Brand Voice Guide
luongnv89/claude-howto
Ensure all communication matches brand voice and tone guidelines. Use when creating marketing copy, customer communications, public-facing content, or when…
A skill your agent uses when writing Xiaohongshu post content body, creating engaging captions, developing brand voice, or writing product descriptions and recommendations
Install Copywriting Skills
$ npx skills add vivy-yi/xiaohongshu-skills --skill copywriting-skills -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install vivy-yi/xiaohongshu-skills copywriting-skills --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/vivy-yi/xiaohongshu-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/'skills/01-内容创作/copywriting-skills' .claude/skills/copywriting-skills && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "copywriting-skills" agent skill from https://github.com/vivy-yi/xiaohongshu-skills/tree/main/skills/01-%E5%86%85%E5%AE%B9%E5%88%9B%E4%BD%9C/copywriting-skills into .claude/skills/copywriting-skills/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "copywriting-skills", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/vivy-yi/xiaohongshu-skills/tree/main/skills/01-%E5%86%85%E5%AE%B9%E5%88%9B%E4%BD%9C/copywriting-skillsType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add vivy-yi/xiaohongshu-skills --skill copywriting-skills -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install vivy-yi/xiaohongshu-skills copywriting-skills --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/vivy-yi/xiaohongshu-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/'skills/01-内容创作/copywriting-skills' .agents/skills/copywriting-skills && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "copywriting-skills" agent skill from https://github.com/vivy-yi/xiaohongshu-skills/tree/main/skills/01-%E5%86%85%E5%AE%B9%E5%88%9B%E4%BD%9C/copywriting-skills into .agents/skills/copywriting-skills/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "copywriting-skills", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add vivy-yi/xiaohongshu-skills --skill copywriting-skills -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install vivy-yi/xiaohongshu-skills copywriting-skills --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/vivy-yi/xiaohongshu-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/'skills/01-内容创作/copywriting-skills' .cursor/skills/copywriting-skills && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "copywriting-skills" agent skill from https://github.com/vivy-yi/xiaohongshu-skills/tree/main/skills/01-%E5%86%85%E5%AE%B9%E5%88%9B%E4%BD%9C/copywriting-skills into .cursor/skills/copywriting-skills/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "copywriting-skills", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/vivy-yi/xiaohongshu-skills.git --path 'skills/01-内容创作/copywriting-skills'--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add vivy-yi/xiaohongshu-skills --skill copywriting-skills -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install vivy-yi/xiaohongshu-skills copywriting-skills --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/vivy-yi/xiaohongshu-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/'skills/01-内容创作/copywriting-skills' .gemini/skills/copywriting-skills && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "copywriting-skills" agent skill from https://github.com/vivy-yi/xiaohongshu-skills/tree/main/skills/01-%E5%86%85%E5%AE%B9%E5%88%9B%E4%BD%9C/copywriting-skills into .gemini/skills/copywriting-skills/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "copywriting-skills", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install vivy-yi/xiaohongshu-skills copywriting-skillsInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add vivy-yi/xiaohongshu-skills --skill copywriting-skills -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/vivy-yi/xiaohongshu-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/'skills/01-内容创作/copywriting-skills' .github/skills/copywriting-skills && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "copywriting-skills" agent skill from https://github.com/vivy-yi/xiaohongshu-skills/tree/main/skills/01-%E5%86%85%E5%AE%B9%E5%88%9B%E4%BD%9C/copywriting-skills into .github/skills/copywriting-skills/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "copywriting-skills", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add vivy-yi/xiaohongshu-skills --skill copywriting-skills -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install vivy-yi/xiaohongshu-skills copywriting-skills --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/vivy-yi/xiaohongshu-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/'skills/01-内容创作/copywriting-skills' .opencode/skills/copywriting-skills && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "copywriting-skills" agent skill from https://github.com/vivy-yi/xiaohongshu-skills/tree/main/skills/01-%E5%86%85%E5%AE%B9%E5%88%9B%E4%BD%9C/copywriting-skills into .opencode/skills/copywriting-skills/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "copywriting-skills", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
copywriting-skills- GitHub stars
- 481
- Token cost
- ~932 tokens
- SKILL.md length
- 344 words
- Files
- 1
- Skills in repo
- 123
- Repo updated
- First seen
- Licence
- None found
At a glance
A skill your agent uses when writing Xiaohongshu post content body, creating engaging captions, developing brand voice, or writing product descriptions and recommendations
- Works in 6 steps: Write Compelling Opening Hook → Use Conversational Tone → Structure Content Clearly → …
- Writing Xiaohongshu post content body
- SKILL.md covers Overview, When to Use, Core Pattern and Quick Reference, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Copywriting Skills is an agent skill from vivy-yi/xiaohongshu-skills. Use when writing Xiaohongshu post content body, creating engaging captions, developing brand voice, or writing product descriptions and recommendations
Its SKILL.md is about 930 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Writing & Content, covering Copywriting and Brand voice and tone. It works with Xiaohongshu. The repository describes itself as: 139个完整的小红书运营技能 - Claude Code 技能插件系统。覆盖内容创作、账号运营、互动运营、数据分析、电商转化、平台规则、工具生态、营销推广、增长策略9大分类。
When your agent uses it
- Writing Xiaohongshu post content body
- Creating engaging captions
- Developing brand voice
- Writing product descriptions and recommendations
Example prompts
- “/copywriting-skills”
Workflow steps
6 steps, taken from the step headings in SKILL.md.
