Social
coreyhaines31/marketingskills
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or Facebook, or wants to do social listening and engagement triage.
将一篇内容拆解改编到小红书、抖音、B站、微博等多平台，适配各平台原生格式和风格. An agent skill from ZJU-REAL/Easel.
Install Skill Content Repurposing
$ npx skills add ZJU-REAL/Easel --skill skill-content-repurposing -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install ZJU-REAL/Easel skill-content-repurposing --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/ZJU-REAL/Easel.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/openclaw/skill-content-repurposing .claude/skills/skill-content-repurposing && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "skill-content-repurposing" agent skill from https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/skill-content-repurposing into .claude/skills/skill-content-repurposing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "skill-content-repurposing", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/skill-content-repurposingType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add ZJU-REAL/Easel --skill skill-content-repurposing -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install ZJU-REAL/Easel skill-content-repurposing --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ZJU-REAL/Easel.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/openclaw/skill-content-repurposing .agents/skills/skill-content-repurposing && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "skill-content-repurposing" agent skill from https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/skill-content-repurposing into .agents/skills/skill-content-repurposing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "skill-content-repurposing", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add ZJU-REAL/Easel --skill skill-content-repurposing -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install ZJU-REAL/Easel skill-content-repurposing --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ZJU-REAL/Easel.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/openclaw/skill-content-repurposing .cursor/skills/skill-content-repurposing && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "skill-content-repurposing" agent skill from https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/skill-content-repurposing into .cursor/skills/skill-content-repurposing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "skill-content-repurposing", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/ZJU-REAL/Easel.git --path skills/openclaw/skill-content-repurposing--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add ZJU-REAL/Easel --skill skill-content-repurposing -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install ZJU-REAL/Easel skill-content-repurposing --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ZJU-REAL/Easel.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/openclaw/skill-content-repurposing .gemini/skills/skill-content-repurposing && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "skill-content-repurposing" agent skill from https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/skill-content-repurposing into .gemini/skills/skill-content-repurposing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "skill-content-repurposing", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install ZJU-REAL/Easel skill-content-repurposingInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add ZJU-REAL/Easel --skill skill-content-repurposing -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/ZJU-REAL/Easel.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/openclaw/skill-content-repurposing .github/skills/skill-content-repurposing && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "skill-content-repurposing" agent skill from https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/skill-content-repurposing into .github/skills/skill-content-repurposing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "skill-content-repurposing", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add ZJU-REAL/Easel --skill skill-content-repurposing -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install ZJU-REAL/Easel skill-content-repurposing --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ZJU-REAL/Easel.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/openclaw/skill-content-repurposing .opencode/skills/skill-content-repurposing && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "skill-content-repurposing" agent skill from https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/skill-content-repurposing into .opencode/skills/skill-content-repurposing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "skill-content-repurposing", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
skill-content-repurposing- GitHub stars
- 3.4k
- Token cost
- ~606 tokens
- SKILL.md length
- 126 words
- Files
- 4 (incl. references)
- Skills in repo
- 114
- Repo updated
- First seen
- Licence
- Apache-2.0
At a glance
将一篇内容拆解改编到小红书、抖音、B站、微博等多平台，适配各平台原生格式和风格. An agent skill from ZJU-REAL/Easel.
- Works in 2 steps: 改编计划 → 各平台改编内容
- Tasks that involve Content repurposing
- SKILL.md covers 输入, 输出, 内容金字塔 and 执行步骤, plus 2 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Skill Content Repurposing is an agent skill from ZJU-REAL/Easel. 将一篇内容拆解改编到小红书、抖音、B站、微博等多平台，适配各平台原生格式和风格。 当用户说"一稿多发""改编到各平台""内容复用""多平台适配""这篇改成小红书/抖音""转成其他平台""一鱼多吃"时使用。 和 skill-cross-platform-diff 的区别：diff 做平台差异洞察分析（发现层）；本 SKILL 实际改写内容到各平台。 和 skill-cross-platform-publish 的区别：本 SKILL 只改写适配内容，cross-platform-publish 负责实际一键分发到多平台。
Its SKILL.md is about 610 tokens, which your agent loads only when the skill is triggered. The skill folder holds 4 other files, including reference files (for example `EASEL-META.md`, `references/conversion-recipes.md` and `references/platform-specs.md`).
It sits in Writing & Content, covering Content repurposing. The repository describes itself as: An open-source AI agent for social media — discover trends, create content, publish everywhere, and learn what works across Xiaohongshu, Douyin, Zhihu, Bilibili, and more.🎨一个开源的… The licence is Apache-2.0.
