Agent skill

Zach Search Term Analyzer

by zach22-1999 in zach22-1999/amazon-skills

分析 Amazon Brand Analytics 热门搜索词报告(Top Search Terms)。场景化框架:自家 ASIN 在/不在该词点击 TOP3 走完全不同的业务判断(存量经营 vs 市场进入),确定性脚本输出场景状态、市场结构象限与成交系数,直接对接广告分池和 Listing 关键词布局。

MITAuto-check: notesMarketing & SEO

Install Zach Search Term Analyzer

skills CLI
$ npx skills add zach22-1999/amazon-skills --skill zach-search-term-analyzer -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install zach22-1999/amazon-skills zach-search-term-analyzer --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/zach22-1999/amazon-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/zach-search-term-analyzer .claude/skills/zach-search-term-analyzer && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
zach-search-term-analyzer
GitHub stars
209
Token cost
~1.4k tokens
SKILL.md length
349 words
Files
7 (incl. scripts, references)
Skills in repo
7
Repo updated
First seen
Licence
MIT

At a glance

分析 Amazon Brand Analytics 热门搜索词报告(Top Search Terms)。场景化框架:自家 ASIN 在/不在该词点击 TOP3 走完全不同的业务判断(存量经营 vs 市场进入),确定性脚本输出场景状态、市场结构象限与成交系数,直接对接广告分池和 Listing 关键词布局。

  • Works in 5 steps: 绝不捏造数据:所有分析数据来自用户提供的报告原始文件,没有数据就说"暂无" → 缺失≠零:转化份额缺失/全 0 的词单列… → 区分事实与推断:数据结论标「📊 数据事实」,策略建议标「💡 分析推断」 → …
  • Tasks that involve E-commerce operations
  • SKILL.md covers 数据来源(⚠️ 重要区分), 数据诚信规则(⭐ 最高优先级), 场景框架(v3 核心) and 执行步骤, plus 7 more sections
  • Runs Python scripts from its folder; calls python3 and pip3

What it does

Zach Search Term Analyzer is an agent skill from zach22-1999/amazon-skills. 分析 Amazon Brand Analytics 热门搜索词报告(Top Search Terms)。场景化框架:自家 ASIN 在/不在该词点击 TOP3 走完全不同的业务判断(存量经营 vs 市场进入),确定性脚本输出场景状态、市场结构象限与成交系数,直接对接广告分池和 Listing 关键词布局。 使用时机:拿到 Brand Analytics Top Search Terms(热门搜索词)报告后,做关键词策略、市场进入判断或自家词份额监控。 触发词:/zach-search-term-analyzer

Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 8 other files, including scripts and reference files (for example `README.md`, `references/关键词分类逻辑说明.md` and `references/分析角度和方法.md`).

It sits in Marketing & SEO, covering E-commerce operations. The repository describes itself as: Open-source Agent Skills for Amazon sellers: product research, feature validation, listing audits, ads search-term analysis, and CVR diagnostics. 亚马逊跨境电商 Skills。 The licence is MIT.

When your agent uses it

  • Tasks that involve E-commerce operations

Example prompts

  • “/zach-search-term-analyzer”

Requirements

  • Python 3
  • Pre-approved tools (allowed-tools): Read, Glob, Bash, Write, Edit, Grep

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. 绝不捏造数据:所有分析数据来自用户提供的报告原始文件,没有数据就说"暂无"
  2. 缺失≠零:转化份额缺失/全 0 的词单列 B0"数据不足",不参与象限判定,不得判为"转化差"
  3. 区分事实与推断:数据结论标「📊 数据事实」,策略建议标「💡 分析推断」
  4. 排名≠搜索量:搜索频率排名只表示相对位置
  5. 时效性:建议用最近 3-6 个月数据;强季节性产品参考上个旺季同期,且不同时段分开分析

What it can do on your machine

Read from SKILL.md and the folder at commit 5c790ea. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves these tools, so the agent can use them without asking each time:

    • Read
    • Glob
    • Bash
    • Write
    • Edit
    • Grep

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Ships 2 files in scripts/ (Python), which the agent can run.

    Shell commands in SKILL.md call:

    • python3
    • pip3

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md. Its commands use pip3, which can reach the network depending on how they are called.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Zach Search Term Analyzer loads about 1.4k tokens when it runs, and up to ~6.6k if it reads all its reference files. Until then it costs about 71 tokens; SKILL.md has 349 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~71
When it runs · the whole SKILL.md, loaded when a task matches
~1.4k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~6.6k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check: notes

The automated check noted patterns worth knowing about, such as sudo or a known installer.

