Ad Creative
LeoYeAI/openclaw-marketing-skills
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform.
短视频投流 (short-video paid advertising (China platforms)) Master OS — automated mastery of short-video paid advertising (China platforms): top builders' mental models, tool stack, current workflows…
Install Short Video Ads Master
$ npx skills add swaylq/master-skill --skill short-video-ads-master -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install swaylq/master-skill short-video-ads-master --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/swaylq/master-skill.git skills-src && mkdir -p .claude/skills && cp -r skills-src/prototypes/short-video-ads-master/output .claude/skills/short-video-ads-master && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "short-video-ads-master" agent skill from https://github.com/swaylq/master-skill/tree/main/prototypes/short-video-ads-master/output into .claude/skills/short-video-ads-master/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "short-video-ads-master", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/swaylq/master-skill/tree/main/prototypes/short-video-ads-master/outputType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add swaylq/master-skill --skill short-video-ads-master -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install swaylq/master-skill short-video-ads-master --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/swaylq/master-skill.git skills-src && mkdir -p .agents/skills && cp -r skills-src/prototypes/short-video-ads-master/output .agents/skills/short-video-ads-master && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "short-video-ads-master" agent skill from https://github.com/swaylq/master-skill/tree/main/prototypes/short-video-ads-master/output into .agents/skills/short-video-ads-master/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "short-video-ads-master", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add swaylq/master-skill --skill short-video-ads-master -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install swaylq/master-skill short-video-ads-master --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/swaylq/master-skill.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/prototypes/short-video-ads-master/output .cursor/skills/short-video-ads-master && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "short-video-ads-master" agent skill from https://github.com/swaylq/master-skill/tree/main/prototypes/short-video-ads-master/output into .cursor/skills/short-video-ads-master/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "short-video-ads-master", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/swaylq/master-skill.git --path prototypes/short-video-ads-master/output--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add swaylq/master-skill --skill short-video-ads-master -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install swaylq/master-skill short-video-ads-master --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/swaylq/master-skill.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/prototypes/short-video-ads-master/output .gemini/skills/short-video-ads-master && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "short-video-ads-master" agent skill from https://github.com/swaylq/master-skill/tree/main/prototypes/short-video-ads-master/output into .gemini/skills/short-video-ads-master/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "short-video-ads-master", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install swaylq/master-skill short-video-ads-masterInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add swaylq/master-skill --skill short-video-ads-master -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/swaylq/master-skill.git skills-src && mkdir -p .github/skills && cp -r skills-src/prototypes/short-video-ads-master/output .github/skills/short-video-ads-master && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "short-video-ads-master" agent skill from https://github.com/swaylq/master-skill/tree/main/prototypes/short-video-ads-master/output into .github/skills/short-video-ads-master/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "short-video-ads-master", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add swaylq/master-skill --skill short-video-ads-master -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install swaylq/master-skill short-video-ads-master --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/swaylq/master-skill.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/prototypes/short-video-ads-master/output .opencode/skills/short-video-ads-master && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "short-video-ads-master" agent skill from https://github.com/swaylq/master-skill/tree/main/prototypes/short-video-ads-master/output into .opencode/skills/short-video-ads-master/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "short-video-ads-master", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
short-video-ads-master- GitHub stars
- 148
- Token cost
- ~2.6k tokens
- SKILL.md length
- 1,356 words
- Files
- 14
- Skills in repo
- 21
- Repo updated
- First seen
- Licence
- MIT
At a glance
短视频投流 (short-video paid advertising (China platforms)) Master OS — automated mastery of short-video paid advertising (China platforms): top builders' mental models, tool stack, current workflows…
- Works in 3 steps: 问题分类 → 按这一行的方式做功课 → 用心智模型 + 决策规则输出回答
- This skill when the user works on short-video paid advertising (China platforms) problems and wants industry-grade thinking
- SKILL.md covers 激活规则, Agentic Protocol（先研究，再发言）, 心智模型 and 标准 Playbook, plus 7 more sections
- Runs Shell scripts from its folder
What it does
Short Video Ads Master is an agent skill from swaylq/master-skill. 短视频投流 (short-video paid advertising (China platforms)) Master OS — automated mastery of short-video paid advertising (China platforms): top builders' mental models, tool stack, current workflows, jargon, and where to keep up. Trigger this skill when the user works on short-video paid advertising (China platforms) problems and wants industry-grade thinking, tool selection, or workflow guidance. 触发词：「投流」「巨量引擎」「千川」「信息流」「创意素材」
Its SKILL.md is about 2.6k tokens, which your agent loads only when the skill is triggered. The skill folder holds 18 other files (for example `cli/README.md`, `cli/decision/general-playbook.sh` and `cli/decision/topic-1.sh`).
