SEO Content Brief Generator
AgriciDaniel/claude-seo
Builds research-backed SEO content briefs with competitor scoring, per-section word counts and page-type templates, for new pages or improving existing ones.
A skill your agent uses when analyzing competing Xiaohongshu accounts, learning from successful creators in your niche, identifying content gaps and differentiation opportunities, benchmarking…
Install Competitor Analysis
$ npx skills add vivy-yi/xiaohongshu-skills --skill competitor-analysis -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install vivy-yi/xiaohongshu-skills competitor-analysis --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/vivy-yi/xiaohongshu-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/'skills/03-数据分析/competitor-analysis' .claude/skills/competitor-analysis && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "competitor-analysis" agent skill from https://github.com/vivy-yi/xiaohongshu-skills/tree/main/skills/03-%E6%95%B0%E6%8D%AE%E5%88%86%E6%9E%90/competitor-analysis into .claude/skills/competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-analysis", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/vivy-yi/xiaohongshu-skills/tree/main/skills/03-%E6%95%B0%E6%8D%AE%E5%88%86%E6%9E%90/competitor-analysisType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add vivy-yi/xiaohongshu-skills --skill competitor-analysis -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install vivy-yi/xiaohongshu-skills competitor-analysis --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/vivy-yi/xiaohongshu-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/'skills/03-数据分析/competitor-analysis' .agents/skills/competitor-analysis && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "competitor-analysis" agent skill from https://github.com/vivy-yi/xiaohongshu-skills/tree/main/skills/03-%E6%95%B0%E6%8D%AE%E5%88%86%E6%9E%90/competitor-analysis into .agents/skills/competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-analysis", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add vivy-yi/xiaohongshu-skills --skill competitor-analysis -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install vivy-yi/xiaohongshu-skills competitor-analysis --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/vivy-yi/xiaohongshu-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/'skills/03-数据分析/competitor-analysis' .cursor/skills/competitor-analysis && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "competitor-analysis" agent skill from https://github.com/vivy-yi/xiaohongshu-skills/tree/main/skills/03-%E6%95%B0%E6%8D%AE%E5%88%86%E6%9E%90/competitor-analysis into .cursor/skills/competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-analysis", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/vivy-yi/xiaohongshu-skills.git --path 'skills/03-数据分析/competitor-analysis'--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add vivy-yi/xiaohongshu-skills --skill competitor-analysis -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install vivy-yi/xiaohongshu-skills competitor-analysis --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/vivy-yi/xiaohongshu-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/'skills/03-数据分析/competitor-analysis' .gemini/skills/competitor-analysis && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "competitor-analysis" agent skill from https://github.com/vivy-yi/xiaohongshu-skills/tree/main/skills/03-%E6%95%B0%E6%8D%AE%E5%88%86%E6%9E%90/competitor-analysis into .gemini/skills/competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-analysis", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install vivy-yi/xiaohongshu-skills competitor-analysisInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add vivy-yi/xiaohongshu-skills --skill competitor-analysis -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/vivy-yi/xiaohongshu-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/'skills/03-数据分析/competitor-analysis' .github/skills/competitor-analysis && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "competitor-analysis" agent skill from https://github.com/vivy-yi/xiaohongshu-skills/tree/main/skills/03-%E6%95%B0%E6%8D%AE%E5%88%86%E6%9E%90/competitor-analysis into .github/skills/competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-analysis", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add vivy-yi/xiaohongshu-skills --skill competitor-analysis -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install vivy-yi/xiaohongshu-skills competitor-analysis --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/vivy-yi/xiaohongshu-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/'skills/03-数据分析/competitor-analysis' .opencode/skills/competitor-analysis && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "competitor-analysis" agent skill from https://github.com/vivy-yi/xiaohongshu-skills/tree/main/skills/03-%E6%95%B0%E6%8D%AE%E5%88%86%E6%9E%90/competitor-analysis into .opencode/skills/competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-analysis", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
competitor-analysis- GitHub stars
- 478
- Token cost
- ~4.4k tokens
- SKILL.md length
- 820 words
- Files
- 1
- Skills in repo
- 123
- Repo updated
- First seen
- Licence
- None found
At a glance
A skill your agent uses when analyzing competing Xiaohongshu accounts, learning from successful creators in your niche, identifying content gaps and differentiation opportunities, benchmarking…
- Works in 8 steps: Identify Competitors → Build Competitor Profile → Analyze Content Strategy → …
- Analyzing competing Xiaohongshu accounts
- SKILL.md covers Overview, When to Use, Core Pattern and Quick Reference, plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Competitor Analysis is an agent skill from vivy-yi/xiaohongshu-skills. Use when analyzing competing Xiaohongshu accounts, learning from successful creators in your niche, identifying content gaps and differentiation opportunities, benchmarking performance against competitors, or researching competitor strategies to inform your own approach
Its SKILL.md is about 4.4k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Competitor analysis. It works with Xiaohongshu. The repository describes itself as: 139个完整的小红书运营技能 - Claude Code 技能插件系统。覆盖内容创作、账号运营、互动运营、数据分析、电商转化、平台规则、工具生态、营销推广、增长策略9大分类。
When your agent uses it
- Analyzing competing Xiaohongshu accounts
- Learning from successful creators in your niche
- Identifying content gaps and differentiation opportunities
- Benchmarking performance against competitors
Example prompts
- “/competitor-analysis”
Workflow steps
8 steps, taken from the step headings in SKILL.md.
