Agent skill

Skill Short Link

by ZJU-REAL in ZJU-REAL/Easel

短链 + UTM 追踪:给内容/投放链接拼接 UTM 追踪参数(来源/媒介/活动)并缩短, 便于在小红书/抖音/公众号等追踪流量来源与活动效果。当用户说"短链""生成短链""缩短链接" "UTM""追踪链接""投放链接""带参数的链接""统计来源""tinyurl"时使用。用免 key 公共短链服务。

Apache-2.0Auto-check passedMarketing & SEO

Install Skill Short Link

skills CLI
$ npx skills add ZJU-REAL/Easel --skill skill-short-link -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install ZJU-REAL/Easel skill-short-link --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/ZJU-REAL/Easel.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/openclaw/skill-short-link .claude/skills/skill-short-link && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
skill-short-link
GitHub stars
3.4k
Token cost
~383 tokens
SKILL.md length
79 words
Files
3 (incl. scripts)
Skills in repo
114
Repo updated
First seen
Licence
Apache-2.0

At a glance

短链 + UTM 追踪:给内容/投放链接拼接 UTM 追踪参数(来源/媒介/活动)并缩短, 便于在小红书/抖音/公众号等追踪流量来源与活动效果。当用户说"短链""生成短链""缩短链接" "UTM""追踪链接""投放链接""带参数的链接""统计来源""tinyurl"时使用。用免 key 公共短链服务。

  • Works in 4 steps: 每个投放渠道生成独立短链(utm_source 区分),否则无法分平台归因。 → campaign 用统一命名规范(如 618、产品名-月份),方便后续聚合。 → content 用于同活动多素材 A/B(如"视频A"/"图文B")。 → …
  • Tasks that involve Marketing analytics
  • SKILL.md covers 输入, 执行, 规则 and 参考来源
  • Runs Python scripts from its folder; calls python; reaches a.com

What it does

Skill Short Link is an agent skill from ZJU-REAL/Easel. 短链 + UTM 追踪:给内容/投放链接拼接 UTM 追踪参数(来源/媒介/活动)并缩短, 便于在小红书/抖音/公众号等追踪流量来源与活动效果。当用户说"短链""生成短链""缩短链接" "UTM""追踪链接""投放链接""带参数的链接""统计来源""tinyurl"时使用。用免 key 公共短链服务。

Its SKILL.md is about 380 tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files, including scripts (for example `EASEL-META.md` and `scripts/shortlink.py`).

It sits in Marketing & SEO, covering Marketing analytics. The repository describes itself as: An open-source AI agent for social media — discover trends, create content, publish everywhere, and learn what works across Xiaohongshu, Douyin, Zhihu, Bilibili, and more.🎨一个开源的… The licence is Apache-2.0.

When your agent uses it

  • Tasks that involve Marketing analytics

Example prompts

  • “带参数的链接”
  • “tinyurl”
  • “/skill-short-link”

Requirements

  • Python 3

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. 每个投放渠道生成独立短链(utm_source 区分),否则无法分平台归因。
  2. campaign 用统一命名规范(如 618、产品名-月份),方便后续聚合。
  3. content 用于同活动多素材 A/B(如"视频A"/"图文B")。
  4. 短链服务为第三方公共服务,重要投放建议自建短链域名(本 SKILL 便于快速出链)。

What it can do on your machine

Read from SKILL.md and the folder at commit 278f420. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Ships 1 file in scripts/ (Python), which the agent can run.

    Shell commands in SKILL.md call:

    • python

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Hosts in commands or code, which the agent is likely to contact:

    • a.com

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Skill Short Link loads about 383 tokens when it runs. Until then it costs about 42 tokens; SKILL.md has 79 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~42
When it runs · the whole SKILL.md, loaded when a task matches
~383

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.

SKILL.md

The full file from ZJU-REAL/Easel at commit 278f420, republished under its Apache-2.0 licence (© ZJU-REAL). 79 words, ~383 tokens.

Download SKILL.mdSave it as .claude/skills/skill-short-link/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.
name
skill-short-link
description
短链 + UTM 追踪:给内容/投放链接拼接 UTM 追踪参数(来源/媒介/活动)并缩短, 便于在小红书/抖音/公众号等追踪流量来源与活动效果。当用户说"短链""生成短链""缩短链接" "UTM""追踪链接""投放链接""带参数的链接""统计来源""tinyurl"时使用。用免 key 公共短链服务。
layer
publish

短链 + UTM 追踪

给链接拼 UTM 追踪参数并缩短,追踪各平台引流效果。走 scripts/shortlink.py(纯标准库无依赖, 短链用免 key 公共服务 TinyURL / is.gd / v.gd)。

输入

字段必填说明
URL是落地页/商品/表单链接
sourceUTM 时必填来源平台,如 xiaohongshu/douyin/wechat
mediumUTM 时必填媒介,如 social/video/cpc
campaignUTM 时必填活动名,如 618/newproduct