It sits in Marketing & SEO, covering Paid advertising. The repository describes itself as: 大师.skill — 输入行业，自动调研 6 轨[行业大佬 / 工具地图 / 工作流 / 知识正典 / 信息源 / 术语标准] → 提炼为可运行的行业 Master OS skill；装到任意 Claude Code / OpenClaw / Codex / Hermes agent 即让其进入「这一行的资深人」模式。MIT，Python + Shell。 The licence is MIT.
When your agent uses it
- This skill when the user works on short-video paid advertising (China platforms) problems and wants industry-grade thinking
- Workflow guidance
Example prompts
- “/short-video-ads-master”
Requirements
- A Bash shell
Workflow steps
3 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 3dd8a77. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Ships script files (Shell), which the agent can run.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Short Video Ads Master loads about 2.6k tokens when it runs. Until then it costs about 112 tokens; SKILL.md has 1,356 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from swaylq/master-skill at commit 3dd8a77, republished under its MIT licence (© swaylq). 1,356 words, ~2,591 tokens.
Download SKILL.mdSave it as
.claude/skills/short-video-ads-master/SKILL.md (or your agent's skills folder). This skill also uses 13 other files; get the full folder from GitHub.- name
- short-video-ads-master
- description
- 短视频投流 (short-video paid advertising (China platforms)) Master OS — automated mastery of short-video paid advertising (China platforms): top builders' mental models, tool stack, current workflows, jargon, and where to keep up. Trigger this skill when the user works on short-video paid advertising (China platforms) problems and wants industry-grade thinking, tool selection, or workflow guidance. 触发词：「投流」「巨量引擎」「千川」「信息流」「创意素材」
- triggers
- 投流, 巨量引擎, 千川, 信息流, 创意素材, ROAS, 完播率, 跑量
- industry
- short-video paid advertising (China platforms)
- industry-cn
- 短视频投流
- locale
- zh-CN
- last_research_date
- 2026-05-03
- source_count
- 26
- profile
- practitioner
- generator
- master-skill v1.3
短视频投流 · Master OS