When your agent uses it
- Tasks that involve Content repurposing
Example prompts
- “改编到各平台”
- “这篇改成小红书/抖音”
- “转成其他平台”
- “/skill-content-repurposing”
Workflow steps
2 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 278f420. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are json).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Skill Content Repurposing loads about 606 tokens when it runs, and up to ~4.5k if it reads all its reference files. Until then it costs about 72 tokens; SKILL.md has 126 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from ZJU-REAL/Easel at commit 278f420, republished under its Apache-2.0 licence (© ZJU-REAL). 126 words, ~606 tokens.
Download SKILL.mdSave it as
.claude/skills/skill-content-repurposing/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.- name
- skill-content-repurposing
- description
- 将一篇内容拆解改编到小红书、抖音、B站、微博等多平台，适配各平台原生格式和风格。 当用户说"一稿多发""改编到各平台""内容复用""多平台适配""这篇改成小红书/抖音""转成其他平台""一鱼多吃"时使用。 和 skill-cross-platform-diff 的区别：diff 做平台差异洞察分析（发现层）；本 SKILL 实际改写内容到各平台。 和 skill-cross-platform-publish 的区别：本 SKILL 只改写适配内容，cross-platform-publish 负责实际一键分发到多平台。
- layer
- publish
跨平台内容改编
将一篇长内容拆解为多平台原生素材，根据各平台特性适配格式、长度与语气，实现「一次创作，全域分发」。
输入
用户 prompt 中提供源内容，支持以下形式：
- 文本：直接提供社媒帖子、公众号文章、视频脚本等文本
- URL：提供内容链接（通过 WebFetch 抓取）
- 视频/音频转录稿：提供短视频口播稿或直播文字版
- 混合：源内容 + 指定目标平台
示例 prompt：
Execute /skill-content-repurposing
源内容：<B站视频脚本>
目标平台：小红书、抖音、微博输出
输出包含两部分：
1. 改编计划
{
"source_type": "blog_post",
"source_word_count": 2000,
"core_elements": {
"thesis": "核心论点",
"key_points": ["要点1", "要点2", "要点3"],
"quotable_lines": ["金句1", "金句2"],
"data_points": ["数据1"]
},
"target_platforms": ["twitter", "linkedin", "xiaohongshu"],
"total_pieces": 8
}2. 各平台改编内容
每个平台输出独立的、符合该平台原生格式的内容。具体转换规则参见 references/conversion-recipes.md。
内容金字塔
本 SKILL 遵循三层内容金字塔方法论：
| 层级 | 说明 | 示例 |
|---|---|---|
| 支柱内容 (Pillar) | 深度长内容 | B站长视频、公众号长文、播客、直播回放 |
| 衍生内容 (Derivative) | 中等长度，提取支柱内容的子主题 | 小红书图文、知乎回答、抖音口播脚本 |
| 微内容 (Micro) | 短小精悍，单点突破 | 微博热评、抖音15秒、小红书封面金句卡 |
一篇支柱内容可衍生 15–25 个跨平台素材。SKILL 根据源内容类型自动规划金字塔拆解方案。
执行步骤
识别源内容类型
- 判断源内容属于支柱层的哪种类型（B站视频 / 公众号文章 / 直播 / 播客）
- 统计字数、段落数，评估内容密度
提取核心元素
- 提炼核心论点（thesis）
- 提取 3–5 个关键要点（key points）
- 标记可引用金句（quotable lines）
- 抓取数据点和案例（data points）
映射目标平台
- 有 Profile：从 Profile 的
platforms字段读取目标平台列表 - 无 Profile：使用用户指定的平台，或默认为 小红书 + 抖音 + 微博
- 根据
references/platform-specs.md确定每个平台的格式要求
- 有 Profile：从 Profile 的
逐平台生成改编内容
- 根据
references/conversion-recipes.md中的转换配方执行改编 - 每条内容必须是该平台的原生内容——不是简单截断或复制粘贴
- 适配长度限制、语气风格、标签策略、格式规范
- 根据
输出排期建议
- 建议各平台的发布顺序和时间间隔
- 原则：支柱内容先发 → 衍生内容次日起陆续发 → 微内容穿插填充
改编原则
- 平台原生：每条内容读起来像是专门为该平台写的，不是机械裁剪
- 核心一致：所有改编内容传达同一核心信息，不跑题不矛盾
- 独立成立：每条内容单独阅读也完整有价值，不依赖用户看过源内容
- 格式适配：严格遵守各平台的长度、格式、标签规则（见
references/platform-specs.md）
Profile 感知
- 有 Profile：
- 从
platforms字段读取目标平台列表，自动确定改编方向 - 从
tone/voice字段读取语气风格，统一应用到所有改编内容 - 从
audience字段读取目标受众，调整内容深度和表达方式 - 从
hashtag_strategy字段读取标签偏好
- 从
- 无 Profile：
- 要求用户指定目标平台（未指定则默认 小红书 + 抖音 + 微博）
- 使用通用专业语气
- 提示："如提供账号 Profile（含平台和受众信息），可获得更精准的改编效果"
© ZJU-REAL, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 3 other files (references) in skills/openclaw/skill-content-repurposing of ZJU-REAL/Easel.
