Agent skill

Pm Competitive

by serejaris in serejaris/personal-corp-os

Готовит многомерный разбор конкурентов — feature-матрица, SWOT с cross-strategy, 5 сил Портера, сравнение ценообразования, позиционирование, прогноз стратегических ходов и три уровня дифференциации…

MITAuto-check passedBusiness, Finance & HR

Install Pm Competitive

skills CLI
$ npx skills add serejaris/personal-corp-os --skill pm-competitive -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install serejaris/personal-corp-os pm-competitive --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/serejaris/personal-corp-os.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/pm-competitive .claude/skills/pm-competitive && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
pm-competitive
GitHub stars
229
Token cost
~2.4k tokens
SKILL.md length
1,038 words
Files
4 (incl. assets)
Skills in repo
36
Repo updated
First seen
Licence
MIT

At a glance

Готовит многомерный разбор конкурентов — feature-матрица, SWOT с cross-strategy, 5 сил Портера, сравнение ценообразования, позиционирование, прогноз стратегических ходов и три уровня дифференциации…

  • Works in 7 steps: Set purpose and depth → Information collection → Porter's Five Forces → …
  • /pm-competitive
  • SKILL.md covers Inputs, Step 1 — Set purpose and depth, Step 2 — Information collection and Step 3 — Porter's Five Forces, plus 10 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Pm Competitive is an agent skill from serejaris/personal-corp-os. Готовит многомерный разбор конкурентов — feature-матрица, SWOT с cross-strategy, 5 сил Портера, сравнение ценообразования, позиционирование, прогноз стратегических ходов и три уровня дифференциации (догнать / отстроиться / создать новое). Адаптируется под цель (продуктовый дизайн / fundraising / стратегия / годовой обзор). User-invoked only — do NOT auto-trigger. Triggers on /pm-competitive, "конкурентный анализ", "разбор конкурентов", "five forces", "SWOT", "competitive analysis", "competitor comparison"…

Its SKILL.md is about 2.4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 4 other files, including assets (for example `README.md` and `README.ru.md`).

It sits in Business, Finance & HR, covering Startup and business strategy, Competitor analysis and Fundraising and pitch decks. The repository describes itself as: Personal Corp OS — управление личной компанией через AI-агентов: задачи вне головы, отделы вместо памяти, недельное ретро. Открытые скиллы для Claude Code и Codex. The licence is MIT.

When your agent uses it

  • /pm-competitive
  • Конкурентный анализ
  • Разбор конкурентов
  • Competitive analysis

Example prompts

  • “five forces”
  • “competitive analysis”
  • “competitor comparison”
  • “/pm-competitive”

Workflow steps

7 steps, taken from the step headings in SKILL.md.

  1. Set purpose and depth
  2. Information collection
  3. Porter's Five Forces
  4. Multi-dimensional comparison
  5. Positioning quadrant
  6. Strategic projection
  7. Three-tier differentiation strategy

What it can do on your machine

Read from SKILL.md and the folder at commit 95e36c3. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Pm Competitive loads about 2.4k tokens when it runs. Until then it costs about 140 tokens; SKILL.md has 1,038 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~140
When it runs · the whole SKILL.md, loaded when a task matches
~2.4k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from serejaris/personal-corp-os at commit 95e36c3, republished under its MIT licence (© serejaris). 1,038 words, ~2,437 tokens.

Download SKILL.mdSave it as .claude/skills/pm-competitive/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.
name
pm-competitive
description
Готовит многомерный разбор конкурентов — feature-матрица, SWOT с cross-strategy, 5 сил Портера, сравнение ценообразования, позиционирование, прогноз стратегических ходов и три уровня дифференциации (догнать / отстроиться / создать новое). Адаптируется под цель (продуктовый дизайн / fundraising / стратегия / годовой обзор). User-invoked only — do NOT auto-trigger. Triggers on /pm-competitive, "конкурентный анализ", "разбор конкурентов", "five forces", "SWOT", "competitive analysis", "competitor comparison", "feature matrix vs competitors".

pm-competitive — Competitive analysis

Part of the Personal Corp framework — running a one-person business through AI agents. Run a systematic multi-dimensional competitor study. Branches by analysis purpose. Includes information-credibility tagging, time-stamping of all findings, and explicit separation of fact vs inference.

Inputs

FieldRequiredNotes
Competitor listyes2-5 names; > 5 → batch into rounds
Our productnoUsed for differentiation positioning
PurposenoProduct design / fundraising deck / strategic planning / annual review; default product design
DimensionsnoFeatures / pricing / UX / tech / business model; default features + pricing

Step 1 — Set purpose and depth

PurposeEmphasisOutput focusLength
Product designFeatures + UXFeature matrix + differentiation list2-3 pages
Fundraising deckMarket structure + moatsLandscape map + moat analysis1 page
Strategic planningFull depthSWOT + 5-Forces + pricing + roadmap5-8 pages
Annual reviewMarket share change + trendsYoY changes + trend judgment2-3 pages

Step 2 — Information collection

Use user-supplied materials first (URLs, screenshots, pricing pages). Tag everything with credibility and timestamp.