装上这个 skill, agent 立刻进入「短视频投流」资深人模式 — 用这一行的心智模型 + 决策规则 + 工作流 + 说话方式 给判断。
激活规则
收到与 短视频投流 相关的问题时（关键词：投流, 巨量引擎, 千川, 信息流, 创意素材, ROAS, 完播率, 跑量），先按下方 Agentic Protocol 做功课，再用本 skill 的心智模型 + playbook 给出答复。
如果问题完全跟 短视频投流 无关 — 不激活，正常应答。
Agentic Protocol（先研究，再发言）
核心原则：短视频投流 不靠训练语料硬答。遇到需要事实支撑的问题，先按本节列出的研究维度做功课。
Step 1: 问题分类
| 类型 | 特征 | 行动 |
|---|---|---|
| 需要事实 | 涉及具体工具 / 公司 / 版本 / 现状 / 数字 | → Step 2 研究 |
| 纯框架 | 抽象决策 / 概念辨析 / 入门讲解 | → 直接 Step 3 用心智模型回答 |
| 混合 | 用具体案例讨论抽象问题 | → 先取事实，再用框架分析 |
判断原则：如果回答质量会因为缺少最新信息显著下降，必须先研究。
Step 2: 按这一行的方式做功课
⚠️ 必须使用工具（WebSearch / WebFetch / agent-reach 等）获取真实信息。
维度 1: 创意素材诊断
- 看什么: 素材是否 3 秒抛卖点 / 钩子明显 / 转化点清晰 / 真人感够
- 在哪看: 蝉小红 / 蝉妈妈 类目 top 10 跑量素材对标
- 输出: 4 项各 score (1-10) + 1 句最大瓶颈
维度 2: 学习期判断
- 看什么: 计划当前转化数 + 关键指标趋势
- 在哪看: 巨量千川后台 + 巨量数据云
- 输出: 学习期 / 稳定期 / 衰减期 三级 + 推荐动作 (不动 / 优化 / 砍掉)
维度 3: 出价 / ROAS 性价比
- 看什么: 类目当前 CPC / CPM / ROAS benchmark vs 自家计划
- 在哪看: 蝉妈妈 / 蝉小红 + 巨量千川后台
- 输出: ROAS 区间 + 是否值得继续投 + 推荐 OCPM 出价范围
维度 4: 5A 人群健康度评估 (中大品牌)
- 看什么: 5A 人群增长 / 标签丰富度 / LTV / 跨阶段人群迁移
- 在哪看: 巨量数据云 5A 人群分析
- 输出: 5 类人群健康度评分 + 主攻人群推荐
维度 5: 跨平台 ROI 归因
- 看什么: 抖音种草 + 小红书 AIPS + 微信私域 + 天猫旗舰店 跨平台贡献
- 在哪看: 抖音 5A + 小红书 AIPS + 微信私域 BI
- 输出: 跨平台 ROI 占比 + 重点扩 5A → P (购买) 的人群 + 调整建议
研究完成后，把事实摘要内部整理（不直接展示给用户），进入 Step 3。用户应该看到的是经过框架处理的判断，不是 raw research dump。
Step 3: 用心智模型 + 决策规则输出回答
基于 Step 2 的事实 + 本 skill 的 心智模型 / playbook / 表达-dna 输出回答。
心智模型
1.1 创意是因, 出价是果 (核心 PASS)
一句话: 没有好素材, 怎么投都跑不动. 投流的杠杆 90% 在创意, 10% 在出价 / 定向.
(figures: 千灵 / 智点课堂 / 买量小飞机 / 巨量大学 / 亮哥 / 何夕)
它说的是: 多数中小投手把精力放在出价 / 定向 / 卡价等技术细节, 但真正决定 ROAS 的是素材本身. 同样一个商品, 5 个不同钩子可能 ROAS 差 10 倍. 算法能做的是从你给的素材里挑最优, 不能凭空创造好素材.
证据来源:
- [Primary] 头部投手公众号反复强调 — 千灵 / 智点课堂 / 买量小飞机
- [Primary] 巨量大学官方课程「创意优先」方向
- [Primary] 行业 KOL 知乎专栏 — 70% AI + 30% 方法论
- [Primary] 多家创意中台案例 (亮哥 / 何夕)
应用方式:
- 投放前 70% 时间花在创意 (脚本 / 钩子 / 转化点)
- 一个广告组 3-5 条不同创意, 让系统挑
- 黄金 3 秒抛卖点 + 5-15 秒钩子 + 15-30 秒转化点
- 同卖点 5-10 个角度轮换, 不靠单条素材跑到死
局限:
- 类目差异大 — 美妆 / 服饰 创意杠杆最强, 工具 / B2B 创意杠杆有限
- 极头部商家 (品牌广告) 出价 / 资源整合占比可能更高
- 短期跑量靠创意, 长期还是要资产 (品牌 / 人群 / 内容沉淀)
1.2 学习期不动是铁律 (核心 PASS)
一句话: 千川计划前 50 转化是算法学习期, 任何调整都重置学习. 学完才能优化.
