Agent skill

Facebook Ads

by thatrebeccarae in thatrebeccarae/claude-marketing

Meta Ads (Facebook & Instagram) platform expertise. An agent skill from thatrebeccarae/claude-marketing.

Install Facebook Ads

skills CLI

$ npx skills add thatrebeccarae/claude-marketing --skill facebook-ads -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI

$ gh skill install thatrebeccarae/claude-marketing facebook-ads --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy

$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/facebook-ads .claude/skills/facebook-ads && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Paste into Claude Code

Install the "facebook-ads" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/facebook-ads into .claude/skills/facebook-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "facebook-ads", then confirm the skill loads.

Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

$skill-installer

$skill-installer install https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/facebook-ads

Type this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.

skills CLI

$ npx skills add thatrebeccarae/claude-marketing --skill facebook-ads -a codex

Project install goes to .agents/skills/; add -g for ~/.codex/skills/.

GitHub CLI

$ gh skill install thatrebeccarae/claude-marketing facebook-ads --agent codex

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/facebook-ads .agents/skills/facebook-ads && rm -rf skills-src

Use ~/.agents/skills/ instead of .agents/skills for a personal install.

Codex skills documentation · loads skills from .agents/skills/

Paste into Codex

Install the "facebook-ads" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/facebook-ads into .agents/skills/facebook-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "facebook-ads", then confirm the skill loads.

Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add thatrebeccarae/claude-marketing --skill facebook-ads -a cursor

Project install goes to .agents/skills/; add -g for ~/.cursor/skills/.

GitHub CLI

$ gh skill install thatrebeccarae/claude-marketing facebook-ads --agent cursor

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/facebook-ads .cursor/skills/facebook-ads && rm -rf skills-src

Use ~/.cursor/skills/ instead of .cursor/skills for a personal install.

Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/

Paste into Cursor

Install the "facebook-ads" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/facebook-ads into .cursor/skills/facebook-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "facebook-ads", then confirm the skill loads.

Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

gemini skills install

$ gemini skills install https://github.com/thatrebeccarae/claude-marketing.git --path skills/facebook-ads

--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.

skills CLI

$ npx skills add thatrebeccarae/claude-marketing --skill facebook-ads -a gemini-cli

Project install goes to .agents/skills/; add -g for ~/.gemini/skills/.

GitHub CLI

$ gh skill install thatrebeccarae/claude-marketing facebook-ads --agent gemini-cli

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/facebook-ads .gemini/skills/facebook-ads && rm -rf skills-src

Use ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.

Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/

Paste into Gemini CLI

Install the "facebook-ads" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/facebook-ads into .gemini/skills/facebook-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "facebook-ads", then confirm the skill loads.

Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

GitHub CLI

$ gh skill install thatrebeccarae/claude-marketing facebook-ads

Installs for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).

skills CLI

$ npx skills add thatrebeccarae/claude-marketing --skill facebook-ads -a github-copilot

Project install goes to .agents/skills/; add -g for ~/.copilot/skills/.

Manual copy

$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/facebook-ads .github/skills/facebook-ads && rm -rf skills-src

Use ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.

GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/

Paste into GitHub Copilot

Install the "facebook-ads" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/facebook-ads into .github/skills/facebook-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "facebook-ads", then confirm the skill loads.

GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add thatrebeccarae/claude-marketing --skill facebook-ads -a opencode

OpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.

GitHub CLI

$ gh skill install thatrebeccarae/claude-marketing facebook-ads --agent opencode

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/facebook-ads .opencode/skills/facebook-ads && rm -rf skills-src

Use ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.

OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/

Paste into OpenCode

Install the "facebook-ads" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/facebook-ads into .opencode/skills/facebook-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "facebook-ads", then confirm the skill loads.

OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

Facts

Skill name: facebook-ads
GitHub stars: 161
Token cost: ~2k tokens
SKILL.md length: 796 words
Files: 7
Skills in repo: 55
Repo updated: May 14, 2026
First seen: Oct 7, 2026
Licence: MIT

At a glance

Meta Ads (Facebook & Instagram) platform expertise. An agent skill from thatrebeccarae/claude-marketing.

Works in 10 steps: Pixel & CAPI Health — Event tracking,… → Account Structure — Campaign… → Audience Strategy — Overlap analysis,… → …
The user asks about Facebook Ads
SKILL.md covers Install, Core Capabilities, Key Benchmarks and Campaign Structure (Modern…, plus 5 more sections
Calls git

What it does

Facebook Ads is an agent skill from thatrebeccarae/claude-marketing. Meta Ads (Facebook & Instagram) platform expertise. Audit campaigns, audiences, creative strategy, pixel tracking, and CAPI. Use when the user asks about Facebook Ads, Instagram Ads, Meta Ads, social media advertising, Advantage+ campaigns, or Meta pixel/CAPI setup.

Its SKILL.md is about 2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 6 other files (for example `CHECKS.md`, `EXAMPLES.md` and `REFERENCE.md`).

It sits in Marketing & SEO, covering Paid advertising. It works with Meta Ads, Instagram and iOS. The repository describes itself as: A full marketing department for Claude Code. Skill packs for Klaviyo, Shopify, GA4, Looker Studio, paid media, and more. Audit, optimize, and report using natural language. The licence is MIT.

When your agent uses it

The user asks about Facebook Ads
Social media advertising
Advantage+ campaigns
Meta pixel/CAPI setup

Example prompts

“/facebook-ads”

Workflow steps

10 steps, taken from the first numbered list in SKILL.md.

Pixel & CAPI Health — Event tracking, CAPI coverage, event match quality score, AEM config
Account Structure — Campaign consolidation, objective alignment, naming conventions
Audience Strategy — Overlap analysis, LAL seeds, audience size, Advantage+ adoption
Creative Analysis — Format mix, creative fatigue (frequency + declining CTR), testing velocity
Budget & Bidding — CBO vs ABO, budget allocation, bid strategy (lowest cost vs cost cap vs bid cap)
Funnel Coverage — Prospecting vs retargeting balance, exclusions between funnels
Attribution — Window settings, cross-platform reconciliation (vs GA4), CAPI deduplication
Placement Optimization — Advantage+ placements vs manual, creative per placement
Shopping / Catalog — Feed quality, product sets, dynamic ads setup
Recommendations — Prioritized with expected impact and creative direction

What it can do on your machine

Read from SKILL.md and the folder at commit a8a63ec. It shows what the files ask for, not the result of running them.

Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Shell commands in SKILL.md call:
- git
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md. Its commands use git, which can reach the network depending on how they are called.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Facebook Ads loads about 2k tokens when it runs. Until then it costs about 70 tokens; SKILL.md has 796 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it: ~70
When it runs · the whole SKILL.md, loaded when a task matches: ~2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from thatrebeccarae/claude-marketing at commit a8a63ec, republished under its MIT licence (© thatrebeccarae). 796 words, ~1,973 tokens.

Download SKILL.mdSave it as .claude/skills/facebook-ads/SKILL.md (or your agent's skills folder). This skill also uses 6 other files; get the full folder from GitHub.

name: facebook-ads
description: Meta Ads (Facebook & Instagram) platform expertise. Audit campaigns, audiences, creative strategy, pixel tracking, and CAPI. Use when the user asks about Facebook Ads, Instagram Ads, Meta Ads, social media advertising, Advantage+ campaigns, or Meta pixel/CAPI setup.
license: MIT
origin: custom
author: Rebecca Rae Barton
author_url: https://github.com/thatrebeccarae
metadata.version: 1.0.0
metadata.category: paid-media
metadata.domain: meta-ads
metadata.updated: 2026-03-11
metadata.tested: 2026-03-17
metadata.tested_with: Claude Code v2.1

Meta Ads (Facebook & Instagram)

Expert-level guidance for Meta Ads — auditing, building, and optimizing campaigns across Facebook, Instagram, Messenger, and the Audience Network.

