SEO Competitor Comparison Pages
AgriciDaniel/claude-seo
Generates X vs Y comparison pages, alternatives-to-X pages, best-tools roundups and feature-matrix tables, with schema markup and verifiable data rules.
Template-based page generation at scale for SEO. An agent skill from thatrebeccarae/claude-marketing.
Install Programmatic SEO
$ npx skills add thatrebeccarae/claude-marketing --skill programmatic-seo -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install thatrebeccarae/claude-marketing programmatic-seo --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/programmatic-seo .claude/skills/programmatic-seo && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "programmatic-seo" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/programmatic-seo into .claude/skills/programmatic-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "programmatic-seo", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/programmatic-seoType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add thatrebeccarae/claude-marketing --skill programmatic-seo -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install thatrebeccarae/claude-marketing programmatic-seo --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/programmatic-seo .agents/skills/programmatic-seo && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "programmatic-seo" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/programmatic-seo into .agents/skills/programmatic-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "programmatic-seo", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add thatrebeccarae/claude-marketing --skill programmatic-seo -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install thatrebeccarae/claude-marketing programmatic-seo --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/programmatic-seo .cursor/skills/programmatic-seo && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "programmatic-seo" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/programmatic-seo into .cursor/skills/programmatic-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "programmatic-seo", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/thatrebeccarae/claude-marketing.git --path skills/programmatic-seo--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add thatrebeccarae/claude-marketing --skill programmatic-seo -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install thatrebeccarae/claude-marketing programmatic-seo --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/programmatic-seo .gemini/skills/programmatic-seo && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "programmatic-seo" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/programmatic-seo into .gemini/skills/programmatic-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "programmatic-seo", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install thatrebeccarae/claude-marketing programmatic-seoInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add thatrebeccarae/claude-marketing --skill programmatic-seo -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/programmatic-seo .github/skills/programmatic-seo && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "programmatic-seo" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/programmatic-seo into .github/skills/programmatic-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "programmatic-seo", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add thatrebeccarae/claude-marketing --skill programmatic-seo -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install thatrebeccarae/claude-marketing programmatic-seo --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/programmatic-seo .opencode/skills/programmatic-seo && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "programmatic-seo" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/programmatic-seo into .opencode/skills/programmatic-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "programmatic-seo", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
programmatic-seo- GitHub stars
- 162
- Token cost
- ~1.3k tokens
- SKILL.md length
- 449 words
- Files
- 4
- Skills in repo
- 55
- Repo updated
- First seen
- Licence
- MIT
At a glance
Template-based page generation at scale for SEO. An agent skill from thatrebeccarae/claude-marketing.
- Works in 6 steps: Unique title tag — not just "[Entity] |… → Unique meta description —… → Unique introductory content — at least… → …
- The user asks about programmatic SEO
- SKILL.md covers Install, What Is Programmatic SEO, Use Cases and Template Design, plus 4 more sections
- Calls git
What it does
Programmatic SEO is an agent skill from thatrebeccarae/claude-marketing. Template-based page generation at scale for SEO. Data-driven content, internal linking architecture, and automated optimization for large-scale content operations. Use when the user asks about programmatic SEO, pSEO, scaled content, template pages, or automated page generation.
Its SKILL.md is about 1.3k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files (for example `EXAMPLES.md` and `REFERENCE.md`).
It sits in Marketing & SEO, covering Programmatic SEO. The repository describes itself as: A full marketing department for Claude Code. Skill packs for Klaviyo, Shopify, GA4, Looker Studio, paid media, and more. Audit, optimize, and report using natural language. The licence is MIT.
When your agent uses it
- The user asks about programmatic SEO
- Automated page generation
Example prompts
- “/programmatic-seo”
Workflow steps
6 steps, taken from the first numbered list in SKILL.md.
- Unique title tag — not just "[Entity] | Site Name"
- Unique meta description — entity-specific, not templated
- Unique introductory content — at least 2-3 sentences unique per page
- Unique data — entity-specific numbers, facts, or comparisons
- Internal links — contextual links to related pages and hub pages
- Schema markup — appropriate structured data per page type
What it can do on your machine
Read from SKILL.md and the folder at commit a8a63ec. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Shell commands in SKILL.md call:
git
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md. Its commands use git, which can reach the network depending on how they are called.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Programmatic SEO loads about 1.3k tokens when it runs. Until then it costs about 74 tokens; SKILL.md has 449 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from thatrebeccarae/claude-marketing at commit a8a63ec, republished under its MIT licence (© thatrebeccarae). 449 words, ~1,276 tokens.
