Agent skill

Pricing Page Psychology Audit

by Varnan-Tech in Varnan-Tech/opendirectory

Audits any SaaS pricing page URL against 12 pricing psychology principles and outputs a ranked improvement report with specific rewrite suggestions and quick wins.

MITAuto-check passedFrontend & Design

Install Pricing Page Psychology Audit

skills CLI
$ npx skills add Varnan-Tech/opendirectory --skill pricing-page-psychology-audit -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install Varnan-Tech/opendirectory pricing-page-psychology-audit --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/Varnan-Tech/opendirectory.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/pricing-page-psychology-audit .claude/skills/pricing-page-psychology-audit && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
pricing-page-psychology-audit
GitHub stars
674
Token cost
~1.1k tokens
SKILL.md length
513 words
Files
4 (incl. scripts)
Skills in repo
61
Repo updated
First seen
Licence
MIT

At a glance

Audits any SaaS pricing page URL against 12 pricing psychology principles and outputs a ranked improvement report with specific rewrite suggestions and quick wins.

  • Works in 6 steps: Get the Target URL → Run the Scraper → Evaluate Against 12 Psychology Principles → …
  • Tasks that involve Landing pages
  • SKILL.md covers Step 1: Get the Target URL, Step 2: Run the Scraper, Step 3: Evaluate Against 12… and Step 4: Generate the Audit…, plus 2 more sections
  • Runs Python scripts from its folder; calls python

What it does

Pricing Page Psychology Audit is an agent skill from Varnan-Tech/opendirectory. Audits any SaaS pricing page URL against 12 pricing psychology principles and outputs a ranked improvement report with specific rewrite suggestions and quick wins.

Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 4 other files, including scripts (for example `README.md` and `scripts/scrape_pricing.py`).

It sits in Frontend & Design, covering Landing pages. The repository describes itself as: AI Agent Skills built for Founders who hate Marketing. The licence is MIT.

When your agent uses it

  • Tasks that involve Landing pages

Example prompts

  • “Use the pricing-page-psychology-audit skill to audit any SaaS pricing page URL against 12 pricing psychology principles and outputs a ranked…”
  • “/pricing-page-psychology-audit”

Requirements

  • Python 3

Workflow steps

6 steps, taken from the step headings in SKILL.md.

  1. Get the Target URL
  2. Run the Scraper
  3. Evaluate Against 12 Psychology Principles
  4. Generate the Audit Report
  5. Self-QA Before Output
  6. Offer Follow-ups

What it can do on your machine

Read from SKILL.md and the folder at commit 62e437a. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Ships 1 file in scripts/ (Python), which the agent can run.

    Shell commands in SKILL.md call:

    • python

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Links to these hosts (documentation or services it may open):

    • linear.app

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Pricing Page Psychology Audit loads about 1.1k tokens when it runs. Until then it costs about 48 tokens; SKILL.md has 513 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~48
When it runs · the whole SKILL.md, loaded when a task matches
~1.1k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.

SKILL.md

The full file from Varnan-Tech/opendirectory at commit 62e437a, republished under its MIT licence (© Varnan-Tech). 513 words, ~1,120 tokens.

Download SKILL.mdSave it as .claude/skills/pricing-page-psychology-audit/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.
name
pricing-page-psychology-audit
description
Audits any SaaS pricing page URL against 12 pricing psychology principles and outputs a ranked improvement report with specific rewrite suggestions and quick wins.
author
ajaycodesitbetter
version
1.0.0

Pricing Page Psychology Audit

Scrape any SaaS pricing page and audit it against 12 proven pricing psychology principles. Get a scored Markdown report with specific rewrite suggestions per tier and a "Top 3 Quick Wins" section.


Step 1: Get the Target URL

Ask the user: "Which SaaS pricing page should I audit? Share the full URL (e.g. https://linear.app/pricing)"

If no URL is provided, stop and ask. Do not proceed without a valid URL starting with http:// or https://.


Step 2: Run the Scraper

Run the scraper script with the URL:

bash
python scripts/scrape_pricing.py "URL_HERE"

The script outputs structured text to stdout. Capture the output — it contains:

  • Page title
  • All visible text content
  • Button labels (CTAs)
  • Plan names and prices
  • Feature list items

If the script fails (timeout, blocked, invalid URL), tell the user: "The page could not be scraped: [error]. Try a different URL or check if the site blocks bots."


Step 3: Evaluate Against 12 Psychology Principles

Analyze the scraped content against each principle. For each, assign:

  • ✅ Pass — clearly present and well-executed
  • ⚠️ Needs Work — present but weak or could be improved
  • ❌ Missing — not present at all
The 12 Principles:
  1. Anchoring — Is there a high-priced plan shown first or prominently to make others feel cheaper?

  2. Decoy Effect — Is there a middle-tier plan designed to make the top tier look like better value?

  3. Loss Aversion Framing — Does copy use "don't miss out", "limited", "you'll lose access" rather than purely gain language?

  4. Feature-vs-Value Naming — Do plan names/descriptions highlight outcomes ("Close more deals") vs just features ("10 seats")?

  5. Social Proof Placement — Are testimonials, logos, or user counts shown near pricing tiers (not just on a separate page)?

