Getxapi Connect
LeoYeAI/openclaw-marketing-skills
Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows.
Platform-specific organic social media strategy, content calendars, engagement tactics, community building, and performance measurement.
Install Social Media Strategy
$ npx skills add thatrebeccarae/claude-marketing --skill social-media-strategy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install thatrebeccarae/claude-marketing social-media-strategy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/social-media-strategy .claude/skills/social-media-strategy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "social-media-strategy" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/social-media-strategy into .claude/skills/social-media-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "social-media-strategy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/social-media-strategyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add thatrebeccarae/claude-marketing --skill social-media-strategy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install thatrebeccarae/claude-marketing social-media-strategy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/social-media-strategy .agents/skills/social-media-strategy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "social-media-strategy" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/social-media-strategy into .agents/skills/social-media-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "social-media-strategy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add thatrebeccarae/claude-marketing --skill social-media-strategy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install thatrebeccarae/claude-marketing social-media-strategy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/social-media-strategy .cursor/skills/social-media-strategy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "social-media-strategy" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/social-media-strategy into .cursor/skills/social-media-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "social-media-strategy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/thatrebeccarae/claude-marketing.git --path skills/social-media-strategy--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add thatrebeccarae/claude-marketing --skill social-media-strategy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install thatrebeccarae/claude-marketing social-media-strategy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/social-media-strategy .gemini/skills/social-media-strategy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "social-media-strategy" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/social-media-strategy into .gemini/skills/social-media-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "social-media-strategy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install thatrebeccarae/claude-marketing social-media-strategyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add thatrebeccarae/claude-marketing --skill social-media-strategy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/social-media-strategy .github/skills/social-media-strategy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "social-media-strategy" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/social-media-strategy into .github/skills/social-media-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "social-media-strategy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add thatrebeccarae/claude-marketing --skill social-media-strategy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install thatrebeccarae/claude-marketing social-media-strategy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/social-media-strategy .opencode/skills/social-media-strategy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "social-media-strategy" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/social-media-strategy into .opencode/skills/social-media-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "social-media-strategy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
social-media-strategy- GitHub stars
- 161
- Token cost
- ~1.2k tokens
- SKILL.md length
- 415 words
- Files
- 4
- Skills in repo
- 55
- Repo updated
- First seen
- Licence
- MIT
At a glance
Platform-specific organic social media strategy, content calendars, engagement tactics, community building, and performance measurement.
- Works in 6 steps: Comment-first strategy — engage with… → Reply to every comment within first 2… → Ask questions — posts ending with… → …
- The user asks about social media strategy
- SKILL.md covers Install, Platform Strategy Matrix, Content Pillar Framework and Platform-Specific Best Practices, plus 4 more sections
- Calls git
What it does
Social Media Strategy is an agent skill from thatrebeccarae/claude-marketing. Platform-specific organic social media strategy, content calendars, engagement tactics, community building, and performance measurement. Use when the user asks about social media strategy, organic social, content calendars, community management, or social media metrics.
Its SKILL.md is about 1.2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files (for example `EXAMPLES.md` and `REFERENCE.md`).
It sits in Marketing & SEO, covering Social media marketing and Content strategy. It works with X (Twitter). The repository describes itself as: A full marketing department for Claude Code. Skill packs for Klaviyo, Shopify, GA4, Looker Studio, paid media, and more. Audit, optimize, and report using natural language. The licence is MIT.
When your agent uses it
- The user asks about social media strategy
- Content calendars
- Community management
- Social media metrics
Example prompts
- “/social-media-strategy”
Workflow steps
6 steps, taken from the first numbered list in SKILL.md.
- Comment-first strategy — engage with 10-15 accounts in your niche before posting
- Reply to every comment within first 2 hours (algorithm signal)
- Ask questions — posts ending with questions get 2x comments
- Tag and mention — give credit, tag people you reference
- DM engagement — thoughtful DMs to new followers builds community
- User-generated content — reshare and credit customer/community content
What it can do on your machine
Read from SKILL.md and the folder at commit a8a63ec. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Shell commands in SKILL.md call:
git
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md. Its commands use git, which can reach the network depending on how they are called.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Social Media Strategy loads about 1.2k tokens when it runs. Until then it costs about 73 tokens; SKILL.md has 415 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from thatrebeccarae/claude-marketing at commit a8a63ec, republished under its MIT licence (© thatrebeccarae). 415 words, ~1,216 tokens.