(figures: 巨量千川官方 / 智点课堂 / 千灵 / 买量小飞机 / 巨量大学)
它说的是: OCPM 智能出价的逻辑是算法在前 50 转化里学习「什么样的人群转化好」. 你硬调出价 / 定向 / 素材 / 预算都会让算法重新学. 多数计划失败不是模型不行, 是「学习期被打断」.
证据来源:
- [Primary] 巨量千川官方说明 — 学习期机制
- [Primary] 智点课堂 / 千灵 / 买量小飞机 反复强调
- [Primary] 巨量大学官方课程「学习期铁律」
- [Primary] OCPM 智能出价底层逻辑 (算法预估转化价值)
应用方式:
- 学习期 (≤ 50 转化) 铁律: 不动出价 / 不动定向 / 不动素材 / 不动预算
- 学完 (≥ 50 转化) 才开始优化, 每次只动 1 个变量
- 跑不动的计划学完也跑不动 → 砍掉, 不要硬撑
局限:
- 极少数情况 (素材完全死) 必须重做创意, 不能干等学习期
- 学习期长度类目差异 — 美妆类 7 天, 高客单类目 14-21 天
- 智能放量 / 全域推广 可能跳过传统学习期
1.3 直播 3 阶段不同 KPI (industry-amplified)
一句话: 直播间投流分冷启动 / 成长 / 成熟 3 阶段, 每阶段核心指标 + 投放策略不同, 不要混着追.
(figures: 巨量千川官方 / 谦寻 / 美 ONE / 遥望 / 36氪)
它说的是: 多数商家直播投流失败是因为混着追 KPI — 冷启动期硬冲 GMV (但人群标签没建) / 成长期不上 5A 人群 / 成熟期才想起 5A. 巨量千川官方明确给出 3 阶段 KPI: 冷启动 (互动数据 + 人群标签) / 成长 (转化率 + UV 值) / 成熟 (GMV).
证据来源:
- [Primary] 巨量千川官方直播运营指南
- [Primary] 头部 MCN 实战 (谦寻 / 美 ONE / 遥望)
- [Primary] 36氪「店播上位 / 整合千川」(2025-03)
- [Primary] 千川·乘方发布材料 (2025-12)
应用方式:
- 冷启动期 (新直播间, 前 7 天): 看互动数据 + 人群标签丰富, 轻投 ¥ 500-2000/天
- 成长期 (≥ 50 转化, 7-30 天): 看转化率 + UV 值, 短视频引流 + 直播间承接双轮
- 成熟期 (≥ 30 天, GMV 稳定): 看 GMV + 5A 人群 LTV, 全产品组合 + GTA
- 大促节点提前 30-60 天累积 5A 人群 → 大促当天 CPA 降 8% / ROI 升 30%
局限:
- 头部主播 (罗永浩 / 董宇辉 / 大杨哥) 不走 3 阶段, 直接成熟期
- 短期事件型直播 (1-3 天) 可能压缩 3 阶段
- 跨业态 (本地生活 / 短剧 / 教育) 路径不同
1.4 5A 人群 + GTA 是中大品牌长期资产 (industry-amplified)
一句话: GTA = GMV → 5A 人群积累 → 投放触点, 中大品牌品牌资产沉淀 + ROI 双优化的标准方法论.
(figures: 巨量引擎官方 / 朴朴超市 / 完美日记 / 蕉下 / 千川·乘方)
它说的是: 巨量引擎官方 2024-2026 主推方法论. 5A 人群 (Z世代 / 精致妈妈 / 新锐白领 / 小镇青年 / 小镇中老年) 是定向投放底盘. 非大促节点持续累积人群标签, 大促节点用历史 5A 圈定投放, 跳过冷启动 — 实测 CPA 降 8% / ROI 升 30%.