- Write Compelling Opening Hook
- Use Conversational Tone
- Structure Content Clearly
- Add Authentic Details
- Create Emotional Connection
- End With Clear CTA
What it can do on your machine
Read from SKILL.md and the folder at commit b42ff69. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Copywriting Skills loads about 932 tokens when it runs. Until then it costs about 43 tokens; SKILL.md has 344 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Without a licence we can't republish the file, so here is its outline and opening line. It has 344 words (~932 tokens).
“Copywriting is writing engaging, authentic, and valuable content that resonates with your Xiaohongshu audience, using conversational tone, emotional connection, and clear structure to drive engagement and action.”
- name
- copywriting-skills
Files
Just SKILL.md in skills/01-内容创作/copywriting-skills of vivy-yi/xiaohongshu-skills.
Open the folder on GitHubat commit b42ff69
Compare with similar skills
Copywriting Skills next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Copywriting Skills this skillvivy-yi/xiaohongshu-skills | 481 | — | ~932 | Automated safety check: Pass | None | |
| Brand Voice Guideluongnv89/claude-howto | 42k | — | ~609 | Automated safety check: Pass | MIT | |
| Ralph Copywritermuratcankoylan/ralph-wiggum-marketer | 778 | — | ~2.4k | Automated safety check: Pass | None | |
| Business Insight Essay Writerliangdabiao/liurun-bookwriter-skills | 277 | — | ~2.5k | Automated safety check: Pass | MIT | |
| Anti Vibe Writingweijt606/anti-vibe-writing | 120 | — | ~3.9k | Automated safety check: Pass | MIT | |
| Benchmark Copy Rewriteatian-create/lingzao-skill | 296 | — | ~493 | Automated safety check: Pass | MIT-0 |
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Related
Works with
Categories
Questions about Copywriting Skills
What does Copywriting Skills do?
A skill your agent uses when writing Xiaohongshu post content body, creating engaging captions, developing brand voice, or writing product descriptions and recommendations. Copywriting Skills is an agent skill from vivy-yi/xiaohongshu-skills.
When should I use Copywriting Skills?
Copywriting Skills fits situations like: writing Xiaohongshu post content body; creating engaging captions; developing brand voice; writing product descriptions and recommendations.
How do I install Copywriting Skills in Claude Code?
Run `npx skills add vivy-yi/xiaohongshu-skills --skill copywriting-skills -a claude-code`. Or copy the skill folder (skills/01-内容创作/copywriting-skills in vivy-yi/xiaohongshu-skills) into .claude/skills/copywriting-skills in your project. Claude Code loads it when a task matches its description.
How do I install Copywriting Skills in Codex?
Run `npx skills add vivy-yi/xiaohongshu-skills --skill copywriting-skills -a codex`. Or copy the skill folder (skills/01-内容创作/copywriting-skills in vivy-yi/xiaohongshu-skills) into .agents/skills/copywriting-skills in your project. Codex loads it when a task matches its description.
Can I use Copywriting Skills in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add vivy-yi/xiaohongshu-skills --skill copywriting-skills -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/copywriting-skills, .gemini/skills/copywriting-skills, .github/skills/copywriting-skills and .opencode/skills/copywriting-skills in your project.
What does Copywriting Skills need to run?
SKILL.md names no scripts, command-line tools or credentials: Copywriting Skills is instructions for the agent only.
Does Copywriting Skills access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Copywriting Skills safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Copywriting Skills use?
No licence was found for Copywriting Skills or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.
How many tokens does Copywriting Skills use?
About 932 tokens (SKILL.md is roughly 3.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Copywriting Skills?
Skills that share tags, products or a category with Copywriting Skills: Brand Voice Guide (luongnv89/claude-howto, 42k stars), Ralph Copywriter (muratcankoylan/ralph-wiggum-marketer, 778 stars), Business Insight Essay Writer (liangdabiao/liurun-bookwriter-skills, 277 stars) and Anti Vibe Writing (weijt606/anti-vibe-writing, 120 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Copywriting Skills?
vivy-yi (a GitHub user) maintains it in vivy-yi/xiaohongshu-skills, which has 481 GitHub stars. The repository holds 123 skills in this directory. The repository was last updated on January 23, 2026.
Source: vivy-yi/xiaohongshu-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.