Google SEO APIs
AgriciDaniel/claude-seo
Pulls real Google data for SEO work: Search Console, PageSpeed Insights, CrUX field data, the Indexing API and GA4 organic traffic, through /seo google commands.
UTM parameter strategy, campaign tracking, and marketing attribution modeling.
Install Utm Attribution Strategy
$ npx skills add thatrebeccarae/claude-marketing --skill utm-attribution-strategy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install thatrebeccarae/claude-marketing utm-attribution-strategy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/utm-attribution-strategy .claude/skills/utm-attribution-strategy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "utm-attribution-strategy" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/utm-attribution-strategy into .claude/skills/utm-attribution-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "utm-attribution-strategy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/utm-attribution-strategyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add thatrebeccarae/claude-marketing --skill utm-attribution-strategy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install thatrebeccarae/claude-marketing utm-attribution-strategy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/utm-attribution-strategy .agents/skills/utm-attribution-strategy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "utm-attribution-strategy" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/utm-attribution-strategy into .agents/skills/utm-attribution-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "utm-attribution-strategy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add thatrebeccarae/claude-marketing --skill utm-attribution-strategy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install thatrebeccarae/claude-marketing utm-attribution-strategy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/utm-attribution-strategy .cursor/skills/utm-attribution-strategy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "utm-attribution-strategy" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/utm-attribution-strategy into .cursor/skills/utm-attribution-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "utm-attribution-strategy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/thatrebeccarae/claude-marketing.git --path skills/utm-attribution-strategy--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add thatrebeccarae/claude-marketing --skill utm-attribution-strategy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install thatrebeccarae/claude-marketing utm-attribution-strategy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/utm-attribution-strategy .gemini/skills/utm-attribution-strategy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "utm-attribution-strategy" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/utm-attribution-strategy into .gemini/skills/utm-attribution-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "utm-attribution-strategy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install thatrebeccarae/claude-marketing utm-attribution-strategyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add thatrebeccarae/claude-marketing --skill utm-attribution-strategy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/utm-attribution-strategy .github/skills/utm-attribution-strategy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "utm-attribution-strategy" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/utm-attribution-strategy into .github/skills/utm-attribution-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "utm-attribution-strategy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add thatrebeccarae/claude-marketing --skill utm-attribution-strategy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install thatrebeccarae/claude-marketing utm-attribution-strategy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/utm-attribution-strategy .opencode/skills/utm-attribution-strategy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "utm-attribution-strategy" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/utm-attribution-strategy into .opencode/skills/utm-attribution-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "utm-attribution-strategy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
utm-attribution-strategy- GitHub stars
- 162
- Token cost
- ~1.8k tokens
- SKILL.md length
- 590 words
- Files
- 4
- Skills in repo
- 55
- Repo updated
- First seen
- Licence
- MIT
At a glance
UTM parameter strategy, campaign tracking, and marketing attribution modeling.
- Works in 7 steps: UTMs on internal links — breaks session… → Inconsistent naming — Facebook vs… → Missing utm_medium — traffic falls into… → …
- The user asks about UTM parameters
- SKILL.md covers Install, UTM Parameter Reference, UTM Builder and Attribution Models, plus 3 more sections
- Calls git
What it does
Utm Attribution Strategy is an agent skill from thatrebeccarae/claude-marketing. UTM parameter strategy, campaign tracking, and marketing attribution modeling. Build consistent UTM taxonomies, configure attribution models, measure cross-channel performance, and connect marketing spend to revenue. Use when the user asks about UTM parameters, campaign tracking, attribution models, marketing measurement, or cross-channel analytics.
Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files (for example `EXAMPLES.md` and `REFERENCE.md`).
It sits in Marketing & SEO, covering Marketing analytics. The repository describes itself as: A full marketing department for Claude Code. Skill packs for Klaviyo, Shopify, GA4, Looker Studio, paid media, and more. Audit, optimize, and report using natural language. The licence is MIT.
When your agent uses it
- The user asks about UTM parameters
- Campaign tracking
- Attribution models
- Marketing measurement
Example prompts
- “/utm-attribution-strategy”
Workflow steps
7 steps, taken from the first numbered list in SKILL.md.