Credibility tiers:

TierSourcesTagging
HighOfficial site, pricing page, official announcementsQuote directly
MediumMedia coverage, user reviews, industry reportsCite source
LowRumors, speculation, outdated infoMark [unverified]

Information-collection checklist:

DimensionWhat to collectTypical sources
FundamentalsFounded, funding rounds, team size, user baseOfficial site, business databases
ProductCore feature list, recent updates, roadmapOfficial site, changelog, blog
PricingTiers, price ranges, free-tier limitsPricing page
ReputationPraise, complaints, NPSReview sites, app stores, social platforms
StrategyTarget market, acquisition channels, partnershipsPress, social media

Always tag freshness — e.g. "based on Q1 2026 public information" — and prompt user to verify currency.

Step 3 — Porter's Five Forces

Evaluate from industry-structure angle.

ForceDimensionEvaluation points
Supplier powerUpstream dependencyConcentration of key tech/talent/resources; switching cost
Buyer powerDownstream customer leverageCustomer concentration; switching cost; price sensitivity
New-entrant threatEntry barriersTech / capital / brand / network effects / regulation
Substitute threatAlternative solutionsWhat's the user's current alternative? Substitute's value-for-money?
Industry rivalryExisting-player dynamicsCompetitor count, concentration, differentiation, exit barriers

Output: each force = strong / medium / weak + one-sentence rationale. Overall industry attractiveness = high / medium / low.

Step 4 — Multi-dimensional comparison

Feature comparison matrix (core deliverable):

ModuleSub-featureUsComp AComp BComp C
{module 1}{sub 1}✅ Mature✅ Mature⚠️ Basic❌ None
{sub 2}⚠️ Basic✅ Mature✅ Mature⚠️ Basic

Legend: ✅ Mature / ⚠️ Basic (exists but limited) / ❌ Missing / 🔜 Planned

Positioning deep-dive:

DimensionMethodScoring
Feature score1-5 per module, weighted total5 = best-in-class, 3 = passing, 1 = barely present
UX comparisonSteps in core flow, learning curve, completion efficiencyCompare clicks + time-to-complete
Tech architecturePatterns, stack, performance, opennessAPI openness, integration capability, extensibility

SWOT per competitor:

PositiveNegative
InternalStrengths (core advantages)Weaknesses (clear gaps)
ExternalOpportunities (exploitable)Threats (must watch)

Each quadrant: 2-3 items, each with factual support. Banned: vague claims like "strong team" or "advanced tech".

SWOT cross-strategies:

StrategyMeaningDirection
SOStrengths × OpportunitiesUse strengths to grab market window
WOWeaknesses × OpportunitiesFill gaps to capture new opportunities
STStrengths × ThreatsUse moats to defend against attacks
WTWeaknesses × ThreatsMost urgent defensive priorities

Pricing comparison (if pricing dimension included):

ItemUsABC
Free-tier scope{}{}{}{}
Entry-tier monthly{}{}{}{}
Enterprise monthly{}{}{}{}
Billing model{per-seat / usage / feature-tier}
Core differentiator{pricing strategy reading}

Pricing-strategy types:

  • Penetration: low price for share (look for generous free tier)
  • Skimming: high price, premium positioning (look for many gated advanced features)
  • Freemium: core free, advanced paid (look at the gap between free and paid)

Step 5 — Positioning quadrant

Pick two most-discriminating dimensions (e.g. "feature depth vs ease of use", or "price vs feature breadth") and place all products into a 2×2:

QuadrantTraitProducts
High features + high priceEnterprise full-stack{list}
High features + low priceBest value{list}
Low features + high priceNiche specialist{list}
Low features + low priceEntry-level{list}
Show full SKILL.md (422 more words)Show less

Step 6 — Strategic projection

Predict competitor's likely next moves based on recent signals.

Method:

  1. Signal collection: product updates, funding moves, hiring focus, partnership announcements (last 3-6 months)
  2. Pattern recognition: what does the cluster of signals imply?
    • Repeated feature launches in area X → betting on X
    • Heavy hiring in role Y → preparing new product line
    • Price cut / new free tier → market-share grab
  3. Projection output:
CompetitorRecent movesInferred intentImpact on usConfidenceRecommended response
{A}{actions}{hypothesis}{assessment}High/Medium/Low{strategy}

Projection rules:

  • Distinguish "fact" from "inferred intent" — second always tagged with confidence
  • One signal can have multiple readings — list 2-3 most likely
  • Time windows: short-term (1-3 months), mid-term (3-12 months)

Step 7 — Three-tier differentiation strategy

TierDefinitionAction
Catch-upCompetitors have it; we don'tList features to add + priority + estimated effort
DifferentiateWe're unique or clearly aheadList strengths to reinforce + marketing message ideas
InnovateNo competitor has done it; opportunity existsList blue-ocean candidates + validation approach