  • NotePre-approves every shell command (allowed-tools: Bash)SKILL.md
    allowed-tools: Read, Glob, Bash, Write, Edit, Grep

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.

SKILL.md

The full file from zach22-1999/amazon-skills at commit 5c790ea, republished under its MIT licence (© zach22-1999). 349 words, ~1,373 tokens.

Download SKILL.mdSave it as .claude/skills/zach-search-term-analyzer/SKILL.md (or your agent's skills folder). This skill also uses 6 other files; get the full folder from GitHub.
name
zach-search-term-analyzer
description
分析 Amazon Brand Analytics 热门搜索词报告(Top Search Terms)。场景化框架:自家 ASIN 在/不在该词点击 TOP3 走完全不同的业务判断(存量经营 vs 市场进入),确定性脚本输出场景状态、市场结构象限与成交系数,直接对接广告分池和 Listing 关键词布局。 使用时机:拿到 Brand Analytics Top Search Terms(热门搜索词)报告后,做关键词策略、市场进入判断或自家词份额监控。 触发词:/zach-search-term-analyzer
allowed-tools
Read, Glob, Bash, Write, Edit, Grep
triggers
/zach-search-term-analyzer
benefits-from
zach-product-research
user-invocable
true
risk-level
low

Amazon Brand Analytics 搜索词分析(v3 场景化框架)

分析 Brand Analytics Top Search Terms(热门搜索词)报告(任何类目),按"自家 ASIN 在/不在点击 TOP3"做场景路由,输出市场结构判断与实操建议。


数据来源(⚠️ 重要区分)

本工具分析的是 Brand Analytics → Top Search Terms(热门搜索词) 报告,不是 PPC 搜索词报告;如果文件字段不包含下方必需字段,先停下确认报告类型。

Brand Analytics Top Search TermsPPC 搜索词报告
来源Seller Central → Brand Analytics广告后台 → SP/SB Campaign
数据范围全平台搜索词(与你的产品无关也能查)仅与你的广告触发相关的搜索词
核心指标搜索频率排名、点击份额、转化份额Impressions、Clicks、Spend、Sales、ACOS
适用场景市场分析、选品定位、Listing 关键词策略、自家词份额监控广告优化、出价调整、否定词管理

⚠️ 使用 Brand Analytics 需要完成品牌备案(Brand Registry)。PPC 搜索词报告请用 zach-search-term-report-analyzer。

报告口径速查(判读前必读)
口径内容
Search Frequency Rank全平台相对排名不是搜索量;#1 与 #2 可差数量级;跨类目/跨站点不可比
TOP3 商品该词下被点击最多的 3 个 ASIN(含广告位点击)——是"点击王"不是"转化王",转化最高的 ASIN 可能不在表里
点击份额 / 转化份额独立指标:买家可点 A 买 B,所以 TOP3 转化份额为 0/缺失是常见真实现象(转化分散到长尾或被脱敏),不是数据错误
成交系数转化份额 ÷ 点击份额 = 该 ASIN 转化率 ÷ 该词平均转化率;≥1 = Closer,<1 = 流量磁铁
粒度与滞后日/周/月/季可选,实战以周报为主;数据滞后约 T+3~T+7;低频词被脱敏不显示
定位边界ABA 代表热度流量,不必然代表市场需求全貌

数据诚信规则(⭐ 最高优先级)

  1. 绝不捏造数据:所有分析数据来自用户提供的报告原始文件,没有数据就说"暂无"
  2. 缺失≠零:转化份额缺失/全 0 的词单列 B0"数据不足",不参与象限判定,不得判为"转化差"
  3. 区分事实与推断:数据结论标「📊 数据事实」,策略建议标「💡 分析推断」
  4. 排名≠搜索量:搜索频率排名只表示相对位置
  5. 时效性:建议用最近 3-6 个月数据;强季节性产品参考上个旺季同期,且不同时段分开分析

场景框架(v3 核心)

场景路由
自家 ASIN ∈ 该词点击 TOP3 ?
├─ 是 → 场景 A:存量经营(看自家行 + 同词竞品行)
├─ 否 → 场景 B:市场进入(看 TOP3 合计的市场结构)
└─ 未提供自家 ASIN → 全部场景 B,报告显著标注"仅市场视角"
场景 A:自家在 TOP3(防守/收割视角)
状态判定(默认阈值)动作
A1 收割词自家成交系数 ≥ 1.0防守+放量:加预算、防御性投放、盯竞品进入
A2 漏水词自家点击份额 − 转化份额 > 4pt先修详情页再抬价:价格/评价/主图/A+,用 SQP 定位漏斗卡点
A4 份额预警曾在 TOP3、最新一期掉出(或点击份额连续下滑)排查排名/价格/断货/新竞品
A5 平衡词介于两者之间维持现状,周度跟踪

