. These frameworks apply whether you're creating for TikTok, Instagram Reels, or YouTube Shorts.
Platform Specs
| Platform | Optimal Length | Aspect Ratio | Key Difference |
|---|---|---|---|
| TikTok | 15-60 sec | 9:16 | Trending sounds, raw/authentic feel |
| Reels | 15-30 sec | 9:16 | Polished content, rewards saves/shares |
| Shorts | 30-60 sec | 9:16 | YouTube SEO applies, searchable titles |
The 3-Second Rule
You have 3 seconds to stop the scroll. Every video needs three simultaneous hooks:
[VISUAL HOOK] + [VERBAL HOOK] + [TEXT OVERLAY]All three should hit in the first second.
Video Structures
Problem-Solution (15-30 sec):
[0-3s] Hook: State the problem
[3-10s] Agitate: Why it matters
[10-25s] Solution: Your method/product/tip
[25-30s] CTA: What to do nextList Format (30-60 sec):
[0-3s] Hook: "X things that [outcome]"
[3-50s] Items: One every 5-8 seconds
[50-60s] CTATutorial (30-60 sec):
[0-3s] Hook: Show the end result first
[3-8s] Overview: "Here's how..."
[8-50s] Steps: Quick, clear instructions
[50-60s] Result + CTACaption & Subtitle Best Practices
Captions increase watch time by 25-40%. Most social video is watched without sound.
- MAX 2 lines on screen at once
- 3-5 words per line
- Bold, sans-serif font with black outline
- Highlight key words in a different color
- Match timing to speech exactly
Tools: CapCut (free), Descript, Captions.ai, Premiere Pro
Content Ideas by Type
| Business Type | Video Ideas |
|---|---|
| SaaS | Feature demos (show outcome first), before/after, "Watch me do X in Y seconds" |
| E-commerce | Unboxing, comparisons, how it's made, customer reviews |
| Services | Process reveals, client transformations, myth-busting |
| Personal brand | Lessons learned, controversial takes, day-in-the-life |
Common Mistakes
- Slow hooks — don't build up to the point
- No text overlay — many watch without sound
- Poor audio — bad audio kills retention instantly
- Too long — if it can be shorter, make it shorter
- No CTA — tell viewers what to do
- Ignoring comments — engagement in first hour matters
For video hook formulas and scripting templates: See references/short-form-video.md
Task-Specific Questions
- What platform(s) are you focusing on?
- What's your current posting frequency?
- Do you have existing content to repurpose?
- What content has performed well in the past?
- How much time can you dedicate weekly?
- Are you building personal brand, company brand, or both?
Related Skills
- copywriting: For longer-form content that feeds social
- launch: For coordinating social with launches
- emails: For nurturing social audience via email
- marketing-psychology: For understanding what drives engagement
© coreyhaines31, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 10 other files (references) in skills/social of coreyhaines31/marketingskills.
- SKILL.md
- evals/evals.json
- references/carousel-frameworks.md
- references/listening-sources-template.md
- references/listening.md
- references/platform-limits.md
- references/platforms.md
- references/post-templates.md
- references/reverse-engineering.md
- references/short-form-video.md
- references/x-algorithm.md
Open the folder on GitHubat commit 1efedbc
Used in 4 other repositories
We found 6 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 4 other GitHub owners. This page covers the copy in coreyhaines31/marketingskills, which our catalogue first saw on October 8, 2026.
Compare with similar skills
Social next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Social this skillcoreyhaines31/marketingskills | 54k | 4 repos | ~4.5k | Automated safety check: Pass | MIT | |
| Social Media Managementmanojbajaj95/claude-gtm-plugin | 105 | 1 repos | ~3.9k | Automated safety check: Pass | MIT | |
| Kortix Socialkortix-ai/suna | 20k | — | ~1.8k | Automated safety check: Pass | Custom licence | |
| Outlier Post FinderScrapeCreators/social-media-research-skills | 3.4k | — | ~1.5k | Automated safety check: Notes | MIT | |
| Social Contentfreekmurze/dotfiles | 1k | 23 repos | ~2.1k | Automated safety check: Pass | None | |
| Blog RepurposeAgriciDaniel/claude-blog | 2.3k | — | ~3k | Automated safety check: Pass | MIT |
Similar skills
Kortix Social
kortix-ai/suna
Recipe: write platform-native social content for Kortix (LinkedIn posts, X threads, carousels, Instagram, TikTok, Reels and Shorts video scripts, content calendars) and repurpose one long-form piece…
Outlier Post Finder
ScrapeCreators/social-media-research-skills
A skill your agent uses when the user wants to find posts, videos, reels, shorts, tweets, or social content that overperformed versus a creator, brand, or competitor baseline.
Social Content
freekmurze/dotfiles
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms.
Blog Repurpose
AgriciDaniel/claude-blog
Repurpose blog posts for social media, email, video, podcast, and community channels.
AI Social Media Content
NeverSight/learn-skills.dev
Create AI-powered social media content for TikTok, Instagram, YouTube, Twitter/X.
More from coreyhaines31/marketingskills
All 21 skills in this repoAb Testing
coreyhaines31/marketingskills
When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program.
Referrals
coreyhaines31/marketingskills
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.
Aso
coreyhaines31/marketingskills
When the user wants to audit or optimize an App Store or Google Play listing.
Emails
coreyhaines31/marketingskills
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program.
Paywalls
coreyhaines31/marketingskills
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates.
Lead Magnets
coreyhaines31/marketingskills
When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation.
Related
Works with
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Questions about Social
What does Social do?
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or Facebook, or wants to do social listening and engagement triage. Social is an agent skill from coreyhaines31/marketingskills. When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or Facebook, or wants to do social listening and engagement triage.
When should I use Social?
Social fits situations like: wants help creating; optimizing social media content for LinkedIn; wants to do social listening and engagement triage; the user mentions LinkedIn post.
How do I install Social in Claude Code?
Run `npx skills add coreyhaines31/marketingskills --skill social -a claude-code`. Or copy the skill folder (skills/social in coreyhaines31/marketingskills) into .claude/skills/social in your project. Claude Code loads it when a task matches its description.
How do I install Social in Codex?
Run `npx skills add coreyhaines31/marketingskills --skill social -a codex`. Or copy the skill folder (skills/social in coreyhaines31/marketingskills) into .agents/skills/social in your project. Codex loads it when a task matches its description.
Can I use Social in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add coreyhaines31/marketingskills --skill social -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/social, .gemini/skills/social, .github/skills/social and .opencode/skills/social in your project.
What does Social need to run?
SKILL.md names no scripts, command-line tools or credentials: Social is instructions for the agent only.
Does Social access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Social safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Social use?
Social is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Social use?
About 4.5k tokens (SKILL.md is roughly 18k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 15k tokens, read only when the agent opens those files.
What are the alternatives to Social?
Skills that share tags, products or a category with Social: Social Media Management (manojbajaj95/claude-gtm-plugin, 105 stars), Kortix Social (kortix-ai/suna, 20k stars), Outlier Post Finder (ScrapeCreators/social-media-research-skills, 3.4k stars) and Social Content (freekmurze/dotfiles, 1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Social?
coreyhaines31 (a GitHub user) maintains it in coreyhaines31/marketingskills, which has 53,967 GitHub stars. The repository holds 21 skills in this directory. The repository was last updated on October 8, 2026.
Source: coreyhaines31/marketingskills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.