Asd Ste100
danyuchn/asd-ste100-skill
A skill your agent uses when English text must be parsed without a human to resolve ambiguity — tool descriptions, error messages, inter-agent instructions, system prompts, status reports — and…
Write compelling, persuasive marketing and sales copy using proven frameworks like AIDA, PAS, BAB, and 4Ps, with tone and voice customization, CTA optimization, and A/B variant generation.
Install Copywriting
$ npx skills add seb1n/awesome-ai-agent-skills --skill copywriting -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install seb1n/awesome-ai-agent-skills copywriting --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/seb1n/awesome-ai-agent-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/writing-and-content/copywriting .claude/skills/copywriting && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "copywriting" agent skill from https://github.com/seb1n/awesome-ai-agent-skills/tree/main/writing-and-content/copywriting into .claude/skills/copywriting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "copywriting", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/seb1n/awesome-ai-agent-skills/tree/main/writing-and-content/copywritingType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add seb1n/awesome-ai-agent-skills --skill copywriting -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install seb1n/awesome-ai-agent-skills copywriting --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/seb1n/awesome-ai-agent-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/writing-and-content/copywriting .agents/skills/copywriting && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "copywriting" agent skill from https://github.com/seb1n/awesome-ai-agent-skills/tree/main/writing-and-content/copywriting into .agents/skills/copywriting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "copywriting", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add seb1n/awesome-ai-agent-skills --skill copywriting -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install seb1n/awesome-ai-agent-skills copywriting --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/seb1n/awesome-ai-agent-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/writing-and-content/copywriting .cursor/skills/copywriting && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "copywriting" agent skill from https://github.com/seb1n/awesome-ai-agent-skills/tree/main/writing-and-content/copywriting into .cursor/skills/copywriting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "copywriting", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/seb1n/awesome-ai-agent-skills.git --path writing-and-content/copywriting--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add seb1n/awesome-ai-agent-skills --skill copywriting -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install seb1n/awesome-ai-agent-skills copywriting --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/seb1n/awesome-ai-agent-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/writing-and-content/copywriting .gemini/skills/copywriting && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "copywriting" agent skill from https://github.com/seb1n/awesome-ai-agent-skills/tree/main/writing-and-content/copywriting into .gemini/skills/copywriting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "copywriting", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install seb1n/awesome-ai-agent-skills copywritingInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add seb1n/awesome-ai-agent-skills --skill copywriting -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/seb1n/awesome-ai-agent-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/writing-and-content/copywriting .github/skills/copywriting && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "copywriting" agent skill from https://github.com/seb1n/awesome-ai-agent-skills/tree/main/writing-and-content/copywriting into .github/skills/copywriting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "copywriting", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add seb1n/awesome-ai-agent-skills --skill copywriting -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install seb1n/awesome-ai-agent-skills copywriting --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/seb1n/awesome-ai-agent-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/writing-and-content/copywriting .opencode/skills/copywriting && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "copywriting" agent skill from https://github.com/seb1n/awesome-ai-agent-skills/tree/main/writing-and-content/copywriting into .opencode/skills/copywriting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "copywriting", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
copywriting- GitHub stars
- 206
- Token cost
- ~1.9k tokens
- SKILL.md length
- 1,008 words
- Files
- 1
- Skills in repo
- 101
- Repo updated
- First seen
- Licence
- MIT
At a glance
Write compelling, persuasive marketing and sales copy using proven frameworks like AIDA, PAS, BAB, and 4Ps, with tone and voice customization, CTA optimization, and A/B variant generation.
- Works in 6 steps: Define the Objective and Audience → Select a Copywriting Framework → Establish Tone and Voice → …
- The user requests copywriting
- SKILL.md covers Workflow, Usage, Examples and Best Practices, plus 1 more section
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Copywriting is an agent skill from seb1n/awesome-ai-agent-skills. Write compelling, persuasive marketing and sales copy using proven frameworks like AIDA, PAS, BAB, and 4Ps, with tone and voice customization, CTA optimization, and A/B variant generation. Use when the user requests copywriting or provides relevant inputs for this workflow.
Its SKILL.md is about 1.9k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Writing & Content, covering Copywriting. The repository describes itself as: 103 ready-to-use AI agent skills for Claude Code, OpenAI Codex, Gemini CLI, Cursor, GitHub Copilot, Windsurf, and other Agent Skills-compatible tools. Complete SKILL.md… The licence is MIT.
When your agent uses it
- The user requests copywriting
- Provides relevant inputs for this workflow
Example prompts
- “/copywriting”
Workflow steps
6 steps, taken from the first numbered list in SKILL.md.
- Define the Objective and Audience
- Select a Copywriting Framework
- Establish Tone and Voice
- Draft the Copy
- Optimize the CTA
- Generate A/B Variants
What it can do on your machine
Read from SKILL.md and the folder at commit 75865a5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Copywriting loads about 1.9k tokens when it runs. Until then it costs about 72 tokens; SKILL.md has 1,008 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from seb1n/awesome-ai-agent-skills at commit 75865a5, republished under its MIT licence (© seb1n). 1,008 words, ~1,922 tokens.
