Agent skill

SEO Ecommerce

by AgriciDaniel in AgriciDaniel/codex-seo

E-commerce SEO analysis: Google Shopping visibility, Amazon marketplace intelligence, product schema validation, competitor pricing analysis, and marketplace keyword gaps.

MITAuto-check passedSales & Support

Install SEO Ecommerce

skills CLI
$ npx skills add AgriciDaniel/codex-seo --skill seo-ecommerce -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install AgriciDaniel/codex-seo seo-ecommerce --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/AgriciDaniel/codex-seo.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/seo-ecommerce .claude/skills/seo-ecommerce && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
seo-ecommerce
GitHub stars
799
Used in
2 other repos
Token cost
~3k tokens
SKILL.md length
1,008 words
Files
2 (incl. references)
Skills in repo
18
Repo updated
First seen
Licence
MIT

At a glance

E-commerce SEO analysis: Google Shopping visibility, Amazon marketplace intelligence, product schema validation, competitor pricing analysis, and marketplace keyword gaps.

  • Works in 5 steps: Product Page Analysis (No DataForSEO… → Google Shopping Intelligence (DataForSEO… → Amazon Marketplace (DataForSEO) → …
  • User says ecommerce SEO
  • SKILL.md covers Shared Data Cache, Commands, 1. Product Page Analysis (No… and 2. Google Shopping…, plus 7 more sections
  • Calls python; reaches schema.org

What it does

SEO Ecommerce is an agent skill from AgriciDaniel/codex-seo. E-commerce SEO analysis: Google Shopping visibility, Amazon marketplace intelligence, product schema validation, competitor pricing analysis, and marketplace keyword gaps. Combines on-page product SEO with marketplace data from DataForSEO Merchant API. Use when user says "ecommerce SEO", "product SEO", "Google Shopping", "marketplace SEO", "product schema", "Amazon SEO", "product listings", "shopping ads", or "merchant SEO".

Its SKILL.md is about 3k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/marketplace-endpoints.md`). Compatibility notes: Enhanced with DataForSEO Merchant API (optional)

It sits in Sales & Support, covering E-commerce operations. The repository describes itself as: Codex-first SEO skill suite. 26 workflows, 24 TOML agents, DataForSEO/Gemini/Google/Firecrawl integrations, GEO/AEO, CWV, schema, backlinks, local/maps, and deterministic reports. The licence is MIT.

When your agent uses it

  • User says ecommerce SEO
  • Google Shopping
  • Marketplace SEO
  • Product listings

Example prompts

  • “ecommerce SEO”
  • “product SEO”
  • “Google Shopping”
  • “/seo-ecommerce”

Requirements

  • Python 3
  • Compatibility (from SKILL.md): Enhanced with DataForSEO Merchant API (optional)

Workflow steps

5 steps, taken from the step headings in SKILL.md.

  1. Product Page Analysis (No DataForSEO Needed)
  2. Google Shopping Intelligence (DataForSEO Merchant API)
  3. Amazon Marketplace (DataForSEO)
  4. Marketplace Keyword Gaps
  5. Product Schema Enhancement

What it can do on your machine

Read from SKILL.md and the folder at commit 9a644f6. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Shell commands in SKILL.md call:

    • python

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Hosts in commands or code, which the agent is likely to contact:

    • schema.org

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

  • Compatibility

    Enhanced with DataForSEO Merchant API (optional)

    From compatibility in the SKILL.md frontmatter.

Context cost

SEO Ecommerce loads about 3k tokens when it runs, and up to ~3.9k if it reads all its reference files. Until then it costs about 111 tokens; SKILL.md has 1,008 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~111
When it runs · the whole SKILL.md, loaded when a task matches
~3k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~3.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from AgriciDaniel/codex-seo at commit 9a644f6, republished under its MIT licence (© AgriciDaniel). 1,008 words, ~2,990 tokens.

Download SKILL.mdSave it as .claude/skills/seo-ecommerce/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
seo-ecommerce
description
E-commerce SEO analysis: Google Shopping visibility, Amazon marketplace intelligence, product schema validation, competitor pricing analysis, and marketplace keyword gaps. Combines on-page product SEO with marketplace data from DataForSEO Merchant API. Use when user says "ecommerce SEO", "product SEO", "Google Shopping", "marketplace SEO", "product schema", "Amazon SEO", "product listings", "shopping ads", or "merchant SEO".
compatibility
Enhanced with DataForSEO Merchant API (optional)
user-invokable
true
argument-hint
<url or keyword>
license
MIT
metadata.author
AgriciDaniel
metadata.original_author
Matej Marjanovic (Pro Hub Challenge)
metadata.version
1.9.6
metadata.category
seo

E-commerce SEO Analysis

Shared Data Cache

Step 0 -- Check shared data cache:

Before gathering, check .seo-cache/ for reusable context from related SEO skills. Reference: ../seo/references/shared-data-cache.md for schemas and dependency map.

