Marketing Plan
Nexus-JPF/note-companion
When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product.
Align phases with GTM strategy, persona tiers, and KPI targets
Install Gtm Alignment
$ npx skills add WellApp-ai/Well --skill gtm-alignment -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install WellApp-ai/Well gtm-alignment --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/WellApp-ai/Well.git skills-src && mkdir -p .claude/skills && cp -r skills-src/cursor-rules/skills/gtm-alignment .claude/skills/gtm-alignment && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "gtm-alignment" agent skill from https://github.com/WellApp-ai/Well/tree/main/cursor-rules/skills/gtm-alignment into .claude/skills/gtm-alignment/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-alignment", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/WellApp-ai/Well/tree/main/cursor-rules/skills/gtm-alignmentType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add WellApp-ai/Well --skill gtm-alignment -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install WellApp-ai/Well gtm-alignment --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/WellApp-ai/Well.git skills-src && mkdir -p .agents/skills && cp -r skills-src/cursor-rules/skills/gtm-alignment .agents/skills/gtm-alignment && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "gtm-alignment" agent skill from https://github.com/WellApp-ai/Well/tree/main/cursor-rules/skills/gtm-alignment into .agents/skills/gtm-alignment/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-alignment", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add WellApp-ai/Well --skill gtm-alignment -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install WellApp-ai/Well gtm-alignment --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/WellApp-ai/Well.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/cursor-rules/skills/gtm-alignment .cursor/skills/gtm-alignment && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "gtm-alignment" agent skill from https://github.com/WellApp-ai/Well/tree/main/cursor-rules/skills/gtm-alignment into .cursor/skills/gtm-alignment/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-alignment", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/WellApp-ai/Well.git --path cursor-rules/skills/gtm-alignment--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add WellApp-ai/Well --skill gtm-alignment -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install WellApp-ai/Well gtm-alignment --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/WellApp-ai/Well.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/cursor-rules/skills/gtm-alignment .gemini/skills/gtm-alignment && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "gtm-alignment" agent skill from https://github.com/WellApp-ai/Well/tree/main/cursor-rules/skills/gtm-alignment into .gemini/skills/gtm-alignment/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-alignment", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install WellApp-ai/Well gtm-alignmentInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add WellApp-ai/Well --skill gtm-alignment -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/WellApp-ai/Well.git skills-src && mkdir -p .github/skills && cp -r skills-src/cursor-rules/skills/gtm-alignment .github/skills/gtm-alignment && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "gtm-alignment" agent skill from https://github.com/WellApp-ai/Well/tree/main/cursor-rules/skills/gtm-alignment into .github/skills/gtm-alignment/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-alignment", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add WellApp-ai/Well --skill gtm-alignment -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install WellApp-ai/Well gtm-alignment --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/WellApp-ai/Well.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/cursor-rules/skills/gtm-alignment .opencode/skills/gtm-alignment && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "gtm-alignment" agent skill from https://github.com/WellApp-ai/Well/tree/main/cursor-rules/skills/gtm-alignment into .opencode/skills/gtm-alignment/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-alignment", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
gtm-alignment- GitHub stars
- 345
- Token cost
- ~1.6k tokens
- SKILL.md length
- 489 words
- Files
- 1
- Skills in repo
- 36
- Repo updated
- First seen
- Licence
- MIT
At a glance
Align phases with GTM strategy, persona tiers, and KPI targets
- Works in 7 steps: Fetch Persona Tiers (REQUIRED) → Fetch GTM Strategy (REQUIRED) → Map Slices to Personas → …
- Tasks that involve Go-to-market strategy
- SKILL.md covers When to Use, Notion Database IDs, Instructions and Output Format, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Gtm Alignment is an agent skill from WellApp-ai/Well. Align phases with GTM strategy, persona tiers, and KPI targets
Its SKILL.md is about 1.6k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Go-to-market strategy. It works with Notion. The repository describes itself as: No more Sundays on Finance. We build the infrastructure that retrieves, processes, and routes your financial and business data to your FinOps stack, so founders can ship, not… The licence is MIT.
When your agent uses it
- Tasks that involve Go-to-market strategy
Example prompts
- “/gtm-alignment”
Workflow steps
7 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit c740217. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Gtm Alignment loads about 1.6k tokens when it runs. Until then it costs about 19 tokens; SKILL.md has 489 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from WellApp-ai/Well at commit c740217, republished under its MIT licence (© WellApp-ai). 489 words, ~1,583 tokens.
Download SKILL.mdSave it as
.claude/skills/gtm-alignment/SKILL.md (or your agent's skills folder).- name
- gtm-alignment
- description
- Align phases with GTM strategy, persona tiers, and KPI targets
GTM Alignment Skill
Ensure implementation phasing aligns with go-to-market strategy by validating against persona tiers and estimating business value from KPI database.