- Identify Competitors
- Build Competitor Profile
- Analyze Content Strategy
- Analyze Engagement Strategy
- Identify Competitive Advantages & Gaps
- Develop Differentiation Strategy
- Track Competitive Landscape
- Apply Insights to Content Strategy
What it can do on your machine
Read from SKILL.md and the folder at commit b42ff69. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Competitor Analysis loads about 4.4k tokens when it runs. Until then it costs about 73 tokens; SKILL.md has 820 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Without a licence we can't republish the file, so here is its outline and opening line. It has 820 words (~4,401 tokens).
“Competitor analysis is the systematic examination of competing Xiaohongshu accounts to understand their strategies, learn from their successes and failures, identify content gaps, and find opportunities for differentiation and growth.”
- name
- competitor-analysis
Files
Just SKILL.md in skills/03-数据分析/competitor-analysis of vivy-yi/xiaohongshu-skills.
Open the folder on GitHubat commit b42ff69
Compare with similar skills
Competitor Analysis next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Competitor Analysis this skillvivy-yi/xiaohongshu-skills | 478 | — | ~4.4k | Automated safety check: Pass | None | |
| SEO Content Brief GeneratorAgriciDaniel/claude-seo | 19k | 2 repos | ~2.6k | Automated safety check: Pass | MIT | |
| SEO DataforseoAgriciDaniel/codex-seo | 797 | 2 repos | ~4.6k | Automated safety check: Pass | MIT | |
| Competitor ProfilingNexus-JPF/note-companion | 870 | 4 repos | ~3.5k | Automated safety check: Pass | MIT | |
| Startup Competitorsferdinandobons/startup-skill | 1.2k | — | ~4.1k | Automated safety check: Pass | MIT | |
| Amazon Listing Competitor Analysisbrowser-act/skills | 6.1k | 1 repos | ~3.2k | Automated safety check: Pass | MIT |
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Competitor Profiling
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When the user wants to research, profile, or analyze competitors from their URLs.
Startup Competitors
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Amazon Listing Competitor Analysis
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SEO Competitor Comparison Pages
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Related
Works with
Categories
Questions about Competitor Analysis
What does Competitor Analysis do?
A skill your agent uses when analyzing competing Xiaohongshu accounts, learning from successful creators in your niche, identifying content gaps and differentiation opportunities, benchmarking…. Competitor Analysis is an agent skill from vivy-yi/xiaohongshu-skills.
When should I use Competitor Analysis?
Competitor Analysis fits situations like: analyzing competing Xiaohongshu accounts; learning from successful creators in your niche; identifying content gaps and differentiation opportunities; benchmarking performance against competitors.
How do I install Competitor Analysis in Claude Code?
Run `npx skills add vivy-yi/xiaohongshu-skills --skill competitor-analysis -a claude-code`. Or copy the skill folder (skills/03-数据分析/competitor-analysis in vivy-yi/xiaohongshu-skills) into .claude/skills/competitor-analysis in your project. Claude Code loads it when a task matches its description.
How do I install Competitor Analysis in Codex?
Run `npx skills add vivy-yi/xiaohongshu-skills --skill competitor-analysis -a codex`. Or copy the skill folder (skills/03-数据分析/competitor-analysis in vivy-yi/xiaohongshu-skills) into .agents/skills/competitor-analysis in your project. Codex loads it when a task matches its description.
Can I use Competitor Analysis in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add vivy-yi/xiaohongshu-skills --skill competitor-analysis -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitor-analysis, .gemini/skills/competitor-analysis, .github/skills/competitor-analysis and .opencode/skills/competitor-analysis in your project.
What does Competitor Analysis need to run?
SKILL.md names no scripts, command-line tools or credentials: Competitor Analysis is instructions for the agent only.
Does Competitor Analysis access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Competitor Analysis safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Competitor Analysis use?
No licence was found for Competitor Analysis or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.
How many tokens does Competitor Analysis use?
About 4.4k tokens (SKILL.md is roughly 18k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Competitor Analysis?
Skills that share tags, products or a category with Competitor Analysis: SEO Content Brief Generator (AgriciDaniel/claude-seo, 19k stars), SEO Dataforseo (AgriciDaniel/codex-seo, 797 stars), Competitor Profiling (Nexus-JPF/note-companion, 870 stars) and Startup Competitors (ferdinandobons/startup-skill, 1.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Competitor Analysis?
vivy-yi (a GitHub user) maintains it in vivy-yi/xiaohongshu-skills, which has 478 GitHub stars. The repository holds 123 skills in this directory. The repository was last updated on January 23, 2026.
Source: vivy-yi/xiaohongshu-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.