Technical Launch Planner
jamesrochabrun/skills
Plan and execute technical product launches for developer tools, APIs, and technical products.
When the user needs to plan or execute a product launch — including pre-launch content sequences, launch funnels, JV/affiliate launches, cart open/close strategy, or evergreen launch funnels.
Install Launch Strategy
$ npx skills add shawnpang/startup-founder-skills --skill launch-strategy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install shawnpang/startup-founder-skills launch-strategy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/shawnpang/startup-founder-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/launch-strategy .claude/skills/launch-strategy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "launch-strategy" agent skill from https://github.com/shawnpang/startup-founder-skills/tree/main/skills/launch-strategy into .claude/skills/launch-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "launch-strategy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/shawnpang/startup-founder-skills/tree/main/skills/launch-strategyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add shawnpang/startup-founder-skills --skill launch-strategy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install shawnpang/startup-founder-skills launch-strategy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/shawnpang/startup-founder-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/launch-strategy .agents/skills/launch-strategy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "launch-strategy" agent skill from https://github.com/shawnpang/startup-founder-skills/tree/main/skills/launch-strategy into .agents/skills/launch-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "launch-strategy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add shawnpang/startup-founder-skills --skill launch-strategy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install shawnpang/startup-founder-skills launch-strategy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/shawnpang/startup-founder-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/launch-strategy .cursor/skills/launch-strategy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "launch-strategy" agent skill from https://github.com/shawnpang/startup-founder-skills/tree/main/skills/launch-strategy into .cursor/skills/launch-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "launch-strategy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/shawnpang/startup-founder-skills.git --path skills/launch-strategy--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add shawnpang/startup-founder-skills --skill launch-strategy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install shawnpang/startup-founder-skills launch-strategy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/shawnpang/startup-founder-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/launch-strategy .gemini/skills/launch-strategy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "launch-strategy" agent skill from https://github.com/shawnpang/startup-founder-skills/tree/main/skills/launch-strategy into .gemini/skills/launch-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "launch-strategy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install shawnpang/startup-founder-skills launch-strategyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add shawnpang/startup-founder-skills --skill launch-strategy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/shawnpang/startup-founder-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/launch-strategy .github/skills/launch-strategy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "launch-strategy" agent skill from https://github.com/shawnpang/startup-founder-skills/tree/main/skills/launch-strategy into .github/skills/launch-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "launch-strategy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add shawnpang/startup-founder-skills --skill launch-strategy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install shawnpang/startup-founder-skills launch-strategy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/shawnpang/startup-founder-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/launch-strategy .opencode/skills/launch-strategy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "launch-strategy" agent skill from https://github.com/shawnpang/startup-founder-skills/tree/main/skills/launch-strategy into .opencode/skills/launch-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "launch-strategy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
launch-strategy- GitHub stars
- 342
- Token cost
- ~2.3k tokens
- SKILL.md length
- 1,285 words
- Files
- 1
- Skills in repo
- 50
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user needs to plan or execute a product launch — including pre-launch content sequences, launch funnels, JV/affiliate launches, cart open/close strategy, or evergreen launch funnels.
- Works in 9 steps: Define the offer — Clarify exactly what… → Select the launch type — Based on… → Build the launch list — Create a… → …
- Execute a product launch — including pre-launch content sequences
- SKILL.md covers When to Use, Context Required, Workflow and Output Format, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Launch Strategy is an agent skill from shawnpang/startup-founder-skills. When the user needs to plan or execute a product launch — including pre-launch content sequences, launch funnels, JV/affiliate launches, cart open/close strategy, or evergreen launch funnels.
Its SKILL.md is about 2.3k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Product launch strategy. The repository describes itself as: AI agent skills for tech startup founders — fundraising, sales, product, recruiting, engineering, legal, ops, and growth. Works with Claude Code, Cursor, Codex, and any Agent… The licence is MIT.
When your agent uses it
- Execute a product launch — including pre-launch content sequences
- JV/affiliate launches
- Cart open/close strategy
- Evergreen launch funnels
Example prompts
- “/launch-strategy”
Workflow steps
9 steps, taken from the first numbered list in SKILL.md.