- UTMs on internal links — breaks session attribution, inflates source counts
- Inconsistent naming — Facebook vs facebook vs fb creates 3 separate sources
- Missing utm_medium — traffic falls into "(other)" channel grouping
- Non-standard utm_medium values — use GA4 recognized values for proper channel grouping
- UTMs on organic search results — Google auto-tags organic; adding UTMs creates duplicate sources
- PII in UTM parameters — email addresses or user IDs in URLs violate privacy policies
- Forgetting post-click tracking — UTMs track the click, not what happens after
What it can do on your machine
Read from SKILL.md and the folder at commit a8a63ec. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Shell commands in SKILL.md call:
git
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md. Its commands use git, which can reach the network depending on how they are called.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Utm Attribution Strategy loads about 1.8k tokens when it runs. Until then it costs about 94 tokens; SKILL.md has 590 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from thatrebeccarae/claude-marketing at commit a8a63ec, republished under its MIT licence (© thatrebeccarae). 590 words, ~1,835 tokens.
Download SKILL.mdSave it as
.claude/skills/utm-attribution-strategy/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.- name
- utm-attribution-strategy
- description
- UTM parameter strategy, campaign tracking, and marketing attribution modeling. Build consistent UTM taxonomies, configure attribution models, measure cross-channel performance, and connect marketing spend to revenue. Use when the user asks about UTM parameters, campaign tracking, attribution models, marketing measurement, or cross-channel analytics.
- license
- MIT
- origin
- custom
- author
- Rebecca Rae Barton
- author_url
- https://github.com/thatrebeccarae
- metadata.version
- 1.0.0
- metadata.category
- analytics
- metadata.domain
- attribution
- metadata.updated
- 2026-03-18
- metadata.tested
- 2026-03-18
- metadata.tested_with
- Claude Code v2.1
UTM & Attribution Strategy
Campaign tracking with UTM parameters and marketing attribution modeling.
Install
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/utm-attribution-strategy ~/.claude/skills/UTM Parameter Reference
The 5 Standard UTM Parameters
| Parameter | Purpose | Required | Example |
|---|---|---|---|
utm_source | Where traffic comes from | Yes | google, linkedin, newsletter |
utm_medium | Marketing medium/channel | Yes | cpc, email, social, referral |
utm_campaign | Campaign name | Yes | spring-sale, product-launch-q1 |
utm_term | Paid keyword (search ads) | No | email+marketing+software |
utm_content | Differentiate ad variants | No | cta-button, sidebar-banner, video-ad |
UTM Naming Convention
Rules:
- All lowercase (Google Analytics is case-sensitive)
- Use hyphens (
-) as word separators, never spaces or underscores - Be descriptive but concise
- Use consistent vocabulary across all teams
- Document your taxonomy and enforce it
Recommended Taxonomy
utm_source
| Value | When to Use |
|---|---|
google | Google Ads, Google organic |
facebook | Meta/Facebook ads and organic |
instagram | Instagram ads and organic |
linkedin | LinkedIn ads and organic |
tiktok | TikTok ads |
twitter | Twitter/X |
youtube | YouTube ads and organic |
bing | Microsoft/Bing ads |
newsletter | Your email newsletter |
email | Transactional or one-off emails |
partner-[name] | Partner/affiliate traffic |
podcast-[name] | Podcast mentions |
utm_medium
| Value | When to Use |
|---|---|
cpc | Paid search (cost per click) |
paid-social | Paid social media |
social | Organic social media |
email | Email marketing |
referral | Partner/affiliate referrals |
display | Display/banner ads |
video | Video ads (pre-roll, in-stream) |
retargeting | Retargeting/remarketing |
influencer | Influencer partnerships |
organic | Organic search (usually auto-tagged) |
direct | Direct traffic (usually auto-tagged) |
utm_campaign
Pattern: [initiative]-[audience]-[date]
Examples:
spring-sale-2026product-launch-enterprise-q1webinar-seo-masterclass-mar2026blog-weekly-digest-w12retarget-cart-abandoners-mar