Download SKILL.mdSave it as
.claude/skills/social-media-strategy/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.- name
- social-media-strategy
- description
- Platform-specific organic social media strategy, content calendars, engagement tactics, community building, and performance measurement. Use when the user asks about social media strategy, organic social, content calendars, community management, or social media metrics.
- license
- MIT
- origin
- custom
- author
- Rebecca Rae Barton
- author_url
- https://github.com/thatrebeccarae
- metadata.version
- 1.0.0
- metadata.category
- content
- metadata.domain
- social-media
- metadata.updated
- 2026-03-18
- metadata.tested
- 2026-03-18
- metadata.tested_with
- Claude Code v2.1
Social Media Strategy
Platform-specific organic social strategy, calendars, and community building.
Install
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/social-media-strategy ~/.claude/skills/Platform Strategy Matrix
| Platform | Best Audience | Content Style | Post Frequency | Key Metric |
|---|---|---|---|---|
| B2B, professionals, recruiters | Thought leadership, case studies, industry insights | 3-5x/week | Engagement rate | |
| Twitter/X | Tech, media, real-time conversations | Hot takes, threads, commentary, launches | 1-3x/day | Impressions, replies |
| DTC, lifestyle, visual brands | Reels, carousels, Stories, aesthetic | 3-5x/week + daily Stories | Reach, saves | |
| TikTok | Gen Z/Millennial, entertainment-first | Short-form video, trends, behind-scenes | 1-3x/day | Views, shares |
| YouTube | Long-form education, tutorials | Tutorials, vlogs, podcasts, reviews | 1-2x/week | Watch time, subscribers |
| Threads | Text-first, early adopter | Conversational, casual, community | 3-5x/week | Engagement |
Content Pillar Framework
40/25/25/10 Rule
| Pillar | % of Content | Examples |
|---|---|---|
| Educational | 40% | How-tos, tutorials, tips, frameworks, guides |
| Thought Leadership | 25% | Opinions, predictions, industry analysis, hot takes |
| Social Proof | 25% | Case studies, testimonials, results, behind-the-scenes |
| Promotional | 10% | Product launches, offers, CTAs, announcements |
Platform-Specific Best Practices
- Personal profiles outperform company pages 5-10x
- First 2 lines are the hook (before "see more")
- Carousels (PDF documents) get highest reach
- Comment on 10-15 posts before/after publishing for algorithm boost
- Polls get reach but low quality engagement
- Best times: Tue-Thu 8-10am
Twitter/X
- Threads outperform single tweets for depth
- First tweet must stand alone as a hook
- Quote tweets with added value > plain retweets
- Engage in replies to build visibility
- Trending hashtags only if genuinely relevant
- Best times: Mon-Fri 9am-12pm
- Reels get 2-3x the reach of static posts
- Carousels get highest saves and shares
- Stories for daily engagement and polls
- Use 3-5 hashtags (down from the old 30)
- Collab posts for cross-audience growth
- Best times: Tue-Fri 11am-1pm
Show full SKILL.md (158 more words)Show less
Content Calendar Template
# [Month] Content Calendar
## Monthly Theme: [Theme]
## Goals: [Metric targets]
| Week | Mon | Tue | Wed | Thu | Fri |
|------|-----|-----|-----|-----|-----|
| W1 | LI: [Topic] | TW: [Topic] | IG: [Topic] | LI: [Topic] | — |
| W2 | LI: [Topic] | TW: [Topic] | IG: [Topic] | LI: [Topic] | TW: [Topic] |
## Repurposing Flow
Blog post (Mon) → LinkedIn carousel (Tue) → Twitter thread (Wed) → IG Reel (Thu)Engagement Tactics
- Comment-first strategy — engage with 10-15 accounts in your niche before posting
- Reply to every comment within first 2 hours (algorithm signal)
- Ask questions — posts ending with questions get 2x comments
- Tag and mention — give credit, tag people you reference
- DM engagement — thoughtful DMs to new followers builds community
- User-generated content — reshare and credit customer/community content
Metrics and KPIs
| Metric | What It Measures | Good Benchmark |
|---|---|---|
| Engagement rate | Interactions / reach | >3% (LinkedIn), >1% (Instagram) |
| Reach | Unique viewers | Growing month-over-month |
| Impressions | Total views | 5-10x follower count |
| Follower growth | Net new followers | 2-5% monthly growth |
| Click-through rate | Link clicks / impressions | >1% |
| Saves/bookmarks | Content value signal | Growing trend |
| Share rate | Shares / reach | >1% = viral potential |
| Reply rate | Comments / impressions | >0.5% |
Integration with Other Skills
- content-creator — Brand voice and content frameworks for social
- content-pipeline — Social distribution as the final pipeline stage
- copywriting-frameworks — Apply PAS/AIDA to social copy
- content-workflow — Plan and schedule social content
© thatrebeccarae, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 3 other files in skills/social-media-strategy of thatrebeccarae/claude-marketing.
