Google Ads

What it does

When your agent uses it

• The user asks about Google Ads
• Search advertising
• Performance Max
• Display campaigns

Example prompts

• “/google-ads”

Workflow steps

11 steps, taken from the first numbered list in SKILL.md.

1. 1Conversion Tracking — Verify Google Tag, conversion actions, enhanced conversions, attribution model
2. 2Account Structure — Campaign organization, naming conventions, settings consistency
3. 3Budget & Bidding — Allocation across campaigns, bid strategy alignment with goals, target efficiency
4. 4Keyword Strategy — Match types, Quality Scores, search term relevance, negative keyword lists
5. 5Ad Copy — RSA asset quality (headlines, descriptions), pin usage, ad strength, extensions
6. 6Shopping / Merchant Center — Feed quality, disapprovals, competitive metrics, listing groups
7. 7Performance Max — Asset group quality, audience signals, URL expansion settings, cannibalizing Search
8. 8Audiences — First-party lists, remarketing, Customer Match, observation vs targeting
9. 9Landing Pages — Load speed, message match, conversion rate by landing page
10. 10Competitive Landscape — Auction insights, impression share losses (budget vs rank)
11. 11Recommendations — Prioritized by expected revenue impact with effort estimate

What it can do on your machine

Read from SKILL.md and the folder at commit a8a63ec. It shows what the files ask for, not the result of running them.

• Tool permissions

  Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

  From allowed-tools in the SKILL.md frontmatter.

• Runs code

  Shell commands in SKILL.md call:

  • git

  From the folder's file list and the shell code blocks in SKILL.md.

• Network

  No URLs in SKILL.md. Its commands use git, which can reach the network depending on how they are called.

  From URLs in SKILL.md, links to its own repository left out.

• Credentials

  Names no API keys, tokens, secrets or passwords.

  From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Google Ads loads about 1.9k tokens when it runs. Until then it costs about 68 tokens; SKILL.md has 765 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it

~68

When it runs · the whole SKILL.md, loaded when a task matches

~1.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from thatrebeccarae/claude-marketing at commit a8a63ec, republished under its MIT licence (© thatrebeccarae). 765 words, ~1,909 tokens.

name

google-ads

description

Google Ads platform expertise. Audit campaigns, keywords, audiences, bidding, and conversion tracking. Use when the user asks about Google Ads, PPC, search advertising, Performance Max, Shopping ads, display campaigns, YouTube ads, or paid search optimization.

license

MIT

origin

custom

author

Rebecca Rae Barton

author_url

https://github.com/thatrebeccarae

metadata.version

1.0.0

metadata.category

paid-media

metadata.domain

google-ads

metadata.updated

2026-03-11

metadata.tested

2026-03-17

metadata.tested_with

Claude Code v2.1

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/google-ads ~/.claude/skills/

Account
├── Brand Search (Exact + Phrase match)
│   ├── Pure Brand
│   └── Brand + Product/Service modifiers
├── Non-Brand Search (by theme/intent)
│   ├── High-Intent / Bottom-Funnel keywords
│   ├── Mid-Funnel / Consideration keywords
│   └── Category / Broad keywords
├── Competitor Search (optional)
│   └── Competitor brand terms
├── Shopping (Standard)
│   ├── Top Performers (high priority)
│   ├── Category groups (medium priority)
│   └── Catch-All (low priority)
├── Performance Max
│   ├── Asset Groups by product category or audience theme
│   └── Audience signals per group
├── Display (if separate from PMax)
│   ├── Remarketing
│   └── Prospecting (in-market / custom)
├── YouTube / Video
│   ├── Brand awareness (bumper, in-stream)
│   └── Action / conversions (in-feed, in-stream)
└── Demand Gen
    └── Visual-first prospecting

© thatrebeccarae, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 6 other files in skills/google-ads of thatrebeccarae/claude-marketing.

• SKILL.md
• .env.example
• CHECKS.md
• EXAMPLES.md
• LICENSE
• REFERENCE.md
• requirements.txt

Open the folder on GitHubat commit a8a63ec