utm_content
Pattern: [format]-[variant]-[placement]
Examples:
video-testimonial-feedcarousel-product-storiescta-start-trial-herobanner-logo-sidebartext-ad-headline-v2
UTM Builder
URL Structure
https://example.com/landing-page?utm_source=linkedin&utm_medium=paid-social&utm_campaign=product-launch-q1&utm_content=video-demo-feedCommon UTM Templates
| Channel | Full UTM String |
|---|---|
| Google Search Ad | ?utm_source=google&utm_medium=cpc&utm_campaign=[campaign]&utm_term=[keyword]&utm_content=[ad-group] |
| Facebook Ad | ?utm_source=facebook&utm_medium=paid-social&utm_campaign=[campaign]&utm_content=[ad-name] |
| LinkedIn Ad | ?utm_source=linkedin&utm_medium=paid-social&utm_campaign=[campaign]&utm_content=[creative-type] |
| Email Newsletter | ?utm_source=newsletter&utm_medium=email&utm_campaign=[newsletter-name]-[date]&utm_content=[link-position] |
| Organic LinkedIn Post | ?utm_source=linkedin&utm_medium=social&utm_campaign=[post-topic] |
| Partner Referral | ?utm_source=partner-[name]&utm_medium=referral&utm_campaign=[initiative] |
Attribution Models
Model Comparison
| Model | How It Works | Best For | Limitation |
|---|---|---|---|
| Last Click | 100% credit to last touchpoint | Short sales cycles, direct response | Ignores awareness/consideration |
| First Click | 100% credit to first touchpoint | Brand awareness measurement | Ignores conversion-driving touches |
| Linear | Equal credit to all touchpoints | Simple multi-touch view | Over-credits low-impact touches |
| Time Decay | More credit to recent touches | Long sales cycles with clear momentum | Under-values early awareness |
| Position-Based | 40% first, 40% last, 20% middle | Balanced view of full funnel | Arbitrary weight distribution |
| Data-Driven | ML-based credit allocation | Large datasets (1000+ conversions) | Black box, requires volume |
Show full SKILL.md (247 more words)Show less
GA4 Attribution
GA4 uses data-driven attribution by default. Key settings:
- Reporting attribution model: Set in Admin > Attribution Settings
- Lookback window: 30 days (click) / 7 days (view) default
- Conversion paths: Analyze in Advertising > Attribution > Conversion Paths
Choosing a Model
Sales cycle < 7 days → Last Click or Data-Driven
Sales cycle 7-30 days → Position-Based or Data-Driven
Sales cycle > 30 days → Time Decay or Data-Driven
Brand awareness focus → First Click
Performance marketing focus → Last Click
Balanced view needed → Position-Based
1000+ monthly conversions → Data-Driven (always)UTM Audit Checklist
- All paid campaigns have UTM parameters
- Naming convention documented and shared with team
- No mixed case (utm_source=Google vs google)
- No spaces in parameter values (use hyphens)
- utm_medium values align with GA4 default channel groupings
- Internal links do NOT have UTM parameters (breaks attribution)
- UTM parameters are on the landing page URL, not post-redirect
- No PII in UTM parameters (names, emails, account IDs)
- Short URLs / link shorteners preserve UTM parameters
- Redirects preserve UTM parameters (302s can strip them)
Common Mistakes
- UTMs on internal links — breaks session attribution, inflates source counts
- Inconsistent naming —
Facebookvsfacebookvsfbcreates 3 separate sources - Missing utm_medium — traffic falls into "(other)" channel grouping
- Non-standard utm_medium values — use GA4 recognized values for proper channel grouping
- UTMs on organic search results — Google auto-tags organic; adding UTMs creates duplicate sources
- PII in UTM parameters — email addresses or user IDs in URLs violate privacy policies
- Forgetting post-click tracking — UTMs track the click, not what happens after
Integration with Other Skills
- google-analytics — UTM data flows into GA4 for analysis
- google-ads — Google auto-tags with gclid; UTMs are supplementary
- facebook-ads — Meta auto-tags with fbclid; UTMs needed for GA4 attribution
- linkedin-ads — LinkedIn requires manual UTM configuration
- tiktok-ads — TikTok requires manual UTM configuration
© thatrebeccarae, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 3 other files in skills/utm-attribution-strategy of thatrebeccarae/claude-marketing.
