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Agent skill

Product Marketing Context

by freekmurze in freekmurze/dotfiles

When the user wants to create or update their product marketing context document.

No licenceAuto-check passedMarketing & SEO

Install Product Marketing Context

skills CLI
$ npx skills add freekmurze/dotfiles --skill product-marketing-context -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install freekmurze/dotfiles product-marketing-context --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/freekmurze/dotfiles.git skills-src && mkdir -p .claude/skills && cp -r skills-src/config/claude/skills/marketing/skills/product-marketing-context .claude/skills/product-marketing-context && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
product-marketing-context
GitHub stars
1k
Used in
7 other repos
Token cost
~1.8k tokens
SKILL.md length
695 words
Files
1
Skills in repo
52
Repo updated
First seen
Licence
None found

At a glance

When the user wants to create or update their product marketing context document.

  • Works in 12 steps: Check for Existing Context → Gather Information → Product Overview → …
  • Wants to create
  • SKILL.md covers Workflow, Sections to Capture, Step 3: Create the Document and Step 4: Confirm and Save, plus 1 more section
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Product Marketing Context is an agent skill from freekmurze/dotfiles. When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Creates .claude/product-marketing-context.md that other marketing skills reference.

Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Positioning and messaging.

When your agent uses it

  • Wants to create
  • Update their product marketing context document
  • The user mentions product context
  • Marketing context

Example prompts

  • “product context,”
  • “marketing context,”
  • “set up context,”
  • “/product-marketing-context”

Workflow steps

12 steps, taken from the step headings in SKILL.md.

  1. Check for Existing Context
  2. Gather Information
  3. Product Overview
  4. Target Audience
  5. Personas (B2B only)
  6. Problems & Pain Points
  7. Competitive Landscape
  8. Differentiation
  9. Objections & Anti-Personas
  10. Switching Dynamics
  11. Customer Language
  12. Brand Voice

What it can do on your machine

Read from SKILL.md and the folder at commit 8874280. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Product Marketing Context loads about 1.8k tokens when it runs. Until then it costs about 94 tokens; SKILL.md has 695 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~94
When it runs · the whole SKILL.md, loaded when a task matches
~1.8k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 695 words (~1,780 tokens).

“You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves.”

— opening of SKILL.md by freekmurze
name
product-marketing-context
version
1.0.0

Read the full SKILL.md on GitHub

Files

Just SKILL.md in config/claude/skills/marketing/skills/product-marketing-context of freekmurze/dotfiles.

Open the folder on GitHubat commit 8874280

Used in 7 other repositories

We found 8 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 7 other GitHub owners. This page covers the copy in freekmurze/dotfiles, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Product Marketing Context next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Product Marketing Context compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Product Marketing Context this skillfreekmurze/dotfiles1k7 repos~1.8kAutomated safety check: PassNone
Landing Page GTM Copyooiyeefei/ccc495—~1.8kAutomated safety check: PassMIT
Metadata Checkjdevalk/skills105—~1kAutomated safety check: PassMIT
Content Idea GeneratorBrianRWagner/ai-marketing-claude-code-skills441—~1.7kAutomated safety check: PassNone
Channel StrategyTheCraigHewitt/skills159—~2.2kAutomated safety check: PassMIT
LinkedIn Authority BuilderBrianRWagner/ai-marketing-claude-code-skills441—~1.9kAutomated safety check: PassNone

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Categories

Questions about Product Marketing Context

What does Product Marketing Context do?

When the user wants to create or update their product marketing context document. Product Marketing Context is an agent skill from freekmurze/dotfiles. When the user wants to create or update their product marketing context document.

When should I use Product Marketing Context?

Product Marketing Context fits situations like: wants to create; update their product marketing context document; the user mentions product context; marketing context.

How do I install Product Marketing Context in Claude Code?

Run `npx skills add freekmurze/dotfiles --skill product-marketing-context -a claude-code`. Or copy the skill folder (config/claude/skills/marketing/skills/product-marketing-context in freekmurze/dotfiles) into .claude/skills/product-marketing-context in your project. Claude Code loads it when a task matches its description.

How do I install Product Marketing Context in Codex?

Run `npx skills add freekmurze/dotfiles --skill product-marketing-context -a codex`. Or copy the skill folder (config/claude/skills/marketing/skills/product-marketing-context in freekmurze/dotfiles) into .agents/skills/product-marketing-context in your project. Codex loads it when a task matches its description.

Can I use Product Marketing Context in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add freekmurze/dotfiles --skill product-marketing-context -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/product-marketing-context, .gemini/skills/product-marketing-context, .github/skills/product-marketing-context and .opencode/skills/product-marketing-context in your project.

What does Product Marketing Context need to run?

SKILL.md names no scripts, command-line tools or credentials: Product Marketing Context is instructions for the agent only.

Does Product Marketing Context access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Product Marketing Context safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Product Marketing Context use?

No licence was found for Product Marketing Context or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Product Marketing Context use?

About 1.8k tokens (SKILL.md is roughly 7.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Product Marketing Context?

Skills that share tags, products or a category with Product Marketing Context: Landing Page GTM Copy (ooiyeefei/ccc, 495 stars), Metadata Check (jdevalk/skills, 105 stars), Content Idea Generator (BrianRWagner/ai-marketing-claude-code-skills, 441 stars) and Channel Strategy (TheCraigHewitt/skills, 159 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Product Marketing Context?

freekmurze (a GitHub user) maintains it in freekmurze/dotfiles, which has 1,013 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on October 8, 2026.

Source: freekmurze/dotfiles on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.