Download SKILL.mdSave it as
.claude/skills/copywriting/SKILL.md (or your agent's skills folder).- name
- copywriting
- description
- Write compelling, persuasive marketing and sales copy using proven frameworks like AIDA, PAS, BAB, and 4Ps, with tone and voice customization, CTA optimization, and A/B variant generation. Use when the user requests copywriting or provides relevant inputs for this workflow.
- license
- MIT
- metadata.author
- awesome-ai-agent-skills
- metadata.version
- 1.0.0
Copywriting
This skill enables an AI agent to write persuasive marketing and sales copy that drives action. The agent applies proven copywriting frameworks — AIDA (Attention, Interest, Desire, Action), PAS (Problem, Agitation, Solution), BAB (Before, After, Bridge), and 4Ps (Promise, Picture, Proof, Push) — and adapts tone, voice, and structure to the brand, audience, and channel. It supports landing pages, email campaigns, social media ads, product descriptions, and more.
Workflow
Define the Objective and Audience Clarify the primary goal: drive conversions, generate leads, increase brand awareness, or nurture existing customers. Identify the target audience — their pain points, desires, language patterns, and stage in the buyer's journey (awareness, consideration, decision). This determines which framework and emotional levers to use.
Select a Copywriting Framework Choose the framework that best fits the objective. Use AIDA for landing pages and ads that guide readers from attention to action. Use PAS when the audience has a strong, identifiable pain point. Use BAB for case studies and transformation stories. Use 4Ps when you have strong social proof. State which framework is being applied and why.
Establish Tone and Voice Define the brand voice (authoritative, friendly, playful, luxurious, bold) and the specific tone for this piece (urgent, empathetic, excited, reassuring). If brand guidelines are provided, follow them precisely. If not, infer an appropriate voice from the product category and audience.
Draft the Copy Write the copy following the chosen framework's structure. Open with a strong hook. Build emotional engagement through the body — agitate the pain, paint the transformation, or stack the benefits. Close with a clear, specific CTA. Every sentence should earn its place; cut anything that does not move the reader toward the CTA.
Optimize the CTA Replace generic phrases like "Submit" or "Click Here" with benefit-driven language like "Start Your Free Trial." Consider the commitment level — a free trial CTA differs from a $5,000 enterprise demo request. Use urgency elements only when they are truthful.
Generate A/B Variants Produce at least two distinct versions of the key elements — headline, subheadline, and CTA — for testing. Variants should differ meaningfully (different angles or emotional hooks), not just in word choice. Label each variant and note the hypothesis behind it.
Usage
Provide the agent with:
- Product or service — what you are selling or promoting
- Objective — conversions, signups, traffic, awareness, retention
- Target audience — demographics, psychographics, buyer journey stage
- Channel — landing page, email, Facebook ad, Google ad, product page
- Brand voice — or a link to brand guidelines
- Constraints — character limits, required disclaimers, mandatory phrases
Example prompt: "Write a landing page hero section for our project management tool aimed at remote teams. Use PAS. Tone: confident but friendly. Include two headline variants."
Examples
Example 1: Landing Page Hero Section (PAS Framework)
Input: "SaaS product: CloudSync — automated file backup for freelancers. Audience: freelancers who have lost files before. Goal: free trial signups."
Output:
Variant A (Fear-driven):
Headline: One Crashed Hard Drive Away from Losing Everything? Subheadline: Freelancers lose an average of 4.7 hours of work per data loss incident. Body: You have spent months building your portfolio and client deliverables. One spilled coffee, one ransomware email, and it can all vanish. CloudSync backs up every file change automatically to encrypted cloud storage. If disaster strikes, restore everything in minutes. CTA: Start Your Free 14-Day Backup — No Credit Card Needed
Variant B (Aspiration-driven):
Headline: Work Fearlessly. Every File, Backed Up Automatically. Subheadline: Enterprise-grade backup for freelancers — without the enterprise price. Body: CloudSync watches your folders and syncs every change in real time. Version history, AES-256 encryption, and setup in under two minutes. CTA: Protect Your Work Free for 14 Days
A/B Hypothesis: Variant A tests loss aversion; Variant B tests aspirational confidence. Compare signup rates to determine which emotional angle resonates.
Show full SKILL.md (386 more words)Show less
Example 2: Email Marketing Sequence (AIDA Framework)
Input: "Product: FitTrack smart fitness watch. Audience: health-conscious professionals, 30-45. Goal: convert leads who have a discount code."
Output:
Email 1 — Attention + Interest (Day 0) Subject: Your 20% off code is inside (expires in 48 hours) Body: Hi {first_name}, here is your code: FIT20. FitTrack tracks heart rate, sleep, and activity, then gives you a single weekly health score — no complicated dashboards. [Shop FitTrack — 20% Off]
Email 2 — Desire (Day 1) Subject: "I finally sleep through the night" — here is what changed Body: Sarah, a marketing director, was averaging 5.2 hours of broken sleep. Two weeks with FitTrack revealed the culprit: late-evening screen time. One habit change, and her sleep score jumped 34%. That is why 92% of users feel healthier after 30 days. Code FIT20 still active. [Get Your FitTrack Now]
Email 3 — Action (Day 2) Subject: Last call — your 20% code expires tonight Body: Your code FIT20 expires at midnight. Free shipping. 30-day money-back guarantee. [Claim Your Discount Before Midnight]
Best Practices
- Lead with the benefit, not the feature. "Save 3 hours every week" beats "Automated scheduling engine." Translate every feature into the outcome it creates.