证据来源:
- [Primary] 巨量引擎 GTA 方法论官方发布
- [Primary] 朴朴超市 / 完美日记 / 蕉下 等品牌案例
- [Primary] 千川·乘方 (2025-12) 跨场景全域推广基于 GTA
- [Primary] 巨量数据云 5A 人群分析功能
应用方式:
- 月预算 ≥ ¥ 50k 才有意义跑 GTA — 中小商家预算不够触发完整闭环
- 不同 5A 人群不同素材 (Z 世代反差幽默 / 精致妈妈信任实用)
- 千川·乘方智能化 — AI 自动跨人群分配预算
- 跨平台 5A 协同 — 抖音 5A + 小红书 AIPS + 微信私域
局限:
- 中小商家直接跑 ROAS 更实在, 不要硬上 GTA
- 业态差异 — 本地生活 / 短剧 / 教育 GTA 适用性低
- 5A 人群分类是简化 — 实际人群更细分 (类目 / 兴趣 / 行为)
1.5 跑量是奖励, 资产是策略 (industry-amplified)
一句话: 单次投流跑量是短期成果, 真正长期赢的是品牌资产 + 5A 人群 + 内容资产.
(figures: 36氪 / 晚点 / 完美日记 / 蕉下 / 钟薛高 / 巨量千川 2025-03)
它说的是: 反「跑量论」声音 — 抖音算法 6 个月一变, 跑量套路活不长. 真正抗算法的是: 品牌 IP / 5A 人群资产 / 内容素材库 / 私域承接. 跑量是结果, 不是策略.
证据来源:
- [Primary] 36氪 / 晚点 长期跟踪报道 — 抖音电商商业化路径深度
- [Primary] 反共识 KOL 公众号 + 知乎专栏
- [Primary] 巨量千川 2025-03 并入抖音电商 — 战略级转向「商家做经营」
- [Primary] 完美日记 / 蕉下 / 钟薛高 等新消费品牌长期主义案例
应用方式:
- 月预算的 30% 留给资产沉淀 (不是单次 ROAS)
- 头部素材 / 头部计划 / 头部主播 / 头部 5A 人群 — 4 大资产持续维护
- 跨平台联动 — 抖音 + 小红书 + 微信私域 + 天猫旗舰店 不押单平台
- 私域承接 — 公众号 / 企业微信 / 微信社群 长期复购
局限:
- 短期资金链紧的商家等不起资产沉淀
- 业态差异 — 短剧 / 短期事件型可能不需要长期资产
- 头部品牌 / 中型品牌差异 — 中型品牌资产沉淀阈值低
标准 Playbook
如果新建千川计划, 则一个广告组放 3-5 条不同创意素材, 不要单条素材投到底.
- 案例: 头部投手反复证明 — 同样商品 5 条不同钩子 ROAS 可以差 10 倍.
如果计划在学习期 (前 50 转化), 则不动出价 / 定向 / 素材 / 预算, 让算法学完.
- 案例: 智点课堂 / 千灵 / 买量小飞机 投手实战 — 学习期硬调出价导致重置.
如果计划学完 (≥ 50 转化) 还跑不动, 则砍掉, 不要硬撑.
- 案例: 头部 MCN 投流团队标准做法 — 跑不动的计划没法救.
如果做直播间投流, 则按 3 阶段不同 KPI 投: 冷启动看互动 + 人群标签 / 成长看转化率 + UV / 成熟看 GMV.
- 案例: 巨量千川官方直播运营指南 + 头部 MCN 案例.
如果中大品牌 (月预算 ≥ ¥ 50k), 则跑 GTA + 5A 人群 — 非大促累积人群, 大促放大投放.
- 案例: 朴朴超市 / 完美日记 / 蕉下 — 大促 CPA 降 8% / ROI 升 30%.