Download SKILL.mdSave it as
.claude/skills/programmatic-seo/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.- name
- programmatic-seo
- description
- Template-based page generation at scale for SEO. Data-driven content, internal linking architecture, and automated optimization for large-scale content operations. Use when the user asks about programmatic SEO, pSEO, scaled content, template pages, or automated page generation.
- license
- MIT
- origin
- custom
- author
- Rebecca Rae Barton
- author_url
- https://github.com/thatrebeccarae
- metadata.version
- 1.0.0
- metadata.category
- seo
- metadata.domain
- programmatic-seo
- metadata.updated
- 2026-03-18
- metadata.tested
- 2026-03-18
- metadata.tested_with
- Claude Code v2.1
Programmatic SEO
Generate thousands of targeted pages from data templates at scale.
Install
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/programmatic-seo ~/.claude/skills/What Is Programmatic SEO
Creating large numbers of search-optimized pages from structured data + templates. Instead of writing each page manually, you define a template and populate it with data variations.
Examples of successful pSEO:
- Zapier: "[App A] + [App B] integrations" (25,000+ pages)
- Wise: "[Currency A] to [Currency B]" exchange rate pages
- NomadList: "[City] for digital nomads" with cost/weather/internet data
- Yelp: "[Business type] near [location]" listing pages
- Canva: "[Template type] templates" design pages
Use Cases
| Pattern | Template | Data Source | Pages |
|---|---|---|---|
| Integration pages | "[Your product] + [Partner]" | Partner/integration list | 100-5,000 |
| Location pages | "[Service] in [City/State]" | Location database | 500-50,000 |
| Comparison pages | "[Your product] vs [Competitor]" | Competitor list | 20-200 |
| Glossary/definitions | "What is [Term]?" | Industry term database | 200-2,000 |
| Template/example pages | "[Type] template" or "[Type] examples" | Template library | 100-1,000 |
| Tool pages | "[Metric] calculator" | Calculator variations | 50-500 |
| Stats pages | "[Topic] statistics [Year]" | Data sources | 50-500 |
Template Design
Page Template Structure
[H1: Dynamic title with primary keyword]
[Intro paragraph: 2-3 sentences with entity-specific context]
[Key data section: structured data unique to this entity]
[Comparison or context section: how this entity relates to others]
[FAQ section: 3-5 entity-specific questions]
[Related pages: internal links to related entities]
[CTA: conversion action relevant to search intent]Quality Requirements
Every programmatic page MUST have:
- Unique title tag — not just "[Entity] | Site Name"
- Unique meta description — entity-specific, not templated
- Unique introductory content — at least 2-3 sentences unique per page
- Unique data — entity-specific numbers, facts, or comparisons
- Internal links — contextual links to related pages and hub pages
- Schema markup — appropriate structured data per page type
Anti-Patterns (Google Will Penalize)
- Doorway pages — thin pages with no unique value, just keyword variations
- Duplicate content — same paragraph on every page with only entity name swapped
- No user value — page exists for search engines, not humans
- Orphaned pages — no internal links pointing to them
- Auto-generated gibberish — AI-generated content without quality review
Show full SKILL.md (175 more words)Show less
Internal Linking Architecture
Hub-and-Spoke Model
Hub page: "[Category] Guide" (high authority)
└── Spoke 1: "[Entity A] in [Category]"
└── Spoke 2: "[Entity B] in [Category]"
└── Spoke 3: "[Entity C] in [Category]"
(Each spoke links back to hub and to 3-5 related spokes)Cross-Linking Rules
- Every programmatic page links to its hub page
- Every programmatic page links to 3-5 related pages
- Hub pages link to top 10-20 programmatic pages
- Related pages are based on semantic similarity, not alphabetical
- Use descriptive anchor text (not "click here" or entity name only)
Technical Implementation
| Approach | Best For | Stack |
|---|---|---|
| Static Site Generation (SSG) | <10,000 pages, infrequent data updates | Next.js, Astro, Hugo |
| Incremental Static Regeneration (ISR) | 10,000-100,000 pages, periodic updates | Next.js |
| Server-Side Rendering (SSR) | Dynamic data, real-time pricing | Next.js, Nuxt |
| Database-driven CMS | Non-technical team needs to manage | WordPress + custom post types |
Indexation Management
- Generate XML sitemap with all programmatic pages
- Submit sitemap to Google Search Console
- Monitor Index Coverage report for errors
- Use
noindexon thin pages until they have sufficient content - Set crawl rate appropriately (avoid overwhelming your server)
- Monitor crawl budget usage via server logs
Integration with Other Skills
- technical-seo-audit — Audit programmatic page health (indexation, speed, schema)
- schema-markup-generator — Generate appropriate schema per page type
- aeo-geo-optimizer — Optimize programmatic pages for AI citation
- seo-content-writer — Enhance template content quality
© thatrebeccarae, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 3 other files in skills/programmatic-seo of thatrebeccarae/claude-marketing.