CRITICAL: This skill MUST fetch real data from Notion. Do NOT make up personas or GTM tiers.
When to Use
- During Ask mode Phase 2 (CONVERGE), after dependency-mapping
- When prioritizing between equally-risky slices
- Before finalizing phase order
Notion Database IDs
| Database | ID | Purpose |
|---|---|---|
| Persona DB | 2b1c4d5e-7bea-80ee-85c2-fb96dfdcf98b | Persona tiers, RICE scores, characteristics |
| GTM Strategy | 2b2c4d5e-7bea-809d-8c49-cc6b443738df | Positioning, messaging, segments |
Note: If API-query-data-source fails, use API-post-search with query "Persona" as fallback.
Instructions
Phase 1: Fetch Persona Tiers (REQUIRED)
Primary method - Query database:
CallMcpTool:
server: user-notion
toolName: API-query-data-source
arguments: {"data_source_id": "2b1c4d5e-7bea-80ee-85c2-fb96dfdcf98b"}Fallback method - Search (if query fails):
CallMcpTool:
server: user-notion
toolName: API-post-search
arguments: {"query": "Persona"}STOP if BOTH methods fail. Report error and do not proceed with made-up data.
Extract from Persona DB:
- Persona name (title)
- RICE score (for prioritization)
- Goals, Pain points, Background
- Market segments
Build Tier Priority Table (sorted by RICE score):
| Tier | Persona | RICE Score | Key Traits |
|---|---|---|---|
| T1 | [Highest RICE from Notion] | [Score] | [Goals/Pain points] |
| T2 | [Second RICE from Notion] | [Score] | [Goals/Pain points] |
| T3 | [Third RICE from Notion] | [Score] | [Goals/Pain points] |
Evidence required: Show persona names and RICE scores from Notion
Phase 2: Fetch GTM Strategy (REQUIRED)
Primary method - Query database:
CallMcpTool:
server: user-notion
toolName: API-query-data-source
arguments: {"data_source_id": "2b2c4d5e-7bea-809d-8c49-cc6b443738df"}Fallback method - Search (if query fails):
CallMcpTool:
server: user-notion
toolName: API-post-search
arguments: {"query": "GTM Strategy"}STOP if BOTH methods fail. Report error and do not proceed with made-up data.
Extract from GTM Strategy:
- Current positioning statement
- Key differentiators vs. competitors
- Priority segments/verticals
- Messaging themes
Evidence required: Show positioning statement excerpt from Notion
Phase 3: Map Slices to Personas
Using the ACTUAL persona data from Phase 1, map each slice to the persona it serves:
| Slice | Serves Persona | Tier | Why |
|---|---|---|---|
| [Slice name] | [Persona from Notion] | T1/T2/T3 | [Rationale] |
Phase 4: Calculate GTM Score
GTM Score = (TierPriority x 3) + AnnouncementPotential
Where:
- TierPriority: T1=3, T2=2, T3=1, None=0
- AnnouncementPotential: Yes=2, Partial=1, No=0Phase 4: Calculate GTM Score
GTM Score = (TierPriority x 3) + ValueScore + AnnouncementPotential
Where:
- TierPriority: T1=3, T2=2, T3=1, None=0
- ValueScore: Critical=3, High=2, Medium=1, Low=0
- AnnouncementPotential: Yes=2, Partial=1, No=0Show full SKILL.md (206 more words)Show less
Phase 5: Map Phases to Personas
| Phase | Serves Tier | Persona | Features Included | Can Announce? |
|---|---|---|---|---|
| 1 | T1 | [Primary] | [Slice list] | Yes/No |
| 2 | T1, T2 | [Primary, Secondary] | [Slice list] | Yes/No |
| 3 | All | All personas | [Slice list] | Yes (Full Launch) |
Rule: Each phase should fully serve at least one persona tier.