Quality bar

  1. Comparisons grounded in verifiable public info; cite source + date
  2. Same dimension scored on the same scale across all products
  3. Every SWOT item backed by a fact; no fluff
  4. Differentiation suggestions concrete and prioritized
  5. All data tagged with freshness ("as of Q1 2026")
  6. Pricing data tagged with collection date
  7. Strategic projections separate fact from inference
  8. Five-Forces evaluation grounded in industry data

Red lines

  1. No fabricated data — unverified info → [unverified]
  2. No subjective trash-talk — competitor evaluation must be objective; no pejoratives
  3. Always tag freshness — every data point + collection date; nudge user to refresh
  4. Tag inference confidence — every strategic projection labeled with confidence

Market-structure judgment

StructureTraitStrategy advice
One-dominantOne player > 50% shareDifferentiate niches, avoid head-on
DuopolyTop 2 = > 70% combinedPick a side, or be the third option
FragmentedTop 5 each < 20%Speed-grab a niche #1 position
EmergingNo clear leaderEducate market first, build brand

Monitoring cadence

FrequencyWhat to monitorTrigger
WeeklyProduct changelog, social signalsMajor updates → tracker entry
MonthlyPricing changes, new features, pressUpdate feature matrix
QuarterlyFull competitor report, strategy projection refreshQuarterly competitor brief
Event-drivenFunding / M&A / major launches / exec changesImmediate impact assessment

When input is incomplete

  • Only competitor names → standard feature matrix + brief SWOT
  • No own product → competitor-vs-competitor comparison only, no differentiation advice
  • > 5 competitors → batch, or pick 3 for deep-dive + brief notes on others
  • /pm-prd — differentiation gap → PRD
  • /pm-prioritize — catch-up feature list → RICE-rank
  • /pm-feedback — user mentions of competitors → enrich perception data
  • /pm-brainstorm — diverge on differentiation ideas

© serejaris, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 3 other files (assets) in skills/pm-competitive of serejaris/personal-corp-os.

  • SKILL.md
  • README.md
  • README.ru.md
  • assets/illustration.png

Open the folder on GitHubat commit 95e36c3

Compare with similar skills

Pm Competitive next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Pm Competitive compared with similar skills
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7 Powers Analysisamplitude/builder-skills159—~1.1kAutomated safety check: PassNone
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Questions about Pm Competitive

What does Pm Competitive do?

Готовит многомерный разбор конкурентов — feature-матрица, SWOT с cross-strategy, 5 сил Портера, сравнение ценообразования, позиционирование, прогноз стратегических ходов и три уровня дифференциации…. Pm Competitive is an agent skill from serejaris/personal-corp-os. Готовит многомерный разбор конкурентов — feature-матрица, SWOT с cross-strategy, 5 сил Портера, сравнение ценообразования, позиционирование, прогноз стратегических ходов и три уровня дифференциации (догнать / отстроиться / создать новое).

When should I use Pm Competitive?

Pm Competitive fits situations like: /pm-competitive; Конкурентный анализ; Разбор конкурентов; competitive analysis.

How do I install Pm Competitive in Claude Code?

Run `npx skills add serejaris/personal-corp-os --skill pm-competitive -a claude-code`. Or copy the skill folder (skills/pm-competitive in serejaris/personal-corp-os) into .claude/skills/pm-competitive in your project. Claude Code loads it when a task matches its description.

How do I install Pm Competitive in Codex?

Run `npx skills add serejaris/personal-corp-os --skill pm-competitive -a codex`. Or copy the skill folder (skills/pm-competitive in serejaris/personal-corp-os) into .agents/skills/pm-competitive in your project. Codex loads it when a task matches its description.

Can I use Pm Competitive in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add serejaris/personal-corp-os --skill pm-competitive -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/pm-competitive, .gemini/skills/pm-competitive, .github/skills/pm-competitive and .opencode/skills/pm-competitive in your project.

What does Pm Competitive need to run?

SKILL.md names no scripts, command-line tools or credentials: Pm Competitive is instructions for the agent only.

Does Pm Competitive access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Pm Competitive safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Pm Competitive use?

Pm Competitive is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Pm Competitive use?

About 2.4k tokens (SKILL.md is roughly 9.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Pm Competitive?

Skills that share tags, products or a category with Pm Competitive: C Level Advisor (LeoYeAI/openclaw-master-skills, 2.2k stars), Startup Pressure Test (Kappaemme-git/codex-startup-pressure-test-skill, 990 stars), 7 Powers Analysis (amplitude/builder-skills, 159 stars) and Site Analysis (Abhinavbwj/Urban-Design-Skills-Claude, 132 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Pm Competitive?

serejaris (a GitHub user) maintains it in serejaris/personal-corp-os, which has 229 GitHub stars. The repository holds 36 skills in this directory. The repository was last updated on October 7, 2026.

Source: serejaris/personal-corp-os on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.