Community Marketing
Nexus-JPF/note-companion
Build and leverage online communities to drive product growth and brand loyalty.
When the user wants to find Slack groups, Discord servers, Reddit communities, forums, or online communities where their target audience hangs out.
MITAuto-check passed
Install Community Discovery
$ npx skills add shawnpang/startup-founder-skills --skill community-discovery -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install shawnpang/startup-founder-skills community-discovery --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/shawnpang/startup-founder-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/community-discovery .claude/skills/community-discovery && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "community-discovery" agent skill from https://github.com/shawnpang/startup-founder-skills/tree/main/skills/community-discovery into .claude/skills/community-discovery/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "community-discovery", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/shawnpang/startup-founder-skills/tree/main/skills/community-discoveryType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add shawnpang/startup-founder-skills --skill community-discovery -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install shawnpang/startup-founder-skills community-discovery --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/shawnpang/startup-founder-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/community-discovery .agents/skills/community-discovery && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "community-discovery" agent skill from https://github.com/shawnpang/startup-founder-skills/tree/main/skills/community-discovery into .agents/skills/community-discovery/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "community-discovery", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add shawnpang/startup-founder-skills --skill community-discovery -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install shawnpang/startup-founder-skills community-discovery --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/shawnpang/startup-founder-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/community-discovery .cursor/skills/community-discovery && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "community-discovery" agent skill from https://github.com/shawnpang/startup-founder-skills/tree/main/skills/community-discovery into .cursor/skills/community-discovery/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "community-discovery", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/shawnpang/startup-founder-skills.git --path skills/community-discovery--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add shawnpang/startup-founder-skills --skill community-discovery -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install shawnpang/startup-founder-skills community-discovery --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/shawnpang/startup-founder-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/community-discovery .gemini/skills/community-discovery && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "community-discovery" agent skill from https://github.com/shawnpang/startup-founder-skills/tree/main/skills/community-discovery into .gemini/skills/community-discovery/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "community-discovery", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install shawnpang/startup-founder-skills community-discoveryInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add shawnpang/startup-founder-skills --skill community-discovery -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/shawnpang/startup-founder-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/community-discovery .github/skills/community-discovery && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "community-discovery" agent skill from https://github.com/shawnpang/startup-founder-skills/tree/main/skills/community-discovery into .github/skills/community-discovery/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "community-discovery", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add shawnpang/startup-founder-skills --skill community-discovery -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install shawnpang/startup-founder-skills community-discovery --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/shawnpang/startup-founder-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/community-discovery .opencode/skills/community-discovery && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "community-discovery" agent skill from https://github.com/shawnpang/startup-founder-skills/tree/main/skills/community-discovery into .opencode/skills/community-discovery/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "community-discovery", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
community-discovery- GitHub stars
- 343
- Token cost
- ~1.8k tokens
- SKILL.md length
- 731 words
- Files
- 1
- Skills in repo
- 50
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to find Slack groups, Discord servers, Reddit communities, forums, or online communities where their target audience hangs out.
- Works in 5 steps: Map the community landscape — identify… → Qualify each community — not all… → Categorize by engagement type — sort… → …
- Wants to find Slack groups
- SKILL.md covers When to Use, Context Required, Workflow and Output Format, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Community Discovery is an agent skill from shawnpang/startup-founder-skills. When the user wants to find Slack groups, Discord servers, Reddit communities, forums, or online communities where their target audience hangs out. Also use when the user mentions "where to promote", "find communities", "community marketing", or "distribution channels".
Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It works with Discord, Slack and Reddit. The repository describes itself as: AI agent skills for tech startup founders — fundraising, sales, product, recruiting, engineering, legal, ops, and growth. Works with Claude Code, Cursor, Codex, and any Agent… The licence is MIT.
When your agent uses it
- Wants to find Slack groups
- Discord servers
- Reddit communities
- Online communities where their target audience hangs out
Example prompts
- “where to promote”
- “find communities”
- “community marketing”
- “/community-discovery”
Workflow steps
5 steps, taken from the first numbered list in SKILL.md.
- Map the community landscape — identify where your target audience spends time online
- Qualify each community — not all communities are equal. Score each on
- Categorize by engagement type — sort communities into
- Build the engagement plan — for each community
- Create the community map — output a prioritized list with engagement strategy for each.
What it can do on your machine
Read from SKILL.md and the folder at commit 4ad31b4. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Community Discovery loads about 1.8k tokens when it runs. Until then it costs about 73 tokens; SKILL.md has 731 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from shawnpang/startup-founder-skills at commit 4ad31b4, republished under its MIT licence (© shawnpang). 731 words, ~1,765 tokens.