Phase 6: Reconcile with Risk Order
If GTM Score conflicts with Risk Score (from dependency-mapping):
| Scenario | Resolution |
|---|---|
| High GTM + High Risk | Split slice into MVP + Full (reduce risk, keep GTM priority) |
| High GTM + Low Risk | Prioritize (move earlier in sequence) |
| Low GTM + Low Risk | Keep in risk-based position |
| Low GTM + High Risk | Defer (move later in sequence) |
Document conflicts for checkpoint:
CONFLICT DETECTED:
- Risk order: #1.1 -> #1.2 -> #2.1 -> #2.2
- GTM order: #2.2 -> #1.1 -> #1.2 -> #2.1 (Invite flow is T1 priority)
RESOLUTION OPTIONS:
- Option A: Accept risk, prioritize GTM (ship #2.2 first)
- Option B: Split #2.2 into MVP + Full (ship #2.2-MVP in Phase 1)
- Option C: Ship #1.1 first, fast-follow with #2.2 (compromise)Output Format
Include evidence of Notion fetch in output:
## GTM Alignment
### Data Sources (REQUIRED)
| Source | Status | Evidence |
|--------|--------|----------|
| Personas DB | ✓ Fetched | [N] records from `2b2c4d5e...` |
| GTM Strategy DB | ✓ Fetched | Positioning: "[first 50 chars...]" |
### Persona Tiers (from Notion)
| Tier | Persona | Characteristics |
|------|---------|-----------------|
| T1 | [From Notion] | [From Notion] |
| T2 | [From Notion] | [From Notion] |
### Strategy Fit
- Positioning: [From Notion GTM Strategy]
- Messaging: [Key message this enables]
- Differentiator: [Competitive advantage]
### Persona Coverage
| Phase | Serves Tier | Persona | Can Announce? |
|-------|-------------|---------|---------------|
| 1 | T1 | [Persona from Notion] | Yes/No |
| 2 | T1, T2 | [Personas from Notion] | Yes/No |
### Conflicts & Resolutions
| Conflict | Risk Order | GTM Order | Resolution |
|----------|------------|-----------|------------|
| [Description] | [Sequence] | [Sequence] | [Chosen option] |Validation Checkpoint
Before proceeding, verify:
- Personas DB queried successfully (not made up)
- GTM Strategy DB queried successfully (not made up)
- Each slice mapped to a real persona from Notion
- Evidence shown in output (record counts, positioning excerpt)
If any query fails: STOP and report the error. Do NOT proceed with invented data.
Invocation
Invoke manually with "use gtm-alignment skill" or follow Ask mode Phase 2 (CONVERGE) which references this skill.
Related Skills
dependency-mapping- Run before GTM alignmentproblem-framing- Provides persona contextphasing- Uses GTM scores for final ordering
© WellApp-ai, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in cursor-rules/skills/gtm-alignment of WellApp-ai/Well.
Open the folder on GitHubat commit c740217
Compare with similar skills
Gtm Alignment next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Gtm Alignment this skillWellApp-ai/Well | 345 | — | ~1.6k | Automated safety check: Pass | MIT | |
| Marketing PlanNexus-JPF/note-companion | 870 | 5 repos | ~5.2k | Automated safety check: Pass | MIT | |
| Qualify LeadsOthmane-Khadri/YALC-the-GTM-operating-system | 317 | — | ~1.4k | Automated safety check: Notes | MIT | |
| Lead Magnetscoreyhaines31/marketingskills | 54k | 5 repos | ~2.8k | Automated safety check: Pass | MIT | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT |
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Related
Works with
Categories
Questions about Gtm Alignment
What does Gtm Alignment do?
Align phases with GTM strategy, persona tiers, and KPI targets. Gtm Alignment is an agent skill from WellApp-ai/Well.
When should I use Gtm Alignment?
Gtm Alignment fits situations like: tasks that involve Go-to-market strategy.
How do I install Gtm Alignment in Claude Code?
Run `npx skills add WellApp-ai/Well --skill gtm-alignment -a claude-code`. Or copy the skill folder (cursor-rules/skills/gtm-alignment in WellApp-ai/Well) into .claude/skills/gtm-alignment in your project. Claude Code loads it when a task matches its description.
How do I install Gtm Alignment in Codex?
Run `npx skills add WellApp-ai/Well --skill gtm-alignment -a codex`. Or copy the skill folder (cursor-rules/skills/gtm-alignment in WellApp-ai/Well) into .agents/skills/gtm-alignment in your project. Codex loads it when a task matches its description.
Can I use Gtm Alignment in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add WellApp-ai/Well --skill gtm-alignment -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/gtm-alignment, .gemini/skills/gtm-alignment, .github/skills/gtm-alignment and .opencode/skills/gtm-alignment in your project.
What does Gtm Alignment need to run?
SKILL.md names no scripts, command-line tools or credentials: Gtm Alignment is instructions for the agent only.
Does Gtm Alignment access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Gtm Alignment safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Gtm Alignment use?
Gtm Alignment is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Gtm Alignment use?
About 1.6k tokens (SKILL.md is roughly 6.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Gtm Alignment?
Skills that share tags, products or a category with Gtm Alignment: Marketing Plan (Nexus-JPF/note-companion, 870 stars), Qualify Leads (Othmane-Khadri/YALC-the-GTM-operating-system, 317 stars), Lead Magnets (coreyhaines31/marketingskills, 54k stars) and Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Gtm Alignment?
WellApp-ai (a GitHub organization) maintains it in WellApp-ai/Well, which has 345 GitHub stars. The repository holds 36 skills in this directory. The repository was last updated on October 7, 2026.
Source: WellApp-ai/Well on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.