- SKILL.md
- EXAMPLES.md
- LICENSE
- REFERENCE.md
Open the folder on GitHubat commit a8a63ec
Compare with similar skills
Social Media Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Social Media Strategy this skillthatrebeccarae/claude-marketing | 161 | — | ~1.2k | Automated safety check: Pass | MIT | |
| Getxapi ConnectLeoYeAI/openclaw-marketing-skills | 1k | 1 repos | ~715 | Automated safety check: Pass | Custom licence | |
| X Twitter ConnectLeoYeAI/openclaw-marketing-skills | 1k | 1 repos | ~1.6k | Automated safety check: Pass | Custom licence | |
| X Algorithm Post Writingcarson2222/skills | 113 | — | ~3.8k | Automated safety check: Pass | Apache-2.0 | |
| Social Media Managementmanojbajaj95/claude-gtm-plugin | 105 | 1 repos | ~3.9k | Automated safety check: Pass | MIT | |
| Ecommerce Social Media Marketingnexscope-ai/eCommerce-Skills | 1.1k | — | ~4.8k | Automated safety check: Pass | MIT |
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Social Media Management
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Comprehensive social media management for all platforms (LinkedIn, Twitter/X, Instagram, TikTok, Facebook, Pinterest, YouTube).
Ecommerce Social Media Marketing
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Social media marketing strategy for ecommerce brands. An agent skill from nexscope-ai/eCommerce-Skills.
Social Strategy
social-media-skills/skills
A skill your agent uses to set a brand's overall social media strategy — which channels to focus on (and which to ignore), what to achieve, the angle to win, and a realistic operating cadence.
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Related
Works with
Categories
Questions about Social Media Strategy
What does Social Media Strategy do?
Platform-specific organic social media strategy, content calendars, engagement tactics, community building, and performance measurement. Social Media Strategy is an agent skill from thatrebeccarae/claude-marketing. Platform-specific organic social media strategy, content calendars, engagement tactics, community building, and performance measurement.
When should I use Social Media Strategy?
Social Media Strategy fits situations like: the user asks about social media strategy; content calendars; community management; social media metrics.
How do I install Social Media Strategy in Claude Code?
Run `npx skills add thatrebeccarae/claude-marketing --skill social-media-strategy -a claude-code`. Or copy the skill folder (skills/social-media-strategy in thatrebeccarae/claude-marketing) into .claude/skills/social-media-strategy in your project. Claude Code loads it when a task matches its description.
How do I install Social Media Strategy in Codex?
Run `npx skills add thatrebeccarae/claude-marketing --skill social-media-strategy -a codex`. Or copy the skill folder (skills/social-media-strategy in thatrebeccarae/claude-marketing) into .agents/skills/social-media-strategy in your project. Codex loads it when a task matches its description.
Can I use Social Media Strategy in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add thatrebeccarae/claude-marketing --skill social-media-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/social-media-strategy, .gemini/skills/social-media-strategy, .github/skills/social-media-strategy and .opencode/skills/social-media-strategy in your project.
What does Social Media Strategy need to run?
Going by SKILL.md and its folder, Social Media Strategy needs the command-line tools its instructions call (git).
Does Social Media Strategy access the network?
SKILL.md contains no URLs. Its commands use git, which can reach the network depending on how they are called. This is read from the text; nothing was executed.
Is Social Media Strategy safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Social Media Strategy use?
Social Media Strategy is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Social Media Strategy use?
About 1.2k tokens (SKILL.md is roughly 4.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Social Media Strategy?
Skills that share tags, products or a category with Social Media Strategy: Getxapi Connect (LeoYeAI/openclaw-marketing-skills, 1k stars), X Twitter Connect (LeoYeAI/openclaw-marketing-skills, 1k stars), X Algorithm Post Writing (carson2222/skills, 113 stars) and Social Media Management (manojbajaj95/claude-gtm-plugin, 105 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Social Media Strategy?
thatrebeccarae (a GitHub user) maintains it in thatrebeccarae/claude-marketing, which has 161 GitHub stars. The repository holds 55 skills in this directory. The repository was last updated on May 14, 2026.
Source: thatrebeccarae/claude-marketing on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.