Social
coreyhaines31/marketingskills
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or Facebook, or wants to do social listening and engagement triage.
跨平台内容差异深度分析。分析同一话题/内容在不同平台(小红书、抖音、B站、知乎、 微博、公众号、X 等)的呈现差异:内容形式、受众偏好、话语体系、流量逻辑、变现路径。
$ npx skills add ZJU-REAL/Easel --skill skill-cross-platform-diff -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install ZJU-REAL/Easel skill-cross-platform-diff --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/ZJU-REAL/Easel.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/openclaw/skill-cross-platform-diff .claude/skills/skill-cross-platform-diff && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "skill-cross-platform-diff" agent skill from https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/skill-cross-platform-diff into .claude/skills/skill-cross-platform-diff/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "skill-cross-platform-diff", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/skill-cross-platform-diffType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add ZJU-REAL/Easel --skill skill-cross-platform-diff -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install ZJU-REAL/Easel skill-cross-platform-diff --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ZJU-REAL/Easel.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/openclaw/skill-cross-platform-diff .agents/skills/skill-cross-platform-diff && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "skill-cross-platform-diff" agent skill from https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/skill-cross-platform-diff into .agents/skills/skill-cross-platform-diff/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "skill-cross-platform-diff", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add ZJU-REAL/Easel --skill skill-cross-platform-diff -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install ZJU-REAL/Easel skill-cross-platform-diff --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ZJU-REAL/Easel.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/openclaw/skill-cross-platform-diff .cursor/skills/skill-cross-platform-diff && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "skill-cross-platform-diff" agent skill from https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/skill-cross-platform-diff into .cursor/skills/skill-cross-platform-diff/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "skill-cross-platform-diff", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/ZJU-REAL/Easel.git --path skills/openclaw/skill-cross-platform-diff--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add ZJU-REAL/Easel --skill skill-cross-platform-diff -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install ZJU-REAL/Easel skill-cross-platform-diff --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ZJU-REAL/Easel.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/openclaw/skill-cross-platform-diff .gemini/skills/skill-cross-platform-diff && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "skill-cross-platform-diff" agent skill from https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/skill-cross-platform-diff into .gemini/skills/skill-cross-platform-diff/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "skill-cross-platform-diff", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install ZJU-REAL/Easel skill-cross-platform-diffInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add ZJU-REAL/Easel --skill skill-cross-platform-diff -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/ZJU-REAL/Easel.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/openclaw/skill-cross-platform-diff .github/skills/skill-cross-platform-diff && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "skill-cross-platform-diff" agent skill from https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/skill-cross-platform-diff into .github/skills/skill-cross-platform-diff/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "skill-cross-platform-diff", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add ZJU-REAL/Easel --skill skill-cross-platform-diff -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install ZJU-REAL/Easel skill-cross-platform-diff --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ZJU-REAL/Easel.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/openclaw/skill-cross-platform-diff .opencode/skills/skill-cross-platform-diff && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "skill-cross-platform-diff" agent skill from https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/skill-cross-platform-diff into .opencode/skills/skill-cross-platform-diff/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "skill-cross-platform-diff", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
skill-cross-platform-diff跨平台内容差异深度分析。分析同一话题/内容在不同平台(小红书、抖音、B站、知乎、 微博、公众号、X 等)的呈现差异:内容形式、受众偏好、话语体系、流量逻辑、变现路径。
Skill Cross Platform Diff is an agent skill from ZJU-REAL/Easel. 跨平台内容差异深度分析。分析同一话题/内容在不同平台(小红书、抖音、B站、知乎、 微博、公众号、X 等)的呈现差异:内容形式、受众偏好、话语体系、流量逻辑、变现路径。 帮创作者理解"同一个内容在不同平台应该怎么做"。当用户说"小红书和抖音有什么区别"、 "这个话题在B站怎么做"、"跨平台差异"、"不同平台"、"各平台怎么做"、"平台特点"时触发。 和 skill-content-repurposing 的区别:repurposing 做格式适配和内容改写, cross-platform-diff 做深度差异分析和策略洞察。
Its SKILL.md is about 760 tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files, including reference files (for example `EASEL-META.md` and `references/platform-traits.md`).
It sits in Writing & Content, covering Content repurposing. The repository describes itself as: An open-source AI agent for social media — discover trends, create content, publish everywhere, and learn what works across Xiaohongshu, Douyin, Zhihu, Bilibili, and more.🎨一个开源的… The licence is Apache-2.0.
7 steps, taken from the first numbered list in SKILL.md.