如果做创意素材, 则黄金 3 秒抛卖点 + 5-15 秒钩子 + 15-30 秒转化点 三件套.
- 案例: 行业大咖 (亮哥 / 何夕) keynote + 类目爆款拆解.
如果用 AI 创意, 则 70% AI + 30% 真人感 — 不能 AI 全自动直发.
- 案例: 多起 AI 直发被算法识别限流案例 + 行业 KOL 反复强调.
如果素材衰减 (7-14 天 ROAS 下滑), 则批量上新, 不要硬撑.
- 案例: 头部投手月产 50-100 条素材保持轮换.
如果大促节点, 则提前 30-60 天累积 5A 人群, 大促当天微调 (±10%) 不要大动.
- 案例: 双 11 / 618 大促节点 — 提前累积人群跟临时投放 ROI 差 30%+.
Show full SKILL.md (507 more words)Show less
工具栈与选型决策树
详见 references/research/02-tools.md. 三层结构:
- 必备 (5 个): 巨量千川 + 巨量引擎 + 巨量百应 + 蝉妈妈 + 飞瓜
- 场景特化 (7 个): 灰豚 / 蝉小红 / 巨量数据云 / 巨量算数 / AppGrowing / TT123 / 巨量大学
- 新兴 (6 个): AI 创意工具 / 千川·乘方 / 巨量 AI / 剪映 Pro / 抖店 / 抖音 OS
按场景选: 小商家 → 抖店+千川 / 中商家 → 加百应+蝉妈妈 / 中大品牌 → 加引擎+数据云+GTA / 头部 → 全套+跨平台
工作流 / Pipeline
详见 references/research/03-workflows.md. 5 个标准工作流:
- 新计划冷启动 (high decay, 前 50 转化)
- 直播间投流 3 阶段 (medium decay, 冷启动 / 成长 / 成熟)
- 创意素材生产 (medium decay, 黄金 3 秒法则)
- 5A 人群 + GTA 方法论 (low decay, 中大品牌)
- 大促备战 (medium decay, 双 11 / 618)
典型路径:
- 抖音小店新商家: workflow 1 → workflow 3 → workflow 2
- 中型商家: workflow 1-3 全打通 + 月度大促
- 头部品牌: workflow 1-5 全闭环 + 跨平台联动
表达 DNA
高频术语
- 千川 / 巨量引擎 / OCPM / OCPC / CPA / ROAS
- 学习期 / 跑量 / 衰减期 / 卡价 (老套路)
- 5A 人群 / GTA / 千川·乘方 / 智能放量
- 黄金 3 秒 / 钩子 / 转化点 / 真人感 / B-roll
- 直播 3 阶段 / GPM / UV 值 / 进入率 / 完播率
严肃 register
- 数据驱动 + 算法导向 + 创意至上
- 强调学习期铁律 + 反对老套路 (卡价 / 硬调出价)
- 跨平台视角 (TikTok / Meta 对照)
外行破绽
- 把「投流」叫「投广告」
- 不知道学习期 (前 50 转化) 别折腾
- 把 ROAS 跟 ROI 混着叫
- 一个组只放 1 条素材
- 把卡价当主流 (已不推荐)
- 把 AI 直发当正常做法
- 不知道千川 2025-03 已并入抖音电商
质量基准 + 反模式
什么算「好」 (4 个标准):
- 千川计划 ROAS ≥ 类目均值 1.5 倍
- CTR ≥ 类目均值 (短视频 ≥ 3%)
- 素材月均产 ≥ 50 条 (中型品牌)
- 5A 人群 30 天内增长 ≥ 30% (中大品牌)
反模式 (8 个常见错):
- 学习期硬调出价 → 算法重置
- 一个组只放 1 条素材
- 跑不动还硬撑
- 直播 3 阶段混着追 KPI
- 不做 5A 人群 (中大品牌)
- AI 创意全自动直发
- 大促前 7 天才开始预热
- 单平台押宝 (不做跨平台联动)
智识谱系
主要流派
| 流派 | 代表 | 立场 |
|---|---|---|
| 创意驱动派 | 头部投手 (千灵 / 智点) | 创意 90%, 出价 10% |
| 数据 / 算法派 | 巨量引擎官方 + GTA | OCPM + 5A + GTA |
| 直播 + 投流双轮派 | 谦寻 / 美 ONE / 遥望 | 直播 + 投流 + 选品 + 内容四件套 |
| AI 创意派 | 行业 KOL + AI 厂商 | 70% AI + 30% 人工 |
| 内容长期派 | 反共识声音 / 新消费品牌 | 资产沉淀 / 跨平台 / 私域承接 |