Download SKILL.mdSave it as
.claude/skills/community-discovery/SKILL.md (or your agent's skills folder).- name
- community-discovery
- description
- When the user wants to find Slack groups, Discord servers, Reddit communities, forums, or online communities where their target audience hangs out. Also use when the user mentions "where to promote", "find communities", "community marketing", or "distribution channels".
- related
- cold-outreach, content-strategy, launch-strategy, landing-page
- reads
- startup-context
Community Discovery
When to Use
- Founder wants to find online communities where their target customers are active
- Founder wants to identify channels for organic promotion and community-led growth
- Founder wants to build relationships in relevant communities before launching
- Founder wants to find beta testers, early adopters, or design partners
- Founder wants distribution beyond paid ads and cold outreach
Context Required
- Target customer profile (role, industry, interests, seniority)
- Product category and the problem it solves
- What the founder wants from communities (feedback, users, partnerships, awareness)
- Founder's bandwidth for community engagement (lurk and post vs. become a regular)
Workflow
- Map the community landscape — identify where your target audience spends time online:
- Reddit: find subreddits by searching for the problem you solve, competitor names, and industry terms. Check subscriber count, post frequency, and moderation rules.
- Slack: search Slofile, Slack directories, and Google "[industry] slack community" to find relevant workspaces.
- Discord: search Disboard, Discord.me, and Google "[topic] discord server" for relevant servers.
- Forums & others: Indie Hackers, Hacker News, Stack Overflow, niche forums, Facebook Groups, LinkedIn Groups.
- Qualify each community — not all communities are equal. Score each on:
- Relevance: does your target customer actually hang out here?
- Activity: are there regular posts and discussions (not a ghost town)?
- Size: big enough to matter, small enough to stand out (sweet spot: 1K-50K members)
- Promotion tolerance: does the community allow product mentions, or is it strictly no self-promotion?
- Quality of discussion: are conversations substantive or just spam and memes?
- Categorize by engagement type — sort communities into:
- Promote: explicitly allows product sharing, launch announcements, or "Show X" posts
- Contribute-first: allows organic mentions if you're a genuine, helpful member first
- Listen-only: valuable for research and voice-of-customer, but no promotion allowed
- Build the engagement plan — for each community:
- Join and observe for 1-2 weeks before posting
- Identify the norms (how do regulars communicate? what gets upvoted/praised?)
- Plan your first 5 contributions (helpful answers, not product pitches)
- Plan when and how to introduce your product (if appropriate)
- Create the community map — output a prioritized list with engagement strategy for each.
Output Format
## Community Map for [Product/Category]
### Tier 1 — High Priority (engage weekly)
**[Community Name]** — [Platform]
- Link: [URL]
- Members: [count] | Activity: [posts/day or week]
- Relevance: [why your target customer is here]
- Rules: [promotion policy summary]
- Engagement type: [Promote / Contribute-first / Listen-only]
- Strategy: [specific plan — what to post, how to contribute, when to mention product]
- Key threads/channels: [specific channels or recurring threads to participate in]
### Tier 2 — Medium Priority (engage biweekly)
...
### Tier 3 — Monitor (check monthly)
...
### Engagement Calendar
| Week | Community | Action | Goal |
|------|-----------|--------|------|
| 1 | [name] | Join, read top 20 posts, identify norms | Understand culture |
| 2 | [name] | Answer 3 questions, no product mention | Build reputation |
| 3 | [name] | Share insight related to your space | Establish expertise |
| 4 | [name] | Soft product mention in relevant thread | Drive first traffic |Show full SKILL.md (385 more words)Show less
Frameworks & Best Practices
The 10:1 rule: Give 10 valuable contributions for every 1 product mention. Communities have long memories — one spammy post can get you banned and your brand damaged permanently.
Platform-specific tactics:
| Platform | Best for | Promotion approach |
|---|---|---|
| Problem validation, feedback, launch day | Answer questions in comments, share in relevant "share your project" threads. Never post direct ads. | |
| Slack | B2B relationships, warm intros | Be helpful in channels for weeks before mentioning your product. DMs only after building rapport. |
| Discord | Developer communities, gaming, crypto | Participate in discussions, share expertise, use #showcase or #self-promo channels if they exist. |
| Indie Hackers | Founder-to-founder, building in public | Share your journey with real numbers. The community rewards transparency over polish. |
| Hacker News | Developer/technical audience, launches | Show HN for launches. Don't astroturf. Substantive comments build reputation over months. |
| Facebook Groups | SMBs, local businesses, niche B2C | Join groups your customers are in. Respond to "looking for recommendations" posts. |
| LinkedIn Groups | Enterprise B2B, professional services | Low-signal, high-noise — generally not worth the effort unless very niche. |
Red flags — avoid these communities:
- More self-promo than real discussion
- Moderators are inactive or absent
- "Pay to post" or "pay for featured" requirements
- Last meaningful discussion was months ago
- Members are mostly other founders/marketers (not your actual customers)
Common mistakes:
- Joining 20 communities and being active in none (pick 3-5 and go deep)
- Leading with your product instead of being helpful first
- Copy-pasting the same message across communities
- Ignoring community rules and getting banned
- Giving up after 2 weeks because no one clicked your link
Related Skills
cold-outreach— for direct outreach to individuals found through communitiescontent-strategy— for creating content to share in communitieslaunch-strategy— for using communities as launch distribution channelslanding-page— to convert community traffic into signups
Examples
Prompt: "I'm building a tool for data engineers. Where should I be hanging out online?"