- Define the offer — Clarify exactly what is being sold, the transformation it provides, the price point, and the offer stack (main product…
- Select the launch type — Based on audience size, product maturity, and goals
- Build the launch list — Create a dedicated opt-in to identify the most interested prospects. This is your hottest segment. Build this list…
- Create pre-launch content (PLC) — Develop 3-4 pieces of high-value content using the Sideways Sales Letter structure (see framework…
- Write the launch email sequence — Plan emails for every phase: PLC releases, cart open announcement, mid-launch social proof, final push…
- Build the sales page — Create the sales page with offer stack, testimonials, guarantee, and countdown timer. The page should make the…
- Recruit JV partners (if applicable) — Reach out to potential affiliates 4-6 weeks before launch. Provide swipe files, tracking links, and…
- Execute the launch — Release PLCs on schedule, open cart, send emails, engage with prospects in real time. Most sales happen in the last…
- Close the cart and debrief — When the cart closes, it closes. Follow up with non-buyers. Analyze results and plan improvements for the…
What it can do on your machine
Read from SKILL.md and the folder at commit 4ad31b4. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Launch Strategy loads about 2.3k tokens when it runs. Until then it costs about 52 tokens; SKILL.md has 1,285 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from shawnpang/startup-founder-skills at commit 4ad31b4, republished under its MIT licence (© shawnpang). 1,285 words, ~2,269 tokens.
Download SKILL.mdSave it as
.claude/skills/launch-strategy/SKILL.md (or your agent's skills folder).- name
- launch-strategy
- description
- When the user needs to plan or execute a product launch — including pre-launch content sequences, launch funnels, JV/affiliate launches, cart open/close strategy, or evergreen launch funnels.
- related
- content-strategy, social-content, email-marketing, landing-page
- reads
- startup-context
Launch Strategy
When to Use
- Planning a launch for a new product, course, program, or major feature.
- Designing a pre-launch content sequence to build anticipation and desire.
- Structuring a launch funnel with cart open/close mechanics.
- Preparing a JV/affiliate launch with partner recruitment.
- Building an evergreen launch funnel for ongoing automated sales.
- Deciding between seed launch, internal launch, JV launch, or evergreen launch.
- Applying the Product Launch Formula or similar sequenced launch methodology.
Context Required
- From startup-context: product description, target audience, value proposition, existing audience size, email list size and engagement, brand voice.
- From the user: what is being launched and the core transformation it provides, launch type (seed, internal, JV, evergreen), launch timeline and cart open/close dates, pricing and offer stack (product + bonuses + guarantee), existing assets (testimonials, case studies, content), budget for ads or affiliate commissions, team capacity, and any previous launch experience.
Workflow
- Define the offer — Clarify exactly what is being sold, the transformation it provides, the price point, and the offer stack (main product + bonuses). Total perceived value should be 10x+ the price.
- Select the launch type — Based on audience size, product maturity, and goals:
- Seed Launch — Small list, new product. Validate and get testimonials before going big.
- Internal Launch — Launch to your own list with a full pre-launch content sequence.
- JV Launch — Partner with affiliates who promote to their lists for broader reach.
- Evergreen Launch — Automated version of a live launch, triggered by opt-in.
- Build the launch list — Create a dedicated opt-in to identify the most interested prospects. This is your hottest segment. Build this list before creating pre-launch content.
- Create pre-launch content (PLC) — Develop 3-4 pieces of high-value content using the Sideways Sales Letter structure (see framework below). Each piece delivers standalone value while advancing the sale.
- Write the launch email sequence — Plan emails for every phase: PLC releases, cart open announcement, mid-launch social proof, final push urgency, and cart close deadline.
- Build the sales page — Create the sales page with offer stack, testimonials, guarantee, and countdown timer. The page should make the buying decision feel obvious.
- Recruit JV partners (if applicable) — Reach out to potential affiliates 4-6 weeks before launch. Provide swipe files, tracking links, and leaderboard incentives.
- Execute the launch — Release PLCs on schedule, open cart, send emails, engage with prospects in real time. Most sales happen in the last 24 hours.
- Close the cart and debrief — When the cart closes, it closes. Follow up with non-buyers. Analyze results and plan improvements for the next launch.
Output Format
- A complete launch plan with: launch type selection and rationale, pre-launch content outlines (PLC 1-4), email sequence for each phase, sales page structure, launch timeline with specific dates, and success metrics.