- SKILL.md
- EXAMPLES.md
- LICENSE
- REFERENCE.md
Open the folder on GitHubat commit a8a63ec
Compare with similar skills
Utm Attribution Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Utm Attribution Strategy this skillthatrebeccarae/claude-marketing | 162 | — | ~1.8k | Automated safety check: Pass | MIT | |
| Google SEO APIsAgriciDaniel/claude-seo | 19k | 1 repos | ~4.2k | Automated safety check: Pass | MIT | |
| AnalyticsNexus-JPF/note-companion | 870 | 7 repos | ~2.2k | Automated safety check: Pass | MIT | |
| GEO Monthly Delta Reportzubair-trabzada/geo-seo-claude | 11k | — | ~2.4k | Automated safety check: Notes | MIT | |
| Conversion Signal QAaaron-he-zhu/aaron-marketing-skills | 2.9k | 2 repos | ~2.4k | Automated safety check: Pass | Apache-2.0 | |
| LLM Mention Trackingunifapi-agent/agents | 589 | — | ~1.8k | Automated safety check: Pass | MIT |
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Related
Categories
Questions about Utm Attribution Strategy
What does Utm Attribution Strategy do?
UTM parameter strategy, campaign tracking, and marketing attribution modeling. Utm Attribution Strategy is an agent skill from thatrebeccarae/claude-marketing. UTM parameter strategy, campaign tracking, and marketing attribution modeling.
When should I use Utm Attribution Strategy?
Utm Attribution Strategy fits situations like: the user asks about UTM parameters; campaign tracking; attribution models; marketing measurement.
How do I install Utm Attribution Strategy in Claude Code?
Run `npx skills add thatrebeccarae/claude-marketing --skill utm-attribution-strategy -a claude-code`. Or copy the skill folder (skills/utm-attribution-strategy in thatrebeccarae/claude-marketing) into .claude/skills/utm-attribution-strategy in your project. Claude Code loads it when a task matches its description.
How do I install Utm Attribution Strategy in Codex?
Run `npx skills add thatrebeccarae/claude-marketing --skill utm-attribution-strategy -a codex`. Or copy the skill folder (skills/utm-attribution-strategy in thatrebeccarae/claude-marketing) into .agents/skills/utm-attribution-strategy in your project. Codex loads it when a task matches its description.
Can I use Utm Attribution Strategy in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add thatrebeccarae/claude-marketing --skill utm-attribution-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/utm-attribution-strategy, .gemini/skills/utm-attribution-strategy, .github/skills/utm-attribution-strategy and .opencode/skills/utm-attribution-strategy in your project.
What does Utm Attribution Strategy need to run?
Going by SKILL.md and its folder, Utm Attribution Strategy needs the command-line tools its instructions call (git).
Does Utm Attribution Strategy access the network?
SKILL.md contains no URLs. Its commands use git, which can reach the network depending on how they are called. This is read from the text; nothing was executed.
Is Utm Attribution Strategy safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Utm Attribution Strategy use?
Utm Attribution Strategy is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Utm Attribution Strategy use?
About 1.8k tokens (SKILL.md is roughly 7.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Utm Attribution Strategy?
Skills that share tags, products or a category with Utm Attribution Strategy: Google SEO APIs (AgriciDaniel/claude-seo, 19k stars), Analytics (Nexus-JPF/note-companion, 870 stars), GEO Monthly Delta Report (zubair-trabzada/geo-seo-claude, 11k stars) and Conversion Signal QA (aaron-he-zhu/aaron-marketing-skills, 2.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Utm Attribution Strategy?
thatrebeccarae (a GitHub user) maintains it in thatrebeccarae/claude-marketing, which has 162 GitHub stars. The repository holds 55 skills in this directory. The repository was last updated on May 14, 2026.
Source: thatrebeccarae/claude-marketing on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.