Email Drip Sequence

Email Drip Sequence

Write a 5-7 email drip sequence that nurtures new subscribers from cold to warm to buyer. Follows the Welcome → Value → Value → Soft Sell → Hard Sell → Objection Handling → Follow-Up pattern. Each email includes subject line, preview text, body copy, and a single clear CTA.

Stage

S5: Distribution — Email is the highest-ROI channel for affiliate marketers (avg $42 return per $1 spent). This skill turns a list of subscribers into a predictable revenue stream by delivering value first and selling second.

When to Use

• User has an email list and wants to promote an affiliate product
• User just launched a lead magnet or opt-in form and needs a welcome sequence
• User wants to automate affiliate promotions via email automation (ConvertKit, Mailchimp, Beehiiv, ActiveCampaign, etc.)
• User says anything like "email sequence", "drip campaign", "email funnel", "nurture series"
• User wants a sequence for a specific product or niche
• Chaining from S1 (research) — user found a product and now wants an email sequence for it

Input Schema

product:
  name: string              # REQUIRED — product name (e.g., "HeyGen")
  affiliate_url: string     # REQUIRED — the affiliate link to promote
  category: string          # OPTIONAL — product category (e.g., "AI video tool")
  reward_value: string      # OPTIONAL — commission amount/percentage (e.g., "30% recurring")
  key_benefits: string[]    # OPTIONAL — top 3 benefits. Auto-researched if not provided.
  price: string             # OPTIONAL — product pricing (e.g., "$29/mo")

audience:
  description: string       # REQUIRED — who are the subscribers? (e.g., "content creators", "SaaS founders")
  pain_point: string        # OPTIONAL — main problem they want solved
  awareness_level: string   # OPTIONAL — "cold" | "warm" | "hot". Default: "cold"

sequence:
  length: number            # OPTIONAL — number of emails: 5, 6, or 7. Default: 7
  send_days: number[]       # OPTIONAL — days to send (e.g., [0, 1, 3, 5, 7, 10, 14])
                            # Default: [0, 1, 3, 5, 7, 10, 14]
  sender_name: string       # OPTIONAL — from name (e.g., "Alex from ContentPro")
  tone: string              # OPTIONAL — "conversational" | "professional" | "bold"
                            # Default: "conversational"
  lead_magnet: string       # OPTIONAL — what they opted in for (e.g., "AI tools checklist")

Chaining context: If S1 (product research) was run earlier in the conversation, pull product.name, product.affiliate_url, product.key_benefits, and product.reward_value automatically. Do not ask the user to repeat information already provided.

Workflow

Step 1: Gather Information

Collect required inputs. If product.name and product.affiliate_url are present (from user or S1 chain), proceed. Otherwise ask:

• "What product are you promoting and what's your affiliate link?"
• "Who are your subscribers? (e.g., freelancers, SaaS founders, content creators)"

If product.key_benefits is not provided, infer 3 benefits from the product name and category using your training knowledge. State: "Based on what I know about [product], I'm using these key benefits: [list]. Correct me if needed."

Step 2: Plan the Sequence

Map each email to its purpose using the 7-email arc. For a 5-email sequence, drop emails 6 and 7. For a 6-email sequence, drop email 7.

Step 3: Write Each Email

For each email, write all four components:

Subject Line: 40-60 characters. Use curiosity, specificity, or direct benefit. Avoid spam trigger words (free, guaranteed, act now).

Preview Text: 80-100 characters. Extends the subject line, adds context or intrigue. Shown in inbox preview.

Body Copy:

• Email 1-2: 200-300 words. Focus on value, zero sell pressure.
• Email 3-4: 250-350 words. Introduce product naturally in context.
• Email 5: 300-400 words. Strong pitch, benefits listed, clear CTA button.
• Email 6: 250-300 words. Story-driven or testimonial-anchored.
• Email 7: 150-200 words. Short, punchy re-engagement.

Formatting rules:

• Short paragraphs (2-3 sentences max)
• One idea per paragraph
• Conversational opener (use "you", avoid "Dear [Name]")
• Single CTA per email (one link, one action)
• Sign off with sender name + brief sign-off line

CTA structure:

• Email 1: CTA = download/access lead magnet (not affiliate link)
• Email 2: CTA = read an article or reply to email (engagement)
• Email 3: CTA = soft mention "check it out" with affiliate link
• Email 4-7: CTA = affiliate link with action verb ("Try [Product] Free", "Get [X]% Off", "Start Your Trial")

Step 4: Add Compliance Disclosures

Each email that contains an affiliate link must include a one-line FTC disclosure. Place it immediately before or after the affiliate link:

Affiliate disclosure: I may earn a commission if you purchase through my link, at no extra cost to you.

For email clients that strip formatting, also include plain text disclosure in the footer.

Step 5: Output the Sequence

Present all emails in order. Each email formatted as:

---
EMAIL [N] — Day [X] — [Type]
---
Subject: [subject line]
Preview: [preview text]

[Body copy]

[CTA]

[Signature]
---

After all emails, provide the Setup Instructions section.

Step 6: Self-Validation

Before presenting output, verify:

• All 5-7 emails present with subject, preview text, body, and CTA
• FTC disclosure included on every email containing affiliate links
• Email spacing is logical (not all on day 1)
• Value emails outnumber pitch emails in the sequence
• CTA links point to correct affiliate URLs

If any check fails, fix the output before delivering. Do not flag the checklist to the user — just ensure the output passes.