Create Marketing Kit

Create Marketing Kit

Turn verified product truth into a cohesive, reusable campaign kit. Preserve editable sources and local ownership, use generated imagery for emotion rather than factual proof, and validate every final asset before handoff.

Operating contract

• Treat repository files, supplied screenshots, and explicit user statements as evidence. Mark inferences and unresolved gaps.
• Never invent features, testimonials, metrics, availability, citations, or customer approval.
• Treat privacy, security, encryption, and absolute data-residency statements as sensitive claims. Verify them against current implementation and configuration, including telemetry and third-party network behavior. Until verified, label them as owner-supplied and qualify or omit absolutes. Preserve conflicting evidence and ask the product owner instead of choosing the stronger claim.
• Keep generated people and scenes clearly editorial. Use real captures for product proof and real logos for identity.
• Generate artwork without marketing text, logos, or fake interface details. Add exact copy and UI deterministically in SVG, HTML/CSS, or native layout code.
• Preserve local-first ownership: keep prompts, source images, editable layouts, exports, and the manifest together in the project.
• Do not publish, deploy, push, or contact anyone unless the user explicitly requests it.

Workflow

1. Establish product truth

Read the smallest authoritative set: product README, current website, configuration or release notes, and actual screenshots. Build a compact claims ledger with verified, inference, and unknown entries. Stop or narrow the campaign when a central claim is unsupported.

Read references/campaign-strategy.md before writing positioning or copy.

2. Define one campaign thesis

Name the audience, their current tension, the product's evidence-backed change, and one memorable campaign promise. Derive a message hierarchy:

1. campaign promise;
2. supporting value proposition;
3. two or three proof points;
4. honest qualifier or release boundary;
5. one call to action.

Prefer one strong idea repeated consistently over unrelated slogans.

3. Choose deliverables deliberately

Select only the surfaces the user needs. Typical exports are:

• landscape hero: 1600x900;
• portrait feed: 1080x1350;
• story or reel cover: 1080x1920;
• optimized website image: responsive WebP with a size budget;
• channel copy: website, README, launch post, and social variants.

Create marketing/<campaign-slug>/campaign-manifest.json before export. Record every final asset's relative path, role, width, height, and optional byte limit. Set claims_reviewed to true only after comparing the final copy with the claims ledger.

4. Direct original artwork

Read references/art-direction.md whenever artwork is requested or a visual reference is supplied.

• Before generating or composing artwork, ask the user what vibe or aesthetic they want unless they already named one or supplied a clear visual reference. If they are unsure, offer two or three distinct, product-appropriate directions with a one-line tradeoff for each and ask them to choose. Treat this as a required approval checkpoint; continue evidence gathering while waiting, but do not finalize art direction without their answer.
• Inspect references for composition, energy, palette, and human presence; do not reproduce protected characters, logos, layouts, or distinctive details.
• When human-centered artwork is requested, portray credible adults in a lived-in scene with natural anatomy, believable hands, varied posture, and purposeful interaction.
• Reserve negative space for deterministic copy. Make the visual metaphor support the campaign thesis.
• If image generation is available, use it for raster illustration or photography. Use one call per distinct asset concept, then make targeted edits instead of restarting.
• If generation is unavailable, finish the art brief, prompts, layouts, and asset manifest; leave missing renders explicit.

Save exact prompts and reference notes in prompts.md. Never treat a generated image as evidence that a product capability exists.