- If JV launch: affiliate recruitment plan, swipe file outlines, and leaderboard structure.
- If evergreen: automation trigger design and ongoing optimization plan.
Frameworks & Best Practices
The Sideways Sales Letter (Jeff Walker's Product Launch Formula)
Instead of one long sales letter, spread the sales message across 3-4 pieces of pre-launch content over 7-14 days. Each piece delivers value while building desire:
- PLC 1: The Opportunity — Why now? What is possible? Introduce the new opportunity or approach. Share proof and results. Open a loop teasing PLC 2.
- PLC 2: The Transformation — What will change when they embrace this? Deep dive with case studies, before/after results. Handle the "Is this for me?" objection. Tease PLC 3.
- PLC 3: The Ownership Experience — What is it like to have this solution? Walk through the product. Testimonials about the experience. Handle the "Can I do this?" objection. Tease the offer.
- PLC 4: The Offer — Full offer presentation with the value stack, bonuses, guarantee, and a clear call to action with urgency.
Results in Advance (Frank Kern)
Give away your best material for free during pre-launch. When you deliver massive value before asking for the sale, you build reciprocity and prove competence. Do not hold back your best content out of fear — generosity in pre-launch drives sales at cart open.
Launch Timeline Template
| Phase | Timing | Activities |
|---|---|---|
| Pre-Pre-Launch | 4-6 weeks before | Seed the idea, build launch list, survey audience |
| PLC 1 | 10-14 days before | Release Opportunity content |
| PLC 2 | 7-10 days before | Release Transformation content |
| PLC 3 | 4-7 days before | Release Ownership content |
| PLC 4 / Cart Open | Launch day | Release Offer, open cart |
| Cart Open | Days 1-3 | Daily emails, testimonials, FAQ |
| Final Push | Days 4-5 | Multiple daily emails, urgency, countdown |
| Cart Close | Days 5-7 | Final call emails, cart closes (for real) |
| Post-Launch | Days 8-14 | Thank buyers, follow up non-buyers, debrief |
Show full SKILL.md (530 more words)Show less
S-Tier Launch Tactics (Must-Do)
- Create 3-4 pieces of pre-launch content. Do not just announce the product. Build desire over 7-14 days.
- Build a launch list before launching. A dedicated opt-in identifies your hottest leads.
- Create real scarcity. Use a genuine cart close date. When it closes, it closes. Fake deadlines destroy trust permanently.
- Stack your offer. Present bonuses that eliminate objections. Total perceived value should be 10x+ price.
- Send multiple emails during cart open. Send 2-3 emails per day during the final 48 hours. Most sales happen in the last 24 hours.
- Do a seed launch first. For new products, launch to a small group to get testimonials and refine the offer before going big.
A-Tier Launch Tactics (Highly Effective)
- Recruit JV partners with audiences matching your ideal customer. Provide swipe files and leaderboard prizes.
- Create a launch event (webinar, challenge, live series) to build engagement during pre-launch.
- Implement behavioral triggers. Track who watches PLCs, clicks, and visits the sales page. Send different follow-up based on behavior.
- Use countdown timers on the sales page and in emails for visual urgency.
- Plan your post-launch sequence. Non-buyers from this launch are warm leads for the next one.
Common Mistakes to Avoid
- Launching without pre-launch content — Announcing a product without building anticipation leads to weak sales.
- Fake scarcity — Extending a deadline after saying it is final destroys trust.
- Only emailing once during launch — You need multiple touchpoints. Under-emailing is the most common launch mistake.
- Skipping the seed launch — Launching an unvalidated product to a big list is high risk.
- No post-launch follow-up — Non-buyers are warm leads. Stay in touch.
Related Skills
content-strategy— When the launch needs supporting content to sustain post-launch momentumsocial-content— When launch messaging needs to be adapted for social platformsemail-marketing— When the launch relies on email sequences for waitlist nurture and follow-uplanding-page— When the launch requires a dedicated sales page optimized for conversion
Examples
Example 1: Online course launch
"I have a 5,000-person email list and a new course on data analytics. Help me plan the launch."