- SKILL.md
- EASEL-META.md
- references/conversion-recipes.md
- references/platform-specs.md
Open the folder on GitHubat commit 278f420
Compare with similar skills
Skill Content Repurposing next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Skill Content Repurposing this skillZJU-REAL/Easel | 3.4k | — | ~606 | Automated safety check: Pass | Apache-2.0 | |
| Socialcoreyhaines31/marketingskills | 54k | 4 repos | ~4.5k | Automated safety check: Pass | MIT | |
| Social Contentfreekmurze/dotfiles | 1k | 23 repos | ~2.1k | Automated safety check: Pass | None | |
| Changelog Social RecapFlorianBruniaux/claude-code-ultimate-guide | 6.1k | — | ~1.8k | Automated safety check: Notes | CC-BY-SA-4.0 | |
| YoutubeAgriciDaniel/claude-youtube | 440 | — | ~3.1k | Automated safety check: Pass | MIT | |
| WeChat Article Formatteraiworkskills/wechat-article-skills | 672 | — | ~1.4k | Automated safety check: Pass | Apache-2.0 |
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Related
Categories
Questions about Skill Content Repurposing
What does Skill Content Repurposing do?
将一篇内容拆解改编到小红书、抖音、B站、微博等多平台，适配各平台原生格式和风格. An agent skill from ZJU-REAL/Easel. Skill Content Repurposing is an agent skill from ZJU-REAL/Easel.
When should I use Skill Content Repurposing?
Skill Content Repurposing fits situations like: tasks that involve Content repurposing.
How do I install Skill Content Repurposing in Claude Code?
Run `npx skills add ZJU-REAL/Easel --skill skill-content-repurposing -a claude-code`. Or copy the skill folder (skills/openclaw/skill-content-repurposing in ZJU-REAL/Easel) into .claude/skills/skill-content-repurposing in your project. Claude Code loads it when a task matches its description.
How do I install Skill Content Repurposing in Codex?
Run `npx skills add ZJU-REAL/Easel --skill skill-content-repurposing -a codex`. Or copy the skill folder (skills/openclaw/skill-content-repurposing in ZJU-REAL/Easel) into .agents/skills/skill-content-repurposing in your project. Codex loads it when a task matches its description.
Can I use Skill Content Repurposing in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add ZJU-REAL/Easel --skill skill-content-repurposing -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/skill-content-repurposing, .gemini/skills/skill-content-repurposing, .github/skills/skill-content-repurposing and .opencode/skills/skill-content-repurposing in your project.
What does Skill Content Repurposing need to run?
SKILL.md names no scripts, command-line tools or credentials: Skill Content Repurposing is instructions for the agent only.
Does Skill Content Repurposing access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Skill Content Repurposing safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Skill Content Repurposing use?
Skill Content Repurposing is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Skill Content Repurposing use?
About 606 tokens (SKILL.md is roughly 2.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3.9k tokens, read only when the agent opens those files.
What are the alternatives to Skill Content Repurposing?
Skills that share tags, products or a category with Skill Content Repurposing: Social (coreyhaines31/marketingskills, 54k stars), Social Content (freekmurze/dotfiles, 1k stars), Changelog Social Recap (FlorianBruniaux/claude-code-ultimate-guide, 6.1k stars) and Youtube (AgriciDaniel/claude-youtube, 440 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Skill Content Repurposing?
ZJU-REAL (a GitHub organization) maintains it in ZJU-REAL/Easel, which has 3,376 GitHub stars. The repository holds 114 skills in this directory. The repository was last updated on October 9, 2026.
Source: ZJU-REAL/Easel on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.