Agent skill

Xiaohongshu Content Strategist

by sickn33 in sickn33/agentic-awesome-skills

Create viral Xiaohongshu (小红书) content with platform-native strategy, save-rate optimization, trending formats, and search SEO for China's 1 lifestyle platform.

MITAuto-check passed

Install Xiaohongshu Content Strategist

skills CLI
$ npx skills add sickn33/agentic-awesome-skills --skill xiaohongshu-content-strategist -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install sickn33/agentic-awesome-skills xiaohongshu-content-strategist --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/sickn33/agentic-awesome-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/xiaohongshu-content-strategist .claude/skills/xiaohongshu-content-strategist && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
xiaohongshu-content-strategist
GitHub stars
47k
Used in
1 other repo
Token cost
~1.2k tokens
SKILL.md length
537 words
Files
1
Skills in repo
1,497
Repo updated
First seen
Licence
MIT

At a glance

Create viral Xiaohongshu (小红书) content with platform-native strategy, save-rate optimization, trending formats, and search SEO for China's 1 lifestyle platform.

  • Works in 4 steps: Analyze the Topic → Choose the Content Format → Generate the Content Package → …
  • SKILL.md covers Overview, When to Use This Skill, How It Works and Examples, plus 5 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Xiaohongshu Content Strategist is an agent skill from sickn33/agentic-awesome-skills. Create viral Xiaohongshu (小红书) content with platform-native strategy, save-rate optimization, trending formats, and search SEO for China's 1 lifestyle platform.

Its SKILL.md is about 1.2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It works with Xiaohongshu. The repository describes itself as: AAS Core is the local, agent-first control plane for complete catalog discovery, agent-owned selection, stack validation, and planning, backed by 2,400+ agentic skills. Includes… The licence is MIT.

Example prompts

  • “/xiaohongshu-content-strategist”

Workflow steps

4 steps, taken from the step headings in SKILL.md.

  1. Analyze the Topic
  2. Choose the Content Format
  3. Generate the Content Package
  4. Optimize for the Algorithm

What it can do on your machine

Read from SKILL.md and the folder at commit b84d35a. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Xiaohongshu Content Strategist loads about 1.2k tokens when it runs. Until then it costs about 48 tokens; SKILL.md has 537 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~48
When it runs · the whole SKILL.md, loaded when a task matches
~1.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from sickn33/agentic-awesome-skills at commit b84d35a, republished under its MIT licence (© sickn33). 537 words, ~1,155 tokens.

Download SKILL.mdSave it as .claude/skills/xiaohongshu-content-strategist/SKILL.md (or your agent's skills folder).
name
xiaohongshu-content-strategist
description
Create viral Xiaohongshu (小红书) content with platform-native strategy, save-rate optimization, trending formats, and search SEO for China's #1 lifestyle platform.
category
marketing
risk
safe
source
community
source_repo
demo112/yunqu-ai-skills
source_type
community
date_added
2026-05-13
author
yundu-ai
tags
xiaohongshu, chinese-market, content-strategy, social-media, marketing, 红书, 小红书
tools
claude, cursor, gemini

Xiaohongshu Content Strategist

Overview

Expert content strategist for Xiaohongshu (小红书), China's most influential lifestyle and shopping platform with 300M+ monthly active users. Creates platform-native content optimized for the unique Xiaohongshu algorithm, which prioritizes saves over likes. Bilingual Chinese/English output with cultural sensitivity.

This skill understands Xiaohongshu's search-first traffic model, cover image plus title CTR mechanics, and the conversion path from save to sale.

When to Use This Skill

  • Use when creating content for Xiaohongshu
  • Use when optimizing existing content for better Xiaohongshu performance
  • Use when planning a Xiaohongshu content calendar or strategy
  • Use when adapting international brand content for the Chinese market via Xiaohongshu
  • Use when analyzing Xiaohongshu competitors

How It Works

Step 1: Analyze the Topic

Understand the target audience, product, or message. Identify primary keywords for Xiaohongshu's search algorithm. Research trending formats in the relevant category.

Step 2: Choose the Content Format

Select from proven formats based on the topic:

FormatBest ForExample
Before/AfterTransformations妆前妆后、装修前后
Step-by-StepTutorials5步学会xxx
ComparisonDecisionsA vs B 实测
Hidden GemsDiscovery被低估的xxx
List/RankingsQuick value2025必买的10件
Step 3: Generate the Content Package

For each post, provide:

  1. Cover Image Brief - Visual concept, text overlay under 10 chars, color mood
  2. Title (2-3 options) - Primary keyword in first 8 chars, emotional trigger, 18-22 chars optimal
  3. Body Content - Hook sentence, short paragraphs, strategic emoji, highlighted key info, CTA
  4. Hashtags - 3-5 mix of high-volume and niche tags
  5. Comment Engagement Plan - Seed comments and anticipated Q&A
Step 4: Optimize for the Algorithm

Apply these ranking factors in priority order:

  1. Save rate - number one ranking signal, content must be reference-worthy
  2. Click-through rate - driven by cover image plus title
  3. Comment depth - conversation quality over count
  4. Completion rate - users who read to the end

Examples

Example 1: Beauty Product Review

Title: 用了28天,皮肤真的变好了|实测这款平价精华 Cover: Before/After face photo with product in corner, soft pink overlay Body: 这款精华我用了整整28天,今天来交作业... Hashtags: #平价护肤 #精华推荐 #28天打卡 Seed Comment: "姐妹们,我油皮可以用吗?"