- Write for scanners. Use short paragraphs, bold key phrases, and subheadings. Put the most important message in the first line.
- Use specific numbers. "Join 14,327 freelancers" is more credible than "Join thousands." Specificity builds trust.
- Match the CTA to the commitment level. Low-commitment offers (free trial) earn bolder CTAs than high-commitment asks (enterprise demo). Reduce friction with "No credit card required."
- Create honest urgency. Real deadlines and genuine scarcity drive action. Fake urgency erodes trust.
- Test one variable at a time. In A/B variants, change only the headline or only the CTA — not both — so results are actionable.
Edge Cases
- Regulated industries: Financial, healthcare, and legal copy may require disclaimers or pre-approval. Flag when the product category likely triggers compliance requirements.
- No brand guidelines provided: Default to clear, confident, benefit-focused copy. Avoid slang and hype words unless explicitly requested.
- Extremely short formats: For Google Ads (30-character headlines) or SMS (160 characters), prioritize the single strongest benefit and the CTA.
- Multi-language campaigns: Avoid idioms, puns, and cultural references that do not translate. Write for translatability.
- Sensitive topics: When writing about health, finances, or personal struggles, use empathetic language and avoid exploitative fear-mongering.
© seb1n, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in writing-and-content/copywriting of seb1n/awesome-ai-agent-skills.
Open the folder on GitHubat commit 75865a5
Compare with similar skills
Copywriting next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Copywriting this skillseb1n/awesome-ai-agent-skills | 206 | — | ~1.9k | Automated safety check: Pass | MIT | |
| Asd Ste100danyuchn/asd-ste100-skill | 4.2k | — | ~4.1k | Automated safety check: Pass | MIT | |
| AI Copywritermikiarlo3/ai-copywriter | 1.2k | — | ~12k | Automated safety check: Pass | MIT | |
| Brand Voice Guideluongnv89/claude-howto | 42k | — | ~609 | Automated safety check: Pass | MIT | |
| Ralph Copywritermuratcankoylan/ralph-wiggum-marketer | 777 | — | ~2.4k | Automated safety check: Pass | None | |
| Humanities Writing Companiontizzy916/humanities-writing-companion | 435 | — | ~3.4k | Automated safety check: Pass | CC-BY-NC-4.0 |
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Related
Categories
Questions about Copywriting
What does Copywriting do?
Write compelling, persuasive marketing and sales copy using proven frameworks like AIDA, PAS, BAB, and 4Ps, with tone and voice customization, CTA optimization, and A/B variant generation. Copywriting is an agent skill from seb1n/awesome-ai-agent-skills. Write compelling, persuasive marketing and sales copy using proven frameworks like AIDA, PAS, BAB, and 4Ps, with tone and voice customization, CTA optimization, and A/B variant generation.
When should I use Copywriting?
Copywriting fits situations like: the user requests copywriting; provides relevant inputs for this workflow.
How do I install Copywriting in Claude Code?
Run `npx skills add seb1n/awesome-ai-agent-skills --skill copywriting -a claude-code`. Or copy the skill folder (writing-and-content/copywriting in seb1n/awesome-ai-agent-skills) into .claude/skills/copywriting in your project. Claude Code loads it when a task matches its description.
How do I install Copywriting in Codex?
Run `npx skills add seb1n/awesome-ai-agent-skills --skill copywriting -a codex`. Or copy the skill folder (writing-and-content/copywriting in seb1n/awesome-ai-agent-skills) into .agents/skills/copywriting in your project. Codex loads it when a task matches its description.
Can I use Copywriting in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add seb1n/awesome-ai-agent-skills --skill copywriting -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/copywriting, .gemini/skills/copywriting, .github/skills/copywriting and .opencode/skills/copywriting in your project.
What does Copywriting need to run?
SKILL.md names no scripts, command-line tools or credentials: Copywriting is instructions for the agent only.
Does Copywriting access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Copywriting safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Copywriting use?
Copywriting is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Copywriting use?
About 1.9k tokens (SKILL.md is roughly 7.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Copywriting?
Skills that share tags, products or a category with Copywriting: Asd Ste100 (danyuchn/asd-ste100-skill, 4.2k stars), AI Copywriter (mikiarlo3/ai-copywriter, 1.2k stars), Brand Voice Guide (luongnv89/claude-howto, 42k stars) and Ralph Copywriter (muratcankoylan/ralph-wiggum-marketer, 777 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Copywriting?
seb1n (a GitHub user) maintains it in seb1n/awesome-ai-agent-skills, which has 206 GitHub stars. The repository holds 101 skills in this directory. The repository was last updated on August 9, 2026.
Source: seb1n/awesome-ai-agent-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.