Good output includes: A prioritized map of communities — specific subreddits (r/dataengineering, r/apachekafka), Slack groups (dbt Slack, Data Engineering Weekly), Discord servers, relevant HN threads, and a 4-week engagement plan for the top 3.
Prompt: "We're launching our design tool next month. Which communities should I warm up in advance?"
Good output includes: Communities sorted by launch relevance (Designer Hangout Slack, r/UI_Design, Dribbble, specific Discord servers), a pre-launch engagement timeline, and specific "Show X" or "Share your project" threads to target on launch day.
© shawnpang, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/community-discovery of shawnpang/startup-founder-skills.
Open the folder on GitHubat commit 4ad31b4
Compare with similar skills
Community Discovery next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Community Discovery this skillshawnpang/startup-founder-skills | 343 | — | ~1.8k | Automated safety check: Pass | MIT | |
| Community MarketingNexus-JPF/note-companion | 870 | 4 repos | ~2.2k | Automated safety check: Pass | MIT | |
| Community Seeding Planminhnv0807/ai-business-skills | 609 | — | ~3.2k | Automated safety check: Pass | MIT | |
| Community Buildingmanojbajaj95/claude-gtm-plugin | 105 | — | ~4.5k | Automated safety check: Pass | MIT | |
| Suede Community MarketingJasonColapietro/suede-creator-skills | 127 | — | ~3k | Automated safety check: Pass | MIT | |
| Community Moderation Policymohitagw15856/pm-claude-skills | 1.4k | — | ~1.1k | Automated safety check: Pass | MIT |
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Related
Questions about Community Discovery
What does Community Discovery do?
When the user wants to find Slack groups, Discord servers, Reddit communities, forums, or online communities where their target audience hangs out. Community Discovery is an agent skill from shawnpang/startup-founder-skills. When the user wants to find Slack groups, Discord servers, Reddit communities, forums, or online communities where their target audience hangs out.
When should I use Community Discovery?
Community Discovery fits situations like: wants to find Slack groups; discord servers; reddit communities; online communities where their target audience hangs out.
How do I install Community Discovery in Claude Code?
Run `npx skills add shawnpang/startup-founder-skills --skill community-discovery -a claude-code`. Or copy the skill folder (skills/community-discovery in shawnpang/startup-founder-skills) into .claude/skills/community-discovery in your project. Claude Code loads it when a task matches its description.
How do I install Community Discovery in Codex?
Run `npx skills add shawnpang/startup-founder-skills --skill community-discovery -a codex`. Or copy the skill folder (skills/community-discovery in shawnpang/startup-founder-skills) into .agents/skills/community-discovery in your project. Codex loads it when a task matches its description.
Can I use Community Discovery in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add shawnpang/startup-founder-skills --skill community-discovery -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/community-discovery, .gemini/skills/community-discovery, .github/skills/community-discovery and .opencode/skills/community-discovery in your project.
What does Community Discovery need to run?
SKILL.md names no scripts, command-line tools or credentials: Community Discovery is instructions for the agent only.
Does Community Discovery access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Community Discovery safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Community Discovery use?
Community Discovery is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Community Discovery use?
About 1.8k tokens (SKILL.md is roughly 7.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Community Discovery?
Skills that share tags, products or a category with Community Discovery: Community Marketing (Nexus-JPF/note-companion, 870 stars), Community Seeding Plan (minhnv0807/ai-business-skills, 609 stars), Community Building (manojbajaj95/claude-gtm-plugin, 105 stars) and Suede Community Marketing (JasonColapietro/suede-creator-skills, 127 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Community Discovery?
shawnpang (a GitHub user) maintains it in shawnpang/startup-founder-skills, which has 343 GitHub stars. The repository holds 50 skills in this directory. The repository was last updated on March 16, 2026.
Source: shawnpang/startup-founder-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.