Show full SKILL.md (215 more words)Show less
Example 2: Travel Destination

Title: 上海被低估的咖啡馆!拍照绝了 Cover: Cafe interior shot with warm tones, location pin overlay Body: 周末不想人挤人?这家藏在法租界的小店... Hashtags: #上海咖啡 #周末去哪 #小众探店 Seed Comment: "地址在哪里呀?"

Best Practices

  • Sound like a real person sharing a discovery, not a brand broadcasting
  • Front-load keywords in titles (first 8 characters)
  • Use numbers and specific results in titles
  • Keep paragraphs to 2-3 sentences max
  • Include a clear save-worthy takeaway
  • Do not use corporate marketing language
  • Do not ignore mobile formatting (most users are on phones)
  • Do not post without relevant hashtags

Limitations

  • This skill generates text content strategy; actual image/video creation requires additional tools
  • Trending topics and algorithm details may shift; always validate with current platform data
  • Cultural nuances in specific sub-communities may require human review

Security and Safety Notes

  • This skill generates content strategy and copy. It does not access Xiaohongshu APIs or user accounts.
  • All content should comply with Chinese advertising law and platform community guidelines.

Common Pitfalls

  • Problem: Low engagement despite good content Solution: Check title CTR - the cover image plus title combo drives 80 percent of click-through. A/B test 2-3 title options.

  • Problem: Content gets flagged or removed Solution: Avoid absolute claims and ensure product reviews disclose sponsorships per platform rules.

  • wechat-official-account-strategist - For long-form content strategy on WeChat
  • chinese-market-content-engineer - For multi-platform Chinese content strategy

© sickn33, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/xiaohongshu-content-strategist of sickn33/agentic-awesome-skills.

Open the folder on GitHubat commit b84d35a

Used in 1 other repository

We found 5 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in sickn33/agentic-awesome-skills, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Xiaohongshu Content Strategist next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Xiaohongshu Content Strategist compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Xiaohongshu Content Strategist this skillsickn33/agentic-awesome-skills47k1 repos~1.2kAutomated safety check: PassMIT
Wb Xhs Schedule Reviewwenziai/wenzi-xhs-agent-skills168—~816Automated safety check: PassNone
Xiaohongshu Auto Postingbrowser-act/skills6.1k—~3.9kAutomated safety check: PassMIT
Xhs Keyword Designatian-create/lingzao-skill296—~345Automated safety check: PassMIT-0
Competitor Analysisvivy-yi/xiaohongshu-skills481—~4.4kAutomated safety check: PassNone
Content Performance Analysisvivy-yi/xiaohongshu-skills481—~3.1kAutomated safety check: PassNone

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  • Xhs Keyword Design

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Works with

Questions about Xiaohongshu Content Strategist

What does Xiaohongshu Content Strategist do?

Create viral Xiaohongshu (小红书) content with platform-native strategy, save-rate optimization, trending formats, and search SEO for China's 1 lifestyle platform. Xiaohongshu Content Strategist is an agent skill from sickn33/agentic-awesome-skills. Create viral Xiaohongshu (小红书) content with platform-native strategy, save-rate optimization, trending formats, and search SEO for China's 1 lifestyle platform.

How do I install Xiaohongshu Content Strategist in Claude Code?

Run `npx skills add sickn33/agentic-awesome-skills --skill xiaohongshu-content-strategist -a claude-code`. Or copy the skill folder (skills/xiaohongshu-content-strategist in sickn33/agentic-awesome-skills) into .claude/skills/xiaohongshu-content-strategist in your project. Claude Code loads it when a task matches its description.

How do I install Xiaohongshu Content Strategist in Codex?

Run `npx skills add sickn33/agentic-awesome-skills --skill xiaohongshu-content-strategist -a codex`. Or copy the skill folder (skills/xiaohongshu-content-strategist in sickn33/agentic-awesome-skills) into .agents/skills/xiaohongshu-content-strategist in your project. Codex loads it when a task matches its description.

Can I use Xiaohongshu Content Strategist in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add sickn33/agentic-awesome-skills --skill xiaohongshu-content-strategist -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/xiaohongshu-content-strategist, .gemini/skills/xiaohongshu-content-strategist, .github/skills/xiaohongshu-content-strategist and .opencode/skills/xiaohongshu-content-strategist in your project.

What does Xiaohongshu Content Strategist need to run?

SKILL.md names no scripts, command-line tools or credentials: Xiaohongshu Content Strategist is instructions for the agent only.

Does Xiaohongshu Content Strategist access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Xiaohongshu Content Strategist safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Xiaohongshu Content Strategist use?

Xiaohongshu Content Strategist is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Xiaohongshu Content Strategist use?

About 1.2k tokens (SKILL.md is roughly 4.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Xiaohongshu Content Strategist?

Skills that share tags, products or a category with Xiaohongshu Content Strategist: Wb Xhs Schedule Review (wenziai/wenzi-xhs-agent-skills, 168 stars), Xiaohongshu Auto Posting (browser-act/skills, 6.1k stars), Xhs Keyword Design (atian-create/lingzao-skill, 296 stars) and Competitor Analysis (vivy-yi/xiaohongshu-skills, 481 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Xiaohongshu Content Strategist?

sickn33 (a GitHub user) maintains it in sickn33/agentic-awesome-skills, which has 47,405 GitHub stars. The repository holds 1,497 skills in this directory. The repository was last updated on October 9, 2026.

Source: sickn33/agentic-awesome-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.