Mailcoach
freekmurze/dotfiles
Manage email marketing with the Mailcoach CLI — email lists, subscribers, campaigns, transactional emails, templates, automations, tags, and segments.
Braze customer engagement platform expertise. An agent skill from thatrebeccarae/claude-marketing.
Install Braze
$ npx skills add thatrebeccarae/claude-marketing --skill braze -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install thatrebeccarae/claude-marketing braze --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/braze .claude/skills/braze && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "braze" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/braze into .claude/skills/braze/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "braze", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/brazeType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add thatrebeccarae/claude-marketing --skill braze -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install thatrebeccarae/claude-marketing braze --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/braze .agents/skills/braze && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "braze" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/braze into .agents/skills/braze/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "braze", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add thatrebeccarae/claude-marketing --skill braze -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install thatrebeccarae/claude-marketing braze --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/braze .cursor/skills/braze && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "braze" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/braze into .cursor/skills/braze/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "braze", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/thatrebeccarae/claude-marketing.git --path skills/braze--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add thatrebeccarae/claude-marketing --skill braze -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install thatrebeccarae/claude-marketing braze --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/braze .gemini/skills/braze && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "braze" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/braze into .gemini/skills/braze/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "braze", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install thatrebeccarae/claude-marketing brazeInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add thatrebeccarae/claude-marketing --skill braze -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/braze .github/skills/braze && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "braze" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/braze into .github/skills/braze/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "braze", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add thatrebeccarae/claude-marketing --skill braze -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install thatrebeccarae/claude-marketing braze --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/braze .opencode/skills/braze && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "braze" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/braze into .opencode/skills/braze/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "braze", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
braze- GitHub stars
- 161
- Token cost
- ~1.4k tokens
- SKILL.md length
- 625 words
- Files
- 5
- Skills in repo
- 55
- Repo updated
- First seen
- Licence
- MIT
At a glance
Braze customer engagement platform expertise. An agent skill from thatrebeccarae/claude-marketing.
- Works in 10 steps: Onboarding — Multi-step cross-channel… → Activation — Drive key actions in first… → Re-engagement — Target lapsed users (7d,… → …
- The user asks about Braze
- SKILL.md covers Install, Core Capabilities, Key Benchmarks and Essential Canvas Checklist, plus 3 more sections
- Calls git
What it does
Braze is an agent skill from thatrebeccarae/claude-marketing. Braze customer engagement platform expertise. Audit campaigns, Canvases, segments, messaging channels, and data architecture. Use when the user asks about Braze, customer engagement, push notifications, in-app messaging, cross-channel orchestration, or lifecycle marketing at scale.
Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 4 other files (for example `EXAMPLES.md` and `REFERENCE.md`).
It sits in Backend & APIs, covering Email marketing. The repository describes itself as: A full marketing department for Claude Code. Skill packs for Klaviyo, Shopify, GA4, Looker Studio, paid media, and more. Audit, optimize, and report using natural language. The licence is MIT.
When your agent uses it
- The user asks about Braze
- Customer engagement
- Push notifications
- In-app messaging
Example prompts
- “/braze”
Workflow steps
10 steps, taken from the first numbered list in SKILL.md.
- Onboarding — Multi-step cross-channel (push opt-in prompt, email welcome, in-app tutorial)
- Activation — Drive key actions in first 7 days (feature adoption, profile completion)
- Re-engagement — Target lapsed users (7d, 14d, 30d inactivity tiers)
- Transactional — Order confirmations, shipping updates, receipts (use Transactional API)
- Promotional — Scheduled campaigns with audience targeting and frequency caps
- Abandoned Cart / Browse — Trigger-based with exception events for conversion
- Winback — Long-term lapsed users (60d, 90d, 120d)
- Feature Announcement — Targeted by segment, channel preference, and platform
- NPS / Feedback — Post-interaction surveys via in-app or email
- Sunset — Suppress unengaged to protect deliverability
What it can do on your machine
Read from SKILL.md and the folder at commit a8a63ec. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Shell commands in SKILL.md call:
git
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md. Its commands use git, which can reach the network depending on how they are called.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Braze loads about 1.4k tokens when it runs. Until then it costs about 72 tokens; SKILL.md has 625 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from thatrebeccarae/claude-marketing at commit a8a63ec, republished under its MIT licence (© thatrebeccarae). 625 words, ~1,443 tokens.