  6. Urgency / Scarcity Signals — Is there a countdown timer, limited spots badge, or "offer ends" language?

  7. Plan Naming Psychology — Are plan names aspirational (Starter/Growth/Scale) vs generic (Basic/Pro/Enterprise)?

  8. CTA Button Copy — Do CTAs say action-outcome ("Start growing free") vs generic ("Sign up" or "Get started")?

  9. Free Trial vs Freemium Framing — Is the free offer framed clearly? Does it reduce friction or create confusion?

  10. Price Ending Tactics — Do prices end in 9 ($49, $99) for perceived value, or round numbers ($50, $100) for premium feel?

  11. Visual Hierarchy of Tiers — Is the recommended/popular plan visually highlighted (badge, border, size difference)?

  12. Guarantee / Trust Signal Presence — Is there a money-back guarantee, "no credit card required", or security badge near the CTA?

Show full SKILL.md (116 more words)Show less

Step 4: Generate the Audit Report

Output the report in this exact Markdown structure:

# Pricing Page Psychology Audit
**URL:** [URL]
**Audited on:** [today's date]
**Overall Score:** X/12 principles passing

---

## Audit Results

### 1. Anchoring — ✅ Pass / ⚠️ Needs Work / ❌ Missing
**What we found:** [1-2 sentences from the page]
**Suggestion:** [Specific rewrite or change to make]

[Repeat for all 12 principles]

---

## 🏆 Top 3 Quick Wins

These are your highest-leverage changes, prioritized by impact vs effort:

**Quick Win #1 — [Principle name]**
Current: "[exact copy from page]"
Rewrite to: "[your improved version]"
Why: [1 sentence on the psychological mechanism]

**Quick Win #2 — [Principle name]**
...

**Quick Win #3 — [Principle name]**
...

Step 5: Self-QA Before Output

Check before presenting the report:

  • All 12 principles are scored (none skipped)
  • Each "Suggestion" is specific — no generic advice like "add social proof"
  • Quick Wins cite actual copy from the page (not invented)
  • Scores reflect what is literally present in the scraped content
  • Date is today's actual date

Fix any violation before output.


Step 6: Offer Follow-ups

After presenting the report, offer:

  1. "Export this as a PDF-ready Markdown file"
  2. "Generate rewrite copy for all CTAs on this page"
  3. "Compare against a competitor's pricing page"
  4. "Build a prioritized action plan for the dev team"

© Varnan-Tech, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 3 other files (scripts) in skills/pricing-page-psychology-audit of Varnan-Tech/opendirectory.

  • SKILL.md
  • .env.example
  • README.md
  • scripts/scrape_pricing.py

Open the folder on GitHubat commit 62e437a

Compare with similar skills

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Questions about Pricing Page Psychology Audit

What does Pricing Page Psychology Audit do?

Audits any SaaS pricing page URL against 12 pricing psychology principles and outputs a ranked improvement report with specific rewrite suggestions and quick wins. Pricing Page Psychology Audit is an agent skill from Varnan-Tech/opendirectory. Audits any SaaS pricing page URL against 12 pricing psychology principles and outputs a ranked improvement report with specific rewrite suggestions and quick wins.

When should I use Pricing Page Psychology Audit?

Pricing Page Psychology Audit fits situations like: tasks that involve Landing pages.

How do I install Pricing Page Psychology Audit in Claude Code?

Run `npx skills add Varnan-Tech/opendirectory --skill pricing-page-psychology-audit -a claude-code`. Or copy the skill folder (skills/pricing-page-psychology-audit in Varnan-Tech/opendirectory) into .claude/skills/pricing-page-psychology-audit in your project. Claude Code loads it when a task matches its description.

How do I install Pricing Page Psychology Audit in Codex?

Run `npx skills add Varnan-Tech/opendirectory --skill pricing-page-psychology-audit -a codex`. Or copy the skill folder (skills/pricing-page-psychology-audit in Varnan-Tech/opendirectory) into .agents/skills/pricing-page-psychology-audit in your project. Codex loads it when a task matches its description.

Can I use Pricing Page Psychology Audit in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add Varnan-Tech/opendirectory --skill pricing-page-psychology-audit -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/pricing-page-psychology-audit, .gemini/skills/pricing-page-psychology-audit, .github/skills/pricing-page-psychology-audit and .opencode/skills/pricing-page-psychology-audit in your project.

What does Pricing Page Psychology Audit need to run?

Going by SKILL.md and its folder, Pricing Page Psychology Audit needs Python for the scripts in its folder and the command-line tools its instructions call (python). Our summary lists: Python 3.

Does Pricing Page Psychology Audit access the network?

SKILL.md names 1 domain. As links in the text: linear.app. This is read from the text; nothing was executed.

Is Pricing Page Psychology Audit safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.

What licence does Pricing Page Psychology Audit use?

Pricing Page Psychology Audit is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Pricing Page Psychology Audit use?

About 1.1k tokens (SKILL.md is roughly 4.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Pricing Page Psychology Audit?

Skills that share tags, products or a category with Pricing Page Psychology Audit: Impeccable (bestofjs/bestofjs, 3.1k stars), Scroll World Landing Page (oso95/scroll-world, 9.9k stars), Expert Panel (ericosiu/ai-marketing-skills, 3.6k stars) and UI UX Pro Max (saoudi-h/solar-icons, 190 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Pricing Page Psychology Audit?

Varnan-Tech (a GitHub organization) maintains it in Varnan-Tech/opendirectory, which has 674 GitHub stars. The repository holds 61 skills in this directory. The repository was last updated on August 16, 2026.

Source: Varnan-Tech/opendirectory on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.