Install

bash

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/facebook-ads ~/.claude/skills/

Core Capabilities

Campaign Auditing & Optimization

Full account audit: structure, objectives, audiences, creative, tracking, attribution
Identify creative fatigue, audience overlap, and budget inefficiencies
Diagnose performance drops (iOS privacy, audience saturation, creative burnout)
Advantage+ Shopping and Advantage+ Audience recommendations

Campaign Objectives (Outcome-Based)

Awareness — Reach, brand awareness, video views
Traffic — Link clicks, landing page views
Engagement — Post engagement, messages, conversions on-platform
Leads — Instant Forms, Messenger, website lead gen
App Promotion — App installs, app events
Sales — Website conversions, catalog sales, Advantage+ Shopping

Audience Strategy

Core Audiences — Demographics, interests, behaviors, location
Custom Audiences — Website (pixel/CAPI), customer list, app activity, video viewers, engagement
Lookalike Audiences — 1-10% based on custom audience seed (value-based LALs preferred)
Advantage+ Audience — Meta's AI-driven targeting (audience suggestions as signals, not constraints)
Broad targeting — No interests/LAL, rely on creative + pixel data + Meta's ML

Creative Strategy

Ad format selection: single image, carousel, video, collection, Instant Experience
Creative testing frameworks: concept testing vs iterative testing
UGC (user-generated content) integration and creator whitelisting
Dynamic Creative Optimization (DCO) vs manual A/B testing
Creative fatigue signals and refresh cadence
Platform-specific creative (Feed, Stories, Reels, Explore)

Tracking & Attribution

Meta Pixel — Standard events, custom events, microdata, aggregated event measurement
Conversions API (CAPI) — Server-side tracking for privacy resilience
Aggregated Event Measurement (AEM) — iOS 14.5+ handling, 8-event prioritization
Attribution settings: 7-day click + 1-day view (default), 1-day click, 28-day click
UTM parameter strategy for GA4 cross-reference
Conversion lift studies and incrementality testing

Key Benchmarks

Metric	Good	Great	Warning
CTR (Link Clicks)	1-2%	3%+	<0.8%
CPC (Link Click)	$0.50-$1.50	<$0.50	>$2.00
CPM	$8-$15	<$8	>$20
Conversion Rate (Landing Page)	3-5%	8%+	<2%
ROAS (ecommerce)	3-4x	6x+	<2x
Cost Per Lead	Industry dependent	Below industry avg	Rising trend
Frequency (prospecting)	1.5-2.5	1-1.5	>3.5
Frequency (retargeting)	3-6	2-3	>10
Thumb-Stop Rate (video)	25-35%	40%+	<20%
Hook Rate (3s video views %)	30-40%	50%+	<25%

Campaign Structure (Modern Best Practice)

Ad Account
├── Advantage+ Shopping Campaign (ecommerce)
│   ├── Broad targeting (Meta AI optimizes)
│   ├── Existing customer budget cap (10-20%)
│   └── Mixed creative (image, video, UGC, carousel)
├── Prospecting Campaign (Conversions/Sales)
│   ├── Ad Set: Broad (no targeting, trust the pixel)
│   ├── Ad Set: Lookalike 1-3% (value-based)
│   └── Ad Set: Interest stacks (if needed)
├── Retargeting Campaign (Conversions/Sales)
│   ├── Ad Set: Website visitors 1-30 days
│   ├── Ad Set: Engaged (video viewers, IG/FB engaged)
│   └── Ad Set: Cart abandoners
├── Lead Gen Campaign (if applicable)
│   ├── Ad Set: Lookalikes of converters
│   └── Ad Set: Interest-based
└── Brand / Top-of-Funnel (optional)
    ├── Video Views (awareness content)
    └── Traffic (blog, resources)

Modern trend: Consolidate ad sets. Meta's algorithm performs better with fewer, broader ad sets and more creative diversity within each.