关键分歧
- 创意 vs 算法 — 决定团队配置
- 跑量 vs 长期资产 — 决定预算路径
- 店播 vs 达人投流 — 决定品牌投放方式
Sub-skills (女娲蒸馏的 top figures)
- 巨量千川官方 — 战略级官方方法论代表
- 头部投手代表 — 创意驱动派 / 学习期铁律
- 谦寻 / 头部 MCN — 直播 + 投流双轮派
诚实边界
信息截止 2026-05-02. 平台规则 / 算法 / 投流策略每 3-6 月需 update.
平台政策变化极快. 千川 2025-03 并入抖音电商 是大变化, 之前老套路很多过时.
本 prototype 蒸馏的是抖音电商投流视角, 不是其他业态 (本地生活 / 短剧 / 教育 / 服务业 投流逻辑不同).
第三方数据是反推, 不等于平台真实. 蝉妈妈 / 飞瓜 / 灰豚 数据有精度限制.
类目差异极大. 美妆 / 服饰 / 食品 / 个护 创意杠杆强, 工具类 / B2B / 高客单类目要另一套打法.
AI 内容直发被限流. AI 工具用作辅助 OK, AI 全自动直发会被算法识别.
强监管行业不在本 prototype 范围: 医美 / 保健 / 减肥 / 金融 / 证券 / 政治 / 宗教 / 未成年品 等是高敏感类目, 需独立合规审查.
2026-2027 政策窗口高度不确定. 商业化转向 (重 ROI vs 重曝光) + 监管动向都在演化.
Time-decay Registry
This skill's modules decay at different speeds. Re-run update 大师 {slug}
when the dates below cross the recommended cadence (see references/extraction-framework.md § 八).
| Module | last_updated | decay_risk | Recommended refresh cadence |
|---|---|---|---|
| Mental models | last_updated: 2026-05-03 | decay_risk: low | 1-2 years |
| Standard playbook | last_updated: 2026-05-03 | decay_risk: low | 6-12 months |
| Tool stack | last_updated: 2026-05-03 | decay_risk: high | 3-6 months |
| Workflows / pipeline | last_updated: 2026-05-03 | decay_risk: high | 3-6 months |
| Expression DNA | last_updated: 2026-05-03 | decay_risk: low | 6-12 months |
| Sources (Track 5) | last_updated: 2026-05-03 | decay_risk: medium | 6 months |
| Glossary / standards / regulations | last_updated: 2026-05-03 | decay_risk: medium | 6 months (regulations may force sooner) |
| Intellectual genealogy | last_updated: 2026-05-03 | decay_risk: low | 1-2 years |
| Honest boundaries | last_updated: 2026-05-03 | decay_risk: low | re-assess each refresh |
last_updated values reflect the synthesis date. Individual research notes in
references/research/ may have more granular last_checked dates per item.
© swaylq, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 13 other files in prototypes/short-video-ads-master/output of swaylq/master-skill.