附加信号:同词 TOP3 内竞品成交系数 <1 → 截流机会(SP/SD 定向+压价)。

场景 B:自家不在 TOP3(进攻/进入视角)

两轴:点击集中度 = SUM(TOP3 点击份额);头部满足度 = SUM(转化份额) ÷ SUM(点击份额):

象限判定(默认阈值)结构解读动作
B1 机会词集中度 <50% 且 满足度 <1.0点击分散且头部接不住需求,转化流向 TOP3 之外优先级最高:产品能接住意图则优先投放+进 Listing;先核对 TOP3 属性一致性
B2 常规竞争词集中度 <50% 且 满足度 ≥1.0蛋糕未整合、头部转化健康可进:常规差异化+正常出价测试
B3 头部满足词集中度 ≥50% 且 满足度 ≥1.0头部垄断且高效满足市场避其锋芒:不正面竞价,找相邻长尾切入
B4 伏击词集中度 ≥50% 且 满足度 <1.0头部霸点击但买家买了别家伏击:竞品定向+压价,用转化力偷单,不打点击战
B0 数据不足转化数据缺失/分散/脱敏无法判定头部满足度不判定;转 SQP/广告数据验证

附加信号:垄断红线(点击或转化集中度 ≥70%);蓝海信号(SFR ≥20万 且 TOP3 份额 ≥60%,未开发利基)。

Show full SKILL.md (146 more words)Show less
SFR 五级分层(预算量级标签,不参与象限判定)

T1 核心大词(≤1万,排名用)|T2 次核心(1-2万)|T3 中量词(2-5万)|T4 中长尾(5-10万,ROI 导向)|T5 长尾(>10万,追 ACOS)

全部阈值为多源实战经验默认值,可通过脚本参数按类目校准;判定标准与出处见 references/关键词分类逻辑说明.md。


执行步骤

  1. 识别 CSV 文件 - 查找当前目录或指定目录下的搜索词报告
  2. 确定自家 ASIN 清单(场景路由) - 让用户提供自家 ASIN 清单;拿不到时明确告知"全部按场景 B 市场视角分析"再继续,不要静默跳过
  3. 运行唯一分析引擎 - 使用脚本执行完整分析,禁止临时手写替代:
    bash
    python3 skills/zach-search-term-analyzer/scripts/analyze_search_terms.py <报告目录> \
      --own-asins "B0XXXXXXXX,B0YYYYYYYY"   # 或 --own-asins-file <清单文件>
    • 跨品类可加 --category-lexicon <品类词表.json>(audience_words / scene_words / attribute_words 三个可选字符串数组)
    • 类目校准阈值:--click-conc-concentrated、--monopoly-redline、--coefficient-threshold、--own-gap-points、--sfr-tiers 等
  4. (可选)语义注解 pass - 脚本的关键词标签只是词面词典初筛;AI 助手可对 TOP 200 搜索词补充买家意图注解(谁在买/什么场景/什么任务),注解只做增量补充,不筛除、不重排、不改动脚本的量化分类
  5. 解读报告 - 按场景框架给出投放分池与 Listing 布局建议;⚠️ 否定词不由本报告自动生成——否词决策由自家 PPC 搜索词报告驱动

输出文件

analysis_reports/ 目录:

文件内容
01_品牌竞争分析.csv/.md品牌 TOP3 位置上榜频次(⚠️ 非市场销售份额)
02_类别趋势分析.csv/.md类别分布与跨类目机会
03_搜索词热度分析.csv/.md ⭐⭐场景化分类核心产物:场景/状态/集中度/满足度/红线/蓝海/自家份额
04_词频统计分析.xlsx/.md ⭐单词+双词短语(去重计数;短语只取真实相邻组合)
05_竞争格局分析.csv/.md点击 TOP3 商品层(自家 ★ 标记)
06_成交系数分析.csv/.mdper-ASIN 成交系数:自家自诊+截流目标+逆向学习对象
07_时间序列分析.csv/.md分期概览+核心词趋势(多期时含 核心关键词趋势.csv/.png)

