Agent skill

Ad Compliance Review

by zh-xx in zh-xx/legal-assistant-skills

广告合规审核技能,用于审核广告素材是否符合中国广告法及相关法规。适用场景:(1) 用户提交广告文案、广告素材要求合规审核时;(2) 用户提到"广告审核""广告合规""广告法审查"等关键词时;(3) 用户要求检查广告内容是否存在违法违规风险时;(4) 用户提交房地产、食品、医疗、药品、互联网等行业广告要求专项审核时。审核依据涵盖《广告法》《反不正当竞争法》及行业专项法规。

Apache-2.0Auto-check passedLegal & Compliance

Install Ad Compliance Review

skills CLI
$ npx skills add zh-xx/legal-assistant-skills --skill ad-compliance-review -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install zh-xx/legal-assistant-skills ad-compliance-review --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/zh-xx/legal-assistant-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/ad-compliance-review .claude/skills/ad-compliance-review && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
ad-compliance-review
GitHub stars
174
Token cost
~1.2k tokens
SKILL.md length
180 words
Files
24 (incl. scripts, references)
Skills in repo
8
Repo updated
First seen
Licence
Apache-2.0

At a glance

广告合规审核技能,用于审核广告素材是否符合中国广告法及相关法规。适用场景:(1) 用户提交广告文案、广告素材要求合规审核时;(2) 用户提到"广告审核""广告合规""广告法审查"等关键词时;(3) 用户要求检查广告内容是否存在违法违规风险时;(4) 用户提交房地产、食品、医疗、药品、互联网等行业广告要求专项审核时。审核依据涵盖《广告法》《反不正当竞争法》及行业专项法规。

  • Works in 4 steps: 判断是否构成广告 → 识别行业类别(可多选) → 识别广告形式(可多选) → …
  • Tasks that involve Regulatory compliance
  • SKILL.md covers 审核流程, 阶段一:广告定性与分类, 阶段二:通用红线审核 and 阶段三:行业专项审核, plus 5 more sections
  • Calls node

What it does

Ad Compliance Review is an agent skill from zh-xx/legal-assistant-skills. 广告合规审核技能,用于审核广告素材是否符合中国广告法及相关法规。适用场景:(1) 用户提交广告文案、广告素材要求合规审核时;(2) 用户提到"广告审核""广告合规""广告法审查"等关键词时;(3) 用户要求检查广告内容是否存在违法违规风险时;(4) 用户提交房地产、食品、医疗、药品、互联网等行业广告要求专项审核时。审核依据涵盖《广告法》《反不正当竞争法》及行业专项法规。

Its SKILL.md is about 1.2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 24 other files, including scripts and reference files (for example `references/00-广告定性.md`, `references/01-广告形式合规.md` and `references/02-政治与公共价值.md`).

It sits in Legal & Compliance, covering Regulatory compliance. The repository describes itself as: AI assistant skills for legal work. Compatible with Claude Code, Codex, and other platforms. The licence is Apache-2.0.

When your agent uses it

  • Tasks that involve Regulatory compliance

Example prompts

  • “/ad-compliance-review”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. 判断是否构成广告
  2. 识别行业类别(可多选)
  3. 识别广告形式(可多选)
  4. 识别是否涉及

What it can do on your machine

Read from SKILL.md and the folder at commit 3094afd. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Ships 1 file in scripts/, which the agent can run.

    Shell commands in SKILL.md call:

    • node

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Ad Compliance Review loads about 1.2k tokens when it runs, and up to ~8.6k if it reads all its reference files. Until then it costs about 52 tokens; SKILL.md has 180 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~52
When it runs · the whole SKILL.md, loaded when a task matches
~1.2k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~8.6k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.

SKILL.md

The full file from zh-xx/legal-assistant-skills at commit 3094afd, republished under its Apache-2.0 licence (© zh-xx). 180 words, ~1,155 tokens.