Good output: Recommend an internal launch with full PLC sequence. PLC 1 (10 days before): video on "The 3 Myths Holding Back Your Data Career." PLC 2 (7 days before): case study of a student who achieved a specific result. PLC 3 (4 days before): walkthrough of the course modules and ownership experience. Cart open for 5 days with a fast-action bonus (first 48 hours get a live Q&A session). Email sequence: 2 emails per PLC release, daily emails during cart open, 3 emails on cart close day. Target: $100-150K launch based on list size and typical conversion rates.
Example 2: SaaS product with seed launch
"We have a new SaaS tool and only 200 beta users. Should we do a big launch or start small?"
Good output: Recommend a seed launch first — offer the product to 50-100 beta users at founding member pricing to validate demand, collect testimonials, and refine the offer. Use their feedback to build PLC content for the internal launch 6-8 weeks later. Only consider a JV launch after the internal launch proves the funnel converts.
© shawnpang, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/launch-strategy of shawnpang/startup-founder-skills.
Open the folder on GitHubat commit 4ad31b4
Compare with similar skills
Launch Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Launch Strategy this skillshawnpang/startup-founder-skills | 342 | — | ~2.3k | Automated safety check: Pass | MIT | |
| Technical Launch Plannerjamesrochabrun/skills | 216 | 1 repos | ~3.8k | Automated safety check: Pass | MIT | |
| Getxapi ConnectLeoYeAI/openclaw-marketing-skills | 1k | 1 repos | ~715 | Automated safety check: Pass | Custom licence | |
| ProducthuntReScienceLab/opc-skills | 1.8k | — | ~467 | Automated safety check: Pass | Apache-2.0 | |
| Micro SaaS Launchernicepkg/auto-company | 194 | 8 repos | ~1.3k | Automated safety check: Pass | None | |
| Directory Submissionscoreyhaines31/marketingskills | 54k | 2 repos | ~6.7k | Automated safety check: Pass | MIT |
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Related
Categories
Questions about Launch Strategy
What does Launch Strategy do?
When the user needs to plan or execute a product launch — including pre-launch content sequences, launch funnels, JV/affiliate launches, cart open/close strategy, or evergreen launch funnels. Launch Strategy is an agent skill from shawnpang/startup-founder-skills. When the user needs to plan or execute a product launch — including pre-launch content sequences, launch funnels, JV/affiliate launches, cart open/close strategy, or evergreen launch funnels.
When should I use Launch Strategy?
Launch Strategy fits situations like: execute a product launch — including pre-launch content sequences; JV/affiliate launches; cart open/close strategy; evergreen launch funnels.
How do I install Launch Strategy in Claude Code?
Run `npx skills add shawnpang/startup-founder-skills --skill launch-strategy -a claude-code`. Or copy the skill folder (skills/launch-strategy in shawnpang/startup-founder-skills) into .claude/skills/launch-strategy in your project. Claude Code loads it when a task matches its description.
How do I install Launch Strategy in Codex?
Run `npx skills add shawnpang/startup-founder-skills --skill launch-strategy -a codex`. Or copy the skill folder (skills/launch-strategy in shawnpang/startup-founder-skills) into .agents/skills/launch-strategy in your project. Codex loads it when a task matches its description.
Can I use Launch Strategy in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add shawnpang/startup-founder-skills --skill launch-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/launch-strategy, .gemini/skills/launch-strategy, .github/skills/launch-strategy and .opencode/skills/launch-strategy in your project.
What does Launch Strategy need to run?
SKILL.md names no scripts, command-line tools or credentials: Launch Strategy is instructions for the agent only.
Does Launch Strategy access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Launch Strategy safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Launch Strategy use?
Launch Strategy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Launch Strategy use?
About 2.3k tokens (SKILL.md is roughly 9.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Launch Strategy?
Skills that share tags, products or a category with Launch Strategy: Technical Launch Planner (jamesrochabrun/skills, 216 stars), Getxapi Connect (LeoYeAI/openclaw-marketing-skills, 1k stars), Producthunt (ReScienceLab/opc-skills, 1.8k stars) and Micro SaaS Launcher (nicepkg/auto-company, 194 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Launch Strategy?
shawnpang (a GitHub user) maintains it in shawnpang/startup-founder-skills, which has 342 GitHub stars. The repository holds 50 skills in this directory. The repository was last updated on March 16, 2026.
Source: shawnpang/startup-founder-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.