Check these cache files when present:

  • .seo-cache/site-meta.json for domain, business type, industry, and crawl context

  • .seo-cache/audit-scores.json for prior full-audit priorities

  • .seo-cache/pages/{url-slug}/page-analysis.json for page-level context when a URL is provided

  • If found: parse and use clearly valid fields (note "Using cached [X] from [date]")

  • If missing, corrupt, or irrelevant: continue with fresh evidence

  • If the user says "refresh" or "re-run": ignore cache reads and overwrite on write

Comprehensive product page optimization, marketplace intelligence, and competitive pricing analysis. Works standalone (on-page + schema) and with DataForSEO Merchant API for live Google Shopping and Amazon data.

Commands

CommandPurposeDataForSEO?
/seo ecommerce <url>Full e-commerce SEO analysis of a product page or storeOptional
/seo ecommerce products <keyword>Google Shopping competitive analysisRequired
/seo ecommerce gaps <domain>Keyword gap: organic vs Shopping visibilityRequired
/seo ecommerce schema <url>Product schema validation and enhancementNo

1. Product Page Analysis (No DataForSEO Needed)

Fetch and parse any product page for on-page SEO quality.

Workflow
1. python scripts/fetch_page.py <url>         → raw HTML
2. python scripts/parse_html.py --url <url>   → SEO elements
3. Analyze product-specific signals (below)
Product SEO Checklist
Title Tag
  • Contains primary product keyword
  • Includes brand name
  • Under 60 characters (no truncation in SERPs)
  • Format: [Product Name] - [Key Feature] | [Brand]
Meta Description
  • Contains product keyword + benefit
  • Includes price or "from $XX" (triggers rich snippet interest)
  • Call-to-action present (Shop now, Buy, Free shipping)
  • Under 155 characters
Heading Structure
  • Single H1 matching primary product name
  • H2s for: Features, Specifications, Reviews, Related Products
  • No duplicate H1 tags across product variants
Product Images
  • Alt text includes product name + distinguishing feature
  • File names are descriptive (not IMG_001.jpg)
  • WebP format served (with JPEG fallback)
  • At least 3 images per product (hero, detail, lifestyle)
  • Image dimensions >= 800px for Google Shopping eligibility
  • Lazy loading on below-fold images only
Internal Linking
  • Breadcrumb navigation: Home > Category > Subcategory > Product
  • Related products section (cross-sell / upsell)
  • Link back to category page with keyword-rich anchor
  • Reviews section links to full review page (if separate)
Content Quality
  • Unique product description (not manufacturer copy-paste)
  • Word count >= 200 for product description body
  • Specs table present (not just prose)
  • User reviews on-page (UGC signals)
Scoring
CategoryWeightCriteria
Schema completeness25%Required + recommended Product fields
Title & meta15%Keyword placement, length, format
Image optimization20%Alt text, format, sizing, count
Content quality20%Unique description, specs, reviews
Internal linking10%Breadcrumbs, related products, categories
Technical10%Page speed, mobile rendering, canonical

2. Google Shopping Intelligence (DataForSEO Merchant API)

Live competitive analysis from Google Shopping results.

Cost Guardrail (MANDATORY)

Before EVERY Merchant API call:

bash
python scripts/dataforseo_costs.py check merchant_google_products_search
  • "status": "approved" -- proceed
  • "status": "needs_approval" -- show cost, ask user
  • "status": "blocked" -- stop, inform user

After each call:

bash
python scripts/dataforseo_costs.py log merchant_google_products_search <cost>
Workflow
bash
# Product search: who sells what at what price
python scripts/dataforseo_merchant.py search "<keyword>" --marketplace google

# Seller analysis: merchant ratings and dominance
python scripts/dataforseo_merchant.py sellers "<keyword>"

# Normalize results for analysis
python scripts/dataforseo_normalize.py results.json --module merchant
Analysis Outputs
Pricing Intelligence
  • Price distribution: min, max, median, P25, P75
  • Price outliers (> 2 standard deviations from median)
  • Price-to-rating correlation
  • Currency normalization to USD (or user-specified)
Seller Landscape
  • Top 10 sellers by listing count
  • Merchant rating distribution
  • Free shipping prevalence
  • New vs established sellers
Product Listing Quality
  • Title keyword patterns in top listings
  • Average rating and review count benchmarks
  • Image count per listing
  • Availability status distribution

Load references/marketplace-endpoints.md for full API parameter details.


3. Amazon Marketplace (DataForSEO)

Cross-marketplace intelligence comparing Google Shopping and Amazon.