Download SKILL.mdSave it as .claude/skills/ad-compliance-review/SKILL.md (or your agent's skills folder). This skill also uses 23 other files; get the full folder from GitHub.
name
ad-compliance-review
description
广告合规审核技能,用于审核广告素材是否符合中国广告法及相关法规。适用场景:(1) 用户提交广告文案、广告素材要求合规审核时;(2) 用户提到"广告审核""广告合规""广告法审查"等关键词时;(3) 用户要求检查广告内容是否存在违法违规风险时;(4) 用户提交房地产、食品、医疗、药品、互联网等行业广告要求专项审核时。审核依据涵盖《广告法》《反不正当竞争法》及行业专项法规。

广告合规审核

对广告素材进行四阶段流水线审核:定性分类 → 通用红线 → 行业专项 → 生成报告。

审核流程

输入广告素材
    │
    ▼
[阶段一] 广告定性与分类
    │  判断是否构成广告 → 识别行业 → 识别形式
    │
    ▼
[阶段二] 通用红线审核
    │  政治红线(一票否决) → 虚假误导 → 绝对化用语
    │  → 形式合规 → 格式条款 → 不正当竞争
    │
    ▼
[阶段三] 行业专项审核(按分类加载)
    │  仅加载与该广告相关的行业规则
    │
    ▼
[阶段四] 生成审核报告

阶段一:广告定性与分类

读取 references/00-广告定性.md 中的判定规则。

执行步骤:

  1. 判断是否构成广告:

    • 存在直接或间接推销目的 → 构成广告
    • 主张"非广告"的,检验三项豁免条件(自有媒介 + 客观介绍 + 无推销),任一不满足即按广告处理
    • 如判定为非广告,直接输出结论并终止审核
  2. 识别行业类别(可多选):

    • 房地产 食品 酒类 保健食品 特殊医学用途配方食品 婴幼儿配方食品
    • 医疗 药品 医疗器械 农药 兽药
    • 教育培训 投资招商
    • 互联网广告 网络直播
    • 公益广告
    • 一般商品/服务(不属于以上任何特殊类别)
  3. 识别广告形式(可多选):

    • 信息流 软文/测评/体验 弹窗/开屏 竞价排名 直播带货
    • 户外广告 传统媒体 自媒体/公众号
  4. 识别是否涉及:

    • 代言/推荐 促销/有奖销售 商标/专利宣传

输出: 定性结论 + 行业标签列表 + 形式标签列表 + 附加标签列表

阶段二:通用红线审核

按以下顺序依次审核,读取对应 references 文件:

2.1 政治与公共价值(一票否决)

读取 references/02-政治与公共价值.md。

任一项命中即判定 不予通过,标记为"高风险-一票否决",无需继续后续审核。

2.2 虚假与误导

读取 references/03-虚假与误导.md。

重点关注:虚构数据/销量/评价、引证无出处、承诺无法兑现。

2.3 绝对化用语

读取 references/04-绝对化用语.md。

发现疑似绝对化用语时,先检查是否满足例外条件再判定。医疗/投资/教育领域从严。

2.4 广告形式合规

读取 references/01-广告形式合规.md。

重点关注:是否标注"广告"、是否以新闻/科普形式变相发布。

2.5 格式条款与消费者权益

读取 references/05-格式条款与消费者权益.md。

重点关注:"最终解释权"、免除经营者责任、限制消费者权利。

2.6 不正当竞争

读取 references/06-不正当竞争.md。

重点关注:混淆行为、虚假宣传、贬低竞品、损害商誉。

阶段三:行业专项审核

根据阶段一识别的行业标签,仅加载对应的 references 文件进行专项审核。不属于特殊行业的广告跳过此阶段。

如涉及行政许可类广告(医疗、药品、医疗器械、保健食品等),额外读取 references/20-广告行为与管理责任.md 核查资质要求。

阶段四:生成审核报告

汇总阶段一至三的审核结果,使用以下模板输出报告:

markdown
# 广告合规审核报告

## 一、基本信息

| 项目 | 内容 |
|-----|------|
| 广告素材 | [素材名称/描述] |
| 审核日期 | [日期] |
| 广告定性 | 构成广告 / 非广告 |
| 行业分类 | [行业标签] |
| 广告形式 | [形式标签] |

