Agent skill

SEO Plan

by AgriciDaniel in AgriciDaniel/codex-seo

Strategic SEO planning for new or existing websites. An agent skill from AgriciDaniel/codex-seo.

MITAuto-check passedWriting & Content

Install SEO Plan

skills CLI
$ npx skills add AgriciDaniel/codex-seo --skill seo-plan -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install AgriciDaniel/codex-seo seo-plan --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/AgriciDaniel/codex-seo.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/seo-plan .claude/skills/seo-plan && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
seo-plan
GitHub stars
797
Token cost
~1.4k tokens
SKILL.md length
558 words
Files
8 (incl. assets)
Skills in repo
18
Repo updated
First seen
Licence
MIT

At a glance

Strategic SEO planning for new or existing websites. An agent skill from AgriciDaniel/codex-seo.

  • Works in 6 steps: Discovery → Competitive Analysis → Architecture Design → …
  • User says SEO plan
  • SKILL.md covers Shared Data Cache, Process, Industry Templates and Output, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

SEO Plan is an agent skill from AgriciDaniel/codex-seo. Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "SEO planning", "SEO best practices for <topic", "content strategy", "keyword strategy", "content calendar", "site architecture", "SEO roadmap", or asks for organic growth guidance without a specific URL.

Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 8 other files, including assets (for example `assets/agency.md`, `assets/ecommerce.md` and `assets/generic.md`).

It sits in Writing & Content, covering Content strategy and Competitor analysis. The repository describes itself as: Codex-first SEO skill suite. 26 workflows, 24 TOML agents, DataForSEO/Gemini/Google/Firecrawl integrations, GEO/AEO, CWV, schema, backlinks, local/maps, and deterministic reports. The licence is MIT.

When your agent uses it

  • User says SEO plan
  • SEO best practices for <topic
  • Content strategy
  • Keyword strategy

Example prompts

  • “SEO plan”
  • “SEO strategy”
  • “SEO planning”
  • “/seo-plan”

Workflow steps

6 steps, taken from the step headings in SKILL.md.

  1. Discovery
  2. Competitive Analysis
  3. Architecture Design
  4. Content Strategy
  5. Technical Foundation
  6. Implementation Roadmap (4 phases)

What it can do on your machine

Read from SKILL.md and the folder at commit 9a644f6. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

SEO Plan loads about 1.4k tokens when it runs. Until then it costs about 103 tokens; SKILL.md has 558 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~103
When it runs · the whole SKILL.md, loaded when a task matches
~1.4k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from AgriciDaniel/codex-seo at commit 9a644f6, republished under its MIT licence (© AgriciDaniel). 558 words, ~1,417 tokens.

Download SKILL.mdSave it as .claude/skills/seo-plan/SKILL.md (or your agent's skills folder). This skill also uses 7 other files; get the full folder from GitHub.
name
seo-plan
description
Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "SEO planning", "SEO best practices for <topic>", "content strategy", "keyword strategy", "content calendar", "site architecture", "SEO roadmap", or asks for organic growth guidance without a specific URL.
user-invokable
true
argument-hint
[business-type]
license
MIT
metadata.author
AgriciDaniel
metadata.version
1.9.6
metadata.category
seo

Strategic SEO Planning

Shared Data Cache

Step 0 -- Check shared data cache:

Before gathering, check .seo-cache/ for reusable context from related SEO skills. Reference: ../seo/references/shared-data-cache.md for schemas and dependency map.

Check these cache files when present:

  • .seo-cache/site-meta.json for domain, business type, industry, and crawl context

  • .seo-cache/audit-scores.json for prior full-audit priorities

  • .seo-cache/pages/{url-slug}/page-analysis.json for page-level context when a URL is provided

  • If found: parse and use clearly valid fields (note "Using cached [X] from [date]")

  • If missing, corrupt, or irrelevant: continue with fresh evidence

  • If the user says "refresh" or "re-run": ignore cache reads and overwrite on write

Process

1. Discovery
  • Business type, target audience, competitors, goals
  • Current site assessment (if exists)
  • Budget and timeline constraints
  • Key performance indicators (KPIs)
2. Competitive Analysis
  • Identify top 5 competitors
  • Analyze their content strategy, schema usage, technical setup
  • Identify keyword gaps and content opportunities
  • Assess their E-E-A-T signals
  • Estimate their domain authority
3. Architecture Design
  • Load industry template from assets/ directory
  • Design URL hierarchy and content pillars
  • Plan internal linking strategy
  • Sitemap structure with quality gates applied
  • Information architecture for user journeys
4. Content Strategy
  • Content gaps vs competitors
  • Page types and estimated counts
  • Blog/resource topics and publishing cadence
  • E-E-A-T building plan (author bios, credentials, experience signals)
  • Content calendar with priorities
5. Technical Foundation
  • Hosting and performance requirements
  • Schema markup plan per page type
  • Core Web Vitals baseline targets
  • AI search readiness requirements
  • Mobile-first considerations
6. Implementation Roadmap (4 phases)
Phase 1: Foundation (weeks 1-4)
  • Technical setup and infrastructure
  • Core pages (home, about, contact, main services)
  • Essential schema implementation
  • Analytics and tracking setup
Phase 2: Expansion (weeks 5-12)
  • Content creation for primary pages
  • Blog launch with initial posts
  • Internal linking structure
  • Local SEO setup (if applicable)
Phase 3: Scale (weeks 13-24)
  • Advanced content development
  • Link building and outreach
  • GEO optimization
  • Performance optimization
Phase 4: Authority (months 7-12)
  • Thought leadership content
  • PR and media mentions
  • Advanced schema implementation
  • Continuous optimization