Workflow: Full Account Audit

When asked to audit a Meta Ads account:

Pixel & CAPI Health — Event tracking, CAPI coverage, event match quality score, AEM config
Account Structure — Campaign consolidation, objective alignment, naming conventions
Audience Strategy — Overlap analysis, LAL seeds, audience size, Advantage+ adoption
Creative Analysis — Format mix, creative fatigue (frequency + declining CTR), testing velocity
Budget & Bidding — CBO vs ABO, budget allocation, bid strategy (lowest cost vs cost cap vs bid cap)
Funnel Coverage — Prospecting vs retargeting balance, exclusions between funnels
Attribution — Window settings, cross-platform reconciliation (vs GA4), CAPI deduplication
Placement Optimization — Advantage+ placements vs manual, creative per placement
Shopping / Catalog — Feed quality, product sets, dynamic ads setup
Recommendations — Prioritized with expected impact and creative direction

Show full SKILL.md (326 more words)Show less

Post-iOS 14.5 Best Practices

Implement CAPI alongside pixel (aim for 90%+ event match quality)
Prioritize 8 conversion events per domain in Events Manager
Use value optimization when possible (Purchase over Add to Cart)
Broader audiences outperform narrow (give Meta's ML room to optimize)
UTM tracking + GA4 as secondary attribution source
Creative is the new targeting — invest in creative testing over audience testing

How to Use This Skill

Ask me questions like:

"Audit my Facebook Ads account performance"
"My ROAS is declining — what should I investigate?"
"Help me set up Conversions API (CAPI)"
"Design a creative testing framework for my brand"
"Should I use Advantage+ Shopping or manual campaigns?"
"Build a full-funnel campaign structure for my DTC brand"
"My frequency is too high — how do I manage audience fatigue?"
"Plan a lead gen campaign for B2B on Facebook/Instagram"

For detailed Meta Ads API reference, pixel implementation, and advanced configurations, see REFERENCE.md.

Hard Rules

These constraints must never be violated in recommendations:

Pixel + CAPI both required. Post-iOS 14.5, browser-only tracking loses 30-40% of conversion data.
Event deduplication must be active (event_id matching) — without it, conversions are double-counted.
Event Match Quality ≥8.0 for Purchase event. Below 6.0 is critical.
Budget must be ≥5x target CPA per ad set — below this, the algorithm cannot exit learning phase.
Never recommend edits during active learning phase — wait for ~50 conversions/week or intentional reset.
Creative fatigue = action required. CTR decline >20% over 14 days with frequency >3 = replace creative immediately.
<30% of ad sets in Learning Limited — above this threshold, consolidation is mandatory.
Purchasers/converters must be excluded from prospecting campaigns.
Special Ad Categories must be declared before campaign creation for Housing, Employment, Credit, and Financial Products.

Scored Audit

When performing an account audit, load skills/shared/scoring-system.md for the weighted scoring algorithm and CHECKS.md for the 46-check Meta Ads audit checklist. Produce a health score (0-100, grade A-F) with Quick Wins and a prioritized action plan.

Files

SKILL.md and 6 other files in skills/facebook-ads of thatrebeccarae/claude-marketing.