## 二、审核结论

**总体结论:** [通过] / [需修改后通过] / [不予通过]

**风险等级:** [高/中/低]

## 三、问题清单

> 按风险等级从高到低排列

### [问题编号]. [问题简述]

- **违规类型:** [政治红线/虚假误导/绝对化用语/形式违规/行业专项违规/...]
- **风险等级:** [高/中/低]
- **问题描述:** [具体描述广告中的违规内容]
- **原文摘录:** "[摘录广告原文中的违规表述]"
- **违反条款:** [对应的法规条款或审核规则]
- **修改建议:** [具体的修改方向或替代表述]

(重复以上结构,列出所有问题)

## 四、合规建议

[针对整体广告的改进方向,如有必要]

## 五、免责声明

本审核报告基于所提供的广告素材文本内容进行合规分析,不构成正式法律意见。
如涉及行政审批类广告(医疗、药品、保健食品等),建议另行核查相关行政许可文件。

DOCX 报告生成(可选)

如用户要求生成 Word 文档格式的审核报告,在阶段四完成 Markdown 报告输出后,额外执行以下步骤:

  1. 将审核结果写入 JSON 文件,结构如下:
json
{
  "basicInfo": {
    "广告素材": "素材描述",
    "审核日期": "2026-02-11",
    "广告定性": "构成广告",
    "行业分类": "一般商品/服务",
    "广告形式": "店铺促销告示"
  },
  "conclusion": "通过 | 需修改后通过 | 不予通过",
  "riskLevel": "高 | 中 | 低",
  "issues": [
    {
      "title": "问题简述",
      "type": "违规类型",
      "risk": "高 | 中 | 低",
      "description": "问题描述",
      "quote": "原文摘录",
      "violation": "违反条款",
      "suggestion": "修改建议"
    }
  ],
  "suggestions": "合规建议(多段落用 \\n 分隔)",
  "disclaimer": "免责声明(可选,有默认值)"
}
  1. 运行生成脚本:
bash
node scripts/generate_report.js <input.json> [output.docx]

生成的 DOCX 格式:仿宋字体、小四正文、1.5 倍行距、页眉页脚、风险等级彩色标注。

风险等级判定标准

  • 高风险: 政治红线(一票否决)、虚假广告、缺失法定行政许可、禁止发布类广告
  • 中风险: 绝对化用语、形式不合规(未标注"广告")、缺失法定必载事项、格式条款侵害消费者权益
  • 低风险: 表述模糊但未构成虚假、引证出处不明确、细节标注不完整

审核原则

  1. 有疑从严: 对模糊表述倾向于标记风险,而非放行
  2. 分层输出: 高风险问题必须突出标注,低风险问题可合并说明
  3. 给出替代方案: 每个问题尽量提供可操作的修改建议
  4. 区分事实判断与法律判断: 无法仅凭广告文本判断的事项(如资质文件是否齐全),标注为"建议核实"而非直接判定违规

许可证

SPDX-License-Identifier: Apache-2.0

Copyright (c) 2026 JiCheng

采用 Apache License 2.0 许可,许可证原文见仓库根目录 LICENSE。

© zh-xx, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 23 other files (scripts, references) in ad-compliance-review of zh-xx/legal-assistant-skills.

  • SKILL.md
  • references/00-广告定性.md
  • references/01-广告形式合规.md
  • references/02-政治与公共价值.md
  • references/03-虚假与误导.md
  • references/04-绝对化用语.md
  • references/05-格式条款与消费者权益.md
  • references/06-不正当竞争.md
  • references/07-房地产广告.md
  • references/08-食品广告.md
  • references/09-医疗广告.md
  • references/10-药品广告.md
  • references/11-医疗器械广告.md
  • references/12-农药广告.md
  • references/13-兽药广告.md
  • references/14-促销有奖销售.md
  • references/15-互联网广告.md
  • references/16-代言与推荐.md
  • references/17-商标与专利.md
  • references/18-教育培训与投资招商.md
  • … and 4 more