Cost Guardrail (MANDATORY)
bash
python scripts/dataforseo_costs.py check merchant_amazon_products_search

Amazon endpoints are in the warn_endpoints set -- always requires user approval.

Workflow
bash
# Amazon product search
python scripts/dataforseo_merchant.py search "<keyword>" --marketplace amazon

# Cross-marketplace comparison
python scripts/dataforseo_merchant.py compare "<keyword>"
Cross-Marketplace Report
MetricGoogle ShoppingAmazon
Avg price$$
Median ratingX.XX.X
Avg review countNN
Top seller share%%
Free shipping %%%

4. Marketplace Keyword Gaps

Identify mismatches between organic and Shopping visibility.

Workflow
  1. Fetch organic rankings via seo-dataforseo: dataforseo_labs_google_ranked_keywords for domain
  2. Fetch Google Shopping presence via Merchant API: merchant_google_products_search for top organic keywords
  3. Cross-reference results
Show full SKILL.md (404 more words)Show less
Gap Types
Gap TypeMeaningAction
Organic OnlyRanks organically but no Shopping adsCreate Google Merchant Center feed, bid on these keywords
Shopping OnlyShopping visibility but weak/no organicCreate content (buying guides, comparison pages) for these keywords
Both PresentVisible in both channelsOptimize: ensure price consistency, enhance schema
NeitherNo visibility in eitherLow priority unless high volume
Output Format
## Keyword Gap Analysis: example.com

### Opportunities: Organic → Shopping (12 keywords)
| Keyword | Organic Pos | Volume | CPC | Recommended Action |
|---------|------------|--------|-----|-------------------|

### Opportunities: Shopping → Organic (8 keywords)
| Keyword | Shopping Rank | Volume | CPC | Content Type Needed |
|---------|-------------|--------|-----|-------------------|

5. Product Schema Enhancement

Validate and generate Product schema following Google's current requirements.

Required Properties (Google Merchant)
json
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "",
  "image": [""],
  "description": "",
  "brand": { "@type": "Brand", "name": "" },
  "offers": {
    "@type": "Offer",
    "url": "",
    "priceCurrency": "USD",
    "price": "0.00",
    "availability": "https://schema.org/InStock",
    "seller": { "@type": "Organization", "name": "" }
  }
}
  • sku -- product identifier
  • gtin13 / gtin14 / mpn -- global trade identifiers
  • aggregateRating -- star rating + review count
  • review -- individual reviews (minimum 1)
  • color, material, size -- variant attributes
  • shippingDetails -- ShippingDetails with rate and delivery time
  • hasMerchantReturnPolicy -- MerchantReturnPolicy with type and days
Validation Rules
  1. price must be a number string, not "$29.99" (no currency symbol)
  2. availability must use full Schema.org URL enum
  3. image should be array with >= 1 high-res image URL
  4. priceCurrency must be ISO 4217 (USD, EUR, GBP)
  5. brand.name must not be empty or "N/A"
  6. Dates in priceValidUntil must be ISO 8601
  7. If aggregateRating present: ratingValue and reviewCount required
Schema Scoring
CompletenessScore
All required fields50/100
+ aggregateRating65/100
+ sku/gtin/mpn75/100
+ shippingDetails85/100
+ merchantReturnPolicy90/100
+ reviews (3+)100/100

Cross-Skill Integration

SkillIntegration Point
seo-schemaDelegates Product schema generation; reuses validation logic
seo-imagesProduct image audit (alt text, format, dimensions)
seo-contentProduct description E-E-A-T and uniqueness analysis
seo-dataforseoOrganic keyword rankings for gap analysis
seo-technicalCore Web Vitals for product pages (LCP on hero image)
seo-googleGoogle Merchant Center feed validation via GSC

Error Handling

ErrorCauseResponse
No Product schema foundPage lacks JSON-LDAnalyze page content, generate recommended schema
DataForSEO credentials missingEnv vars not setRun analysis without marketplace data, note limitation
Cost check blockedDaily budget exceededInform user, offer free-only analysis
Empty Shopping resultsNo products for keywordSuggest broader keyword, check location settings
Amazon API timeoutNetwork/rate limitRetry with backoff, fall back to Google-only
Invalid URLMalformed inputValidate via google_auth.validate_url(), show error
Non-product pageURL is category/homepageDetect page type, suggest /seo ecommerce schema instead

Output Template

## E-commerce SEO Report: [URL or Keyword]

### Overall Score: XX/100

### Product Page SEO
- Schema Completeness: XX/100
- Title & Meta: XX/100
- Image Optimization: XX/100
- Content Quality: XX/100
- Internal Linking: XX/100

### Marketplace Intelligence (if DataForSEO available)
- Google Shopping Listings: N products found
- Price Range: $XX - $XX (median: $XX)
- Top Seller: [name] (XX% market share)
- Amazon Comparison: [available/not checked]

### Top Recommendations
1. [Critical] ...
2. [High] ...
3. [Medium] ...

Generate a PDF report? Use `/seo google report`

Write to shared data cache

After completing all work, write a concise JSON summary to .seo-cache/ when the workflow produced durable findings. Use the schemas and naming rules in ../seo/references/shared-data-cache.md; include at least cache_type, analyzed_at, source URL/domain, key findings, issues, recommendations, and tool limitations. Add .seo-cache/ to .gitignore if it is missing.