Industry Templates

Load from assets/ directory:

  • saas.md: SaaS/software companies
  • local-service.md: Local service businesses
  • ecommerce.md: E-commerce stores
  • publisher.md: Content publishers/media
  • agency.md: Agencies and consultancies
  • generic.md: General business template
Show full SKILL.md (217 more words)Show less

Output

Deliverables
  • SEO-STRATEGY.md: Complete strategic plan
  • COMPETITOR-ANALYSIS.md: Competitive insights
  • CONTENT-CALENDAR.md: Content roadmap
  • IMPLEMENTATION-ROADMAP.md: Phased action plan
  • SITE-STRUCTURE.md: URL hierarchy and architecture
KPI Targets
MetricBaseline3 Month6 Month12 Month
Organic Traffic............
Keyword Rankings............
Domain Authority............
Indexed Pages............
Core Web Vitals............
Success Criteria
  • Clear, measurable goals per phase
  • Resource requirements defined
  • Dependencies identified
  • Risk mitigation strategies

DataForSEO Integration (Optional)

If DataForSEO MCP tools are available, use dataforseo_labs_google_competitors_domain and dataforseo_labs_google_domain_intersection for real competitive intelligence, dataforseo_labs_bulk_traffic_estimation for traffic estimates, kw_data_google_ads_search_volume and dataforseo_labs_bulk_keyword_difficulty for keyword research, and business_data_business_listings_search for local business data.

Error Handling

ScenarioAction
Unrecognized business typeFall back to generic.md template. Inform user that no industry-specific template was found and proceed with the general business template.
No website URL providedProceed with new-site planning mode. Skip current site assessment and competitive gap analysis that require a live URL.
Industry template not foundCheck assets/ directory for available templates. If the requested template file is missing, use generic.md and note the missing template in output.

Write to shared data cache

After completing all work, write a concise JSON summary to .seo-cache/ when the workflow produced durable findings. Use the schemas and naming rules in ../seo/references/shared-data-cache.md; include at least cache_type, analyzed_at, source URL/domain, key findings, issues, recommendations, and tool limitations. Add .seo-cache/ to .gitignore if it is missing.

© AgriciDaniel, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 7 other files (assets) in skills/seo-plan of AgriciDaniel/codex-seo.

  • SKILL.md
  • LICENSE.txt
  • assets/agency.md
  • assets/ecommerce.md
  • assets/generic.md
  • assets/local-service.md
  • assets/publisher.md
  • assets/saas.md

Open the folder on GitHubat commit 9a644f6

Compare with similar skills

SEO Plan next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

SEO Plan compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
SEO Plan this skillAgriciDaniel/codex-seo797—~1.4kAutomated safety check: PassMIT
Blog BriefAgriciDaniel/claude-blog2.3k—~3.2kAutomated safety check: PassMIT
Blog BriefAgriciDaniel/claude-blog2.3k—~3.3kAutomated safety check: PassMIT
Blog BriefInfrasity-Labs/dev-gtm-claude-skills139—~2.8kAutomated safety check: PassMIT
SEO Content Brief GeneratorAgriciDaniel/claude-seo19k2 repos~2.6kAutomated safety check: PassMIT
Benchmark Account ImporterXBuilderLAB/cheat-on-content7.2k—~2.3kAutomated safety check: NotesMIT

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Questions about SEO Plan

What does SEO Plan do?

Strategic SEO planning for new or existing websites. An agent skill from AgriciDaniel/codex-seo. SEO Plan is an agent skill from AgriciDaniel/codex-seo. Strategic SEO planning for new or existing websites.

When should I use SEO Plan?

SEO Plan fits situations like: user says SEO plan; SEO best practices for <topic; content strategy; keyword strategy.

How do I install SEO Plan in Claude Code?

Run `npx skills add AgriciDaniel/codex-seo --skill seo-plan -a claude-code`. Or copy the skill folder (skills/seo-plan in AgriciDaniel/codex-seo) into .claude/skills/seo-plan in your project. Claude Code loads it when a task matches its description.

How do I install SEO Plan in Codex?

Run `npx skills add AgriciDaniel/codex-seo --skill seo-plan -a codex`. Or copy the skill folder (skills/seo-plan in AgriciDaniel/codex-seo) into .agents/skills/seo-plan in your project. Codex loads it when a task matches its description.

Can I use SEO Plan in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add AgriciDaniel/codex-seo --skill seo-plan -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/seo-plan, .gemini/skills/seo-plan, .github/skills/seo-plan and .opencode/skills/seo-plan in your project.

What does SEO Plan need to run?

SKILL.md names no scripts, command-line tools or credentials: SEO Plan is instructions for the agent only.

Does SEO Plan access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is SEO Plan safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does SEO Plan use?

SEO Plan is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does SEO Plan use?

About 1.4k tokens (SKILL.md is roughly 5.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to SEO Plan?

Skills that share tags, products or a category with SEO Plan: Blog Brief (AgriciDaniel/claude-blog, 2.3k stars), Blog Brief (AgriciDaniel/claude-blog, 2.3k stars), Blog Brief (Infrasity-Labs/dev-gtm-claude-skills, 139 stars) and SEO Content Brief Generator (AgriciDaniel/claude-seo, 19k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains SEO Plan?

AgriciDaniel (a GitHub user) maintains it in AgriciDaniel/codex-seo, which has 797 GitHub stars. The repository holds 18 skills in this directory. The repository was last updated on September 11, 2026.

Source: AgriciDaniel/codex-seo on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.