- SKILL.md
- EXAMPLES.md
- LICENSE
- REFERENCE.md
Open the folder on GitHubat commit a8a63ec
Compare with similar skills
Programmatic SEO next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Programmatic SEO this skillthatrebeccarae/claude-marketing | 162 | — | ~1.3k | Automated safety check: Pass | MIT | |
| SEO Competitor Comparison PagesAgriciDaniel/claude-seo | 18k | 5 repos | ~1.9k | Automated safety check: Pass | MIT | |
| Universal SEO AnalysisAgriciDaniel/claude-seo | 18k | — | ~4.9k | Automated safety check: Pass | MIT | |
| Competitor Alternativesfreekmurze/dotfiles | 1k | 24 repos | ~2k | Automated safety check: Pass | None | |
| Programmatic SEOfreekmurze/dotfiles | 1k | 22 repos | ~1.7k | Automated safety check: Pass | None | |
| Directory Submissionscoreyhaines31/marketingskills | 54k | 2 repos | ~6.3k | Automated safety check: Pass | MIT |
Similar skills
Universal SEO Analysis
AgriciDaniel/claude-seo
Hub for site-wide SEO work: audits, technical checks, schema, content quality, local, hreflang and AI-search readiness, run through slash commands.
Competitor Alternatives
freekmurze/dotfiles
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement.
Programmatic SEO
freekmurze/dotfiles
When the user wants to create SEO-driven pages at scale using templates and data.
Directory Submissions
coreyhaines31/marketingskills
When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery.
Global SEO Growth
minhnv0807/ai-business-skills
Covers six SEO layers for a website: crawl and index audit, local SEO, search-intent content, AI search visibility, schema markup and backlink or directory distribution.
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Related
Categories
Questions about Programmatic SEO
What does Programmatic SEO do?
Template-based page generation at scale for SEO. An agent skill from thatrebeccarae/claude-marketing. Programmatic SEO is an agent skill from thatrebeccarae/claude-marketing. Template-based page generation at scale for SEO.
When should I use Programmatic SEO?
Programmatic SEO fits situations like: the user asks about programmatic SEO; automated page generation.
How do I install Programmatic SEO in Claude Code?
Run `npx skills add thatrebeccarae/claude-marketing --skill programmatic-seo -a claude-code`. Or copy the skill folder (skills/programmatic-seo in thatrebeccarae/claude-marketing) into .claude/skills/programmatic-seo in your project. Claude Code loads it when a task matches its description.
How do I install Programmatic SEO in Codex?
Run `npx skills add thatrebeccarae/claude-marketing --skill programmatic-seo -a codex`. Or copy the skill folder (skills/programmatic-seo in thatrebeccarae/claude-marketing) into .agents/skills/programmatic-seo in your project. Codex loads it when a task matches its description.
Can I use Programmatic SEO in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add thatrebeccarae/claude-marketing --skill programmatic-seo -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/programmatic-seo, .gemini/skills/programmatic-seo, .github/skills/programmatic-seo and .opencode/skills/programmatic-seo in your project.
What does Programmatic SEO need to run?
Going by SKILL.md and its folder, Programmatic SEO needs the command-line tools its instructions call (git).
Does Programmatic SEO access the network?
SKILL.md contains no URLs. Its commands use git, which can reach the network depending on how they are called. This is read from the text; nothing was executed.
Is Programmatic SEO safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Programmatic SEO use?
Programmatic SEO is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Programmatic SEO use?
About 1.3k tokens (SKILL.md is roughly 5.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Programmatic SEO?
Skills that share tags, products or a category with Programmatic SEO: SEO Competitor Comparison Pages (AgriciDaniel/claude-seo, 18k stars), Universal SEO Analysis (AgriciDaniel/claude-seo, 18k stars), Competitor Alternatives (freekmurze/dotfiles, 1k stars) and Programmatic SEO (freekmurze/dotfiles, 1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Programmatic SEO?
thatrebeccarae (a GitHub user) maintains it in thatrebeccarae/claude-marketing, which has 162 GitHub stars. The repository holds 55 skills in this directory. The repository was last updated on May 14, 2026.
Source: thatrebeccarae/claude-marketing on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.