Install the "copywriting" agent skill from https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/copywriting into .claude/skills/copywriting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "copywriting", then confirm the skill loads.
Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Type this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
skills CLI
$ npx skills add ZJU-REAL/Easel --skill copywriting -a codex
Project install goes to .agents/skills/; add -g for ~/.codex/skills/.
Install the "copywriting" agent skill from https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/copywriting into .agents/skills/copywriting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "copywriting", then confirm the skill loads.
Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
skills CLI
$ npx skills add ZJU-REAL/Easel --skill copywriting -a cursor
Project install goes to .agents/skills/; add -g for ~/.cursor/skills/.
Install the "copywriting" agent skill from https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/copywriting into .cursor/skills/copywriting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "copywriting", then confirm the skill loads.
Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
skills CLI
$ npx skills add ZJU-REAL/Easel --skill copywriting -a gemini-cli
Project install goes to .agents/skills/; add -g for ~/.gemini/skills/.
Install the "copywriting" agent skill from https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/copywriting into .gemini/skills/copywriting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "copywriting", then confirm the skill loads.
Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
GitHub CLI
$ gh skill install ZJU-REAL/Easel copywriting
Installs for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
skills CLI
$ npx skills add ZJU-REAL/Easel --skill copywriting -a github-copilot
Project install goes to .agents/skills/; add -g for ~/.copilot/skills/.
Install the "copywriting" agent skill from https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/copywriting into .github/skills/copywriting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "copywriting", then confirm the skill loads.
GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
skills CLI
$ npx skills add ZJU-REAL/Easel --skill copywriting -a opencode
OpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
Install the "copywriting" agent skill from https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/copywriting into .opencode/skills/copywriting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "copywriting", then confirm the skill loads.
OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
Skill name
copywriting
GitHub stars
3.4k
Token cost
~883 tokens
SKILL.md length
237 words
Files
5 (incl. references)
Skills in repo
114
Repo updated
First seen
Licence
Apache-2.0
At a glance
国内带货转化营销文案：提炼卖点并产出种草、信息流广告、活动促销、电商详情页或落地页的标题、正文和 CTA. An agent skill from ZJU-REAL/Easel.
SKILL.md covers 职责边界, 输入, 输出 and 执行步骤, plus 3 more sections
Calls python3
What it does
Copywriting is an agent skill from ZJU-REAL/Easel. 国内带货转化营销文案：提炼卖点并产出种草、信息流广告、活动促销、电商详情页或落地页的标题、正文和 CTA。 当用户说“写种草/广告/活动/促销/详情页/落地页文案、提炼卖点、广告语”时使用。 整套小红书笔记用 xhs-note-creator；涨粉互动内容用 social-content；严格套 PAS/AIDA 等框架用 post-formatter。
Its SKILL.md is about 880 tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including reference files (for example `EASEL-META.md`, `references/copy-frameworks.md` and `references/natural-transitions.md`).
It sits in Writing & Content, covering Copywriting, Linting and formatting and Social media posts. It works with Xiaohongshu. The repository describes itself as: An open-source AI agent for social media — discover trends, create content, publish everywhere, and learn what works across Xiaohongshu, Douyin, Zhihu, Bilibili, and more.🎨一个开源的… The licence is Apache-2.0.
When your agent uses it
Tasks that involve Copywriting
Tasks that involve Linting and formatting
Tasks that involve Social media posts
Example prompts
“写种草/广告/活动/促销/详情页/落地页文案、提炼卖点、广告语”
“/copywriting”
Requirements
Python 3
Workflow steps
6 steps, taken from the first numbered list in SKILL.md.
Read from SKILL.md and the folder at commit 278f420. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Shell commands in SKILL.md call:
python3
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Copywriting loads about 883 tokens when it runs, and up to ~2.9k if it reads all its reference files. Until then it costs about 48 tokens; SKILL.md has 237 words of instructions outside code blocks.
Always· name and description, kept in context so the agent knows when to use it
~48
When it runs· the whole SKILL.md, loaded when a task matches
~883
With references· SKILL.md plus every file in references/, read only if the agent opens them
~2.9k
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
Download SKILL.mdSave it as .claude/skills/copywriting/SKILL.md (or your agent's skills folder). This skill also uses 4 other files; get the full folder from GitHub.
Copywriting next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
A skill your agent uses when a user asks to polish, rewrite, humanize, de-AI, localize, or oralize Chinese writing, including short-video scripts, articles, social posts, speeches, newsletters, and…
Authoring playbook for building agents that draft written content — blog posts, marketing copy, social media posts, newsletters, product descriptions, landing pages, or ad copy.
Publishes and promotes a finished intelligent textbook - GitHub README with badges and site statistics, LinkedIn announcement posts, LinkedIn carousel document posts (PPTX/PDF slideshows), and…
国内带货转化营销文案：提炼卖点并产出种草、信息流广告、活动促销、电商详情页或落地页的标题、正文和 CTA. An agent skill from ZJU-REAL/Easel. Copywriting is an agent skill from ZJU-REAL/Easel.
When should I use Copywriting?
Copywriting fits situations like: tasks that involve Copywriting; tasks that involve Linting and formatting; tasks that involve Social media posts.
How do I install Copywriting in Claude Code?
Run `npx skills add ZJU-REAL/Easel --skill copywriting -a claude-code`. Or copy the skill folder (skills/openclaw/copywriting in ZJU-REAL/Easel) into .claude/skills/copywriting in your project. Claude Code loads it when a task matches its description.
How do I install Copywriting in Codex?
Run `npx skills add ZJU-REAL/Easel --skill copywriting -a codex`. Or copy the skill folder (skills/openclaw/copywriting in ZJU-REAL/Easel) into .agents/skills/copywriting in your project. Codex loads it when a task matches its description.
Can I use Copywriting in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add ZJU-REAL/Easel --skill copywriting -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/copywriting, .gemini/skills/copywriting, .github/skills/copywriting and .opencode/skills/copywriting in your project.
What does Copywriting need to run?
Going by SKILL.md and its folder, Copywriting needs the command-line tools its instructions call (python3). Our summary lists: Python 3.
Does Copywriting access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Copywriting safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Copywriting use?
Copywriting is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Copywriting use?
About 883 tokens (SKILL.md is roughly 3.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 2k tokens, read only when the agent opens those files.
What are the alternatives to Copywriting?
Skills that share tags, products or a category with Copywriting: Anti Vibe Writing (weijt606/anti-vibe-writing, 120 stars), WeChat Account Topic and Title Writer (BigPengSays/bigpeng-hot-gzh, 266 stars), Humanized Chinese Writing Polisher (EthanYoQ/agent-xiaohongshu-workbench, 154 stars) and Content Writer Agent (mastra-ai/mastra, 29k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Copywriting?
ZJU-REAL (a GitHub organization) maintains it in ZJU-REAL/Easel, which has 3,376 GitHub stars. The repository holds 114 skills in this directory. The repository was last updated on October 9, 2026.
Source: ZJU-REAL/Easel on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.