SKILL.md
.env.example
CHECKS.md
EXAMPLES.md
LICENSE
REFERENCE.md
requirements.txt

Open the folder on GitHubat commit a8a63ec

Compare with similar skills

Facebook Ads next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Facebook Ads compared with similar skills
Skill	Stars	Used in	Tokens	Auto-check	Licence	Repo updated
Facebook Ads this skillthatrebeccarae/claude-marketing	161	—	~2k	Automated safety check: Pass	MIT	4 mo ago
Meta Ads Auditirinabuht12-oss/marketing-skills	4.1k	—	~1.2k	Automated safety check: Pass	None	16 days ago
AdsCesarjoquin/Marketing-Skills	202	1 repos	~3.5k	Automated safety check: Pass	MIT	26 days ago
Adscoreyhaines31/marketingskills	54k	1 repos	~7k	Automated safety check: Pass	MIT	yesterday
Meta Ad Builderkrusemediallc/arcads-claude-code	1.6k	—	~1.7k	Automated safety check: Notes	MIT	17 days ago
Mena Adsgrowthack88/growth-marketing-os	116	—	~2.5k	Automated safety check: Pass	MIT	8 days ago

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Questions about Facebook Ads

What does Facebook Ads do?

Meta Ads (Facebook & Instagram) platform expertise. An agent skill from thatrebeccarae/claude-marketing. Facebook Ads is an agent skill from thatrebeccarae/claude-marketing. Meta Ads (Facebook & Instagram) platform expertise.

When should I use Facebook Ads?

Facebook Ads fits situations like: the user asks about Facebook Ads; social media advertising; advantage+ campaigns; meta pixel/CAPI setup.

How do I install Facebook Ads in Claude Code?

Run `npx skills add thatrebeccarae/claude-marketing --skill facebook-ads -a claude-code`. Or copy the skill folder (skills/facebook-ads in thatrebeccarae/claude-marketing) into .claude/skills/facebook-ads in your project. Claude Code loads it when a task matches its description.

How do I install Facebook Ads in Codex?

Run `npx skills add thatrebeccarae/claude-marketing --skill facebook-ads -a codex`. Or copy the skill folder (skills/facebook-ads in thatrebeccarae/claude-marketing) into .agents/skills/facebook-ads in your project. Codex loads it when a task matches its description.

Can I use Facebook Ads in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add thatrebeccarae/claude-marketing --skill facebook-ads -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/facebook-ads, .gemini/skills/facebook-ads, .github/skills/facebook-ads and .opencode/skills/facebook-ads in your project.

What does Facebook Ads need to run?

Going by SKILL.md and its folder, Facebook Ads needs the command-line tools its instructions call (git).

Does Facebook Ads access the network?

SKILL.md contains no URLs. Its commands use git, which can reach the network depending on how they are called. This is read from the text; nothing was executed.

Is Facebook Ads safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Facebook Ads use?

Facebook Ads is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Facebook Ads use?

About 2k tokens (SKILL.md is roughly 7.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Facebook Ads?

Skills that share tags, products or a category with Facebook Ads: Meta Ads Audit (irinabuht12-oss/marketing-skills, 4.1k stars), Ads (Cesarjoquin/Marketing-Skills, 202 stars), Ads (coreyhaines31/marketingskills, 54k stars) and Meta Ad Builder (krusemediallc/arcads-claude-code, 1.6k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Facebook Ads?

thatrebeccarae (a GitHub user) maintains it in thatrebeccarae/claude-marketing, which has 161 GitHub stars. The repository holds 55 skills in this directory. The repository was last updated on May 14, 2026.

Source: thatrebeccarae/claude-marketing on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.

Install Facebook Ads

Facts

At a glance

What it does

When your agent uses it

Example prompts

Workflow steps

What it can do on your machine

Tool permissions

Runs code

Network

Credentials

Context cost

Safety

SKILL.md

Meta Ads (Facebook & Instagram)

Install

Core Capabilities

Campaign Auditing & Optimization

Campaign Objectives (Outcome-Based)

Audience Strategy

Creative Strategy

Tracking & Attribution

Key Benchmarks

Campaign Structure (Modern Best Practice)

Workflow: Full Account Audit

Post-iOS 14.5 Best Practices

How to Use This Skill

Hard Rules

Scored Audit

Files

Compare with similar skills

Similar skills

More from thatrebeccarae/claude-marketing

Related

Questions about Facebook Ads