Read from SKILL.md and the folder at commit fb80ae6. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Skill Cross Platform Diff loads about 761 tokens when it runs, and up to ~3k if it reads all its reference files. Until then it costs about 73 tokens; SKILL.md has 125 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from ZJU-REAL/Easel at commit fb80ae6, republished under its Apache-2.0 licence (© ZJU-REAL). 125 words, ~761 tokens.
.claude/skills/skill-cross-platform-diff/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.分析同一话题在不同中文社媒平台的呈现差异,输出平台适配策略。
| 字段 | 必填 | 说明 |
|---|---|---|
| 话题/内容主题 | 是 | 要分析的话题、关键词或一段内容 |
| 目标平台 | 推荐 | 要对比的平台列表(默认全平台扫描) |
| 分析目的 | 推荐 | "我想把这个内容发到各平台" / "想了解平台差异" / "选择主攻平台" |
| 已有内容 | 可选 | 如果用户已有某平台的内容,可作为对比基准 |
| 赛道 / 行业 | 可选 | 不同赛道在各平台的差异可能不同 |
支持的平台:小红书、抖音、B站、知乎、微博、公众号、视频号、X/Twitter、快手。
# 跨平台差异分析:[话题/主题]
## 分析概要
- 分析话题:[话题]
- 对比平台:[平台列表]
- 分析时间:[日期]
## 平台差异全景
### 对比矩阵
| 维度 | 小红书 | 抖音 | B站 | 知乎 | 微博 | 公众号 |
|------|--------|------|-----|------|------|--------|
| 主力内容形式 | | | | | | |
| 核心受众画像 | | | | | | |
| 话语体系/语气 | | | | | | |
| 流量分发逻辑 | | | | | | |
| 内容生命周期 | | | | | | |
| 变现路径 | | | | | | |
| 该话题适配度 | | | | | | |
### 平台逐一分析
#### [平台名]
- **该话题在此平台的典型呈现**:内容形式、风格、角度
- **受众期待**:这个平台的用户看到这个话题时期待什么
- **话语体系**:用词习惯、语气、表达方式
- **流量逻辑**:该话题如何获取流量(搜索 / 推荐 / 社交传播)
- **成功案例特征**:该话题在此平台表现好的内容有什么共性
- **避坑指南**:该话题在此平台容易踩的坑
- **变现可能**:该话题在此平台的商业化路径
(每个目标平台各一节)
## 核心差异洞察
1. [最重要的跨平台差异发现]
2. [第二重要的发现]
3. ...
## 平台选择建议
- **主攻推荐**:[最适合的 1-2 个平台 + 原因]
- **辅助布局**:[值得同步运营的平台 + 策略]
- **不推荐**:[不适合的平台 + 原因]
## 适配策略
针对每个推荐平台,给出从"原始内容"到"平台适配内容"的转化要点:
- 标题改写方向
- 内容结构调整
- 语气和用词转换
- 格式和长度要求
- 标签/话题策略
- 发布时间建议
## 注意事项
- 平台规则和算法变化的时效性说明
- 分析依据(平台公开信息 + 行业认知)明确分析范围
加载平台知识
references/platform-traits.md 获取各平台基础特征话题-平台交叉分析
差异提取
适配度评估
| 维度 | 1 分 | 3 分 | 5 分 |
|---|---|---|---|
| 内容匹配 | 该话题在此平台几乎无人关注 | 有一定受众但非主流 | 该平台此类内容流量大、互动高 |
| 竞争饱和 | 头部账号垄断,新人几乎无机会 | 有竞争但仍可差异化 | 内容稀缺,供不应求 |
| 变现可行 | 该平台此类内容无商业模式 | 可接广告但品牌少 | 品牌方活跃,变现路径清晰 |
| 运营成本 | 需要持续高频更新+运营互动 | 中等运营投入 | 内容长尾效应强,运营压力小 |
适配策略生成
输出报告
outputs/有 Profile 时:
无 Profile 时:
自研溯源与参考的学术研究/开源项目见同目录
EASEL-META.md。
© ZJU-REAL, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
SKILL.md and 2 other files (references) in skills/openclaw/skill-cross-platform-diff of ZJU-REAL/Easel.
Open the folder on GitHubat commit fb80ae6
Skill Cross Platform Diff next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Skill Cross Platform Diff this skillZJU-REAL/Easel | 3.2k | — | ~761 | Automated safety check: Pass | Apache-2.0 | |
| Socialcoreyhaines31/marketingskills | 54k | 4 repos | ~4.5k | Automated safety check: Pass | MIT | |
| Social Contentfreekmurze/dotfiles | 1k | 23 repos | ~2.1k | Automated safety check: Pass | None | |
| Changelog Social RecapFlorianBruniaux/claude-code-ultimate-guide | 6.1k | — | ~1.8k | Automated safety check: Notes | CC-BY-SA-4.0 | |
| WeChat Article Rewritingaiworkskills/wechat-article-skills | 667 | 1 repos | ~2.2k | Automated safety check: Pass | Apache-2.0 | |
| YoutubeAgriciDaniel/claude-youtube | 431 | — | ~3.1k | Automated safety check: Pass | MIT |
coreyhaines31/marketingskills
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or Facebook, or wants to do social listening and engagement triage.
freekmurze/dotfiles
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms.