执行

脚本路径(相对项目根):skills/openclaw/skill-short-link/scripts/shortlink.py(各子命令 -h)。

bash
# 一步到位:拼 UTM + 缩短(最常用)
python <skill>/scripts/shortlink.py both --url "https://shop.example.com/item/123" \
  --source xiaohongshu --medium social --campaign 618

# 只拼 UTM 参数
python <skill>/scripts/shortlink.py utm --url "https://a.com/p" \
  --source douyin --medium video --campaign summer --content 视频A

# 只缩短
python <skill>/scripts/shortlink.py short --url "https://a.com/very/long/url" --provider tinyurl
  • 默认短链服务 tinyurl(最稳、任意 URL 均可);也可 --provider isgd/vgd(支持 --alias 自定义短码, 但对部分域名有黑名单)。
  • 多平台投放建议每个平台一条短链(source 不同),这样后台能分平台看流量。

规则

  1. 每个投放渠道生成独立短链(utm_source 区分),否则无法分平台归因。
  2. campaign 用统一命名规范(如 618、产品名-月份),方便后续聚合。
  3. --content 用于同活动多素材 A/B(如"视频A"/"图文B")。
  4. 短链服务为第三方公共服务,重要投放建议自建短链域名(本 SKILL 便于快速出链)。

参考来源

UTM 是 GA/各分析平台通用的来源追踪参数标准(utm_source/medium/campaign/term/content)。 短链用 TinyURL / is.gd / v.gd 的免 key 公共 API。纯 urllib 实现。

© ZJU-REAL, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 2 other files (scripts) in skills/openclaw/skill-short-link of ZJU-REAL/Easel.

  • SKILL.md
  • EASEL-META.md
  • scripts/shortlink.py

Open the folder on GitHubat commit 278f420

Compare with similar skills

Skill Short Link next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Skill Short Link compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Skill Short Link this skillZJU-REAL/Easel3.4k—~383Automated safety check: PassApache-2.0
Google SEO APIsAgriciDaniel/claude-seo19k1 repos~4.2kAutomated safety check: PassMIT
AnalyticsNexus-JPF/note-companion8707 repos~2.2kAutomated safety check: PassMIT
GEO Monthly Delta Reportzubair-trabzada/geo-seo-claude11k—~2.4kAutomated safety check: NotesMIT
Conversion Signal QAaaron-he-zhu/aaron-marketing-skills2.9k2 repos~2.4kAutomated safety check: PassApache-2.0
LLM Mention Trackingunifapi-agent/agents589—~1.8kAutomated safety check: PassMIT

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Categories

Questions about Skill Short Link

What does Skill Short Link do?

短链 + UTM 追踪:给内容/投放链接拼接 UTM 追踪参数(来源/媒介/活动)并缩短, 便于在小红书/抖音/公众号等追踪流量来源与活动效果。当用户说"短链""生成短链""缩短链接" "UTM""追踪链接""投放链接""带参数的链接""统计来源""tinyurl"时使用。用免 key 公共短链服务。. Skill Short Link is an agent skill from ZJU-REAL/Easel.

When should I use Skill Short Link?

Skill Short Link fits situations like: tasks that involve Marketing analytics.

How do I install Skill Short Link in Claude Code?

Run `npx skills add ZJU-REAL/Easel --skill skill-short-link -a claude-code`. Or copy the skill folder (skills/openclaw/skill-short-link in ZJU-REAL/Easel) into .claude/skills/skill-short-link in your project. Claude Code loads it when a task matches its description.

How do I install Skill Short Link in Codex?

Run `npx skills add ZJU-REAL/Easel --skill skill-short-link -a codex`. Or copy the skill folder (skills/openclaw/skill-short-link in ZJU-REAL/Easel) into .agents/skills/skill-short-link in your project. Codex loads it when a task matches its description.

Can I use Skill Short Link in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add ZJU-REAL/Easel --skill skill-short-link -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/skill-short-link, .gemini/skills/skill-short-link, .github/skills/skill-short-link and .opencode/skills/skill-short-link in your project.

What does Skill Short Link need to run?

Going by SKILL.md and its folder, Skill Short Link needs Python for the scripts in its folder and the command-line tools its instructions call (python). Our summary lists: Python 3.

Does Skill Short Link access the network?

SKILL.md names 1 domain. In commands or code: a.com; the agent is likely to contact it when it follows the instructions. This is read from the text; nothing was executed.

Is Skill Short Link safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.

What licence does Skill Short Link use?

Skill Short Link is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Skill Short Link use?

About 383 tokens (SKILL.md is roughly 1.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Skill Short Link?

Skills that share tags, products or a category with Skill Short Link: Google SEO APIs (AgriciDaniel/claude-seo, 19k stars), Analytics (Nexus-JPF/note-companion, 870 stars), GEO Monthly Delta Report (zubair-trabzada/geo-seo-claude, 11k stars) and Conversion Signal QA (aaron-he-zhu/aaron-marketing-skills, 2.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Skill Short Link?

ZJU-REAL (a GitHub organization) maintains it in ZJU-REAL/Easel, which has 3,376 GitHub stars. The repository holds 114 skills in this directory. The repository was last updated on October 9, 2026.

Source: ZJU-REAL/Easel on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.