Open the folder on GitHubat commit 3094afd

Compare with similar skills

Ad Compliance Review next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Ad Compliance Review compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
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Hipaa ComplianceSushegaad/Claude-Skills-Governance-Risk-and-Compliance9461 repos~2.3kAutomated safety check: PassMIT
ISO Standards Readiness EvidenceK-Dense-AI/scientific-agent-skills48k1 repos~4.6kAutomated safety check: NotesMIT
Iso42001Sushegaad/Claude-Skills-Governance-Risk-and-Compliance9461 repos~3.7kAutomated safety check: PassMIT
Legal Compliance SearchSerein-81/financial_rag148—~1.6kAutomated safety check: NotesNone

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    Auto-check passed
  • Law To Markdown

    zh-xx/legal-assistant-skills

    将法条/规范文件(.txt/.docx/.pdf)转为 Markdown。适用于用户要求“法条转 markdown”“pdf/docx 转 markdown”。处理 .pdf/.docx 时先检查是否已安装 mineru-ocr skill;未安装先引导安装,安装后优先用 mineru-ocr;仅在用户明确同意时再用本地回退方案。

    174 GitHub starsUsed in 1 repo~669 tokens
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Questions about Ad Compliance Review

What does Ad Compliance Review do?

广告合规审核技能,用于审核广告素材是否符合中国广告法及相关法规。适用场景:(1) 用户提交广告文案、广告素材要求合规审核时;(2) 用户提到"广告审核""广告合规""广告法审查"等关键词时;(3) 用户要求检查广告内容是否存在违法违规风险时;(4) 用户提交房地产、食品、医疗、药品、互联网等行业广告要求专项审核时。审核依据涵盖《广告法》《反不正当竞争法》及行业专项法规。. Ad Compliance Review is an agent skill from zh-xx/legal-assistant-skills.

When should I use Ad Compliance Review?

Ad Compliance Review fits situations like: tasks that involve Regulatory compliance.

How do I install Ad Compliance Review in Claude Code?

Run `npx skills add zh-xx/legal-assistant-skills --skill ad-compliance-review -a claude-code`. Or copy the skill folder (ad-compliance-review in zh-xx/legal-assistant-skills) into .claude/skills/ad-compliance-review in your project. Claude Code loads it when a task matches its description.

How do I install Ad Compliance Review in Codex?

Run `npx skills add zh-xx/legal-assistant-skills --skill ad-compliance-review -a codex`. Or copy the skill folder (ad-compliance-review in zh-xx/legal-assistant-skills) into .agents/skills/ad-compliance-review in your project. Codex loads it when a task matches its description.

Can I use Ad Compliance Review in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add zh-xx/legal-assistant-skills --skill ad-compliance-review -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ad-compliance-review, .gemini/skills/ad-compliance-review, .github/skills/ad-compliance-review and .opencode/skills/ad-compliance-review in your project.

What does Ad Compliance Review need to run?

Going by SKILL.md and its folder, Ad Compliance Review needs the command-line tools its instructions call (node).

Does Ad Compliance Review access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Ad Compliance Review safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.

What licence does Ad Compliance Review use?

Ad Compliance Review is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Ad Compliance Review use?

About 1.2k tokens (SKILL.md is roughly 4.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 7.4k tokens, read only when the agent opens those files.

What are the alternatives to Ad Compliance Review?

Skills that share tags, products or a category with Ad Compliance Review: HIPAA Pre-Deployment Compliance Check (maziyarpanahi/openmed, 5.5k stars), Hipaa Compliance (Sushegaad/Claude-Skills-Governance-Risk-and-Compliance, 946 stars), ISO Standards Readiness Evidence (K-Dense-AI/scientific-agent-skills, 48k stars) and Iso42001 (Sushegaad/Claude-Skills-Governance-Risk-and-Compliance, 946 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Ad Compliance Review?

zh-xx (a GitHub user) maintains it in zh-xx/legal-assistant-skills, which has 174 GitHub stars. The repository holds 8 skills in this directory. The repository was last updated on April 18, 2026.

Source: zh-xx/legal-assistant-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.