FlorianBruniaux/claude-code-ultimate-guide
Turns CHANGELOG.md entries for a release or a week into LinkedIn, Twitter/X, newsletter and Slack posts in French and English.
aiworkskills/wechat-article-skills
Rewrites, continues, or polishes an existing WeChat article draft using a configurable language model, sending the full draft text to that endpoint.
AgriciDaniel/claude-youtube
The ultimate YouTube creator skill. An agent skill from AgriciDaniel/claude-youtube.
irinabuht12-oss/marketing-skills
Transform one long-form piece into multiple platform-specific content derivatives including LinkedIn posts, tweet threads, email snippets, ad hooks, and video scripts while maintaining voice…
ZJU-REAL/Easel
微信公众号文章自动创作与发布工具。给定参考文章、文字或文档,自动搜索整理全网相关信息、生成图文并茂的公众号文章,并发布到微信公众号草稿箱。特别强调反 AI 检测写作。
ZJU-REAL/Easel
社媒卡片视觉设计系统:提供配色、中文字体层级、满画幅布局、品类骨架和死空白/密度质检,避免模板化 PPT 与廉价 AI 感。
ZJU-REAL/Easel
生成电商商品视觉方案:主图概念、场景图、详情页视觉方向和 AI 生图 Prompt. An agent skill from ZJU-REAL/Easel.
ZJU-REAL/Easel
将数据或文字内容转化为可视化信息图,支持静态(AntV)和动画 GIF 两种模式。当用户需要制作信息图、数据可视化、流程图、对比图、动画图表、GIF 图表、思维导图、SWOT 分析图时调用。本地渲染信息图/GIF 动画;要单张静态图片 URL 用 chart-visualization,要 CSV/JSON→整页报告用 data-report
ZJU-REAL/Easel
长篇小说/网文连载创作:从世界观、人设和三级大纲写到逐章正文,并用文件化状态维护伏笔、前情和跨章一致性. An agent skill from ZJU-REAL/Easel.
ZJU-REAL/Easel
科研论文解读:解析 arXiv/PDF 的公式与图表,提炼问题、贡献、方法、关键图和结论,再产出 B站/视频号解读视频或知乎/公众号图文。
Categories
跨平台内容差异深度分析。分析同一话题/内容在不同平台(小红书、抖音、B站、知乎、 微博、公众号、X 等)的呈现差异:内容形式、受众偏好、话语体系、流量逻辑、变现路径。. Skill Cross Platform Diff is an agent skill from ZJU-REAL/Easel.
Skill Cross Platform Diff fits situations like: tasks that involve Content repurposing.
Run `npx skills add ZJU-REAL/Easel --skill skill-cross-platform-diff -a claude-code`. Or copy the skill folder (skills/openclaw/skill-cross-platform-diff in ZJU-REAL/Easel) into .claude/skills/skill-cross-platform-diff in your project. Claude Code loads it when a task matches its description.
Run `npx skills add ZJU-REAL/Easel --skill skill-cross-platform-diff -a codex`. Or copy the skill folder (skills/openclaw/skill-cross-platform-diff in ZJU-REAL/Easel) into .agents/skills/skill-cross-platform-diff in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add ZJU-REAL/Easel --skill skill-cross-platform-diff -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/skill-cross-platform-diff, .gemini/skills/skill-cross-platform-diff, .github/skills/skill-cross-platform-diff and .opencode/skills/skill-cross-platform-diff in your project.
SKILL.md names no scripts, command-line tools or credentials: Skill Cross Platform Diff is instructions for the agent only.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Skill Cross Platform Diff is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 761 tokens (SKILL.md is roughly 3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 2.2k tokens, read only when the agent opens those files.
Skills that share tags, products or a category with Skill Cross Platform Diff: Social (coreyhaines31/marketingskills, 54k stars), Social Content (freekmurze/dotfiles, 1k stars), Changelog Social Recap (FlorianBruniaux/claude-code-ultimate-guide, 6.1k stars) and WeChat Article Rewriting (aiworkskills/wechat-article-skills, 667 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
ZJU-REAL (a GitHub organization) maintains it in ZJU-REAL/Easel, which has 3,230 GitHub stars. The repository holds 113 skills in this directory. The repository was last updated on October 7, 2026.
Source: ZJU-REAL/Easel on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.