© AgriciDaniel, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file (references) in skills/seo-ecommerce of AgriciDaniel/codex-seo.

  • SKILL.md
  • references/marketplace-endpoints.md

Open the folder on GitHubat commit 9a644f6

Used in 3 other repositories

We found 4 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 2 other GitHub owners. This page covers the copy in AgriciDaniel/codex-seo, which our catalogue first saw on October 7, 2026.

Compare with similar skills

SEO Ecommerce next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

SEO Ecommerce compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
SEO Ecommerce this skillAgriciDaniel/codex-seo7992 repos~3kAutomated safety check: PassMIT
List Segment Builderaaron-he-zhu/aaron-marketing-skills2.9k2 repos~3.2kAutomated safety check: PassApache-2.0
Trust Signalsthedaviddias/Front-End-Checklist74k—~619Automated safety check: PassMIT
Amazon Seller Analyticsnexscope-ai/Amazon-Skills744—~3.4kAutomated safety check: PassMIT
Domain ResearchOpenClaudia/openclaudia-skills713—~1.4kAutomated safety check: PassMIT
Brand Packagingarnabbagxd/Brand-building-skills729—~2kAutomated safety check: PassMIT

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Questions about SEO Ecommerce

What does SEO Ecommerce do?

E-commerce SEO analysis: Google Shopping visibility, Amazon marketplace intelligence, product schema validation, competitor pricing analysis, and marketplace keyword gaps. SEO Ecommerce is an agent skill from AgriciDaniel/codex-seo. E-commerce SEO analysis: Google Shopping visibility, Amazon marketplace intelligence, product schema validation, competitor pricing analysis, and marketplace keyword gaps.

When should I use SEO Ecommerce?

SEO Ecommerce fits situations like: user says ecommerce SEO; google Shopping; marketplace SEO; product listings.

How do I install SEO Ecommerce in Claude Code?

Run `npx skills add AgriciDaniel/codex-seo --skill seo-ecommerce -a claude-code`. Or copy the skill folder (skills/seo-ecommerce in AgriciDaniel/codex-seo) into .claude/skills/seo-ecommerce in your project. Claude Code loads it when a task matches its description.

How do I install SEO Ecommerce in Codex?

Run `npx skills add AgriciDaniel/codex-seo --skill seo-ecommerce -a codex`. Or copy the skill folder (skills/seo-ecommerce in AgriciDaniel/codex-seo) into .agents/skills/seo-ecommerce in your project. Codex loads it when a task matches its description.

Can I use SEO Ecommerce in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add AgriciDaniel/codex-seo --skill seo-ecommerce -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/seo-ecommerce, .gemini/skills/seo-ecommerce, .github/skills/seo-ecommerce and .opencode/skills/seo-ecommerce in your project.

What does SEO Ecommerce need to run?

Going by SKILL.md and its folder, SEO Ecommerce needs the command-line tools its instructions call (python). Our summary lists: Python 3. Compatibility (from SKILL.md): Enhanced with DataForSEO Merchant API (optional).

Does SEO Ecommerce access the network?

SKILL.md names 1 domain. In commands or code: schema.org; the agent is likely to contact it when it follows the instructions. This is read from the text; nothing was executed.

Is SEO Ecommerce safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does SEO Ecommerce use?

SEO Ecommerce is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does SEO Ecommerce use?

About 3k tokens (SKILL.md is roughly 12k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 951 tokens, read only when the agent opens those files.

What are the alternatives to SEO Ecommerce?

Skills that share tags, products or a category with SEO Ecommerce: List Segment Builder (aaron-he-zhu/aaron-marketing-skills, 2.9k stars), Trust Signals (thedaviddias/Front-End-Checklist, 74k stars), Amazon Seller Analytics (nexscope-ai/Amazon-Skills, 744 stars) and Domain Research (OpenClaudia/openclaudia-skills, 713 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains SEO Ecommerce?

AgriciDaniel (a GitHub user) maintains it in AgriciDaniel/codex-seo, which has 799 GitHub stars. The repository holds 18 skills in this directory. The repository was last updated on September 11, 2026.

Source: AgriciDaniel/codex-seo on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.