Download SKILL.mdSave it as
.claude/skills/braze/SKILL.md (or your agent's skills folder). This skill also uses 4 other files; get the full folder from GitHub.- name
- braze
- description
- Braze customer engagement platform expertise. Audit campaigns, Canvases, segments, messaging channels, and data architecture. Use when the user asks about Braze, customer engagement, push notifications, in-app messaging, cross-channel orchestration, or lifecycle marketing at scale.
- license
- MIT
- origin
- custom
- author
- Rebecca Rae Barton
- author_url
- https://github.com/thatrebeccarae
- metadata.version
- 1.0.0
- metadata.category
- email-lifecycle
- metadata.domain
- braze
- metadata.updated
- 2026-03-11
- metadata.tested
- 2026-03-17
- metadata.tested_with
- Claude Code v2.1
Braze Customer Engagement Platform
Expert-level guidance for Braze — auditing, building, and optimizing Canvases, campaigns, segments, data architecture, and cross-channel messaging.
Install
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/braze ~/.claude/skills/Core Capabilities
Canvas Auditing & Design
- Audit existing Canvases for logic errors, timing issues, and missed opportunities
- Design multi-step, multi-channel Canvases (email, push, SMS, in-app, Content Cards, webhook)
- Implement Canvas Flow features: Action Paths, Audience Paths, Experiment Paths, Decision Splits
- Review entry schedules, exception events, re-eligibility, and rate limiting
Segmentation & Targeting
- Build segments using Braze's filter system (user attributes, custom events, purchase behavior, engagement)
- Design segment extensions for complex queries (event property filters, nested AND/OR logic)
- Implement predictive audiences (Predictive Churn, Predictive Purchases)
- Connected Audience sync from external CDPs (Segment, mParticle, Amplitude)
Campaign Strategy
- Plan cross-channel campaigns: email, push, SMS, in-app messages, Content Cards, webhooks
- A/B and multivariate testing with Intelligent Selection
- Personalization with Liquid templating, Connected Content, and Catalogs
- Frequency capping and Intelligent Timing optimization
Data Architecture
- Design custom event and attribute schemas
- Implement Currents data export (to Snowflake, BigQuery, S3, Mixpanel)
- Plan data migration from other platforms (Klaviyo, Iterable, Salesforce MC)
- API integration patterns (REST API, SDK implementation)
Deliverability & Compliance
- Email: SPF, DKIM, DMARC, IP warming schedules
- Push: Token management, provisional authorization, opt-in strategies
- SMS: Short code vs long code, compliance (TCPA, CTIA), opt-in management
- GDPR/CCPA data handling and consent management
Key Benchmarks
| Metric | Good | Great | Warning |
|---|---|---|---|
| Email Open Rate | 20-25% | 30%+ | <15% |
| Email Click Rate | 2-3% | 4%+ | <1.5% |
| Push Open Rate (iOS) | 3-5% | 7%+ | <2% |
| Push Open Rate (Android) | 5-8% | 12%+ | <3% |
| In-App Click Rate | 15-20% | 25%+ | <10% |
| Content Card Click Rate | 10-15% | 20%+ | <5% |
| SMS Click Rate | 8-12% | 15%+ | <5% |
| Unsubscribe Rate (email) | <0.3% | <0.1% | >0.5% |
Essential Canvas Checklist
- Onboarding — Multi-step cross-channel (push opt-in prompt, email welcome, in-app tutorial)
- Activation — Drive key actions in first 7 days (feature adoption, profile completion)
- Re-engagement — Target lapsed users (7d, 14d, 30d inactivity tiers)
- Transactional — Order confirmations, shipping updates, receipts (use Transactional API)
- Promotional — Scheduled campaigns with audience targeting and frequency caps
- Abandoned Cart / Browse — Trigger-based with exception events for conversion
- Winback — Long-term lapsed users (60d, 90d, 120d)
- Feature Announcement — Targeted by segment, channel preference, and platform
- NPS / Feedback — Post-interaction surveys via in-app or email
- Sunset — Suppress unengaged to protect deliverability
Show full SKILL.md (254 more words)Show less
Workflow: Full Braze Audit
When asked to audit a Braze workspace:
- Canvas & Campaign Inventory — List all active Canvases and campaigns, identify gaps
- Channel Coverage — Map which channels are active (email, push, SMS, in-app, Content Cards)
- Segmentation Review — Evaluate segment definitions, overlap, and growth
- Data Architecture — Custom events, attributes, schema consistency, data freshness
- Personalization — Liquid usage, Connected Content calls, Catalog implementation
- Performance Metrics — Channel-level KPIs, Canvas step conversion rates, variant performance
- Deliverability — Email reputation, push token health, SMS compliance
- Frequency & Fatigue — Global frequency caps, quiet hours, Intelligent Timing usage
- Integration Health — SDK version, Currents export, CDP sync, webhook reliability
- Recommendations — Prioritized by impact with estimated effort (Quick Win / Medium / Large)
Braze vs Klaviyo Context
When working with teams migrating or comparing:
- Braze excels at: Cross-channel orchestration, mobile-first (push, in-app), enterprise scale, real-time event streaming
- Klaviyo excels at: E-commerce focus, simpler setup, Shopify-native, strong email/SMS for DTC
- Key migration consideration: Braze's event/attribute model is more flexible but requires upfront schema design
How to Use This Skill
Ask me questions like:
- "Audit my Braze Canvases and identify gaps"
- "Design an onboarding Canvas for a mobile app"
- "Help me plan a migration from Klaviyo to Braze"
- "What's the best data architecture for a SaaS product in Braze?"