报告格式要求

  • CSV 文件(UTF-8 编码),支持多期报告;同一(搜索词, 报告日期)跨文件重复自动去重;份额字段兼容数值与 12.34% 字符串
  • 必需字段:搜索频率排名、搜索词、报告日期、点击量最高的商品 #1/#2/#3(ASIN/点击份额/转化份额);品牌/类别字段缺失时对应维度出空占位报告(部分 ERP 导出如领星不含品牌字段)

实操建议示例

🧭 场景 A(自家 ASIN 已提供):
🛡️ wireless speaker waterproof(A1收割词,自家系数1.3)→ 加预算防守
🔧 bluetooth speaker(A2漏水词,点击12.8% vs 转化6.1%)→ 先修详情页再抬价
🎯 同词竞品 B0XXXXXXXX 系数 0.4 → SP 商品定向截流

🧭 场景 B(市场进入):
🌊 speaker with lights(B1机会词,集中度28%、满足度0.6)→ 属性一致则优先投放+进标题
🥷 party speaker(B4伏击词,集中度61%、满足度0.5)→ 竞品定向偷单,不打点击战
⛔ jbl speaker(B3头部满足词+垄断红线)→ 避其锋芒找长尾
❓ karaoke machine kids(B0数据不足)→ 转 SQP/广告数据验证

本地参考

  • references/关键词分类逻辑说明.md — 场景框架完整判定标准、阈值依据与来源
  • references/字段说明.md — 报告字段口径与陷阱
  • references/分析角度和方法.md — 7 维度分析方法与实操应用
  • scripts/analyze_search_terms.py — 唯一分析引擎(v3.0)

依赖环境

  • Python 3.8+;依赖检查:
    bash
    python3 -c "import pandas, numpy, matplotlib, seaborn, openpyxl"
  • 缺失时:pip3 install -r skills/zach-search-term-analyzer/scripts/requirements.txt

风险与边界

  • risk-level: low — 纯本地分析,不涉及任何账号操作或数据写入;自家 ASIN 清单只用于本地路由计算
  • 本报告的所有判断都是先验:B1 的"外流可接"、A2 的"漏水原因",最终以 SQP(自家漏斗份额)与 PPC 数据(实际 CVR/ACOS)验证

完成后

报告完成状态:DONE / DONE_WITH_CONCERNS / BLOCKED / NEEDS_CONTEXT

© zach22-1999, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 6 other files (scripts, references) in skills/zach-search-term-analyzer of zach22-1999/amazon-skills.

  • SKILL.md
  • README.md
  • references/关键词分类逻辑说明.md
  • references/分析角度和方法.md
  • references/字段说明.md
  • scripts/analyze_search_terms.py
  • scripts/requirements.txt

Open the folder on GitHubat commit 5c790ea

Compare with similar skills

Zach Search Term Analyzer next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

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Submit Product Directories V2 Qualityflaqai/backlink_skills756—~2.2kAutomated safety check: PassMIT
Sif Amazon Researchliangdabiao/amazon-sorftime-research-MCP-skill959—~1kAutomated safety check: PassNone
E-commerce SEO AnalysisAgriciDaniel/claude-seo19k—~3.7kAutomated safety check: PassMIT
Shopifythatrebeccarae/claude-marketing161—~2.4kAutomated safety check: NotesMIT

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  • Zach Seller Skill Creator

    zach22-1999/amazon-skills

    亚马逊卖家专用的 skill 创建器(中文)。当用户想把一个亚马逊运营/自媒体/日常工作流程变成可复用的 skill 时使用。触发场景包括但不限于:用户说"我想做一个 skill""把这个流程变成 skill""帮我写个自动化""优化我已有的 skill""给这个工作流做个自动化",即使用户没用"skill"这个词,只要在描述"以后每次都这样做"的重复性工作时也应触发。本 skill…

    209 GitHub starsUsed in 1 repo~3.9k tokens
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  • Zach Feature Demand Validator

    zach22-1999/amazon-skills

    功能需求真伪验证器。用三维数据(Review/关键词/社区)验证微创新是否真实需求. An agent skill from zach22-1999/amazon-skills.