- SKILL.md
- cli/README.md
- cli/decision/general-playbook.sh
- cli/decision/topic-1.sh
- cli/decision/topic-2.sh
- cli/decision/topic-3.sh
- cli/lib/common.sh
- cli/protocol/agentic.sh
- cli/workflow/11-618-38.sh
- cli/workflow/3.sh
- cli/workflow/50.sh
- cli/workflow/5a-gta.sh
- meta.json
- sub-skills
Open the folder on GitHubat commit 3dd8a77
Compare with similar skills
Short Video Ads Master next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Short Video Ads Master this skillswaylq/master-skill | 148 | — | ~2.6k | Automated safety check: Pass | MIT | |
| Ad CreativeLeoYeAI/openclaw-marketing-skills | 1k | 8 repos | ~3.4k | Automated safety check: Pass | Custom licence | |
| Blog GoogleAgriciDaniel/claude-blog | 2.3k | 1 repos | ~3.3k | Automated safety check: Notes | MIT | |
| Ad Account Auditoraaron-he-zhu/aaron-marketing-skills | 2.9k | 2 repos | ~2.2k | Automated safety check: Pass | Apache-2.0 | |
| Ad Creative Builderaaron-he-zhu/aaron-marketing-skills | 2.9k | 2 repos | ~2.2k | Automated safety check: Pass | Apache-2.0 | |
| Ad Test Designeraaron-he-zhu/aaron-marketing-skills | 2.9k | 2 repos | ~2.8k | Automated safety check: Pass | Apache-2.0 |
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Questions about Short Video Ads Master
What does Short Video Ads Master do?
短视频投流 (short-video paid advertising (China platforms)) Master OS — automated mastery of short-video paid advertising (China platforms): top builders' mental models, tool stack, current workflows…. Short Video Ads Master is an agent skill from swaylq/master-skill. 短视频投流 (short-video paid advertising (China platforms)) Master OS — automated mastery of short-video paid advertising (China platforms): top builders' mental models, tool stack, current workflows, jargon, and where to keep up.
When should I use Short Video Ads Master?
Short Video Ads Master fits situations like: this skill when the user works on short-video paid advertising (China platforms) problems and wants industry-grade thinking; workflow guidance.
How do I install Short Video Ads Master in Claude Code?
Run `npx skills add swaylq/master-skill --skill short-video-ads-master -a claude-code`. Or copy the skill folder (prototypes/short-video-ads-master/output in swaylq/master-skill) into .claude/skills/short-video-ads-master in your project. Claude Code loads it when a task matches its description.
How do I install Short Video Ads Master in Codex?
Run `npx skills add swaylq/master-skill --skill short-video-ads-master -a codex`. Or copy the skill folder (prototypes/short-video-ads-master/output in swaylq/master-skill) into .agents/skills/short-video-ads-master in your project. Codex loads it when a task matches its description.
Can I use Short Video Ads Master in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add swaylq/master-skill --skill short-video-ads-master -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/short-video-ads-master, .gemini/skills/short-video-ads-master, .github/skills/short-video-ads-master and .opencode/skills/short-video-ads-master in your project.
What does Short Video Ads Master need to run?
Going by SKILL.md and its folder, Short Video Ads Master needs a shell for the scripts in its folder. Our summary lists: A Bash shell.
Does Short Video Ads Master access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Short Video Ads Master safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Short Video Ads Master use?
Short Video Ads Master is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Short Video Ads Master use?
About 2.6k tokens (SKILL.md is roughly 10k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Short Video Ads Master?
Skills that share tags, products or a category with Short Video Ads Master: Ad Creative (LeoYeAI/openclaw-marketing-skills, 1k stars), Blog Google (AgriciDaniel/claude-blog, 2.3k stars), Ad Account Auditor (aaron-he-zhu/aaron-marketing-skills, 2.9k stars) and Ad Creative Builder (aaron-he-zhu/aaron-marketing-skills, 2.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Short Video Ads Master?
swaylq (a GitHub user) maintains it in swaylq/master-skill, which has 148 GitHub stars. The repository holds 21 skills in this directory. The repository was last updated on September 6, 2026.
Source: swaylq/master-skill on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.