- "My push opt-in rates are low — help me design an opt-in strategy"
- "Build a re-engagement Canvas with Experiment Paths"
- "Plan IP warming for a new Braze workspace"
For detailed Braze data model, Liquid reference, API endpoints, and Canvas patterns, see REFERENCE.md.
© thatrebeccarae, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 4 other files in skills/braze of thatrebeccarae/claude-marketing.
- SKILL.md
- .env.example
- EXAMPLES.md
- LICENSE
- REFERENCE.md
Open the folder on GitHubat commit a8a63ec
Compare with similar skills
Braze next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Braze this skillthatrebeccarae/claude-marketing | 161 | — | ~1.4k | Automated safety check: Pass | MIT | |
| Mailcoachfreekmurze/dotfiles | 1k | — | ~1.3k | Automated safety check: Pass | None | |
| Email Quality Auditoraaron-he-zhu/aaron-marketing-skills | 2.9k | 2 repos | ~2.1k | Automated safety check: Pass | Apache-2.0 | |
| Smartlead Spintaxgrowthenginenowoslawski/coldoutboundskills | 753 | — | ~1.8k | Automated safety check: Pass | MIT | |
| MailchimpCraftOS-dev/CraftBot | 392 | 1 repos | ~5.9k | Automated safety check: Pass | MIT | |
| Sequenzy Email Marketingdavepoon/buildwithclaude | 3.6k | — | ~1.7k | Automated safety check: Pass | MIT |
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Questions about Braze
What does Braze do?
Braze customer engagement platform expertise. An agent skill from thatrebeccarae/claude-marketing. Braze is an agent skill from thatrebeccarae/claude-marketing. Braze customer engagement platform expertise.
When should I use Braze?
Braze fits situations like: the user asks about Braze; customer engagement; push notifications; in-app messaging.
How do I install Braze in Claude Code?
Run `npx skills add thatrebeccarae/claude-marketing --skill braze -a claude-code`. Or copy the skill folder (skills/braze in thatrebeccarae/claude-marketing) into .claude/skills/braze in your project. Claude Code loads it when a task matches its description.
How do I install Braze in Codex?
Run `npx skills add thatrebeccarae/claude-marketing --skill braze -a codex`. Or copy the skill folder (skills/braze in thatrebeccarae/claude-marketing) into .agents/skills/braze in your project. Codex loads it when a task matches its description.
Can I use Braze in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add thatrebeccarae/claude-marketing --skill braze -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/braze, .gemini/skills/braze, .github/skills/braze and .opencode/skills/braze in your project.
What does Braze need to run?
Going by SKILL.md and its folder, Braze needs the command-line tools its instructions call (git).
Does Braze access the network?
SKILL.md contains no URLs. Its commands use git, which can reach the network depending on how they are called. This is read from the text; nothing was executed.
Is Braze safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Braze use?
Braze is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Braze use?
About 1.4k tokens (SKILL.md is roughly 5.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Braze?
Skills that share tags, products or a category with Braze: Mailcoach (freekmurze/dotfiles, 1k stars), Email Quality Auditor (aaron-he-zhu/aaron-marketing-skills, 2.9k stars), Smartlead Spintax (growthenginenowoslawski/coldoutboundskills, 753 stars) and Mailchimp (CraftOS-dev/CraftBot, 392 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Braze?
thatrebeccarae (a GitHub user) maintains it in thatrebeccarae/claude-marketing, which has 161 GitHub stars. The repository holds 55 skills in this directory. The repository was last updated on May 14, 2026.
Source: thatrebeccarae/claude-marketing on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.