    209 GitHub starsUsed in 1 repo~2.3k tokens
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  • Zach Search Term Report Analyzer

    zach22-1999/amazon-skills

    分析 Amazon Ads SP / SB / SD 搜索词报告。确定性脚本负责清洗、时间窗聚合、词根聚类和决策计算,AI 助手或人工负责词根级语义分类;通过词根继承减少长尾词的待判定比例,输出 Markdown、CSV、HTML 和 JSON 六类结果。

    209 GitHub stars~1.1k tokensUpdated 1 mo ago
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  • Zach Sif Cvr Threshold Analyzer

    zach22-1999/amazon-skills

    基于领星 ASIN 360 或同类日业务报表,以及用户自己 SIF MCP 导出的日级关键词自然排名 JSON,回测 CVR 与核心词/稳定词自然排名波动的关系,并输出观察线、危险线、广告 CVR 确认线。

    209 GitHub starsUsed in 1 repo~982 tokens
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  • Zach Product Research

    zach22-1999/amazon-skills

    基于Sorftime MCP的选品分析,发现高潜力市场机会、多维度属性标注与交叉分析、验证竞争格局、测算投入产出、输出Go/No-Go决策与选品报告。

    209 GitHub starsUsed in 1 repo~9.6k tokens
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  • Zach Listing Health Checker

    zach22-1999/amazon-skills

    以真实消费者视角检查亚马逊Listing健康状态。通过网页抓取模拟消费者浏览体验, 检查页面可见性、价格、卖家信息、购物车、配送、类目节点、排名、差评等关键指标, 并验证关键词搜索可见性。使用时机:新品上架后验收、日常巡检、排查Listing异常。

    209 GitHub starsUsed in 1 repo~2.5k tokens
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Questions about Zach Search Term Analyzer

What does Zach Search Term Analyzer do?

分析 Amazon Brand Analytics 热门搜索词报告(Top Search Terms)。场景化框架:自家 ASIN 在/不在该词点击 TOP3 走完全不同的业务判断(存量经营 vs 市场进入),确定性脚本输出场景状态、市场结构象限与成交系数,直接对接广告分池和 Listing 关键词布局。. Zach Search Term Analyzer is an agent skill from zach22-1999/amazon-skills.

When should I use Zach Search Term Analyzer?

Zach Search Term Analyzer fits situations like: tasks that involve E-commerce operations.

How do I install Zach Search Term Analyzer in Claude Code?

Run `npx skills add zach22-1999/amazon-skills --skill zach-search-term-analyzer -a claude-code`. Or copy the skill folder (skills/zach-search-term-analyzer in zach22-1999/amazon-skills) into .claude/skills/zach-search-term-analyzer in your project. Claude Code loads it when a task matches its description.

How do I install Zach Search Term Analyzer in Codex?

Run `npx skills add zach22-1999/amazon-skills --skill zach-search-term-analyzer -a codex`. Or copy the skill folder (skills/zach-search-term-analyzer in zach22-1999/amazon-skills) into .agents/skills/zach-search-term-analyzer in your project. Codex loads it when a task matches its description.

Can I use Zach Search Term Analyzer in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add zach22-1999/amazon-skills --skill zach-search-term-analyzer -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/zach-search-term-analyzer, .gemini/skills/zach-search-term-analyzer, .github/skills/zach-search-term-analyzer and .opencode/skills/zach-search-term-analyzer in your project.

What does Zach Search Term Analyzer need to run?

Going by SKILL.md and its folder, Zach Search Term Analyzer needs Python for the scripts in its folder and the command-line tools its instructions call (python3 and pip3). Our summary lists: Python 3. Its frontmatter pre-approves these tools: Read, Glob, Bash, Write, Edit, Grep.

Does Zach Search Term Analyzer access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Zach Search Term Analyzer safe to install?

Our automated static check of SKILL.md found notes only (pre-approves every shell command (allowed-tools: bash)), nothing it rates as a warning. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.

What licence does Zach Search Term Analyzer use?

Zach Search Term Analyzer is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Zach Search Term Analyzer use?

About 1.4k tokens (SKILL.md is roughly 5.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 5.3k tokens, read only when the agent opens those files.

What are the alternatives to Zach Search Term Analyzer?

Skills that share tags, products or a category with Zach Search Term Analyzer: Amazon Listing Competitor Analysis (browser-act/skills, 6.1k stars), Submit Product Directories V2 Quality (flaqai/backlink_skills, 756 stars), Sif Amazon Research (liangdabiao/amazon-sorftime-research-MCP-skill, 959 stars) and E-commerce SEO Analysis (AgriciDaniel/claude-seo, 19k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Zach Search Term Analyzer?

zach22-1999 (a GitHub user) maintains it in zach22-1999/amazon-skills, which has 209 GitHub stars. The repository holds 7 skills in this directory. The repository was last updated on August 20, 2026.

Source: zach22-1999/amazon-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.